Seen and notedDomestic Violence : Hide & Seek
One of the most tragic aspects of the Covid-19 pandemic has been the surge in domestic abuse across the globe. To counter this, Irelandâs department of Justice and Equality and TBWADublin have created âStillHereâ, a campaign that reflects the new reality and pressures of life in lockdown whilst offering support to those experiencing domestic abuse.
PLAY THE FIRST SPOT PLAY THE SECOND SPOT Fairchild Tropical Botanic Garden: The Creeks Chorus
Republica Havas, USA has created this interactive "Earth Unplugged" campaign for Fairchild Tropical Botanic Garden. The campaign features 40 minutes of mother nature sounds and was designed to take you outside during quarantine.
VIEW THE CREEK CONCEPT VIEW THE PALM CONCEPT VIEW THE DESERT CONCEPT Calm Comedy Club: Campaign Against Living Miserably
A top line up of comedians, including Russell Kane, Seann Walsh, Paul Chowdry, Dane Baptiste and Nigel Ng, is set to bring some much-needed cheer to the nation with a series of daily, live, lockdown-friendly comedy. In support of CALMâs lifesaving services, the comedy will be exclusively live-streamed on Twitter at 3pm from Monday 27th April to Friday 1st May from its Twitter feed. As the nation adjusts to life under extended lockdown, Campaign Against Living Miserably (CALM) a charity leading a movement against suicide and living miserably, has teamed up with Twitter to launch #CALMComedyClub, a live streamed comedy series offering big laughs from big names direct to its Twitter feed.
VIEW THE CONCEPT Powershop: Pond Party
A kids book with a difference for Australiaâs greenest power company â Powershop. Developed to help families be more sustainable with energy, 'Pond Party' uses smart meter data to change the story based on household energy use. The more sustainable your energy use is, the better the story gets. Featuring climate vulnerable native animals, it's a great way for households to learn about ways to reduce their impact on the environment when weâre all spending more time at home using energy.
VIEW THE CONCEPT Telenet: Brussels By Webcam
Brussels may be looking desolate, but it's far from defeated. Behind the imposing facades, the people of the capital of Belgium are dealing with the consequences of the lockdown as creatively as they can. Despite the social constraints, its inhabitants are more connected than ever. Thatâs what photographer Jef Boes wanted to capture with a series of online portraits by webcam. Commissioned and facilitated by telecom provider Telenet and TBWABelgium. Brussels a bustling city brimming with passion and culture, looks like itâs in a coma. Its closed shops, silent cafes and empty restaurants create an atypical impression for an atypical city.
VIEW OUTDOOR International Advertising Association: Not Out
The world didn't need a virus, but it badly deserved a detox. This fly-on-the-wall perspective of how the world has changed (for the better), thanks to this deadly pandemic, is a long copy print ad done for the International Advertising Association. This was released as a front page, full page ad on the Free Press Journal on 25th April, 2020 and was warmly received on social media. Retweeted by none other than Dave Trott.
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In these difficult times â usually marking the beginning of a new season in dealerships and on the roads â bikers are forced to stay at home and limit themselves to essential rides. So, Honda Moto France decided to speak to its community. Riders, we know how you feel these days.With this series of positive messages,
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD Guest Judge: Gabriela Lungu, global CD, Geometry, UKThis week's guest judge is Gabriela Lungu, global creative director at Geometry in the U.K. Winner: Porta '#stayathomebabies'. If someone had told me yesterday that one could successfully link the lockdown to a hard selling, 100% commercial campaign, using a very humorous tone of voice, I would have said 'I don't think so'. This doesn't seem the time for commercial campaigns, but for brand citizenship and corporate social involvement, and humour can feel very out-of-touch and inconsiderate. And then today I see this ad. Well done. READ MORE
The UK's leading menâs toiletries brand, Lynx, is celebrating 25 years of its best-selling and most iconic fragrance, Lynx Africa, with the launch of a multi-million ATL campaign Hot Since '95. The campaign features a brand-new TV advert which takes viewers on a journey through 25 years of iconic British moments, told through the story of a classic teen romance with a modern twist. The creative highlights nostalgic memories of bucket hats, iconic games consoles renowned Acid House Smileys of 90s raves and how Lynx Africa has been a part of teen culture for two-and-a-half decades.
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Customer behaviors have changed, and we were tasked with creating a print ad that would run in one of Swedens biggest newspapers. The ad was to portray the new spring offers with the corona context taken into account. The result was window-shopping, 2020.
VIEW THE AD Toyota Corolla: Has It All
Dean Blumberg is a VFX marvel for Toyota Corolla vehicle range. The campaign, which includes a series of TVC films and social media content was conceived by FCB Johannesburg in South Africa. Production was handled by Massïf Films and in the driverâs seat was none other than Dean Blumberg, who was also at the helm of Toyota's Buddy campaign, one of South Africaâs most beloved and most memorable advertising campaigns to date. Giant international car manufacturer and South African favourite, Toyota, launched the campaign to showcase one of its most popular vehicle ranges, the Corolla.
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Production company Lucky 21 and post production Lucky Post staff are currently busy working from home. Whilst still producing content and working for their clients from home, the teams received a new creative challenge for a project unlike any other it has worked on before. Chad Berry, writer for The Richards Group, had rewritten the words to the classic song, 'My Favourite Things', to describe stay-at-home life and the things appreciated by Lucky
VIEW THE SPOT Thank You
Thank you. These two simple words can mean so much, with everything going on at the moment. Yet itâs one of the kindest things people can say to all of those putting themselves at risk to help others. During this period of working in isolation, James McLean, director at creative agency Engine, has collaborated on a project with his creative sister, Francesca
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Twenty four filmmakers from across Canada donated their time and talent to create a 'love letter' to healthcare workers. We worked with CanadaHelps to contribute to its COVID-19 healthcare and hospital fund campaign. Every shoot was conducted within the local government guidelines, each person shooting solo, keeping social distance, and only filming people they were isolated with.
VIEW THE SPOT Yoki: Its Good To Get Together
Yoki, a food industry with a 30-year history in Brazil, has always focused on making the moments when Brazilians connect even more enjoyable. And now that consumers are experiencing a new routine in their lives, the campaign âItâs good to get togetherâ also gains new meaning. Showing the importance of being together, even if it is in a different way, the new campaign takes on the slogan "It's good to get together, even if weâre apart," in a new video signed by FCB Brasil. The brand launched a video produced by Stink Films that shows people interacting under the new reality of social distancing. Together, but apart, sharing messages, exchanging virtual hugs and kisses, celebrating birthdays by videoconference, taking the time to cook a meal at home and share the love with family and friends in a different way.
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Introducing the "Songran T-Shirt" for Thai clothing brand GQ. Due to Covid 19 lockdowns Songran was banned in Thailand this year for the first time ever. This is the Thai New Year celebration a big party where everyone takes to the streets and is sprayed with water and celebrates the new year. This spot from legendary Thai director Tor Thanonchai of Phenomena features a re-arranged traditional Songkran Festival song into heavy metal and promotes the new range of GQ "Songran Shirts" that change colour when sprayed with cold water.
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The Royal Australian College of General Practitioners (RACGP) and creative agency Orchard have launched a new campaign urging the public not to put off consulting their GP for health issues including those aside from COVID-19 during the pandemic. The campaign has gone live this week across TV, social and online.
VIEW THE SPOT How To Make People Smile In One Minute
An animated spot from Ari Halper's new startup Sauce Idea Lab delivers the UN message.
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Washing hands and staying informed are part of the essential prevention measures against the coronavirus. Despite the fact that people know that they have been established to carry out infection control, many of them are indifferent to the correct way to carry them out to avoid big problems in their physical and mental health.
VIEW THE FIRST AD VIEW THE SECOND AD Gay Lea Foods: Working from Home
Agency59 did these social posts thanking client Gay Lea Foods. The social copy accompanying post: Agencies work on strategies+concepts - while our clients face bigger concerns. Like Gay Lea Foods, whose farmers and employees remain dedicated 24/7 to a quality, reliable food supply. Like they always have. Time to thank our clients.
VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Special Olympics: All Dreams Are Equal
Amidst the mandatory isolation occurring in Panama, Independiente exhorts those people that have not been respecting this isolation to remain at home and enjoy themselves by spending time doing any amount of activities such as taking a bubble bath with candles, listing to their favorite playlist while cooking, enjoying their favorite furniture in pajamas or simply having fun at any part of their home.The most important thing for us as an agency is to disseminating this message and for everyone to ride out this pandemic as pleasantly as possible.
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Movies at home from Box Brazil
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Michelob Ultra: Pure Gold
FCB and Michelob ULTRA Pure Gold (USDA-certified organic beer) are continuing to encourage people to spend time celebrating natureâs beauty â this time, from home. On Earth Day, the brand will offer a chance to win free beer every time Yellowstone National Parkâs world-famous geyser, Old Faithful, erupts. The brand is encouraging people to tune in to a livestream of Old Faithful and/or follow Michelob ULTRAâs social media handles for updates.
VIEW THE CONCEPT Snapchat: Watch Your Hands
People know that face-touching can spread Covid-19, but itâs a hard habit to break. And one thatâs especially noticeable in the video conferences that have become our daily work-from-home life. So The Integer Group created the âWatch Your Hands! Snap Lensâ as a way to train people to break their face-touching habit at a time when theyâre already watching themselves - during their virtual meetings. Custom âface touch reminderâ camera filters are triggered when people bring their hands to their face during video chats.
VIEW THE CONCEPT Furphy Refreshing Ale: Furphy Friday
Furphy Refreshing Ale will bring mates back together for a yarn with the launch of its virtual pub this Friday night, and youâre invited. Furphy Fridays will be open for an hour from 5.30pm AEST every Friday night from 24 April â 29 May. Each Friday, the virtual pub will host up to 1,000 people who will be able to share a beer and a tall tale with some familiar faces around a virtual wooden pub table.
VIEW THE CONCEPT Bonfire: Isolation Billboard
A solitary billboard seen by hundreds of inner city apartment dwellers from their homes was used to deliver a simple message during tricky times. Isolate yourself, but don't isolate your business. Keep investing in digital with Bonfire.
VIEW OUTDOOR WHO: Follow Your Prescription
180 Kingsday, Amsterdam has illustrated this "Follow Your Prescription" print campaign #StayAtHome.
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Whasssuppppppppppp? Thatâs all it takes to check in. Staying connected matters now more than ever. Watch the contemporary remake of the iconic Budweiser âwhassupâ commercial and remember to check in with friends and family.
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With agency 72andSunny Amsterdam and director Jeff Low at the helm, the Fanta commercial puts silliness, play, and high-performance idiots on a pedestal, who are celebrated with the same enthusiasm and drama as high-performance athletes. In an encouraging move for creatives everywhere, the spot came together almost exclusively on Skype.
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Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg, which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. To take part, all beer-drinkers need to do is enjoy a bottle or can of Carlsberg at home during the lockdown and scan the label to add it to their virtual keg on Carlsbergâs website (carlsberg.dk). People can fill their virtual keg with four scanned beers, adding up to one beer a day at which point they will earn two post-lockdown pints, on Carlsberg, to share with a friend when visiting their favourite bar, pub or restaurant.
VIEW THE SPOT Caritas Ukraine: Homeless Stay At Home
Everything has to be locked down due to the virus. But what if you can't stay in because you donât have a home to go to. If youâre literally homeless?
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The one thing we've learnt from past curfews: when couples are forced to stay at home for long periods of time, we'll see the number of births peak roughly nine months later. German furniture retailer, Porta used this statistic to create a cheeky film with an equally cheeky offer: buy a bed now and with the #StayAtHomeBabies campaign, you can get a free crib nine months later.
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Check out these crafty ways to make tooth brushing more fun, in partnership with Aquafresh. Agency: Jungle Creations.
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Chelsea have teamed up with Hyundai FC to bring football training into your home. Aimed at budding footballers, the first session focuses on dribbling. Featuring Christian Pulisic and Michy Batshuayi, the Chelsea Foundation coaches take you through four different dribbling drills to help you practice like a pro. Can you master the drills at home and beat our coach's times? Post your videos on Twitter or Instagram using #HyundaiFC.
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Crispin Porter Bogusky, USA has launched this "You Are Why We Fly" spot for American Airlines.
VIEW THE SPOT Timberland: Caring Is No Longer Enough
At the heart of the Timberland brand is the belief that a greener future is a better future. For the 50th anniversary of Earth Day, Timberland has a new message to share about humanity's relationship with nature: "Caring is no longer enough." The new anthem video, produced by creative agency SMALL (New York) and INDIANA Productions (Milan) was released on Timberlandâs websites and social media channels worldwide.
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