Seen and noted
Insurance firm AIG has launched a large-scale campaign educating foreign travelers 'How NOT to drive in Japan' as the country readies itself for an unprecedented influx of overseas visitors for the upcoming 2019 Rugby World Cup and Tokyo 2020 Olympics and Paralympics. The project, created by TBWAHAKUHODO, aims to educate visitors in an engaging and memorable way, centered around an online film starring the world-famous New Zealand All Blacks.
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Commercial filmmaker John Grammatico has released a new short film in collaboration with musical artist, SYML, called TIM (The Invisible Me). TIM is the story of an insecure student who must find the courage to be seen. The project was produced by Shinebox with support from Little Saint Media John's trusted industry contacts within The Mill, Cutters and Yessian Music. John has helmed spots in the past for brands such as AT&T, McDonalds, M&Ms and Ford and worked with celebrities like Meghan Markle and Anna Faris. His breast cancer PSA, 'Your Man Reminder,' won a Webby Award and first place at TED's Ideas Worth Spreading, garnering almost 8 million hits on YouTube.
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McCann London has teamed up with Nurofen and a panel of experts to carry out a scientific experiment investigating the effect of swearing on short term pain tolerance. This panel of experts, including Keele University's well-known senior lecturer in psychology Dr Richard Stephens, language expert and author Dr Emma Byrne, and acclaimed lexicographer Jonathon Green, today announce the findings of a new study.
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Specialty meat producer Luv-A-Duck has launched its new brand campaign, 'Simply Impressive'. The campaign, developed by Disegno, shines a spotlight on using duck when you want to make an impression with the launch of the 80's-inspired TVC featuring a classic love story simplified with a delicious duck dish.
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While we've spent the last 50 years making advances in exploration, and as we continue to set sight on destinations further and further away, we've been neglecting important exploration down here on earth - self-exploration. The campaign promotes the condom brand's line of sex toys and seeks to erase taboos by reminding us how important it is to know ourselves. In addition to the film, the Sid Lee Paris organised 2 billboard trucks with a message to "Explore Yourself", which circulated the SpaceX and NASA headquarters, in L.A. and D.C. respectively, on the 50th anniversary of the landing.
VIEW THE SPOT Sheridan: Make Tomorrow Beautiful
Iconic Australian homewares brand, Sheridan, has announced new sustainability efforts which will ultimately help to drive greater accountability in the industry. The move, which targets a set of key operational, environmental and social measures, coincides with the launch of a visually-stunning creative campaign in partnership with TBWASydney. Sheridan has committed that 100% of its consumer packaging will be reusable or recyclable by 2025 and that every new Sheridan product will be designed to consider end-of-life by 2025.
VIEW THE 60 SECOND SPOT VIEW THE 45 SECOND SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD Greenpeace: FaceApp
FaceApp raises privacy concerns, Greenpeace Russia has decided to raise awareness about another important issue: the climate emergency. Working together with Isobar Moscow, Greenpeace has posted a series of Instagram carousels that depict how most beautiful places on the planet are going to look like if we do nothing about the climate crisis. In the first post of three, Russian "second capital" St. Petersburg has been flooded with the waters of the Neva river. The initiative has gained attention of many influencers inside and outside Instagram. Many have shared the posts, inviting their followers to join the Greenpeace movement against the climate emergency.
VIEW THE CONCEPT VIEW THE AD The Glam App
Digital experience agency INPHANTRY recently reunited with founder Joey Maalouf and CEO Katrina Barton to develop and redesign The Glam App. Promising to be the "Uber of hair and makeup," The Glam App brings the salon to your home with the push of a button, offering services ranging from a blow dry to make up applications to a simple polish change - all on demand.
VIEW THE CONCEPT Coca-Cola: Jofra Archer #thebottlecapchallenge
#thebottlecapchallenge is the latest social viral craze that has taken the internet by storm the last few weeks. This was a great opportunity to position Coca-Cola in the centre of a key culture moment and promote a sustainability message about recycling bottles at the same time. Bottle caps are a major contributor to pollution in the ocean and are among the top five most commonly found items of litter on beaches worldwide. Off the back of the success of the world cup cricket, UM was able to secure Jofra Archer, one of the hottest young cricketers trending on the internet to help promote the message with a special twist on the challenge - to bowl the bottle cap lid off! The video was posted on Instagram and Twitter on Friday 19th and has already picked up 444K views on Insta and 324K views on Twitter with 26K likes.
VIEW THE CONCEPT NZ Transport Agency: The Unsaid
New Zealand Transport Agency has launched a new project via Clemenger BBDO Wellington, for New Zealanders who have experienced the harm of drug driving. Unsaid is a project funded by the New Zealand Transport Agency and fronted by Ashleigh: a brave young woman who has experienced drug driving harm in her own family. She lost her cousin. He died in a drug driving crash in 2014.
VIEW THE CONCEPT Mt Hotham Ski Resort: Undercover
Getting back to the core of what makes the Australian alpine experience so unique, Mt.Hotham's campaign gives the mountain a voice, bringing the views of the colourful locals and the scenery of Australia's highest alpine village to life. To launch the 2019 snow season, our mountain didn't have a choice but to go undercover...
Agency: 10 Feet Tall PLAY THE SPOT Guest Judge: Tim Pashen, Hjaltelin Stahl, CopenhagenThis week's guest judge is Tim Pashen, creative director at Hjaltelin Stahl, Copenhagen. Winner: Reebok 'Nails'. Cardi B. Upwards of 9 inch nails. A barbershop full of eclectic characters. A cool soul track. Back-up vocalists singing "Nails got did". And one untied Reebok shoelace at the centre of it all. READ MORE Honest Tea: Small Decision. BIG Impact
Honest Tea's new campaign, small decision. BIG impact, is brought to life through new stop-motion creative spots. Each spot features a miniature world where you can see the power consumers have to create a lasting, positive impact on their own lives, their families, and the well-being of others around the world, just by making the relatively small choice to purchase an Honest beverage. Through partnerships with Fair Trade USA and Organic Farming Research Foundation, Honest is able to help consumers make the bigger impact illustrated throughout the spots.
VIEW THE 60 SECOND SPOT VIEW THE 30 SECOND SPOT Silversea: There is Still Room for Discovery
There is always room for discovery: on the 50th anniversary of the Moon landing, Silversea celebrates a renewed desire for exploration. 20th July 1969 was a special day for mankind: The Moon landing has been an unprecedented achievement changing forever our ambitions and dreams. From Aristotle to Kepler, from Da Vinci to Giordano Bruno, the best talents of each era turned their eyes up to the stars and dreamed about reaching them, but being on the Moon eventually let us discovered something that no one was able to predict: a new perspective of Planet Earth. Agency: Deloitte Digital
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SeedFuture is an ecosystem of values born of nature, offering solutions to nourish well-being and to give life to the environment, animals and people.
Agency: Clab Comunicazione VIEW THE AD Samen Onder Maken: The Skin Color Experiment
Our schools are more colorful than ever before. Yet, when you ask pupils to draw a personâs skin, almost every kid -whatever its background- uses the same colored pencil: pale pink. Isnât that weird? Samen Onderwijs Maken - SOM (a Belgian educational network) wants to do something about it. Thatâs why they developed a set of 7 skin tone crayons. Agency: TBWABrussels.
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The Ultimate Cheesy Garlic Bread sub is unlike any other, it's the bad boy of subs, dripping with cheese, garlicy goodness and packed full of flavour. To introduce this rebel of a sandwich to the world, we enlisted Maggie, an octogenarian with a devil may care attitude and a hankering for something a bit naughty.
Agency: Wunderman Thompson VIEW THE SPOT
Ford has unveiled a new film entitled 'Human Power' from BBDO Argentina. Produced by PRIMO and directed by Nico Perez Veiga, the advert celebrates human strength in all its expressions. The cinematic tale highlights the incredible strength and fervor of humans, shifting the focus from the vehicles themselves to its passengers and drivers. From scaling the highest mountain peak to learning to paint with your feet, conquering an innate aversion to broccoli, or serving as a photojournalist in a war zone, humans are capable of extraordinary things.
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Subway and Above+Beyond have launched a new campaign reminding the world that you can always get exactly what you want at Subway. The campaign, which will run across the UK & Ireland, kicks off with a TV ad which depicts the set of a Subway commercial being interrupted by a group of masked invaders to shut it down, in protest to showing customers the amount of choice available at Subway stores.
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Continental Tyres has released a film celebrating its partnership with Geraint Thomas, the reigning champion of the world's most famous cycling race, The Tour de France. Cut Media has created a 90-second film following Continental brand ambassador Geraint Thomas as he descends a mountain at a breathtaking speed. Filming took place on the iconic Route de Thorenc, in the Southern Alps, known as one of the best driving roads in Europe.
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America is a nation of immigrants, founded on the idea of freedom and opportunity. This idea is brought to life by our drivers - many of whom are immigrants and/or identify as first-generation Americans. These are some of their stories.
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Having first hit shelves a little earlier this year, Birds Eye is bolstering the launch of its meat-free Green Cuisine range with a distinctive media campaign called 'Whoops, I'm a Bit Veggie!'. Produced by Grey London, the heavyweight investment â initially worth 2m pounds - will be airing on national TV from this week and will run through the summer.
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Outdoor clothing and equipment manufacturer Berghaus has launched a new campaign which evolves from 2018âs successful and celebrated 'Time to Get Out' platform, in which up-and-coming local painters were commissioned to capture their scenic escape in oils. This year, Berghaus is applying the same principles of championing undiscovered talent but this time through the realm of photography. Working with VCCP, Berghaus engaged a number of photographers sourced from Instagram to act as brand ambassadors.
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Volkswagen of America has announced the continuation of its 'Drive Bigger' campaign with a new film, 'A New Mission,' which focuses on the cultural similarities and significance of man landing on the moon in 1969 and humankind's environmental consciousness 50 years later in 2019. Additionally, the campaign includes a print advertisement celebrating the moon landing featuring the iconic Volkswagen Bus of the 1960s alongside the ID. BUZZ Concept, which represents Volkswagen's future electric fleet and the goal of becoming carbon neutral globally by 2050.
Agency: Johannes Leonardo, New York VIEW THE AD Paddy Power: Tiger's Arrived
Tiger is back in Northern Ireland putting his skills to the test at port rush in this tongue in cheek campaign via Officer&Gentleman, Madrid for Paddy Power.
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The Mortgage Masters at EBS, who have been bringing mortgages home in Ireland since 1935 have launched a bold, new outdoor campaign that takes a direct swipe at one of Ireland's largest financial institutions; Bank of Ireland and their current brand campaign, "Begin". Created by BBDO Dublin, "Look a Little Further" is asking those entering the mortgage market to consider their options before they "begin" and meet their local EBS Mortgage Masters who are part of 71 communities all over Ireland. The outdoor campaign will run for 4 weeks, with sites in close proximity to Bank of Ireland branches across a mix of prime 48 sheets, metropole and digipole sites.
VIEW OUTDOOR Wrigleys Extra: EXTRA Reminder
EXTRA Reminder acts as a cash register integration that is programmed to play a special sound when the cashier recognises a barcode from food and drink items that might make your mouth feel anything less than fresh. Newspapers and bread were fine, but anyone who bought items like tuna sandwiches, coffee or cigarettes caused the Extra Reminder to go off. An interactive index was created with over 200 food and drink items that were then programmed to interface directly with an individual stores cash register system. This triggered the alert when scanned, turning checkout counters into unique media spaces. Agency: Clemenger BBDO, Sydney
VIEW OUTDOOR Primark: Walking Billboards
To remind customers that retail brand Primark is known for it amazing fashion and amazing prices Sleek Machine, Boston created these 'Walking Billboards' shopping bags.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR Hasbro: The Game Doesn't Wait
Children dream of playing with their parents ⦠but it's not always possible for parents to have the time to spend with the kids. This is why Hasbro reunited 4 children to ask them about it. Calling on real parents/kids duos, a surprise has been prepared for them. Agency: Creapills, Paris.
VIEW OUTDOOR Glad: Off-Road Kitchen Challenge
Portal A has teamed up with youtube star Grace Helbig to create a Poke Bowl on a moving truck for Glad's "Off-Road Kitchen Challenge."
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To celebrate Singaporeâs Bicentennial and 54th birthday StarHub has released a music video paying homage to the early-day heroines who went beyond the call of duty and became champions of change to help shape how Singapore is today. The music video, titled #WeWillGetThere, is the first in a series of inspiring real-life stories on people and organisations that embody the spirit of togetherness â regardless of race, language, religion, gender, class and ability. The campaign was created by BLKJ Singapore.
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In celebration of the iconic Heinz brand, Kraft Heinz is set to launch itâs first above the line masterbrand campaign for 10 years, created by BBH London. Three of the most loved products in UK households, Heinz Soup, Heinz Beanz and Heinz Seriously Good Mayonnaise, will reinforce the heritage and familiarity of Heinz to shoppers nationwide,
VIEW THE SPOT Jones Lang LeSalle: Stories Of Ambition
'Stories of Ambition' delves into the complex world of sports climbing, where athletes need to excel in three different climbing disciplines to succeed in the new Olympic combined format of speed, lead and boulder.Despite its increasing popularity, sports climbing which is due to make its Olympic debut at Tokyo 2020 is still heavily underfunded at an elite level so global real estate firm, JLL wanted to support a group of ambitious young climbers across Asia Pacific to help them make it on the world stage.
VIEW THE SPOT Stella Artois: Great Beer Travels
TBWABrussels has released this "Great Beer Travels" outdoor campaign for Stella Artois.
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Find out how the color for your car can be as unique as your DNA. Brought to you by the all-new Nissan Altima 2019 â the most tech-advanced vehicle in its class. Agency: Nissan United (division of TBWARAAD, Dubai).
VIEW OUTDOOR Consonant Skincare: The Hydration Hub
Now that summer has arrived, Consonant Skincare is celebrating the end of a pop-up store that helped Toronto citizens brave the dry days of winter and cold weather. The Hydration Hub, a small-but-mighty pop-up in Torontoâs PATH was designed to eliminate dry skin over the coldest months in the city. Developed by Toronto-based agency Zulu Alpha Kilo, the retail campaign was centred around Consonantâs own HydrExtreme, clinically proven to be the most potent hydration serum in the world. The small-but-mighty concept came to life at every touchpoint, from the storeâs small footprint to promotional pieces like tiny shopping bags and coupons, redeemable for free HydrExtreme. To drive additional traffic to the pop-up, Consonant also deployed The Dry Skin Coupon. When pressed against your cheek, this custom promo piece lifted tiny dry skin flakes from your face with a non-toxic adhesive to reveal a HydrExtreme offer.
VIEW OUTDOOR Porsche Taycan: Hey Porsche
In a large-scale stunt that spans all the way from London to the USA, Porsche and Grabarz & Partner have started an unprecedented dialogue. The participants? Very bored and underused electricity and the sports car manufacturer. The campaign, aimed at a younger demographic, focused on social media hype by introducing #ElectricityTalks. The stunts that followed acted as the prelude to the first fully electric sports car with the soul of a Porsche: the Porsche Taycan.
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Big screen promotion from Marpet, Brasil
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Roladin, the leading chain of confectioneries in Israel, is well known for the donuts it produces during Hanukkah (the Israeli Christmas). For the first time in thirty years, Roladin has opened a pop-up shop for the sale of donuts during the summer-break, where a new and unique colorful and innovative collection is sold alongside well-known traditional donuts.
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Its out of focus delibrately to show you what your kids could see. Three print ads from simple, Chile
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