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Seen and noted
IKEA: Pets TunesBetty Crocker: The Boy Who Changed Betty Crocker It's no secret that the youth of today are calling on companies to act for positive change across the world. In the Arab world, the latest young champion for change is Sultan Abdullah Mohammed Soumr, an eight-year-old boy from Ras Al Khaimah. Sultan stepped forward to address gender inequality when he noticed that a global brand which has embodied family values for almost 100 years - Betty Crocker - might need to look again at its Arabic instructions on the packaging. Agency: VMLY&R VIEW THE CONCEPT Apple: A One-Take Journey Through Russia’s Iconic Museum Experience a 5 hr 19 min 28 sec cinematic journey through one of the world's biggest museums in St. Petersburg, Russia. Take in 45 galleries, 588 masterpieces, and live performances, shot in 4K on iPhone 11 Pro in one continuous take. Agency: TBWAMedia Arts Lab, London. VIEW THE CONCEPT Tullamore D.E.W. Irish Whiskey: O'Everyone Tullamore D.E.W. Irish Whiskey has partnered with Philadelphia-based creative agency Red Tettemer O'Connell + Partners (RTO+P) to encourage everyone to be Irish on St. Patrick's Day - because it's more fun when people celebrate together. The brand is inviting everyone to "become Irish" at four custom "O'Everyone" pop-up bars across the country in New York's Grand Central Vanderbilt Hall, Chicago's Union Station, Los Angeles' The Grove, and Denverâs Union Station in the lead-up to St. Patrick's Day this week. VIEW THE CONCEPT The Safe System Working towards a genuine belief that zero deaths or serious injury is achievable on our roads, the Safe System interactive site was devised to educate people about the multiple layers of safety put in place to protect road users. The website integrates a user's personal information to assess how the layers of safe vehicles, safe driving, safe roads and safe speeds, combine to personalise their overall protection on the road. A series of videos featuring myth-buster style experiments sequentially educate the user about the each of the layers as they scroll, informing them about the various safety measures put in place, and how users can play their part when on the road. Agency: The Brand Agency VIEW THE CONCEPT ahm health insurance : Have a Moment on Us The Clear Mind Experiment, is a new audio-visual tool to help Australians un-busy their minds. The campaign, via Gen C, was developed using extensive research to help understand what triggers and variables will help elicit calm focus. VIEW THE YOUTUBE SPOT VIEW THE CINEMA SPOT VIEW THE FACEBOOK SPOT VIEW THE INSTAGRAM SPOT  BMO is taking a public stand to promote women's financial empowerment this International Women's Day. The new campaign from FCB Canada sheds light on stereotypes and terms like "gold digger" and "trophy wife" that, over time, can erode a woman's financial confidence. This initiative raises awareness of this unconscious societal issue and the lifelong consequences of telling women that they are bad with money. VIEW THE SPOT  To launch the 2020 Qashqai, Juniper ParkTBWA homed in on one specific strategic insight: technology can separate us more than it brings us together. The genesis for the TV spot focuses on this relatable human truth. The great promise of technology was that it could bring us together, but nowadays people often feel the opposite. We love our technology, but it's leaving us isolated. We're looking at screens, rather than each other.VIEW THE SPOT Agency: Garbergs VIEW THE AD  To celebrate and empower women the Yes I Am campaign for Cacharel's new fragrance Fabulous, encourages women to complete the phrase "Yes I Am..."Agency: Publicis Luxe VIEW THE SPOT KFC Australia: Michelin Impossible A ambitious franchisee of a KFC store located in the heart of the Northern Territory of Australia sets out on an epic adventure "Michelin Impossible" to gain the highest honour in international dining.Agency: Ogilvy VIEW THE AD The Hindu: Meet The Dumbest Creature on The Planet Ogilvy Bengaluru has illustrated this print ad for The Hindu titled 'Meet The Dumbest Creature on The Planet.'VIEW THE AD Guest Judge: István Bracsok, CCO/founder, White Rabbit Budapest This week's guest judge is Istvan Bracsok, chief creative officer and founder of White Rabbit in Budapest. Winner: Aviation Gin: Arlene's Big Leap. In times when the politically correct set the rules, advertising that brings pure fun and joy must be celebrated. In this specific case, not just the idea is fun. The story, the copy, Ryan Reynolds as narrator, the old lady as the main actress, everything is great. I would not change a line about anything, and that's why it's the winner. READ MORE National Union Of Journalists of The Philippines: #StopTheSpread BBDO Guerrero has launched a campaign on Facebook in partnership with the National Union of Journalists of the Philippines (NUJP) and the Center for Media Freedom and Responsibility (CMFR), warning internet users about the spread of false information. Given the ever-changing nature of fake news online, the team developed a solution that can work on mobile devices and by using free-data messenger. The result is a Facebook chatbot that is able to check if news is from a suspicious source. Users can submit links that the chatbot can check based on various factors such as bylines, photo credits, and publishing date among others. This is all the more important given the spread of misleading and outright false information about the corona virus or COVID-19. And NUJP, CMFR and BBDO Guerrero wanted to advocate the fight against disinformation â false information intended to mislead the public.VIEW THE CONCEPT KS Aviation Museum: The Aviation Museum A girl adventures into her own world, imagining herself flying one of the museum's planes on display.Agency: Wasted Potential VIEW THE SPOT Audible Australia: Books That Fit With Real Life Comedy Queen Celeste Barber and a cast of hard-working, yet time-poor, individuals like chef Poh Ling Yeow and New Zealand's third best amateur fisherman Clarke Gayford, demonstrate that with Audible it's possible to rediscover the joy of books anywhere, anytime.Agency: Emotive VIEW THE SPOT VIEW THE 30 SECOND SPOT  A classic from the 60s, the cartoon "The Jetsons", by Hanna-Barbera Studios (now Warner Bros), marked generations with its vision of what would be the future of humanity: a place where people get around in aircrafts, live in suspended cities, work in fully automated spaces and have robots for domestic activities. Under the motto "Experience the Future with Bradesco", the bank launches a campaign presenting innovative services provided by the financial institution that are already available to customers, allowing them to experience the future now. The core film of the campaign, created by Publicis, is 30 seconds long and will premiere next Wednesday (26) during the commercial breaks of Jornal Nacional, the primetime national news program.VIEW THE SPOT  Let's face it, being a parent can be really hard. That was the initial observation that led to the latest Garanimals (owned by Berkshire Hathaway and sold exclusively at Walmart stores) campaign developed by Los York. The campaign is part of a complete top-down rebrand that includes a new brand identity, as well as broadcast, digital, outdoor and complete social media revamp. The campaign tagline, "we go together" is a triple entendre: An acknowledgment that parents and kids 'go together'; that the Garanimals line of mix and match clothes are also designed to 'go together'; and that Garanimals 'goes together' with the values of modern parenting.VIEW THE SPOT  Use your intuition to let go ? That's exactly what BURGER KING advises you to do in a new guilt-freeing brand movie that will do you the greater good, to be seen on TV and on the Web from March 5. Family, friends, colleagues, social networks, magazines, trends, brands... They're always telling us what's best for us. "Do this. Do that." What if, one day, we decided to say stop ? What if we just choose to indulge ourselves ? Because there's nothing better than listening to our needs.Agency: Buzzman, Paris VIEW THE SPOT Wendy's: Brigadier General Sanders When it comes to fried chicken, there's one main fast food chain that comes to mind. With one main ambassador behind it all - Colonel Sanders. So to launch Wendy's new Karaage Fried Chicken and let everyone know that there's now 'superior' fried chicken on offer, we went one rank higher than Colonel and found a superior ambassador to endorse it - Brigadier General Sanders, a Texas National Guard Retiree.Agency: Augusto, NZ VIEW THE ARRIVALS SPOT VIEW THE OUTRANKS SPOT VIEW THE DRIVE THRU SPOT VIEW THE BILLBOARD VIEW THE POSTERS Time Out Magazine: Share a table Time Out is a pioneering magazine published in 327 cities in 58 countries. It has long held a special status as the go-to source of inspiration on food and entertainment for both locals and visitors alike. This insight drove the creation of our campaign, that challenges the viewers to ditch the newsfeed and instastories in exchange for some old friends checking out a new restaurant. And Time Out knows all the best ones.Agency: VMLY&R, Lisboa VIEW THE INSTAGRAM AD VIEW THE FACEBOOK AD Tusker: #EachForEqual on Women's Day Why do the words "We men" and "Women" sound the same? Deep down, we are all equal. As men, we should take an active role in championing women. And celebrate them our as equals.Agency: BBDO, Kenya VIEW THE AD Jed's Coffee: Balanced 2 Perfection There's a Jed's fore every taste. Jed's make choosing the perfect coffee really easy by numbering their blend strengths, from medium through to extreme. Agency: BCG2 VIEW THE PERFECTION AD VIEW THE STRONG AD VIEW THE INTENSE AD VIEW THE BOLD AD VIEW THE REFINED AD Pamonhas do Cezar: Indigestible Numbers This year, the Pamonhas do Cezar restaurant franchise decided to celebrate International Women's Day in a different way, giving space to information that shows the inequality between men and women in Brazil. The first step towards change is information.Agency: Bangboo VIEW THE RESPECT AD VIEW THE REPRESENTATION AD VIEW THE EQUALITY AD  If you bring your face closer to the glass you will notice that the vehicle collides with the object next to it. Just like what can happen if you drink and drive.Agency: LCT VIEW THE WALL AD VIEW THE POST AD VIEW THE TRUCK AD Fanta: Dark OrangeCarrefour: Banana FCB New York and FDA announce the launch of the newest evolution of âThe Real Costâ youth tobacco prevention campaign. This latest initiative â a teen interview series called âMy Vaping Mistakeâ - specifically focuses on the dangers of vaping, and features real teens relaying real stories about their personal experiences of being affected by vaping. âThe Real Cost,â first developed by FCB in 2014, has successfully prevented nearly 587,000 youth from smoking cigarettes, and for each teen prevented from becoming a smoker, there was $180,000 in cost savings â which means the campaign has averted over $53 billion in future medical costs, to date. VIEW THE MAX SPOT VIEW THE FUTURE SPOT VIEW THE CHLOE SPOT VIEW THE MENTAL SPOT VIEW THE ISAAK SPOT VIEW THE SPORTS SPOT VIEW THE DANNY SPOT VIEW THE RELATIONSHIPS SPOT  This International Womenâs Day, meet the women changing the world Behind the Mac. Agency: TBWA Media Arts Lab, USA.VIEW THE SPOT  Jess Kohl is the rising star directing talent behind a motivational film shot for the first episode of Nikeâs new âFrom the Grounds Upâ series of films. The director captures the moving story of Hackney Wick FC founder Bobby Kasanga. The film starring Bobby Kasanga and members of his football team Hackney Wick FC, forms part of a campaign to launch a new Nike app. VIEW THE SPOT  FBD sponsor Team Ireland for the Olympics. Our campaign is about drawing attention to the scale of the commitment and effort our athletes have gone to.VIEW THE SPOT Causes For Animals: The Perfect Voice Overs Each year, more than 1.5 million shelter animals are euthanised. In fact, 3 in 4 households prefer to buy a pet instead of adopting one. Shelter animals still face a lot of prejudice from society and are frequently perceived as "damaged", "second-grade" or simply "imperfect"But behind every shelter animal lies a courageous and resilient soul that is just as admirable and deserving of love as any being. VIEW THE SPOT  Leading online travel agency Travelocity and recently appointed creative agency-of-record, Austin-based Proof Advertising, have launched their first major campaign together, putting the brandâs beloved Roaming Gnome front and centre. VIEW THE SPOT  On the 30th anniversary of the most iconic rugby league ad campaign in history, the NRL, via The Monkeys, has relaunched an updated version of Tina Turner's 'Simply The Best' for the upcoming season. Turner was the face of rugby league in the late 80s and early 90s, with her hit song becoming synonymous with rugby league via ad campaigns created by Hertz Walpole, Sydney. Now the NRL has decided it was time to bring the campaign back and update it with todayâs starsVIEW THE SPOT  Sports drink POWERADE has launched a new campaign via McCann Sydney encouraging people to 'Sweat it Out' The integrated marketing communications campaign aims to inspire active people of all ages and genders to sweat out the daily pressures of life. VIEW THE SPOT Chinese Canadian National Council: Stop The Spread A new public awareness campaign from the Chinese Canadian National Council for Social Justice is working to stamp out coronavirus-related xenophobia. The campaign features bottles of hand sanitizer bearing the message "Stop the Spread." But while people might think the bottles are aimed at curbing coronavirus, they bear messaging aimed at getting them to consider their actions towards the Asian community. The wording on the label mimics that found on standard bottles of hand sanitizer, except it has been replaced with pointed messages about xenophobia. VIEW THE CONCEPT Clear: Brave The Heat 'Brave the heat', Clearâs new multi-market Ice Cool Menthol shampoo campaign broke stereotypes of unrealistic beauty with a data-driven reactive ads in Thailand, Indonesia and Vietnam. When it was hot and humid, dry and sunny, smoggy and dusty, or when the mercury rose above 30 users saw ads with a realistic reflection of what they were feeling in real-time instead of showing unrealistic portraits of perfection. VIEW THE CONCEPT DB Export : Gold That's Why DB Export has launched a hilarious new campaign to tote its latest, delicious beer - DB Export GOLD 0.0. The ad is an impressive musical number and comedy routine all rolled into one, with spectacular theatrics peppered with funny moments and grounded in the everyday by relatable settings and characters.VIEW THE SPOT « First « Previous Next » Last » 6 of 7 |
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