 |
Seen and noted
Road Safety Commission Perth: Wrecking Ball The Road Safety Commission believes that zero deaths are achievable on West Australian roads through a smart network of safety measures called the Safe System. A multi-layered system which protects against serious accidents along the roads and roadsides, via the speed people travel and safety level of the vehicles they drive. To convey this message, we created a powerful visual metaphor using a wrecking ball to quickly communicate how all four layers of road safety work together to protect motorists against certain death and serious injury.VIEW THE SPOT Trygg Hansa: The Sound Of Drowning Trygg-Hansa presents "The Sound of Drowning," turn the sound on. It's potentially life-saving. Drowning isn't always what you see in the movies, with splashing water, waving arms and cries for help. Drowning can be fast and silent. Trygg-Hansa's lifebouys can be found on 80,000 locations all over Sweden and they save 14 lives every year. If everyone knows when and how to use a lifebouy, we can together save even more lives. VIEW THE CONCEPT KLM Royal Dutch Airlines: Fly Responsibly KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name "Fly Responsibly". The airline is stepping forward to ask the aviation industry as a whole and also individual travellers to join forces to create a more sustainable future for aviation, together. In an open letter published this weekend in leading international newspapers including the New York Times, the Guardian, the Frankfurter Allgemeine Zeitung, the airline is urging everyone to join in this effort. This includes asking corporates and individuals making responsible travel decisions. The 'Fly Responsibly' initiative is conceived and created by KLM's long-time creative partner, DDB Unlimited.VIEW THE CONCEPT  Imagine your own McFlurry with your favorite toppings.VIEW OREO OUTDOOR VIEW STRAWBERRY OUTDOOR VIEW CHOCO OUTDOOR Cafe Copacabana : Pick Right Drink To DriveSea Life Scheveningen: 3D Street Art Misterwilson, Netherlands has created this outdoor "3D Street Art" for Sea Life Scheveningen. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Pirinsko Ledeno: Ice TunnelSlimdelis: The Right Sweet At The Right Time Slimdelis is a grain snack that combines high quality chocolate with low calories. The new campaign, aimed at a female audience, presents the new slogan "The Right Sweet at the Right Time". The ads present situations where the little hunger is annoying and then people tend to choose a multi-calorie snack, while Slimdelis is presented as a tasty and low-calorie alternative. VIEW THE SPOT  In the latest take on its 'How Would You Spend It?' campaign, New York Lottery has built on its concept of showing how one New Yorker would spend their time if they won a top prize with 'All the Foods'. The spot, from McCann New York, features a stripped-down acoustic rendition of 'Food Glorious Food' - originally made famous in the musical 'Oliver!' -VIEW THE SPOT  McDonald's and Leo Burnett London have launched the 'Give in to Bacon' campaign in order to celebrate the release of the new Bacon Roll, a premium product and the latest addition to the Breakfast menu this Summer. The 30-second TV spot aired on Monday 24th June, just two days before the launch of the product in restaurant. VIEW THE SPOT Soccer Without Borders: Girls in The Game The young women Soccer Without Borders work with face complex barriers. Soccer Without Borders uses sport-the most universal language on earth-to help young women blast through barriers and reach their goals. Agency: Nemo Design, Portland.VIEW THE SPOT  Don't change your dream. Change the world in this Nike spot via Wieden + Kennedy, Portland featuring a huge cast of stars including Lieke Martens, Danielle van de Donk, Asisat Oshoala, Amandine Henry, Grace Geyoro, Marie-Antoinette Katoto, Fran Kirby, Ji So-yun, Sara Dabritz, Andressa Alves, Wang Shuang, Crystal Dunn, Sam Kerr, Alex Scott, Danielle Levitt, Neymar Jr., Philippe Coutinho and Gerard Piqué.VIEW THE SPOT  3M's Post-it Brand has unveiled a new global campaign compelling people to 'Think Loud.' The energising work from San Francisco-based advertising agency Venables Bell & Partners demonstrates that ideas can't stand still â once captured, they fly into action. The animated-style campaign shows Post-it products not just as the canvas for your thoughts, but the catalyst to carry them forward.VIEW THE PRESIDENT SPOT VIEW THE MELODY SPOT VIEW THE LOVE NOTE SPOT VIEW THE STICKY SPOT  Property and casualty insurance company Travelers has released its first brand campaign since 2015. The four-part ad series, entitled 'Stories of Care,' tells stories that tug the heartstrings and remind us about the importance and value of insurance: to protect the things you love and the lives you've built around them. TBWAChiatDay New York tapped award-winning director Lance Acord of Park Pictures and editor Kirk Baxter to produce the new campaign, which features stories of children growing up, parents growing old and relationships wavering and strengthening along the way - as told through the lens of their love and resilience through life's unexpected hardships, under the care and protection of Travelers.VIEW THE FOOTSTEPS SPOT VIEW THE DRIVE SPOT VIEW THE CHAIR SPOT VIEW THE LEGACY SPOT  To mark the start of the grass court season and the three-week countdown to Wimbledon 2019, The All England Lawn Tennis Club (AELTC) has released #JoinTheStory, a new campaign for The Championships 2019. The multimedia campaign, which will run across broadcast, out-of-home, and online, showcases the many extraordinary Wimbledon moments that have shared the front page with some of the greatest stories of our time, demonstrating how sport and society have influenced each other throughout our history, and will continue to do so long into the future. The campaign begins with a trailer, The Story Continues, which launches today. Created on behalf of the AELTC by McCann London, director Elliot Dear and animation studio Blinkink, the 60-second trailer follows a selection of landmark headlines from Wimbledon and the global news archive, layered against each other to create a series of visually-arresting tableaux.VIEW THE SPOT  The Worldwide Developers Conference 2019 kicked off with the tribute to Apple's developers entitled 'Goodnight Developers,' directed by Derek Cianfrance and produced by RadicalMedia. The annual week-long event unites developers around the world with Apple engineers to inspire the next wave of visionary app developments. Derek Cianfrance's film noir features real developers toiling away all hours of the night to create something wonderful. VIEW THE SPOT  There are some things in life that require a bit more brain power to process, questions you need to chew on. And what's the best thing to help you chew? Chewing on some Twizzlers of course. They're literally food for thought. Research shows the iconic brand is loved for more than just its flavour, it's also the act of chewing it people love. It's a destresser and emotional outlet. Once you have one, you just want to keep chewing and chewing. It helps you think and process. And just like that, 'Chew on It' was born. Agency: Droga5, New YorkVIEW THE COLD CASE SPOT VIEW THE ROAD KNOWS SPOT VIEW THE SECOND THOUGHTS SPOT Euphejisms: Get Your Prostate Checked The prostate is a marvelous thing. But 1 in 9 men will get prostate cancer. Get yours checked. You can also join the fight by buying our Euphejisms book of 100 all-new terms for...that. 100% of the profits will be donated to prostate cancer research and support. VIEW THE SPOT  Car brand Kia has revealed a major new campaign to promote its new Kia Niro family, featuring Hollywood legend Robert De Niro. The push was developed in collaboration with creative lead agency Innocean Worldwide and media agency Havas Media. The campaign supports the launch of the Korean marque's new Niro family, which includes the all-new Kia e-Niro, winner of What Car? Car of the Year 2019. It aims to challenge perceptions of Kia amongst people who are curious about the world around them, researching numerous sources in order to help them decide on a purchase. VIEW THE SPOT  iris Worldwide has launched a campaign for adidas and Arsenal for the launch of the football club's new home shirt. Exploring London inclusivity, 'This is Home' shows how Arsenal players and fans from around the world feel so at home in the city, and at Arsenal, they've become part of the fabric of the club and community, adopting accents of North Londoners and real Arsenal fans with dubbing techniques. Ian Wright puts it perfectly when he says "You ain't born a Londoner, youâre made one" in this spot, which also features players past and present alongside some well-known fans' Idris Elba, Tony Adams, Mesut Ozil, Vivianne Miedema and Matteo Guendouzi.VIEW THE SPOT Dublin Bus: The Long Road to Pride On Saturday June 29th, public service provider, Dublin Bus, celebrates the people who made Pride in Dublin possible, the older LGBTQ+ generations, with a new activation, 'The Long Road to Pride'. Working with creative agency ROTHCO, part of Accenture Interactive, Dublin Bus decided to bring together people, young and old, from the LGBTQ+ community to create a more inclusive Pride. Pride is known as one of the most inclusive events of the year. However, Dublin Bus and ROTHCO noticed that one demographic was notably absent from the celebrations: the older LGBTQ+ generations.VIEW THE SPOT Nike: Mt. Olympus Fate can start you at the bottom. Dreams can take you to the top. 2019 NBA MVP Giannis Antetokounmpo has gone from the streets of Sepolia to the top of the NBA. To celebrate Wieden + Kennedy, Amsterdam put this hoop on the top of Mount Olympus, the highest point in Greece. #JustDoItVIEW THE SPOT  In the month in which the LGBTI + pride was celebrated, the Martpet Communication Agency created a video for the Metropole Club, making a metaphor for the tv media through the use of colored bars. The 15-second film values the event and invites you to join the club in Recife.VIEW THE SPOT Accor Hotels: Wintervention of Australia's Coldest Town We decided to give Australia's coldest town, Waratah, Tasmania, a Wintervention. Live on breakfast TV, we surprised the entire town with a trip to the Gold Coast, the only catch? They had to leave immediately. Agency: TinkerbellVIEW OUTDOOR  The new Audi R8 Spyder has MATRIX LED headlights with intelligent cornering light that redirect light when approaching curves. Agency: NODOSVIEW THE AD Standard Bank : Heroes in Blue "Heroes in Blueâ is a project for Standard Bank, paying tribute to volunteers who take healthcare to isolated communities. Standard Bank has created this project because it shares these same values: integrity, solidarity, humanity, teamwork and giving back to society. Agency: BORNVIEW THE AD  Simple, Chile, have created these ads for Fundacion MiDiabetes VIEW THE THIN WHITE AD VIEW THE YELLOW AD Curing Homesickness Curing Homesickness. Australia rallies to get kids home from hospital sooner. A new national fundraising initiative 'Curing Homesickness' created by Sydney Children's Hospitals Foundation (SCHF) and advertising agency, CHE Proximity launches. In an Australian first, Curing Homesickness will see children's hospitals from across Australia raise funds together alongside A-list celebrities and brands like Coles, The Walt Disney Company Australia and New Zealand, Assembly Label, Pasta Pantry, NRL, and eBay. Money raised will fund equipment, care and research to get kids home from hospital sooner. VIEW THE MUMS SAUCE SPOT VIEW SQUAD OUTDOOR VIEW REHEARSALS OUTDOOR VIEW BENJI OUTDOOR McDonald's: The Picnic Position Blanket It's summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald's Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket - a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your picnic spot and scan the QR code on the blanket. Your picnic position is then registered and deep linked to the delivery service you choose - so you'll always get your burgers from the McDonald's restaurant closest to you, freshly prepared with minimum waiting time. The blankets are produced in a limited edition release and can be won on McDonald's Sweden's social media channels. VIEW OUTDOOR  Clear Channel Outdoor Holdings has today announced it is partnering with streaming service provider Spotify in a new campaign, 'Clear Channel X Spotify Pride 2019,' to support those celebrating the LGBTQ+ movement during Pride across the UK, Europe and the US. Over the next three months, Clear Channel will donate the space of its digital billboards and street furniture screens to display a simple, bold message, 'Yes', accompanied by the famous rainbow colours of the Pride flag.VIEW NEW YORK OUTDOOR VIEW ZURICH OUTDOOR VIEW OSLO OUTDOOR STIB/MIVB: The Keys to Get Brussels in Motion Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. VIEW OUTDOOR  In a new heart-warming documentary-style commercial, Soup Film's director duo The Dons make Burger King's 'Your-Way' philosophy come to life. Burger King's German branch, the sponsor of this year's Christopher Street Day in Cologne on July 7th, decided to turn Whopper ashes into diamonds to celebrate marriage equality in Germany. Together with Garabarz & Partner and Soup Film, they devised a campaign that underlines their belief in free choice and equality - whether in burgers or in partners. VIEW THE SPOT  Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, and adam&eveDDB have released the next iteration of its 'Live Curious' advertising campaign. Directed by Fredrik Bond through MJZ with DoP Monika Lenczewska, the new creative work celebrates six real human moments, packed with emotion, to capture and celebrate the range of feelings traveling evokes in all of us.VIEW THE FREEDOM SPOT VIEW THE CONFIDENCE SPOT VIEW THE WONDER SPOT VIEW THE DETERMINATION SPOT  CLM BBDO and the Mars group are taking advantage of the sunny days to put the spotlight on unmissable Snickers ice cream bars. Launched in the early 90s, the Mars ice cream bars provide a large range, offering the iced version of their iconic brands: Snickers, Mars, Bounty, Twix... In 2019, the brand is back on TV with a film staging a classic situation: this awkward moment we all remember going through in our teenage years... This first date, this first kiss with this girl or this boy we secretly desired. But with the promise, 'Nothing satisfies more than a Snickers ice cream', we clearly understand that only the Snickers ice cream will deliver such an intense experience, from beginning to end.VIEW THE SPOT Natural World Safaris: The Virtues Of Monochrome For more than two decades, ne art photographer David Yarrow has been putting himself in harm's way to capture immersive and evocative photography of the world's most revered and endangered species. In 2018, Yarrow brought together a small crew of nine people, to journey to the edge of the world, in an attempt to create an art piece that captured the majesty of South Georgia. VIEW THE SPOT  The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney.VIEW THE SPOT NZ Transport Agency: Let Driving Distract You It is no secret phones have taken over our lives. They are our black mirror portals to dog videos, dopamine, constant connection and instant information. We love them. We can't live, eat lunch or go to the toilet without them. And that's kind of the point. We have a problem. And everybody knows it. Research shows, there is a global growing desire to have balance in our phone use. To escape the noise. A cultural moment the latest road safety campaign from NZ Transport Agency and Clemenger BBDO uses to its advantage.VIEW THE SPOT Shire of Mingenew: Make Mingenew The Middle The band might end. But your Kuba Headphone will continue with you because all parts are replaceable.Agency: Agencia3 VIEW THE SPOT Kilimanjaro Restaurant: This Is Our Way At Kilimanjaro Restaurant, we believe in fostering bonds with great tasting meals. The constant effort to bring smiles to our customers' faces, satisfaction to your bellies, and the drive to build and strengthen relationships that last the African way is what we're all about. Agency: ONEWILDCARD VIEW THE SPOT « First « Previous Next » Last » 7 of 8 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Drink and drive but make it coffee. Outdoor from Bolivia
121 Agency, Bulgaria has created this "Ice Tunnel" for Pirinsko Ledeno.
Lateral Aspect have created this animation for the Shire of Mingenew