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Seen and noted
The Hindu Newspaper:It's Practically This Easy to Stop The Virus The Hindu, one of India's leading dailies, sends its readers a clear message to prevent the spread of Coronavirus via this print ad created by Ogilvy, South India.VIEW THE AD  More than ever, our actions matter. The choices we make can help spread the virus, or they can help stop it. By sharing information, practicing social distancing and giving our medical professionals a fighting chance, we can help slow the spread of COVID-19. 'We Are The Countervirus' but we need to work together. Agency: Madwell, Brooklyn VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Ryan Reynolds gin brand Aviation Gin anounced they're available at home - where we hope you are right now - but your bartenders miss you. So we've started a tab by donating $15k to the United States Bartender's Guild and will be adding an additional 30% tip for every bottle delivered through May 1st. Stay home to help #FlattenTheCurve while we #TipYourBartenders.VIEW THE AD  London based creative duo James Hodson and Jason Keet have given World War 1 and World War 2 slogans a new life to tackle Covid-19.VIEW THE NURSES AD VIEW THE ARSEHOLE AD VIEW THE NOBODY AD VIEW THE GREETERS AD VIEW THE DADDY AD VIEW THE DORKS AD VIEW THE COUNTRY AD  Mood in Peru has released a topical press ad for Jeep pushing the 'Stay Home' COVID-19 message. The ad follows the distinctive Jeep front grill layout but in this case shows the inside of a parked car at home in the garage. VIEW THE AD  Burger King Belgium has crossed out their 'of the Whopper' signage and added stay above home to create a new 'Stay Home' slogan to battle against the spread of Covid-19..VIEW OUTDOOR Spotify: Covid-19 Music Relief Fund Since the onset of COVID-19 pandemic, Spotify have been identifying ways they can help make an impact in communities around the world. Introducing the 'Covid-19 Music Relief Fund.'VIEW THE CONCEPT Greenpeace: After Asbestos After more than 100 years with a toxic name, the city of Asbestos is calling on citizens to improve it. Greenpeace submitted six names, inspired by six species from the region's 35 threatened species. With your help, a name synonymous with destruction can become a symbol of life and biodiversity.Agency: Rethink VIEW THE CONCEPT Take This Seriously 'Take This Seriously,' we must stop the spread of COVID-19 without violating human rights. The COVID-19 pandemic is a public health crisis. We need to take warnings from medical professionals seriously and do everything we can to slow down the spread of the virus and save lives. We must also ensure that governments and corporations do not endanger us further by increasing surveillance, censoring speech, and detaining people indefinitely without trial. There will be a world after this coronavirus outbreak. It's up to us to make it a world worth living in.Agency: Fight for the Future, USA. VIEW THE CONCEPT Aviation Gin: #TipYourBartenders Ryan Reynolds gin brand Aviation Gin anounced they're available at home - where we hope you are right now - but your bartenders miss you. So we've started a tab by donating $15k to the United States Bartender's Guild and will be adding an additional 30% tip for every bottle delivered through May 1st. Stay home to help #FlattenTheCurve while we #TipYourBartenders.VIEW THE CONCEPT Bud Light: Open for Takeout Now, more than ever, we need to serve those who serve us. It's time to support every employee across America whose job demands on the success and survival of bars and restaurants. So starting today, bars and restaurants can join the list at budlight.com/openfortakeout to let the world know that together, we are open for takeout.VIEW THE CONCEPT Remote Teams? Give Them Unlimited Access to BestadsPRO
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5 BestadsPRO subscriptions @ only $15 each per year (US$75 total) 10 BestadsPRO subscriptions @ only $15 each per year (US$150 total) 20 BestadsPRO subscriptions @ only $15 each per year (US$300 total) Simply email michael@bestadsontv.com with a list of your people and their email addresses and weâll set it all up. Weâll then invoice your company. Bestads subscriptions are tax deductible. READ MORE Phone Booths: Imperfectly Perfect March 21, 2020 is Mother's Day in some regions. March 22, 2020 is Mother's Day in some others. In these trying and anxious times, where COVID-19 has forced us to be distanced, locked down, anxious and worried, with families under pressure, including moms in the region who are facing unprecedented pressures and judgements from all corners, here's a PSA to all moms everywhere on Mother's Day. It has been made, with respect, as a tribute to all moms; the imperfectly perfect, amazing people whose protection and comfort we are so lucky to have in our lives, especially in these trying times.VIEW THE SPOT  It is a time to be more conscious than ever. For this reason, McCann Worldgroup Colombia launched a vital message hand in hand with its clients and its brands, telling Colombians that in order to maintain the best of human contact, it is important that we stay at home today; and that we do it for the most important reasons for each one. Our loved ones, our future, our country. The campaign developed by this important Advertising Agency, which is supported by more than 25 companies and institutions from all sectors, was launched through different platforms and seeks to generate a greater sense of responsibility for the important role of each one in the health of the community at this juncture, valuing and protecting everything that is really important.VIEW THE SPOT  The Kayzer Ballet has released this dance film titled 'The VIRUS' reminding people there is always hope in these hard times. VIEW THE SPOT Turismo de Portugal: Can't Skip Hope It's time to stop. It's time to take a break, for the good of the world. In the meantime, Turismo de Portugal can dream for the great days to come. We're in this together. Agency: Partners Portugal. VIEW THE SPOT  Aardman were asked to create a little film for the company Ryse who make lovely green hydrogen fuel for busses. For us it's always great to work on something that you think is a good thing, so it goes without saying that we were very happy! The film needed to communicate who Ryse are and what they do, primarily for an audience of potential investors, but it also had to work for a wider audience online.VIEW THE SPOT  British sportswear and lifestyle brand, Rapha, have unveiled 'Comfort In The Chaos', the new campaign featuring their innovative cycling shoes specifically for racing. Created in collaboration with fabric experts, carbon manufacturers and professional cyclists, the footwear utilises Powerweave, an entirely new, complex fabric devised of precisely engineered yarns and weave. The brand assures comfort, power and performance from their new technology and have tested the shoes for over two years in all climates and conditions. The 60second accompanying campaign was directed by Oliver Duggan through Knucklehead, with CG fabric imitation and full post-production a collaboration between Big Buoy and Smoke & Mirrors. VIEW THE SPOT  To help small businesses survive the coronavirus outbreak, Telia Finland, an ICT and media corporation, gives away their national advertising space in Finland. The goal is to help at least 100 companies during the first week of the campaign. Discussions with other corporations to join the cause are already taking place. Small businesses are at the centre of attention. The campaign, created by TBWAHelsinki, is built solely on content that is self-produced by entrepreneurs using remote tools. VIEW THE SPOT  Activista, USA has illustrated this Abbey Road social distancing print ad with the caption 'Give me a Little Space, Lads.'VIEW THE AD Black Coalition for Rights: Genocide Targets Coronavirus will contaminate a large portion of the population, disrupt production chains and plunge economies into unprecedented chaos across the planet. In Brazil, this gruesome outlook will be even greater among the black population that is massively at the base of the Brazilian social pyramid and is the target of murders or abandonment that lead to death: without access to basic sanitation, healthcare, housing and employment. The Black Coalition for Rights believes that using a word as powerful and meaningful such as genocide to report new homicides of black people in Brazil can change the way the problem is addressed. For this reason, in partnership with Wunderman Thompson Brazil, it created the campaign called "Alvos do Genocidio" (Genocide Targets), whose main purpose is to reveal these alarming data in charts too powerful to be ignored. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  Not all animals migrate by choice. Agency: Ogilvy, Mumbai. VIEW THE TIGER AD VIEW THE TORTOISE AD VIEW THE PANGOLIN AD VIEW THE GECKO AD  There's more than one way to be strong, and when we celebrate our differences, we make ourselves and R/GA stronger. For Women's History Month, R/GA celebrated the strong, fearless women who lead, inspire, and uplift our global network by asking: What does strength mean to you? In recognition of strong women, R/GA celebrate the women who lead and inspire our global network. For Women's History Month R/GA asked them how they interpret strength, on a professional and personal level. We found these women don't take the back seat. They make their voices heard, push the boundaries, and break glass ceilings. It's their unique power, personally and professionally, to make strides for the future generations of women.VIEW THE JESSICA AD VIEW THE KATE AD VIEW THE TIFF AD VIEW THE CANDICE AD VIEW THE JULIE AD Coca-Cola: Staying Apart is The Best Way to Stay United Coca-Cola has used its iconic billboard in New York City's Times Square to help spread health advice around the coronavirus crisis. Created in collaboration with Mercado McCann, Argentina, the message is about the importance of social distancing. The letters that make up Coca-Cola's logo have been spread out within the ad. Underneath reads a message that says, "Staying apart is the best way to stay united."VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Intersport: WorkINS As the world's leading sporting retailer, INTERSPORT lives at the heart of thousands of local sporting communities around the world. As COVID-19 precautions brought millions indoors, INTERSPORT began hearing from those individuals. They were missing their activity - the routines, the workouts, the teams and the terrains. But more importantly, they were missing the benefits of that activity - the comradery, the energy, the stress-relief and the humanity. In response, last Friday afternoon, INTERSPORT and creative agency WE ARE Pi brought together a working group of marketeers, strategists, creatives, designers and a wider community of influential sports trainers, to provide a quick solution to this challenge.VIEW THE CONCEPT KFC: Colonel Generator Jean-Baptiste Le Divelec has created this interactive 'Colonel Generator' which through AI generates a new Colonel Sanders daily. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT VIEW THE FOURTH CONCEPT Gazeta.pl / MasterCard / Storytel: The Future Peasants McCann Worldgroup, Warsaw has relaunched an early 20th century noble prize winning novel 'The Peasants.' The novel is about mans relationship with nature, however during the climate disaster the book became outdated. The WWF prepared a report on the future of the Polish environment which brought together Gazeta.pl, MasterCard and Storytel to rewrite 'The Peasants' and set its plot in an alternative reality, in 2050 launching 'The Future Peasants.' VIEW THE CONCEPT IKEA: Stay Home Instruction Map McCann, Tel Aviv has illustrated this 'Stay Home Instruction Map' for IKEA to help stop the spread of COVID-19.VIEW THE AD  Solace Women's Aid and Stack have teamed up with Twitter to raise awareness of hidden abuse through an innovative new social media campaign. Solace has revealed that it takes, on average, six and a half years for a woman to leave an abusive relationship. Controlling and coercive behaviour; cutting people off from their friends and family; and making them feel afraid and belittled are all forms of domestic abuse. VIEW THE SPOT  The home has always been our refuge, and now, it's the best way to protect ourselves and others from this unprecedented situation. That's why IKEA Spain wants to pay tribute to our homes-the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination. The new campaign in partnership with McCann Spain, #YoMeQuedoEnCasa (I Stay Home) was created in the spirit of celebrating our homes. VIEW THE SPOT  Millions of us will be changing the way we live and work for some time. That's why Verizon are relentlessly committed to making sure the network is ready for whatever comes its way. VIEW THE SPOT Libero Football Magazine: It's Easier to Win at Home DAVID Madrid has illustrated this 'It's Easier to Win at Home' print campaign for football magazine Libero which uses home and away football statistics to help stop the spread of COVID-19 by getting people to stay at home.VIEW THE ATLETICO AD VIEW THE REAL AD VIEW THE LIONEL AD VIEW THE SPAIN AD VIEW THE JAN OBLAK AD Direct Line: We're On It Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world's most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. The new campaign, called 'We're On it', is a move on Direct Line's hugely successful 'Fixer' campaign with Harvey Keitel as Winston Wolfe, also by Saatchi & Saatchi. Now the second tranche of activity - out of home in the form of 48-sheet posters - is launching. VIEW THE BUMBLEBEE SPOT VIEW THE DONATELLO SPOT VIEW THE ROBOCOP SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Ceylon Today: Don't Be Shelfish In Sri Lanka, as in most parts of the world, the COVID-19 crisis has brought about indiscriminate panic buying. Essentials and non-essentials are getting wiped off supermarket shelves to the point of absurdity, with little regard for the daily wage earners and the lower income strata of society who are finding it hard to cope with empty shelves. This absurdity helped shape a strong public service campaign for responsible shopping - 'Don't Be Shelfish'.Agency: Ogilvy, Sri Lanka VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD Nankang Tires: Immediate Start Situations Nankang tires have superior starting performance than other brands. How to communicate this attribute? With a print in which we see an unexpected emergency situation in which only an immediate start can save you.Agency: Innova Social Marketing VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD ITV: Apart. But Never Alone. ITV's landmark mental health campaign, created by Uncommon, London, Britain Get Talking, returned to ITV this Saturday following Ant and Dec's Saturday Night Takeaway; bringing messages of support and love to the screen at a time when we have never needed it more and reminding us that talking is so important right now. In light of the numerous challenges posed by the Coronavirus crisis, Britain has never needed to connect more. ITV once again use their reach across the nation, to urge everyone to support one another and keep talking.VIEW THE TV SPOT VIEW OUTDOOR Not on the High Street: #theresmoretomum The campaign reminds us that #theresmoretomum. The light-hearted hero film, highlights the beautiful bond between mother and 'child', as they reveal how well they know each other. Sharing comical memories and 'challenging' questions, they laugh their way through the questions and we can't help but laugh along with them. A second film goes deeper into each Mother's journey, as they discuss challenging times in their life. Something that feels particularly poignant at the moment.Agency: Little Hawk, UK VIEW OUTDOOR Dining at a Distance A Huge Chicago employee has helped, in response to the current climate, put the Huge ethos of 'Give a Shit' into action to aid local Chicago (and now restaurants around the U.S.) reach and keep customers during this time. 'Dining at a Distance' was launched as a passion project by Huge Chicago senior product manager Sean Lynch and PR agency Grapevine owner Jenn Galdes to address a need only this current climate could produce: a way to let Chicago residents know that, despite an order from the governor shutting down all restaurants, many were still open for pick-up and delivery.VIEW THE CONCEPT Mucinex: Spread Facts, Not Fear Misinformation about Covid-19 is spreading almost as fast as the virus itself. There are so many voices and opinions, it's creating confusion and heightening anxiety. As a leading cold and flu brand, Mucinex believes in empowering consumers against sickness. So they are launching a campaign called "Spread Facts, Not Fear" to encourage safe habits and point people to the experts. Every execution will drive to covid-19facts.com - a helpful source of up-to-date information compiled from the WHO, Johns Hopkins and other international experts. Award-winning illustrator Noma Bar was commissioned to create a series of iconic images to accompany the simple message. The campaign, created by McCann, New York, will live across social, print and out-of-home.VIEW THE FIRST CONCEPT VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD  Craving for change is in the air in Russia. Entrepreneurs have always been the game-changers and creators. With its new ad campaign, via Voskhod Agency, Tochka Bank supports and inspires them to go on with their fight against all odds to make the world around them a better place. Equal wages, fair prices, healthy competition are the values worth fighting for. Everyday entrepreneurs choose to fight with their businesses. Creative rebellion - their everyday routine - is the core idea of Tochka's advertising communication. The Bank encourages to be brave, fight, improve and develop. Say it with your business. VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
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