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Seen and noted
Guest Judge: Paul Chan, CCO, Cheil Hong Kong This week's guest judge is Paul Chan, chief creative officer of Cheil, Hong Kong. Winner: Born Free Foundation 'Creature Discomforts: Life in Lockdown'. I'm a big fan of the original 'Creature Comforts' campaign. So thankfully, this spot does justice to the legacy of Nick Park and Aardman's mockumentary classic. The heart-wrenching twist at the end punches you right in the gut. It's poignant, timely and thought-provoking. Bravo. READ MORE  Lidl is a German supermarket chain that has a very loyal fanbase. In fact, a few customers can advocate LIDL a bit too passionately.So Lidl Portugal was inspired by these clients for the brand's newest campaign.Under the claim "No one sells us like our costumers", the campaign humorously depicts two clients explaining the supermarket's advantages to their friends, as they turn slowly into Lidl employees.The campaign was created by Portuguese creative agency o escritorio. VIEW THE TENNIS SPOT VIEW THE BARBECUE SPOT  Many people sing while taking a shower. take a shower now it can be an absolute show.VIEW THE ELVIS AD VIEW THE JACKSON AD VIEW THE SLASH AD Burger King : Now The King's Crown Is A Shield Times may change but dreams never waver. Late March, elite athletes were told they had to wait one more year to take the world's biggest stage, and this wait came with brand new challenges of its own. Even amidst a global pause on sport as we knew it, our team of adidas athletes kept game-ready, setting their sights on what is now 2021. Hear from swimmers Katie Ledecky & Mckenzie Coan, runner Shaunae Miller-Uibo and tennis player Stefanos Tsitsipas as they look ahead to what's to come for a sport community united amidst a global setback.Agency: Iris VIEW THE SPOT  Nordic gas station St1 is going against the grain. In their latest campaign, they decided to promote their disadvantages. The first tv spot highlights the lack of toilets at their unmanned fuel stations with the help from a grumpy old man. In this second tv spot we get to follow a woman trying to escape a bear. She runs to a St1 station in desperate need of help, only to realize it's unmanned.Agency: Garbergs VIEW THE SPOT  This summer, KFC France is bringing back one of its most exceptional offers, the TUESDAY DEAL, a bucket of 11 chicken tenders for 6.95E. But they also know that means you'll need a big appetite, which is why they launched an even more exceptional offer - the Monday diet. Created by Sid Lee Paris, KFC's new series of unexpected coupons helps customers make room for Tuesday by offering less for more. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  StrawberryFrog New York has created a three and a half minute music video for Woody Creek Distillers, featuring Willie Creeks (William H. Macy). Creeks, the multi-gold record selling musician is ready to leave his past behind him, returning after a nearly ten-year hiatus with his new single, "Why I Put My Pants On," - a song that celebrates bartenders and all of those who've made a difference during the ongoing pandemic.VIEW THE SPOT  Rothco, part of Accenture Interactive, and AIB release the latest in the annual and highly successful feature documentary series - 'The Toughest'. AIB has been one of the leading sponsors of Irelandâs largest sporting association, the GAA, for a number of years. As a part of that partnership - and the belief to back their customers to achieve their dreams and ambitions - AIB is constantly looking for new ways to elevate its work with the club championships (football, camogie and hurling). Originally, in 2013, the bank and Rothco, part of Accenture Interactive set out to prove to the world that the fans and the clubs in the GAA are tougher than any professionals on the planet - and they've since achieved that. VIEW THE SPOT Apple: Behind The Mac
WEB FILM
July 24, 2020 20:16  SMUGGLER's Miles Jay has recently worked on two new iterations of Apple's 'Behind the Mac' campaign. Jay was able to use the restraints of working remotely to his advantage; opening opportunities for discovery and creating a sense of authenticity in the films. The series unveils intimate, vérité portraits capturing the daily rituals of renowned artists.VIEW THE JAMES BLAKE SPOT VIEW THE TYLER MITCHELL SPOT  With many vacation plans on hold for this summer, Scotts Miracle-Gro wanted to showcase all the unique possibilities of what can happen in your own backyard. Today, the brand released a sixty-second spot, titled 'Home' to remind people that all it takes to make memories at home is a little imagination. The film, created by VaynerMedia, uses UGC footage from real people across America - from new gardeners experiencing their first vegetable harvest, to parents hosting their children's graduation in their backyard, to families having fun and making the best of their lawn - demonstrating how our homes actually provide everything we need to enjoy this summer to the fullest. VIEW THE SPOT  Born Free Foundation has launched a new film to highlight the plight of wild animals in captivity across the world through reflections on the global Coronavirus lockdown. 'Creature Discomforts: Life in Lockdown' plays on the much-loved Creature Comforts construct and uses real interviews of peoplesâ experiences of temporary lockdown to tell the stories of wild animals forced to live under lock and key. Created by four times Academy Award winning animation studio Aardman - creators of Creature Comforts, Wallace & Gromit, Shaun the Sheep and Chicken Run - and London creative agency ENGINE, the film draws a parallel between the struggles faced by humans during lockdown and the impoverished lives of wild animals in captivity. VIEW THE SPOT  The excitement of meeting someone new can really put a skip in your step, but it's hard to go on a great date from the confines of your own home. This spot shows how a great video date on Bumble can help you Feel Good Inside, turning even the most mundane everyday moments into something exciting again.Agency: TBWAMelbourne VIEW THE SPOT  FLAGCX group's earned media independent agency, kicks off the second semester with a new feature in its portfolio: its first international campaign. To the sound of the iconic "One Way or Another," from New York band Blondie, the SOKO-created global campaign showcases a video, produced by Fauna, filmed in March, before social distancing was implemented in Brazil. In it, a diverse cast moves between various and adverse situations, living their ups and downs always wearing Melissas on their feet. VIEW THE SPOT  Halo Infinite is the latest installment of the blockbuster Halo franchise, a sci-fi, first-person shooter game developed by 343 Industries for the Xbox Series X, Xbox One, and PC. In the first piece of the Become launch campaign for Halo Infinite from Xbox and 215 McCann, "Step Inside" signals the triumphant return of The Master Chief. In the film, we witness his iconic armor beautifully crafted and assembled in the depths of space, however, it is clear something is missing. VIEW THE SPOT  We seek to communicate the sensory attributes of "La Morena" peppers, but in a different way, with a graphic style and a new tone for the brand and for the category in general. Agency: Birth Group VIEW THE AD Michelob Ultra: Courtside To mark the announcement, Michelob ULTRA released a new commercial featuring a hidden talent of five-time NBA All-Star Jimmy Butler of the Miami Heat. In the commercial, Butler is seen excitedly packing for the Orlando bubble while singing and dancing to the classic song "You Make My Dreams (Come True)" by Hall & Oates. ULTRA also announced that they'd be bringing fans closer to the game during the NBA restart in Orlando, with "Michelob ULTRA Courtside," a first-of-its-kind digital experience that allows fans to appear virtually inside the arena and share in the excitement of the game with other fans. VIEW THE CONCEPT DDB & Tribal Vietnam: Chatbot with 'tude Over 1,774, 514, 326 websites are launched every day. No big whoop. So when we wanted to create a website for DDB & Tribal Vietnam, we said no to boring portfolio reels like every other agency. And eureka! We got an idea that would instantly differentiate us from the rest. Say hello to the Chatbot with 'tude - a fully-interactive website that reflects DDB & Tribal Vietnam's personality, thinking and culture. This Chatbot promised to do it well, so we gave it the job. VIEW THE CONCEPT ASB Bank: Borrow The All Blacks ASB gets behind small businesses by giving them a chance to âBorrow an All Blackâ via WiTH CollectiveVIEW THE SPOT The “Masterskaya” Theater: Tragedy in Comments Due to quarantine, all theaters in Russia were forced to close and cancel all their plays and premieres. Actors and spectators ended up locked at home.Instead of canceling the play, the "Masterskaya" theater decided to play it, no matter what. For this purpose, we created a special account in Instagram, and published the poster for the canceled premiere there. And then the actors and characters of the play started a conversation right in the comments under the poster. They all posted the lines of their characters in turns. And as a result, we played the entire Shakespeare's play, so that everyone could read it by simply scrolling the comments on Instagram. Agency: Jekyll&Hyde VIEW OUTDOOR  Joan Creative has released this campaign for Virgin Hotels, who are saving your life after lockdown.VIEW THE MOM SPOT VIEW THE SAVE SPOT VIEW THE REACQUAINT SPOT  A brain fart can happen to anyone. It's just your brain's little way of saying, "Feed me." Fortunately there's Bird Brain, a zero-calorie, zero-sugar energy drink with the caffeine and nootropics your brain needs to function properly.Agency: Hellhorse VIEW THE SPOT  Co-op unveils a new multi-million-pound fund to support food charities across the UK, as part of a campaign to highlight the plight of the three million children in poverty and reported eight million adults experiencing food insecurity since coronavirus lockdown. The nationwide campaign, created by Lucky Generals, including TV, print adverts, digital content and in-store point of sale, will tell the story of the growing number of UK families where having a meal in the evening is not a given and kids and adults alike go hungry.VIEW THE SPOT Binge x The Iconic: Inactivewear BINGE, Australia's newest entertainment streaming service, has partnered with THE ICONIC to create 'INACTIVEWEAR' - a 19 piece collection of unisex, luxe-loungewear, designed to help you stay comfy on the couch, while staying on trend.Agency: Thinkerbell VIEW OUTDOOR Apple: A Climate Change Promise From Apple Apple is carbon neutral. But that's not enough. Apple reached that goal in April 2020, and we're certainly proud that our facilities, corporate emissions, and corporate travel don't contribute carbon to the planet. We use 100 percent renewable electricity, and we've invested in the restoration of forests, wetlands, and grasslands to remove carbon naturally. However, all of this is just a starting point. We have an entirely different goal in mind. It's kind of an audacious plan. By 2030 our whole carbon footprint - from manufacturing to transportation to end-of-life material recovery - will be nonexistent. VIEW THE SPOT Native Deodorant: Making Armpits the Safest Place on Earth Armpits don't always get the best rap. But in reality they're a special place; a space for your family to snuggle up and feel safe. Mustache agency and Native (promoting their toxin-free deodorant) teamed up to flip the perception of armpits on its head and show the importance of keeping pits safe for your loved ones.VIEW THE SPOT VIEW THE MAKING OF SPOT Blue Shield of California: Masks Save Lives Over the past few months Blue Shield of California has been putting a spotlight on the conversations gripping its community; using its voice to back up the real action it's taking across California. The latest issue they're tackling: masks. The conversation around wearing masks has drastically changed since the start of this pandemic - becoming one of the more divisive topics du jour. The brand's newest commercial, "Save Lives" developed in collaboration with agency partner, Butler Shine Stern & Partners (BSSP), tackles the topic with a simple message: masks save lives. VIEW THE SPOT  The NBA launched "It's a Whole New Game," the official spot for the 2019-20 NBA Restart campaign, "Whole New Game," featuring writer, producer and actress, Issa Rae, who will bring the campaign to life for the remainder of the 2019-20 NBA Season. Aiming to uniquely reconnect fans with a reimagined NBA game, the spot reminds fans all over the world that the pure NBA basketball they know and love is unchanged. "It's a Whole New Game," takes place in an empty arena with Rae reflecting on the profound changes the world has been through this year, reminding fans where we left off and building anticipation for the restart of the season. VIEW THE SPOT  After months of lock-down, many of us are beginning to adjust to the new normal, if we haven't already. For many Europeans, this means the chance to re-experience the sensations they've been missing, and for Honda Lovers, this means getting back on the road. Honda recognizes that, for most people, priorities have shifted, and buying a new vehicle isn't at the top of the list. That's why the brand's new campaign 'Be Moved Again', conceived by Sid Lee's European bureau and Hakuhodo, is about reconnecting on an emotional level and it's an invitation to revive those unique sensations we experience behind the wheel, a message that connects audiences globally.VIEW THE SPOT  Covid-era tourism campaign. Fayetteville is a military town, and its people have faced adversity. They have the spirit and the wherewithal to face down a virus. (Fayetteville is a stop-off, overnight destination for those driving, say, from New York to Florida.)Agency: The Republik VIEW THE LONG SPOT VIEW THE SHORT SPOT  In Brazil, only 37% of the sewerage is treated. This percentage still suffers from misuse, making it even more difficult to expand.Agency: Box Comunicacao VIEW THE HAIR SPOT VIEW THE OIL SPOT VIEW THE TRASH SPOT  Ad Council has released this 'Fight the Virus. Fight the Bias.' spot directed via Alan Yang.VIEW THE SPOT Pizza Hut: Soccer Box During the COVID19 pandemic, millions of people had to lock themselves in their homes for several weeks, but the situation was particularly difficult for children. That's why Pizza Hut made their pizza box to come with instructions to turn it into board games and doing better the time at home.Agency: Paradais DDB VIEW THE SOCCER AD VIEW THE RACING AD VIEW THE ART AD  Orro is jewelry specialized in wedding rings.To demonstrate the effect that a jewel can have in engaged couples we created an outdoor billboard with a hypnotic looping animation. Agency: Oca VIEW OUTDOOR LifeStyles Condoms: Publicly Traded Just like playing the market, playing the field comes with risk. That's the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called "Publicly Traded" uses real-time Australian search activity around sexually transmitted infections (STIs) to generate "stock" chart visualizations, which drive dynamic online pricing for its products, making condoms more affordable when transmission is on the rise. Launching in the Australian market, the new "STI Index" is determined by Google Search data around six key sexually transmitted infections: Chlamydia, HIV, syphilis, herpes, gonorrhea and HPV. VIEW THE CONCEPT  The emblematic Latin-American paint brand Vencedor has just presented its new relaunch campaign where it invites families to paint together, stay optimistic, and turn simple moments into unforgettable moments. The campaign was created by the New York based agency, Lanfranco & Cordova, to relaunch the brand with a new visual identity and positioning. The campaign began by understanding that in the midst of these uncertain times, people find optimism in simple things they can do at home, such as: reorganising, renovating, and painting. VIEW THE SPOT  Teens and tweens with cystic fibrosis (CF) are trying to teach other teens a thing or two about social distancing as part of The Social Distance Squad, a program developed by AREA 23, an FCB Health Network company, in partnership with five leading cystic fibrosis (CF) nonprofits. The program positions kids with CF as social distancing experts who can help other teens cope with social distancing measures brought on by the Covid-19 pandemic. Individuals with CF are required to social distance due to their genetic condition.VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
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How India is living with the virus 
How to dress when buying Burger King in Peru
Wear a mask or wear a wreath. Your choice.
Cossette Montreal has released this PSA film for the Government of Quebec.