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Seen and noted
Road Safety Commission of WA: The Distance of Distraction Country roads in Western Australia are notorious for distracted drivers quickly losing control at high speed and hitting trees - often with fatal consequences. While recent years have focused on the dangers of texting behind the wheel, there are still many other bad behaviours that cause drivers to lose their concentration - like searching for sunglasses in the glovebox. This TV campaign dramatically confronts distracted drivers with what they could be missing when taking their eyes off the road for just 2 seconds. Fruit stands, a common sighting on the edge of WA country roads, become a very real unit of measurement for distracted, regional drivers.Agency: The Brand Agency VIEW THE SPOT  Kia Motors America has teamed up with David&Goliath to release an all new campaign detailing its GT line of performance vehicles. It all started with Stinger, the highest-performing model in the history of Kia Motors America. To build on Stinger's momentum and industry-changing success, Kia upped the adrenaline ante and developed the limited-edition Stinger GTS. And now, Kia has injected a bit more sport into one of its most popular vehicles - the Forte compact sedan - with the introduction of the all-new 2020 Forte GT. VIEW THE SPOT Mercedes Benz: The Many Colours of Pride In celebration of Pride, Mercedes Benz Canada released a short video series that features members of the community sharing their stories of love and acceptance. In a celebration of diversity, the six colours of the Pride Flag were mirrored in six Mercedes. The work was directed by Bob Purman from Sequoia Content, his second round collaborating with the brand and Publicis Emil. Over 19 people were interviewed in two days, and each shared their connection to one colour of the flag in particular, and each with a unique story. Though the original plan was to interview just six people, the amount of people who were willing and excited to come forward with their experiences tripled that number. VIEW THE BLUE SPOT VIEW THE RED SPOT VIEW THE ORANGE SPOT VIEW THE YELLOW SPOT VIEW THE GREEN SPOT VIEW THE PURPLE SPOT  Two years ago, Volvo Trucks introduced the first generation of its Turbo Compound engine in their Volvo VNL model range. Following on the success of that technology and the positive customer and driver feedback on fuel savings and drivability, Volvo engineers started working on the next generation, which delivers fuel savings up to 11% compared to 2015 model-year trucks. These are significant improvements, not only considering the environmental impact, but also delivering substantial fuel cost savings for fleets and owner-operators. To highlight these benefits, Volvo Trucks has launched 'The Cash Machine' with Forsman & Bodenfors, a communications campaign in which we meet Bob, a fictional owner-operator. VIEW THE SPOT  Channel 4 has launched this film featuring their talent of bringing to life genuine complaints which viewers have made about them. We understand that not every programme, or even every presenter, is going to be everyone's cup of tea. That's because Channel 4 was set up to be different, to provoke debate, take bold creative risks and represent unheard voices from all around the country. So sometimes we may cause a bit of a stir, but that's part of our job.Agency: 4Creative VIEW THE SPOT Bombay Sapphire: Discover the Possibilities Within Today BOMBAY SAPPHIRE announces the launch of Discover The Possibilities Within, a fully-integrated global campaign via AMV BBDOI, London, that will be executed through-the-line this summer. The brand has worked with pioneering creatives to produce a strikingly bold new look for BOMBAY SAPPHIRE that supports its overarching Stir Creativity platform - a call to arms for creative self-expression, inspired by the insight that we are all born creative, but all too often everyday life chips away at that instinct.VIEW THE SPOT Adidas OZWEEGO: Futuristic Design adidas and Hypebeast unveil a slick new campaign to promote the new adidas originals OZWEEGO for the Chinese market. The commercial features a star-studded cast of C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and rapper-producer Dough-Boy. Hypebeast enlisted boutique design and VFX studio Fin Design + Effects to craft the mind-bending VFX for the film. Directed by Crystal Choi (Creative Director at Hypebeast), the 30-second campaign film is centred around the theme of reworking the past to create a new future. VIEW THE SPOT  The fastest growing beer brand in the U.S. and currently the #3 best-selling beer, Michelob ULTRA, just unveiled two new TV commercials for Michelob ULTRA and Michelob ULTRA Pure Gold. The new :30 spot for the base Michelob ULTRA beer is titled "Play Your Course - #DoItForTheCheers." To celebrate Michelob ULTRA's mission of encouraging balance between an active lifestyle and having fun, the commercial shows when you #DoItForTheCheers, everybody wins. The next :30 spot is for the brand's USDA-certified organic beer, Michelob ULTRA Pure Gold, and is titled "Breathe." "Breathe" is the newest creative in Pure Gold's marketing, encouraging consumers to reconnect with nature by enjoying organic beer. The campaign kicked off earlier this year with a buzzy ASMR-inspired Super Bowl commercialVIEW THE PLAY YOUR COURSE SPOT VIEW THE BREATHE SPOT  United Overseas Bank (UOB) is helping to enable more inclusive hiring practices by forming for the first time, a collaboration among the public, private and people sectors in Singapore. Under the new initiative, 'The Unlimited', UOB is partnering SG Enable, Autism Resource Centre (ARC), Movement for the Intellectually Disabled of Singapore (MINDS) and SPD to connect businesses with persons with disabilities for sustainable employment. Agency: 72andSunny, Singapore VIEW THE SPOT  Sharing the news and background about a new State Farm TV ad, "On the Board," which begins airing today. To demonstrate the power of collective good, State Farm is challenging all agents and employees to do 100 acts of good in advance of its 100th anniversary in 2022. These individual small actions can have a collective big impact in local communities across the country. "On the Board" was led by DDB Chicago which worked together with director Ian Pons Jewell. VIEW THE 90 SECOND SPOT VIEW THE 30 SECOND SPOT  Lotterywest rebranded their oldest game, Saturday Lotto. The new direction follows a passing down of a dream through the generations creating a refreshing and nostalgic brand.Agency: Marketforce VIEW THE SPOT Orange / Google: AR Show Real Madrid vs. Celta de Vigo On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated soccer fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.VIEW OUTDOOR Soundlounge: Feel The Sound "Feel the sound!": At the Soundlounge get-together for the industry on August 29 the Proximity and CraftWork agencies are presenting an innovative poster by means of which more than 20 different sounds and noiseeffects can beproduced -by swiping one's fingers over the surface of the poster a la tablet or smartphone. With surprising ease, this action creates intuitively a dynamic musical sound, powered by beats, basses, percussion, vocals and the sound of guitars.VIEW THE CONCEPT  In the past, matching the style of your switches to the style of your room has been unavailable to the home DIYer. But, with the Iconic range from Clipsal, home decorators can seamlessly alternate their switch cover to compliment the style of their room. Utilising a clever match frame camera technique to feature the vast style range of the Clipsal Iconic series, we showcased how one switch can change an entire room. Switch your switch, to compliment your style.Agency: Bohemia VIEW THE SPOT Quitline: Follow You Till I Die Helping Kiwi smokers quit for their petâs sake""Your best mate will follow you anywhere, but if you're a smoker, where are you really leading them? The full-length film, launched on The Project and followed up through digital and social channels, is supported by teaser videos and targeted messaging. Each part of the campaign leads viewers to the Quitline website to learn more â and ultimately sign up to quit for their pet's sake." Agency: YoungShand VIEW THE SPOT Powershop: Free Power Mode Free power to the people! Powershop has launched 'Free Power Mode', giving customers a day of free power to celebrate renewable generation when the wind is blowing. Directed by Otto's Julian Lucas, the campaigns films take viewers behind the scenes at Powershop HQ for a light hearted look at what happens when Free Power Mode is activated. Agency: whiteGREYVIEW THE ACTIVATED SPOT VIEW THE ANNOUNCEMENT SPOT VIEW THE GENERATING SPOT NRMA Insurance: Every Home is Worth Protecting NRMA Insurance believes that every home is worth protecting. That's why there are helping to ensure the future of koalas by protecting their homes.Agency: The Monkeys VIEW THE TV SPOT PLAY THE RADIO SPOT  When it's time to take care of their cars, many drivers remember even the smallest details. But oddly enough, they forget one extremely important thing: the oil change. To stimulate this recollection, Shell Helix has made a surreal film that shows a football player's effort not to let his teammates get in the car dirty. The commercial "Hose" emphasizes, in a fun way, that it is important to always keep the car clean, but it is even more important to remember to change the oil. Especially if it's with Shell Helix. Agency: Wunderman, Sao PauloVIEW THE SPOT Rio Tinto and Royal Flying Doctor Service: Keep Flynn Flying Marcel Sydney and mining and metals company Rio Tinto have launched a campaign to raise $20 donations for its community partner, the Royal Flying Doctor Service (RFDS), by letting the $20 note speak for itself. Unknown to most, Reverend John Flynn, founder of the RFDS is actually featured on the Australian $20 note. So to drive donations, they created a world-first mobile experience that brings him back to life so, for the first time, the very thing they want you to donate asks you to do it. Using pioneering AR technology through a browser, you simply scan the $20 to discover that the history and the future of one of the most beloved Australian organisations has always been in your hands. Visit www.keepflynnflying.com on your mobile phone and scan a $20 note for the full experience. VIEW THE CONCEPT Gillette: #GogoNozizwe Like many South African women, Gogo Nozizwe raised her grandson, Akhona, and his siblings in Nyanga, Western Cape. To honour her and all the women raising the next generation of South African men, GREY Group South Africa launched this film in celebration of Women's Day for Gillette. We're now inviting all South Africans to join us in helping shape boys into men.VIEW THE SPOT JetBlue: Just Alright Doesn't Fly Here JetBlue, the airline with a mission to inspire humanity, has a message for travelers everywhere: You deserve better. Launching today, its latest campaign, 'Just Alright Doesn't Fly Here,' takes a stand against mediocrity in air travel and reminds travelers they don't have to accept the bare minimum that has become standard across the industry. The multifaceted 'Just Alright Doesn't Fly Here' campaign, created in partnership with MullenLowe, will come to life in videos and ads that feature different aspects of JetBlue's award-winning customer service. VIEW THE TREATMENT SPOT VIEW THE BEGINNINGS SPOT VIEW THE SEATBACKS SPOT VIEW THE DISSERVICE SPOT VIEW THE CAFETERIAS SPOT VIEW THE CUSTOMERS SPOT VIEW THE QUESTIONABLE SPOT  To promote ITV's coverage of the 2019 Rugby World Cup, ITV Creative has collaborated with Stink Films' Keith McCarthy and Golden Wolf. This is the tournament that fans have been dreaming about and the film shows fans from every one of the home nations as they slip into slumber, their dreams taken over by excitement and anticipation of what they will see in Japan. Inspired by elements of modern Japanese artistic culture, each fan's dream takes a different journey through anime, drawing on influences including renowned Manga artists Katsuhiro Otomo (Akira) and Satoshi Kon (Paprika), 16 Bit games such as Street Fighter and Tekken and classic anime, such as Battle of The Planets and Dragonball Z.VIEW THE SPOT  McCain launches 'Differences,' the third instalment in its We Are Family series, celebrating the emotional impact of the differences that exist within real families across the UK. The 2.5 million pound multi-channel campaign will be rolled out across TV, radio, VOD, OOH, cinema, print and online media and social channels for six weeks. The advert is the third instalment in the We Are Family series and features ten real-life families from around the UK, who carry different beliefs on a wide range of subjects. VIEW THE SPOT  Esso has launched a new campaign produced by ITN Productions, Advertising and adam&eveDDB, which follows an inspirational, real-life father whose ultimate goal - as a double amputee - is to take part in one of the world's most prestigious and oldest active sports car races in 2022. Directed by Oscar nominated multi-award winning director Marcel Mettelsiefen, the campaign - entitled 'Daddy No Legs' - is part of Esso's social stories and centres on David Birrell who is passionate about racing, and who has the opportunity to realise his dream.VIEW THE SPOT  Today, Jimmy John's announced the "Home in the Zone" Contest, which will give one Jimmy John's superfan a home in a delivery zone so they can finally get a Freaky Fast and Freaky Fresh sandwich delivered. The Contest and national campaign, created in partnership with agency WorkInProgress, come on the heels of the company's commitment to only deliver within five minutes of each of its stores-the "Sandwich Delivery Zone"-in order to maximize freshness. VIEW THE FAKE HOUSE SPOT VIEW THE HOLY MOLY SPOT VIEW THE LEGAL COPY SPOT Nibbles Creamery: Spare N'horn During Eid, all parts of the slaughtered ram are consumed except for the horns. Let Nibbles cone ice-cream compensate for the ram parts you couldn't have.Agency: ONEWILDCARD VIEW THE AD balagan: The 'Brand Mascot Got Lost' Short Explanation: Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy. Because of the 'mess' The brand mascot- dinosaur 'Dino' got lost from the logo and the Kids all over the country were supposed to find him in the Ads campaign. Agency: Addict, Israel VIEW THE UFO AD VIEW THE AUTO AD VIEW THE SCHOOL AD  Joe Cafe, one of Israel's leading coffee makers, has re-branded its coffee capsules. The campaign visually illustrates the fact that although the capsules received a modern facelift, they still carry the same traditionally unique taste.Agency: M&C Saatchi, Tel Aviv VIEW OUTDOOR Cadbury: Generosity Bar To show that there's a glass and a half of goodness in everyone, we invited people to sacrifice the extra milk of their favorite chocolate bar and donate it to malnourished kids. To do so, we created the Generosity Bar, a Cadbury Dairy Milk chocolate from which we removed the milk. Each time you buy it, a glass of milk is donated to Reach Out Feed Philippines (an NGO that fights against malnutrition). Agency: Ogilvy, Singapore VIEW OUTDOOR Xbox Forza Horizon 4 LEGO Speed Champions: Ultimate Unboxing How do you unbox the biggest LEGO box? Surprise one of the of the world's most famous YouTube toy unboxers, of course. Words can't describe how amazing it is that Forza Horizon 4 and LEGO have come together. But opening a giant box with a full-scale LEGO car inside can. 215 McCann, Xbox, LEGO and McLaren worked together to surprise internet kid-celebrity-unboxer, EvanTubeHD, by turning his classic unboxing video into the biggest unboxing video he's ever done. And it really is the biggest. Inside the box was a full-scale LEGO McLaren Senna made of 400,000+ pieces, which was both a huge surprise for Evan and his 6.7 million followers.VIEW OUTDOOR Twitter: Elevator Tweets Despite the prominence of Twitter in Saudi Arabia, not all media planners are aware of the power of its audience. So, how do you get the attention of these people? To solve this problem, Geometry went to Dubai's Media City and paid a visit to the GBS Building - home to a number of MENA advertising and media agencies including radio network ARN and Publicis Media's agencies. There, the agency reached executives when they least expected it - on their way to work. Twitter and Geometry hijacked the GBS Building's elevator and connected each agency's floor button to their clients' Twitterspheres. These interactive screens displayed real-time engagement and insight into these audiences.VIEW THE CONCEPT McDonald's: Making Of HyperReality ApplicationEyeHealth1st: lookdeeper.com.au EyeHealth1st is the largest online directory for optometrists in Australia. An initiative of MyHealth1st, this digital booking platform connects patients with independent optometrists with a mission to end preventable blindness.Messy, created an interactive 'Eyesberg' for those who are most at risk, the middle-aged. This visually striking experience allows users to take a deeper look into the eye diseases lurking beneath the surface that only an optometrist can detect and prevent. VIEW OUTDOOR VIEW THE CONCEPT VIEW THE PRINT AD  Misjudging the distance can be a fatal mistake at level crossings. This 30-second radio spot was created as part of a campaign to raise awareness of the fact that even minor misjudgements can have massive repercussions. Agency: Gatecrasher advertising PLAY THE 5CM SPOT PLAY THE TIGHT SPOT SPOT Guest Judge: Eran Nir, CCO, GITAM BBDO, Israel.jpg "https://www.bestadsontv.com/news/upload/eran1BW (1).jpg") Eran Nir is the chief creative officer at GITAM BBDO Israel. Winner: NRMA. I admit that I almost lost it. A saccharine movie with a child and the little koala bear, and then... a surprise! and then a brand promise! Not just an advertisement, but a brand that uses agendas, and nothing is more appreciated during these days, at a time when budgets and profits are shrinking and marketers are going missionary just trying to sell sell sell... and instead of this, motivates you to act with a long-term customer appreciation. I was excited. READ MORE Marmite: Tactical Vegemite/Lords Ashes Response Marmite is handing out branded sandpaper at the second Ashes Test featuring England against Australia starts at Lords' Cricket Ground. The tactical push, created by adam&eveDDB, LONDON is a light-hearted reference to the 'Sandpapergate' - the scandal when the Australian national cricket teamâs Cameron Bancroft was caught by TV cameras trying to rough up the side of the ball with sandpaper to make it swing in flight during the Third Test match against South Africa at Newlands in Cape Town in March 2018. 'We wonât be tampering with it', the strapline promises. Cricket fans will either love it or hate it.VIEW THE CONCEPT  New print campaign from Innocean Berlin for Hyundai. The work is part of their new Next Awaits campaign celebrating the 70th anniversary of the company's launch.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  In a year where men's rugby will dominate the headlines, Guinness, via AMV BBDO, London, has unveiled the inspirational story of a Japanese women's rugby team who stood together, in the face of societal pressure, to pursue their passion for the game. 'Liberty Fields' tells the remarkable tale of a group of women who defied the social conventions of 80s Japan, by forming an ultimately indomitable rugby team. VIEW THE 60 SECOND SPOT VIEW THE WEB FILM SPOT  Vodafone Ireland has released its latest 'Everyone In' ad which is the next phase of the brand's 'Team Of Us' sponsorship of Irish Rugby. The latest ad launches ahead of the Irish Rugby teamâs departure to Japan this September. Created by award-winning agency JWT Folk, the newest ad from the 'Everyone In' campaign depicts the momentum building in advance of Japan, with people from all over Ireland demonstrating their commitment to the Irish team and showing their support. This latest ad depicts fan's efforts and commitment to cheering on the Irish team with cultural elements to represent the Japanese experience.VIEW THE SPOT  Launch film for new 'That Jif'ing Good' campaign via Publicis, New York, for Jif Peanut Butter.VIEW THE APOCALYPSE SPOT VIEW THE SQUIRREL SPOT « First « Previous Next » Last » 3 of 7 |
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PBRDigital, Prague has created this bold HyperReality application for McDonald's.