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Seen and noted
American Family Insurance: Insure Carefully This is the latest installment of work under the brand's long running tagline "Insure Carefully, Dream Fearlessly." Created by BBDO New York and Elite Media, the campaign emphasizes that whatever our dreams, whatever we are trying to protect, whatever we worry about, American Family Insurance is here with the unique policies, advice and support to keep you dreaming fearlessly. VIEW THE FUN RIDE SPOT VIEW THE ROWING SPOT Adidas / Foot Locker: Cities Made to Create For the launch of their new CHILE 20 collection, adidas originals selected 84.Paris, an agency positioned towards new generations, and their pop and street culture inspirations. To launch the new line, an updated version of the iconic line of CHILE 62 tracksuit, 84.Paris designed "Cities Made To Create". A print and digital campaign, "Cities to Create" features 2 emerging rap artists, Oboy and Kojey Radical, and the hometown cities that inspired them, Paris and London, respectively, breeding grounds for rap and street-culture. VIEW THE SPOT  The Swedish opera house Folkoperan got over a thousand children to self-willingly choose opera last week. How? By letting them choose between opera and the one thing children dislike even more - broccoli. Opera is not only a declining art form, but also a more or less non-existing choice for a younger generation. Therefore, Folkoperan faced a rather big challenge when setting up Neil Gaiman's Coraline as a family opera. Agency: McCann, Stockholm VIEW THE SPOT VIEW THE EXPERIMENT SPOT  Recipe has created their first work for ride-hailing app Kapten since winning the account in January. The integrated campaign for France and the UK, 'Buttocks', encourages audiences to make a stand while comfortably sitting down. The 30" film features a range of passengers proudly declaring why they've decided to 'vote with their buttocks' and take a seat in a Kapten, highlighting the brand's USPs; loyalty rewards, fair share for drivers, round-up and donate, the option to choose electric, and fixed, low fares. After all, it might just be your best decision today.VIEW THE SPOT Universal Parks & Resorts: Let Yourself Woah Austin-based creative agencyGSD&M has unveiled its first campaign work created forUniversal Parks & Resorts. Entitled, "Let Yourself Woah," and "Dejarte Woah" in Spanish, the new campaign stars beloved funny men Kenan Thompson of "SaturdayNight Live" and Arturo Castro of "Alternatino" and "Broad City."VIEW THE LET YOURSELF WOAH SPOT VIEW THE DEJARTE WOAH SPOT Mercury: Say Goodbye In the latest evolution of Mercury's Energy Made Wonderful campaign FCB NZ is encouraging Kiwis to break up with their old gas guzzling partners and make the move to a cleaner, happier future.VIEW THE SPOT Electoral Commission of Queensland: The Day to Have Your Say Engine Group have created these spots for the Electoral Commission of QueenslandVIEW THE MEAT PIE SPOT VIEW THE COFFEE SPOT Surfrider Foundation Europe: Bad Cosmetics Surfrider Foundation Europe and ici Barbes are campaigning against Bad Cosmetics. This February 14th, the Surfrider Foundation Europe association and ici Barbes are launching a national and European awareness campaign on the impact of the use of microplastics in cosmetics and as a reminder of the urgency of conserving the seabed. Each year, more than 8 million tonnes of plastic waste are discharged into the ocean and pollute both its surface and the seabed. This pollution is caused in part by the microplastics contained in cosmetic products and which do not decompose over time. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Sephora: The Unlimited Power of Beauty Beauty is changing. It is no longer just on catwalks or in magazines but in our friends' selfies or the latest uploads from influencers. Our smartphone screen has become our bathroom mirror. Its meaning is also evolving-in culture, entertainment and social media, people are challenging the status quo, giving their own interpretation of what it means to be beautiful. In one way or another, everybody's talking about it. Agency: BETC, Paris VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD HandsAway: This is Not Consent To be a women and never getting harassed in the street is almost a miracle. During those past few years, the floor of speech has opened revealing the reality of sexist remarks or sexual assaults in the public space. 86% of women say they have been victims of street harassment (IFOP, 2018). In front of agression, support actions are carried out for the victims. Still, too frequently those women assaulted or harassed are held responsible for what happens to them. The debate about the look arises and often ends up winning, justifying what is and must remain unjustifiable. For this new campaign, HandsAway and its agency TBWAParis therefore wanted to praise women freedom.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD UNHCR: Undaily Bread The photographic collection that portrays the other side of the Venezuelan refugees and immigrantsâ story. Hundreds of refugee and migrant mothers cross the border every day seeking for protection and a better future for their children. The reality of their journey isnât seen in any statistics, that's why we decided to create our project "UNDAILY BREAD". An audiovisual project made alongside with Gregg Segal, a recognized American photographer and author of the series "Daily Bread" where he portrayed the daily diet of children around the world, under a unique style based on each of their culture.Agency: Publicis Colombia. VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD The Guardian Weekly: Break Glass In a post-Brexit era, the news brand hopes to target new readers for Guardian Weekly with a series of street placements around Berlin, powered by OLIVER, its in-house creative agency of four years. The Guardian has launched a fresh marketing push for its international news magazine, Guardian Weekly, in the German capital. Germany is the largest of the EU markets for the publication, with a growth of 54% since its relaunch in 2018. VIEW OUTDOOR Calvin Klein: CK Everyone Sydneysiders will have the opportunity to try Calvin Klein's first-ever 'clean', unisex fragrance, CK EVERYONE, at the touch of a button, thanks to a tailor-made, sample dispensing advertising panel from leading outdoor advertising company JCDecaux. JCDecaux has partnered with global fashion house Calvin Klein to produce the bespoke panel, which dispenses a sample of the new fragrance CK EVERYONE - a genderless scent that aims to celebrate the freedom of self-expression. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR KFC: Napkinized For decades, KFC has been a brand that has pushed the limits of creativity for the love of its finger lickin' good chicken. Through its relatable and quirky creative campaigns globally, KFC has not only cemented its place in everyone's hearts but continues to prove why it is one of the all-time favorite restaurants amongst family and friends in the Middle East. Produced in the United Arab Emirates by TBWARAAD, KFC's Dubai-based full-service agency, "NAPKINIZED" has started in Dubai and Beirut in February 2020 and is rolling out across more than 87 restaurants in the UAE and Lebanon.VIEW OUTDOOR Covenant House: Shoppable Girls Covenant House has launched a new campaign called Shoppable Girls with the goal to raise awareness and start a dialogue about sex trafficking ahead of Human Trafficking Awareness Day on February 22nd. The hope is young girls will be encouraged to educate themselves on the issue and ultimately be equipped to help prevent sex trafficking. The digital campaign from TAXI Toronto centers around Shoppable Girls - a fictional fashion brand that doesn't actually sell clothes, but instead sells the models wearing them.VIEW THE CONCEPT Fire & Emergency New Zealand: Escape Week Fire and Emergency New Zealand, in partnership with FCB, has launched "Escape Week", a week long event running from the 9th to the 15th of February, that encourages New Zealanders to proactively make a plan, so they can escape their home if a fire were to break out. House fires are more common than people think with one occurring about every three hours somewhere in New Zealand. It's therefore vital people know what to do and practice how to get out alive.VIEW THE CONCEPT INCUCAI Argentina / Sony Music Argentina: Through Your Eyes To encourage corneas donations, Wunderman Thompson, Sony and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina's best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don't aim it directly at another personâs eyes, the images are blurred, and the person sees saturated colours and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced by those awaiting a corneal transplant and the importance of donating.VIEW THE CONCEPT KFC: Me and my Girl Split the Buffet at KFC Early Thursday morning, France woke up to an incredible video - Kim Kardashian herself had posted a story about her and Kanye ordering at a kiosk in a central Parisian KFC (Strasbourg-St.Denis). Stars. They really are just like us. A few hours later, KFC France paid homage to their visit with a tweet featuring a bucket and the lyric, "Me and my girl split the buffet at KFC", from Kanye's song "Touch the Sky". The song was included in the Bucket Bangers Spotify playlist KFC and Sid Lee Paris put together last year, which featured songs mentioning the fast food brand. VIEW THE CONCEPT Toyworld: Fun Time ExpertsEyes @ Australind : Irritated
RADIO
February 24, 2020 20:24 (Edited: February 17, 2023 04:19)
 It's hard to describe the feeling of dry, irritated eyes. Agency: Southern Cross Austereo PLAY THE SPOT Guest Judge: Daniel da Hora, CCO, DH,LO Creative Boutique Brazil
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 24, 2020 14:19 (Edited: February 17, 2023 04:19)
.jpg "https://www.bestadsontv.com/news/upload/Daniel_da_Hora_DHLO_02 (1).jpg") This week's guest judge is Daniel da Hora, chief creative officer at DH,LO Creative Boutique, Brazil. Winner: Burger King: The Moldy Whopper, by INGO Stockholm / DAVID Miami / Publicis. There's no doubt brands need to be brave in a world full of competition. But when a food chain decides to show their main product decomposing, to tell people they are turning their meal into free of artificial preservatives, this is not only brave, but risky and absolutely innovative. READ MORE NSW Rural Fire Service: Imagine Fighting a Bush Fire Higher Than NSW Rural Fire Service and Wunderman Thompson Australia give New York City a look into Australiaâs recent catastrophic bushfires. The 15-second installation transforms Times Square's usual bright lights into a to-scale fire front. Engulfing in flames, the 20 metre-high digital billboard reveals the words: "Imagine fighting a bush fire higher than this billboard. Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support." Donated by Silvercast, the 77-foot 'Godzilla' billboard is located at the third most instagrammed location in the world and is perfectly positioned to send a message of thanks to all the firefighters and those who support them around the world.VIEW OUTDOOR VIVO: Connections Should Have No Limits Petch&Partners Manila has launched a bold new globally produced Valentine's Day film and promo campaign for VIVO. 'Connections should have no limits' tells the story of a female Filipino traveller in Tokyo, who forms an unlikely human connection with a Japanese girl who shares her earphone with her â creating a musical and physical bond between them â overcoming the limits of not being able to speak each otherâs language, cultural differences, physical separation and even sexual preference. The film is directed by Joel Limchoc via Film Pabrika.VIEW THE SPOT Burger King: The Moldy Whopper The beauty of real food is that it gets ugly. That's why Burger King are rolling out a Whopper that is free from artificial preservatives. The Whopper is currently available in more than 400 restaurants in the U.S., and will reach all restaurants in the U.S. by the end of 2020. This campaign promotes #NoArtificialPreservatives and takes on McDonald's whose hamburgers don't decompose. Burger King says it shows "Mold can be a beautiful thing." Burger King global CMO Fernando Machado is quoted: "At Burger King we believe that real food tastes better. That's why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world."VIEW THE SPOT VIEW THE FIRST OUTDOOR VIEW THE SECOND OUTDOOR VIEW THE 28 DAY PRINT AD VIEW THE 32 DAY PRINT AD VIEW THE 33 DAY PRINT AD VIEW THE 35 DAY PRINT AD  Steve Rogers directs this new work for Coca-Cola that calls for the world to show more empathy and makes the point that everything's better when we're open. The spot features actor Natasha Lyonne (Orange is the New Black and Russian Doll). Agency: Wieden + Kennedy London.VIEW THE SPOT Thrifty Car and Truck Rental: Teddy BearSabor e Sabor: Unlikely to Last Burger King launched a test this week to show how their burgers mold thanks to their natural ingredients. Sabor & Sabor tried the same kind of test with their croissant but it didn't run the same way.Agency: LCT VIEW THE SPOT ANZ Mardi Gras Sponsorship: #LOVESPEECH Unchallenged homophobic, biphobic and transphobic language have a profoundly negative effect on LGBTIQ people's self-esteem and sense of belonging. As long-standing and principal partner of Sydney Gay and Lesbian Mardi Gras, we set out to challenge hurtful language and transform it into 'Lovespeech'.Agency: TBWAMelbourne VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE AD  To support the release of their new Pride range, Bonds has created 'OUT NOW', an idea that turns a common fashion phrase into a powerful mechanism of pride and support. 'OUT NOW' features queer Aussies sharing the number of years they've been living out and proud, as a way to promote visibility and celebrate the LGBTQIA+ community. Agency: Leo Burnett VIEW THE ALEX AD VIEW THE POPPY AND LUCY AD VIEW THE MARTY AD Monash University: A Future Without Change Every year high school students are bombarded by university recruitment campaigns all promising an idealistic future. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. Agency: VMLY&R, Melbourne VIEW OUTDOOR Hillseafood: Rum Chum ChumObtaining fresh seafood is much more enjoyable on land than it is on a fishing boat in the middle of nowhere. Agency: Southern Cross Austereo PLAY THE SPOT Cotton Incorporated: Rosie the Riveter Reborn with Cotton Ahead of National Womenâs History Month, Cotton Incorporated is unveiling "Rosie Reborn," a new campaign inspired by the iconic Rosie the Riveter, to honor the strides women have made in the workforce over the past 75 years pairing the strength and durability of authentic cotton denim. To champion the indomitable spirit of women, and dress a new generation of "Rosies," Cotton Incorporated joined forces with designers Emily Current and Meritt Elliott of the womenswear brand, THE GREAT., to reimagine and re-build a new line of modern-day jumpsuits for the barrier breaking Rosies of today. Created by DDB New York on behalf of Cotton Incorporated, the campaign showcases denimâs role as a uniform for barrier-breakers throughout American history, particularly women who entered male-dominated industries. VIEW THE WEB FILM SPOT VIEW OUTDOOR VIEW THE BARBIE PRINT AD VIEW THE CARLI PRINT AD VIEW THE EMILY & MERRITT PRINT AD VIEW THE JULIA AD VIEW THE KIMBERLY AD  The local papergirl delivers the message that Bakers Delight Hi-Fibre Wholegrain Loaf is packed with protein.Agency: McCann, Melbourne VIEW THE SPOT MG HS: The SUV You've Never Seen Before The stand out in a sea of SUV sameness. The MG HS is the SUV you've never seen before. Agency: The General Store VIEW THE SPOT IGA Supermarkets: Scratch Win It is common for the major Australian supermarkets to run promotions where they incentivise shoppers by giving away miniature plastic collectibles. We turned this on its head for IGA with a campaign that rewards their customers real products.Agency: The Core Agency VIEW THE CHEESE AND CRACKERS SPOT VIEW THE SPORTS DRINK SPOT VIEW THE TIM TAMS SPOT IASO Children's Hospital: Check-Ups Kids are full of excitement and they constantly think about new activities they want to try. But in order to be ready and safe to do so, parents need to be sure that their kids are in good physical condition, through IASO's Child Check-up Programs.Agency: Ogilvy VIEW THE WINTER AD VIEW THE FALL AD VIEW THE SUMMER AD DevelopmentWA: Montario Quarter - G-Block Hoarding Inside Montario Quarter - an estate that prides itself on bringing the community together - is G-Block. While standard construction hoarding simply hides the development, DevelopmentWA wanted to create something that would embody the lifestyle of Montario Quarter. So The Brand Agency, created Game-Block: an interactive hoarding surrounding the heritage-listed precinct that encouraged members of the community to stop and play - without a hidden sales agenda. The wall itself features larger-than-life tic tac toe, a slider puzzle, three in a row as well as Instagram walls and a little history of the original G-Block site.VIEW OUTDOOR  For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. Itâs better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute. By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can. Agency: DH,LO Creative BoutiqueVIEW BREAKING THE BREAD AD VIEW SCARED MOTHER AD VIEW THE MIRROR MIRROR AD VIEW THE NUDE MAJA AD |
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Saatchi & Saatchi have created this spot for Thrifty
Available now wall porcelain tiles with wooden texture
Uncommon, London, present this spot for Ecover