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Seen and noted
Lexus: It's Men. Hallelujah M&C Saatchi Abel Johannesburg has removed the rain in this Lexus print campaign to demonstrate the effectiveness of their rain-sensing windshield wipers.VIEW THE IT'S MEN AD VIEW THE SEE CLEARLY AD VIEW THE FALLING AD VIEW THE SINGING AD VIEW THE EVER SEEN AD VIEW THE PURPLE AD  Wieden + Kennedy, New York has illustrated this Women's Equality Day print campaign for HBO.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD VIEW THE EIGHTH AD Tanqueray: GIN IS IN YARD, USA has created this campaign for Tanqueray.VIEW OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD Doritos: Anti-Ad Goodby, Silverstein & Partners has created this 'Anti-Ad' campaign for Doritos.VIEW OUTDOOR VIEW THE AD  Clemenger BBDO, Melbourne have created these ads for National Australia BankVIEW PETER'S OUTDOOR VIEW PAUL'S OUTDOOR VIEW JANE'S OUTDOOR Tomba Latas: Pets Are Not Trash City intervention created by the agency LCT for the NGO Tomba Latas - https://www.facebook.com/tombalatas/ to raise awareness about the abandonment of animals, the main cause of them living on the streets.VIEW OUTDOOR IKEA: The Missing Collection In 2019 IKEA Denmark was for the first time ever not going to print their famous catalogue. This message was to be conveyed through the launch of the new collection of furniture.Agency: Hjaltelin Stahl VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR PTA: Trains Come Out of Nowhere We wanted to show just how quickly a train can "come out of nowhere" through this impactful projection installation. The reactions of passers-by to the image of a fast-approaching train were filmed as part of the campaign.Agency: Gatecrasher VIEW OUTDOOR Faber Castell Pencils: Bipolors Children change mood quickly. Happy Sad. Sad happy. To communicate bicolor pencils we use your changes.Agency: Athos PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT Guest Judge: Jeffrey Hilts, co-CCO, FCB Toronto This week's guest judge is Jeff Hilts, co-chief creative officer at FCB Toronto. Winner: Quitline 'Follow You Till I Die'. Right from the opening shot I was drawn in by this film. In fact, it didn't feel like I was watching a film at all. While the shooting-style and performances contributed to this, it was the connection between dog and owner that drew me into the story in such a powerful way. And though I must admit, as an ad person I had an idea of where it was going, in the end it didn't matter. The story was so touching, so personal and heart-wrenching, I was legitimately brought to tears. Well done. READ MORE  After being off air for more than 10 years, Walkers is launching the biggest snacks campaign ever, reminding parents just how irresistible Wotsits, Monster Munch and Quavers are. The campaign aims to reignite the latent love that parents have for these brands. It is inspired by the insight that parents across the nation are hiding snacks (64%!) to avoid having to share them. Walkers understand that parents' need to time enjoy themselves and reconnect with their inner-child. Created by AMV BBDO, working alongside Splendid Communications and OMD, it is a 360-campaign featuring a hero TVC, competition, interactive social and partnership. VIEW THE SPOT  Absolut has launched Absolut Juice - the new must-sip spirit of the summer - with a juicy twist on squeezing the most out of life in collaboration with chart-topping singer Lizzo. Made with superb Absolut Vodka and natural flavors from your favorite seasonal fruits, Absolut Juice offers a brand-new way to sip-with-a-spritz in two delicious favors, Strawberry and Apple.Agency: Patrick Thomas O'Neil LLC VIEW THE 30 SECOND SPOT VIEW THE 15 SECOND SPOT Thursday Night Football: We're All Rivals Here Inspired by this year's Thursday Night Football matchups that are packed with historic division rivalries, the NFL and 72andSunny LA have worked with real fans across the country to showcase the fire and passion they have for their teams. In the new campaign 'We're All Rivals Here,' a combination of traditional casting calls, call-outs by NFL teams and social media outreach were used to find authentic fans. During the production, fans were filmed simultaneously allowing both sides to hear what each other was saying during the throw downs, which encouraged the real time, high stakes banter. VIEW THE SPOT  Droga5 London's first campaign for GoCompare heralds a new direction for the brand and sees brand mascot Gio Compario in a radically different role. In the first in a series of TV ads, Gio Compario gets behind the wheel and re-enacts the circumstances that led to real-life car insurance claims, while Wynne Evans, the Welsh tenor who plays him, talks viewers through how having the right car insurance matters. VIEW THE TREE SPOT VIEW THE FIRST TEASER FILM SPOT VIEW THE SECOND TEASER FILM SPOT Azrieli Mall: Azrieli Sniff Card Yep. Monday August 26 is 'International Dog Day', and while most brands would probably choose to disregard this information, we thought we'd celebrate it by telling Israelis that the Tel Aviv Azrieli Mall is now a canine friendly mall. While dogs are greatly loved all over Israel, Tel Aviv takes it to a different level. There are 25,000 registered hounds in Tel Aviv - which is one pooch for every 17 human city-dwellers, effectively the highest per-capita ratio of dogs to people in the world, making it 'the most dog-friendly city in the world'.Agency: Leo Burnett, Tel Aviv VIEW THE SPOT Telenor: The World Has Changed. Have You? There's plenty of prejudice surrounding the screen time we spend each day. Prejudice that Swedish telco Telenor refuses to let slide. In their latest campaign, they challenge the ill-informed opinions that they believe stand in the way of maximising our full potential. In the campaign, created by international creative agency ACNE and with a film directed by award winning director Adam Hashemi, the company tackles attitudes about a range of online phenomena - from esports and influencers to online dating and online workspaces. VIEW THE SPOT Chicken Treat: Chilli But Not SillyVolkswagen:Volkswagen Tiguan - For the Journeys Within This one's for those who aren't just defined by their designations. Or the length and breadth of the corner offices they've claimed. Or the long list of awards and accolades they've picked up along the way. This one's for those who understand that learning doesn't stop even after they've reached the top.For those on an endless journey of self-growth, here's our latest for Volkswagen Tiguan, conceptualized by DDB Mudra Mumbai, produced by Method Productions Mumbai. VIEW THE SPOT Opera Australia: Opera Australia Australians love a bit of drama. Why else would shows like Married at First Sight be popular? Even our daily news is sensationalised to appeal to our lust for fuss. And drama is something the opera has in spades. The stories are filled with great passion, sorrow and tragedy. So, if you love drama, youâll love opera, said DDB Melbourne in this campaign.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Great Northern: The Great Recamp This Father's Day, Great Northern Brewing co, is inviting Australians to do something with their Dads that he won't forget. For most of us, memories of the great outdoors begin with our fathers. To re-visit those bonding experiences, Great Northern Brewing Co is encouraging you to go camping again with your Dad in the great outdoors. Agency: TBWA, Sydney VIEW THE SPOT FAPs - Familial Amyloidotic Polyneuropathy: Beautiful Dreamer FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLocke Brazil-a global agency part of groups Omnicom, ABC Group, and DDB Latina-to create a delicate campaign to bring awareness to the disease and show that it's possible to slow down its progression. Written by the agency and co-produced by Stink Films, the movie Beautiful Dreamer is the affectionate story of a young woman who's always writing down the dreams she wants to realize.VIEW THE SPOT Clabcomunicazione: Bunch of Grapes Every year more than 100 golfers that are also wine lovers take part in the event. The protagonist is Lugana Riserva Sergio Zenato, that is expression of a terroir of great distinction and history, one of the most important Zenato's product in the world, which the competition is dedicated.Agency: Clab Comunicazione VIEW THE AD Google: Easy Questions Don't Always Have Easy Answers Most Vietnamese think they know their neighbourhood better than they do. They rarely asked Google and only used search for difficult questions. The local brand perception of Google was that of a professor. To solve this problem, Toaster, Singapore, created an integrated campaign to show people that easy question about one's neighbourhood don't have easy answers. VIEW THE CONCEPT Federation Tuckpointing: If Your Walls Could TalkIf your walls could talk... they'd be pretty upset.Thankfully, you can make them feel good about themselves again with help from Federation Tuckpointing. Agency: NOVA 93.7 PLAY THE FIRST SPOT PLAY THE SECOND SPOT South Western Railway: Great Days Never Leave You 22nd August 2019: Today South Western Railway launches its first integrated brand campaign, aimed at inspiring families to explore their network and create lasting memories together. Created by ENGINE, the campaign showcases the incredible range of days out that can be had with over 200 destinations on the network, and reminds us that the memories we make when we have a great day out with family or friends never leave us. VIEW THE SPOT Ford Ecosport: No Squeak Broadcast Ford presents EcoSport's electronic stability control, broadcasting the first basketball game without shoe squeaking. If you are a fan of basketball, you know that it doesn't matter who is playing, or where a team is playing; you will hear shoes squeaking on the court. And if you are not a fan, you probably know that too. That's how much that sound is linked to the sport, especially in games broadcast on TV. To present the new EcoSportâs AdvanceTrac and its Electronic Stability Control technology that helps to prevent skidding on the streets, Ford Brazil had an insight that changed what the fan of basketball usually hears at all games: the sound of shoes squeaking on the court.Agency: GTB, Brazil VIEW THE WEB FILM VIEW OUTDOOR Freeland Foundation: The Truth Behind The Wall Ogilvy Thailand has illustrate this 'The Truth Behind The Wall' print campaign for the Freeland Foundation.VIEW THE DEER AD VIEW THE KOUPREY AD VIEW THE BOAR AD Volvo: Clicked? Sixty years ago, a shiny new Volvo rolled into a Kristianstad showroom equipped with technology that has since been called one of the most significant inventions of the 20th Century. Designer Nils Bohlin's three-point seat belt was so revolutionary that Volvo created an open patent, allowing all other automotive companies free use of the design. Today we celebrated the motoring industry's most widely used safety innovation, ensuring billions of people stay safe by making it click.Agency: Republik, New Zealand VIEW THE AD  It's hard to replace our flame-grilled taste and these ads are the living proof of it.Agency: Wolf BCPP VIEW THE ILLINOIS AD VIEW THE BERLIN AD VIEW THE CALIFORNIA AD VIEW THE SANTIAGO AD Stream and Tough Guy: The Press is Right "Stream and Tough Guy" is a brand new Creative Shop out of Lisbon, Portugal. To launch the agency, Joao Ribeiro (Managing Partner) went as a contestant on the TV Show "The Price is Right", the most watched late afternoon show in Portugal, in an effort to get on brand's radars. How? Well, there's a very well known segment on the show where contestants get to send their best regards to friends and family who might be watching. So, unbeknownst to the show's production, Joao sent his best not to people he knows but to people he wants to meet (Marketing Leads for big brands). VIEW THE SPOT Coca-Cola : Thanks for recycling When we all do a little, it adds up to big positive change. That's why Coca-Cola Australia are encouraging and thanking Australians for recycling. This year, Australia will become the first country in the world where all Coca-Cola bottles 600ml and below will be made entirely from 100% recycled plastic on an ongoing basis. Agency: Ogilvy VIEW THE SPOT  Maurten is a Swedish sports nutrition brand that is officially used by some of the world's leading endurance athletes - such as Mo Farah, Eliud Kipchoge, Mary Keitany and Jan Frodeno. But even more are those who use Maurten unofficially, elite athletes sponsored by larger competitors in the category. To make life easier for them, Akestam Holst created Maurten Unofficial, an incognito product range with no logos or anything that reveals who the content comes from, and therefore allows elite athletes sponsored by other brands to continue using Maurten - without risking anything.VIEW THE SPOT  Blue Moon beer imagines a world where "once in a blue moon" happens all the time. From DDB Chicago. Directed by Tim Godsall.VIEW THE SPOT Vanuatu Tourism: Answer the call of Vanuatu In a new destination brand positioning for the South Pacific nation, potential travellers are being asked to leave the everyday behind and Answer the call of Vanuatu. The work is the result of a year-long process with the Vanuatu Tourism Office that involved robust consultation and engagement with key stakeholders both in-country and in key markets. The multi-channel launch advertising campaign via Engine, is the first creative written out of the new brand strategy. It marks a significant shift in direction since the last work over a decade ago - and reflects the many changes in the tourism space in that time.VIEW THE SPOT VIEW VOLCANO OUTDOOR VIEW WORRY OUTDOOR VIEW T-REX OUTDOOR JAT Holdings: Petal Paint Buddhism is the main religion in Sri Lanka with over 16,000 registered Buddhist temples scattered all over the island. Worshipping the statue of Buddha to show reverence is performed regularly by the millions of devotees at these temples. Once a month, the full moon day is a declared national holiday for followers to perform temple worship. Fresh flowers play a vital role in these practices as the main method of offering at temple altars.Agency: Leo Burnett, Sri Lanka/Toronto VIEW THE AD Swinburne Online: Six Word Scholarship Swinburne Online is challenging traditional universities with the 'Six Word Scholarship', the world's first university scholarship awarded from a single social media post. Based on Ernest Hemingway's legendary six-word story (For sale: baby shoes, never worn.), the 'Six Word Scholarship' took applications for a communications scholarship directly in the comments on social media. Every original story that adhered to the six-word limit was considered a successful application.Agency: Ogilvy, Melbourne VIEW THE CONCEPT Clios: Clio Awards 60th Anniversary As part of The Clio's yearlong 60th anniversary celebration, they are unveiling six decades of (advertising) history immortalized in one masterpiece.Clio worked with BBDO Los Angeles to honor some of the iconic men, women and ideas from the past 60 years that have defined this advertising era by canonizing them in a work of art as grand as their contributions to our industry. The result is a sprawling renaissance-style painting by Sam Spratt. VIEW THE CONCEPT VIEW THE PRINT AD The Mitey Battle Continues. The latest turn in the Vegemite - Marmite global battle for spreads pride has been revealed via Thinkerbell. PLAY THE SPOT « First « Previous Next » Last » 2 of 7 |
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