Seen and noted
Grazia Magazine pays tribute with these four magazine covers to all the NHS (National Health Service) workers who are putting themselves in danger "From The Frontline" during the COVID-19 pandemic.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD #StayHome: Canada
In an effort to stop the spread of COVID-19, Toronto-based agency Zulu Alpha Kilo has launched a campaign that encourages Canadians to stay home as the nation collectively tries to flatten the curve.⯠Like every business, Zulu was scrambling in the first week dealing with client emergencies, adjusting to working from home and faced with the stark new reality. Then, a week ago, agency founder & CCO Zak Mroueh decided to change his team's focus from what they couldn't do to what they could and so he gave them a creative brief.
VIEW THE CANADA SPOT VIEW THE USA SPOT LaLiga:The Darkest Moments The Stars Shine
"In the darkest moments, the stars shine". And nothing is truer of that then the incredible work done by so many professionals in help and many other kinds of work around the world in the fight against Covid-19. McCann Spain has paid tribute to the 'stars' of Spain with this moving tagline in a new campaign in conjunction with the national football league, LaLiga. The clip begins like any other sporting video, with two teams walking onto a pitch, but it takes a very different turn by aiming the applause normally shown to sportsmen at those helping the country overcome this pandemic.
VIEW THE SPOT Epilepsy Ireland: Myths & Misconceptions
On International Epilepsy Day, Epilepsy Ireland highlighted that there are as many myths about epilepsy as there are types of seizures.
A very common myth is that a spoon (or other nearby objects) should be placed in a person's mouth during a seizure to stop the person from swallowing their tongue.When many people think of epilepsy, they think of one particular type of seizure, known as a tonic-clonic seizure, where the person falls to the ground, stiffens and convulses. Misinterpreted often as being drunk. VIEW THE NOT DRUNK AD VIEW THE FLASHING LIGHTS AD
Global campaign recalls the overcoming of truck drivers at a time when the whole world had to stop. The Volvo FH's "Make History" brand positioning, a favorite truck on worlwide roads, took on a new meaning with the crisis caused by the Covid-19. In these circumstances the new campaign "Heroes of the Road" created by SoWhat Comunicacao agency for Volvo Trucks, proposes that "making history is moving forward, even when everyone had to stop", recalling the truckers' mission of transporting medicines, food and, above all, hope that the world does not stop. The campaign was designed for Brazilian market, but after knowing about the message, Volvo Trucks request the effort to expand to other languages and countries, carrying messages such as "despite the distance, we are thousands running together. Making history is advancing with the certainty that the storm will pass." So the campaign was adopted by the company globally - including versions in English, Portuguese and Spanish, asking truck drivers to assume the heroic mission of moving forward to keep cities supplied.
VIEW THE SPOT Optus: Donate Your Data - Jumpstart
Underprivileged kids in Australia often get left behind. These 'data-poor', kids then find it hard to keep up, which leaves them feeling disconnected to their peers. Optus created a new feature on their app which allows anyone to donate some of their unused data to help those who need it most. To help raise awareness of this Donate Your Data initiative, Bear Meets Eagle on Fire, created an animated film that showed how a little empathy from a stranger, can help a kid from being left behind.
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KFC Snack helps support young people's passion, whether they are good at them or not.
Agency: Publicis, Thailand VIEW THE RAPPER SPOT VIEW THE SAXOPHONE SPOT Pringles: Pringles Has Entered The Game
Grey London is launching a campaign for Pringles, targeting the ever-expanding gaming market, that sees Xbox champions leave the screen and enter the real world in a fun fantasy style starring Pringles as the ultimate go-to snack for gamers. 'Pringles has entered the game' is currently running in France and Germany, and will be launching in the UK on Monday 30th March. Highlighting the association between the brand and gaming with taglines such as 'Pop, play, eat' the series of films offers the audience a fun look at the world through the eyes of a gamer.
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Driving represents an escape-and a possible gateway to deeper connection-in a new spot for Toronto-based luxury auto share service RCLUB. The two-minute spot from Toronto-based Smaller Agency, and directed by Sean McBride of Someplace Nice, showcases the throaty roar, acceleration and handling of a high-performance car but also adds an element of humanity.
VIEW THE SPOT Dick's Sporting Goods: Long Live Sport
Play is more important than ever. Stay healthy, stay active #LongLiveSport.
Agency: 160over90. VIEW THE SPOT Land Rover / British Red Cross: Response to Covid-19
As the world responds to an extraordinary challenge, Land Rover is focusing efforts towards supporting our global communities in the fight against Covid-19 by providing vehicles and expertise to emergency services and organizations like the Red Cross.
VIEW THE SPOT Pocari Sweat: Rei
Meet Rei - alongside her education, daily chores, and social life, she spends all her time to become a professional dancer #PocariSweat #SweatForYourDreams. Agency: Dentsu/Merkle, Dubai.
VIEW THE SPOT Amnesty International Italia: B-52
In a near future, a new technology makes us even more alienated and overconnected. Marco, crushed by a boring and monotonous life, is looking for his place in the world. When he meets Nico at a bar's counter, he thinks he finally found it. But he will end up being just a piece of a bigger game, with disturbing implications. B52 is a short film directed by Flavio Nani for Amnesty International Italia.
Agency: The Big Now/mcgarrybowen, Milan. VIEW THE SPOT PSA: How Not to Touch Your Face in Contagious Times
Minimal director Josh Cohen's 'How Not to Touch Your Face in Contagious Times,' is a comedic PSA about a topic with which we've recently become all too familiar: not touching our faces is HARD. Josh filmed the piece just before initial restriction measures were put into place in NYC, with a bare-bones crew of two (DP and prop master) who maintained correct social distancing throughout the project. Shelter in place instructions soon followed, so all post for the project was done on a remote basis. Everything to make the film was kept as minimal as possible.
VIEW THE SPOT GWP Brand Engineering:Flagging the Importance of Social Distance
GWP Brand Engineering created this GIF to send to its clients and then made an unbranded version available for free to all clients for sharing with employees and customers to help flatten the curve.
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The idea behind this Realia Marketing campaign originated from the popular children's saying 'Sharing is caring'. This is a phrase used repeatedly by many parents, family and other caregivers to encourage children to share and respect others. If you happen to be in contact with any young children you know that sharing is a hard concept for kids to grasp and there are many struggles and tears on the way. So with everything that is going on in the world at the moment, what lessons are we really teaching our kids?
VIEW THE LITTLE PIGGY AD VIEW THE POTATO AD VIEW THE LOO ROLL AD VIEW THE KETTLE AD The Flower Council of Holland: Let Hope Bloom
The Flower Council of Holland has collaborated with creative agency 180 Kingsday, using 200,000 flower to create this 'Let Hope Bloom' message during the Covid-19 pandemic. .
VIEW OUTDOOR Christie Refugee Welcome Centre: You People
Don Cherry, an icon of Canadian hockey and sports broadcasting, went on an infamous rant against refugees that polarized the country. Agency59 deconstructed the rant, giving it new meaning.
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The VIA Agency has launched its latest work for Perdue Chicken. Given all thatâs going on with Covid-19, VIA and Perdue decided to scrap the creative they had planned to launch on March 30th and come up with something new to acknowledge the situation, and in particular thank all of the people who are working overtime to keep the food supply chain up and running during this crisis. VIA quickly decided the best way to send this message was straight from chairman Jim Perdue's heart, .
VIEW THE THANK YOU SPOT VIEW THE TIME LIKE THIS SPOT National Doctor's Day: Instant Doctor
To celebrate Nationalâs Doctors' Day, The Bloc, a New York creative agency, and The Youth, a Brazilian filmmaking collective, teamed up to create a short film that imagined a world without doctors. The result is "Instant Doctor" - a short film set in the not-too-distant future that follows its protagonist, Charles (played by Fernando Alves Pinto), through a train station and into a world in which AI and innovation have replaced the in-person office visit. After Charles misses his train and finds himself suffering an oppressive cough, he tries out an "Instant Doctor" booth located beside a vending machine on the station platform. Once inside, Charles is greeted by an artificially friendly voice who provides him with diagnoses and care that, at first, appear promising, but ultimately lack the human connection and touch that make doctors irreplaceable.
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Furphy Refreshing Ale has launched its first ever TV campaign via agency Thinkerbell in what it hopes will bring a bit of lighthearted relief to beer and footy-lovers at home during this time of social distancing. The Unbelievable platform will celebrate the great Australian pastime of telling a tall tale over a beer.The spot, directed by Good Oil's Adam Stevens, celebrates the silver-tongued and supposed golden-booted in a tale of trial and triumph - one which we can all enjoy in this trying time.
VIEW THE SPOT Innocence In Danger : The Letter Of Demotivation
Innocence in Danger wanted to reach companies to make them realize they should be a part of the fight for child protection. Since traditional awareness campaigns didnât have any impact on them, we had to find a new way to communicate.
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Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severally worsen. ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo.
The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police. VIEW THE CURVE SPOT VIEW THE SPREAD SPOT VIEW THE CIRCLE SPOT Mental Health Foundation Denmark : Inner Demons
Lykke May Andersen and Mental Health Foundation Denmark promote free counselling via phone, email and chat in a new Ada Bligaard Soby-directed film.
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Watch this PSA campaign together and sing along with Sesame Street's Elmo as you wash your hands. Talk with children about the importance of hand-washingâit helps keep us healthy and it helps keep germs away! Act out the steps of hand-washing and then practice together.
VIEW THE SONG SPOT VIEW THE HANDS SPOT VIEW THE SNEEZE SPOT VIEW THE DIFFERENT SPOT VIEW THE MOTOR SPOT
When live sports were put on pause, the sports world kept moving â and true to its mission, ESPN continued to serve fans every step of the way. Since launching "Thereâs No Place Like Sports" in September, the campaign has served as a reminder of the inspirational and unifying power of sports by elevating the incredible human stories that exist â and the important role ESPN plays in telling those stories. In these challenging times, that reminder is needed now more than ever.
VIEW THE SPOT Lion : Drink Your Beer From Here
Australian brewer Lion is using the power of its household name brands to reinforce the governmentâs advice to stay at home in a new campaign developed by Host/Havas. Beer brands XXXX GOLD, Tooheys, Furphy, Emu Export, West End and James Boagâs will be urging beer drinkers nationwide to stay at home and keep their physical distance in a series of print ads running across major newspapers.
VIEW THE JAMES BOAGS AD VIEW THE EMU AD VIEW THE FURPHYS AD VIEW THE GOLD AD VIEW THE TOOHEYS AD VIEW THE WEST END AD'
New Droga5 New York campaign for Facebook - "We are never lost if we can find each other.â Naratated by British poet Kate Tempest using her 2019 song âPeopleâs Facesâ, the campaign visualises real stories from around. On their Facebook page Droga 5 state: "Alongside @Facebook, weâre humbled to honor the solidarity and resilience of so many people coming together during this time."
VIEW THE SPOT Alliance Anti-Trafic + Hope Unending: Bride for Sale
The 'Bride for Sale' Campaign illustrates how young women are sold like commodities through the lens of an e-commerce site. Instead of buying her, the campaign urges people to "buy her freedom" through donations. The campaign was created via VMLY&R, Vietnam for Alliance Anti-Trafic.
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