 |
Seen and noted
 Essity, leading global hygiene and health company and owner of Bodyform, Libresse, Nana, Nuvenia, Saba and Nosotras, is committed to breaking the taboos that hold women back and creating a more understanding world. With the award-winning #BloodNormal campaign in 2017, Bodyform & Libresse tackled the stigma around periods, turning blue liquid red and showing period blood as it really is. Agency: AMV BBDO, London VIEW THE SPOT Earth Speakr Earth Speakr launches today, inviting kids across the world to collectively create an artwork by speaking up for the future of our planet. The artwork is created and developed by artist Olafur Eliasson, with the creative and technical cooperation of AKQA, and includes a free app on iOS and Android and a website. Through augmented reality, kids can animate their environment and speak up for their local surroundings and the planet. VIEW THE CONCEPT  The oceanic posidonia is a fundamental plant for the marine ecosystem that many confuse with an alga. Let's get to know it.Agency: Metaphora VIEW THE AD Axe: Coming Out Coming Out The world's a little weird at the moment. And whilst AXE - known in the UK as Lynx - can't be there in person, it's never been more important to still stand together. Because fighting for equal rights is not cancelled. Transgender representation is not cancelled. Love is not cancelled. Showing up may look a little different this year, so AXE and MullenLowe London got creative, working with LGBTQIA+ photographer Laura Pannack to celebrate love in a way that's safe in these new times. VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Dole International has released The Dole Promises to address global food insecurity and sustainability while ensuring people, the planet and prosperity can thrive together for today's and tomorrow's generations. The Singapore-headquartered company includes the Worldwide Packaged Division and the Fresh Business Division for Asia. The promise, aims to increase access to sustainable nutrition, decrease food waste, plastics in packaging and carbon emissions and grow value for the company's stakeholders, including farmers and shareholders.Agency: Lanfranco & Cordova NY VIEW THE SPOT  Australian social influencers, Samantha Rayner, Vakoo, Kaela Tavares, Bruna Lapinskas, Ashleigh Menin, and Ariella Nyssa all star in this 'ISO-SLAYTION', global movement of women empowered by the girl in the mirror, taking the notion of loneliness and flipping it entirely on its head. The campaign for fashion brand PrettyLittleThing says who said you need to have someone to look good for? Where's the rulebook that says you can't look good for you? Agency: Komodo, Australia. VIEW THE ISLAND SPOT VIEW THE CITY SPOT VIEW THE BEHIND THE SCENES SPOT  Tom Wilson directs this 'Laid Back' spot for Alka's new horizontal packet.Agency: ontheroof. VIEW THE SPOT Jollibee: Beeda Ang Safety at Saya The country's leading fast-food chain, Jollibee, together with their long-time agency partner Publicis JimenezBasic recently released a video entitled, 'Beeda Ang Safety at Saya'. In today's reality where companies and the general public is plagued with anxiety and heightened safety concerns, it is not a surprise that Jollibee's way of bringing reassurance to its patrons and fans would be done in true Jollibee fashion -with warmth, Joy, and a catchy jingle. VIEW THE SPOT  adidas has unveiled a new 'Ready For Sport' film series, created by Iris and with music from DOLCE, that places focus on athletes around the world as they prepare for a busy summer of sporting action. In the first episode, 'Lionel Messi: The Gift', the brand captures widespread anticipation for the return of competitive football by focusing on one of the sport's most recognisable talents. Messi has excelled as one of football's greatest stars for over a decade, and at 33 years old remains a talisman for the game.VIEW THE SPOT  Global fintech pioneer Klarna is launching its biggest brand campaign in the U.S. to date, in partnership with creative agency Mirimar . The "Klarna: Swedish for smooother shopping" launch will lean into the company's Swedish origins to introduce American consumers to the revolutionary online shopping service. Launching on June 29 and continuing throughout the summer, the 360 integrated campaign features a unique series of online films, an interactive virtual shopping experience, brand and media partnerships, social media, podcasts and digital activations and promotions.VIEW THE SONG SPOT VIEW THE MEOW SPOT VIEW THE HORSE SPOT  Perfect Shot, Perfect Moment. The campaign films showcase how everyday simple moments when captured become memories to treasure. We believe these memories are the glue that strengthens our relationships. Hence, the film strategically showcases the feature benefits of the device while highlighting the beautiful relationship between the uncle - Aamir Khan (the superstar) and his nephew (cheeku). The campaign revolves around the phone's features and our challenge was to highlight them in a way that was informative yet, charming. We focused on the informative part, the charm was handled by the kid (cheeku) and Mr. Aamir Khan (superstar). Agency: BBH, India VIEW THE COUNTDOWN SPOT VIEW THE GREEN ROOM SPOT VIEW THE MONSTER SPOT VIEW THE ROLES SPOT VIEW THE TREE SPOT  Lionel Messi has been recognised with the most prestigious distinctions in the world such as "The Best" award by FIFA, his sixth Ballon d'Or, the Golden Shoe for being the top scorer in Europe; and reached 500 victories for FC Barcelona. After these incredible achievements, Leo scored his 700th goal as a professional on June 30th 2020, a truly remarkable accomplishment. For that very reason, Ole via VMLY&R Argentina launched "Dear NASA", a campaign that is proposing to the National Aeronautics and Space Administration to exhibit in their museum the jersey of this astronomical Argentinian player, Lionel Messi given that he is undoubtedly extraterrestrial.VIEW THE AD Starwax: You're Not Alone If This Ad Disturbs You In a world where "average" is tempting, Starwax claims and celebrates the virtues of cleanliness and care. Through its hyper-specialised top-of-the-range products, the brand positions itself as an expert in home maintenance and wishes to highlight a community that is too often judged and criticised: 'cleanliness freaks' . Because yes, at Starwax, being passionate about efficiency is not a bad flaw, it is about pride. And because cleanliness and care are often hidden in the detail, the brand is launching a campaign that is "disturbing" for any self-respecting cleanliness enthusiast. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Breakthrough Cancer Research: Let’s getto 100% together Agile brand, creative and production agency The Brill Building debuts new online-led campaign that urges SunSmart behaviour and better UV awareness led by fitness coach Anna Geary and Olympian and wellness speaker David Gillick. Charity announces innovative calcium treatment for skin cancer as a non-toxic alternative to chemotherapy,seeks to raise 100k Euro to help conclude its development. BreakthroughCancer Research (Breakthrough) today launches the awareness campaign 'Let's getto 100% together', which warns about the importance of protecting skin from UV damage 100% of the time. VIEW OUTDOOR Burger King Finland: Sometimes You Just Want a Whopper Instead Burger King turns local McDonald's into their delivery hot-spots. Helsinkians can order out Burger King and pick up their order from their nearest McDonald's restaurants free of charge from the 29th of June to the 1st of July. A local food delivery and takeout app Wolt (similar to UberEats) is in with the prank. The campaign revolves around outdoor advertising in a few carefully selected places near local McDonald's restaurants. It can also be spotted on social media where micro influencers share their experiences on the free delivery. Agency: TBWAHelsinki. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  #Lifealwaystriumphs pays homage to caregivers everywhere, those who helped us moments suspended in time, a time where we all faced some of our greatest fears. Next to each name is a quote from Nelson Mandela : I learned that courage was not the absence of fear, but the triumph over it. Agency: Bel-Ami VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR VIEW SEVENTH OUTDOOR VIEW EIGHTH OUTDOOR Liga Contra el Cancer : Prevention Murals It is tradition for people in the Callao district to paint murals honoring their late relatives, many of them victims of Cancer. This mostly due to the fact that the little information they manage to receive regarding this disease is ultimately ignored. As a consequence, being the main cause of death in Peru, having more than 66 thousand cases detected to date, representing 31% of victims of this disease. Agency: MullenLowe 511 VIEW OUTDOOR Adverting & Design Club of Canada (ADCC): All Nighter When you've been around for 72 years, you've seen a few firsts. But for the Advertising & Design Club of Canada (ADCC), 2020 has proven to bring a first like no other for the non-profit organization. As a result of the COVID-19 pandemic, the heavily-relied on funding that supports and provides valuable tools and opportunities for future generations of creative talent had all but disappeared. When reality set in that this year could possibly be the last for the ADCC, Michelle Ovcaric, Executive Director of the club, reached out to Toronto creative agency Zulu Alpha Kilo to rally the Canadian advertising and design community together. VIEW THE SAVE AD VIEW THE PARENTS AD VIEW THE KERNING AD VIEW THE CONCEPT McDonald's: Hungry Houses When even your house craves a burger it's time for McDonald's delivery.To communicate this service we turned house facades into hungry houses and reminded people how easy it is to enjoy your beloved burgers and fries at home â especially in times when you weren't able to visit a restaurant. VIEW THE CAR AD VIEW THE SEASAW AD VIEW THE FLOWERS AD VIEW FLOWER OUTDOOR VIEW SEASAW OUTDOOR VIEW CAR OUTDOOR Ali Forney Center: The Queer Brick Before Pride became a brand Pride was a riot. Bid on the 'Queer Brick' to raise money for homeless LGBTQ+ Youths across America. Agency: Wieden + Kennedy New York.VIEW THE CONCEPT  Kit Harington and Tobias Menzies give a memorable performance in announcing the launch of production house Birth's UK officeVIEW THE SPOT Goodwell Co.: Toothbrushes That Don't Last Undnyable, Portland has released this 'Toothbrushes That Don't Last' campaign for Goodwell Co.VIEW THE REINCARNATED SPOT VIEW THE PANDA SPOT VIEW THE NOMADIC SPOT  The Visionaries director Jeremy Haccoun has created a global emblem of hope in this lockdown film crafted entirely from stock footage. After spending hours on the phone with friends and family during the lockdown, Haccoun realised how much we had all been taking social contact for granted, and how sorely we missed it. He began thinking about a film that would show how amazing life could be the day this is over. He couldn't shoot anything obviously, so it would have to be made differently. VIEW THE SPOT  Fastest is not always the best, that's the message from Neste, the world's most sustainable energy company, as its latest campaign reveals how tens of thousands of tonnes of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option. While some cars have an "Eco" setting, most drivers are unable to choose a satnav route that cuts down emissions. Neste's creative agency, hasan & partners, conceived the CO2-Friendly Route project for Neste and partnered with HERE Technologies and PTV Group to prove that drivers can reduce emissions. VIEW THE SPOT Barclays Digital Eagles: Dion Dublin Surprise Football Fans Shot by Tom Barbor Might, the new film for Barclays Digital Eagles highlights its initiative that aims to equip older people with the relevant skills they may need to communicate in an ever more technological world. For the millions of people in lockdown - many of whom are elderly - utilising zoom and other social platforms has been their only opportunity for access to the world outside. Filmed during the match between Aston Villa and Sheffield United, the Barclays team linked up a longtime Villa fan Tim with three of his his best football-going mates and surprise guest Dion Dublin, Aston Villa legend, for a live video feed together. And if you wish to learn more about slots related to movies, we recommend you to try NetEnt casinos. Read the article at Fancasinos.org if you want to find all their pros and cons. You will see full list of features of NetEnt slots as well as casinos.Agency: BBH, London VIEW THE SPOT Natura / Avon / The Body Shop: More Than You See In favour of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group's brands (Avon, Natura, and The Body Shop) created the movement 'MoreThanYouSee'. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most famous in the world, would normally take place. Ad agency Africa is responsible for the communication in partnership with the Natura's LGBTQIA+ collaborators collective, a group known as 'Natura in Colors'. VIEW THE SPOT M-150: The Underdog Story One of the most iconic of sports passion throughout Srisaket's journey was M-150's yellow jacket that never left his side, soon became a symbol of hope, determination and perseverance, that the Thais have been in search of. M-150 deployed a campaign that building customer loyalty, rather than short-term sales, differentiating from competitors who usually offer a lottery-style campaign. Consumers were given a real-life experience to be part of the team by collecting M-150 bottle caps to redeem the iconic yellow jackets.Agency: Brilliant & Million VIEW THE SPOT BT: Digital Dash BT's latest campaign and game 'Digital Dash', created by Wunderman Thompson UK, aims to get kids fit for a digital future. With over 65% of future jobs for children yet to be defined, BT's mission is to provide a level playing field with free resources, aiming to educated 5 million children by 2025 in the skills for tomorrow. Digital Dash is a fun new app-based game, giving children the tools to navigate a digital future through play, created with the help of teaching professionals. VIEW THE CONCEPT  Inca Kola is a well-known Peruvian brand, to the point that Boris Johnson, UK Prime Minister, highlighted it in an emotional message in a video as one of the examples of collaboration between governments of both nations, while celebrating the recent agreement created to work for the reconstruction of the North of the South American country after devastating consequences resulting from El Nino Costero phenomenon. To Express appreciation, Inca Kola invited him via Twitter to toast with its product and even showed where it can be obtained in London: Tierra Peru, a shop in the British city that offers genuine Peruvian gastronomy and very soon (because of the conjuncture) it will open its doors.Agency: McCann, Lima VIEW THE AD Free Press Journal: Fight Against Coronavirus Taproot Dentsu India and the Free Press Journal, India's 92-year-old newspaper collaborated on this new and essential project. They started a print initiative 'Fight Against Coronavirus' to serve as a creative reminder to help inculcate new habits and a new mindset. 67 print ads were created, with topics ranging from precautions, respect for Corona warriors, tips for staying fit during lockdown, working from home and also topical issues like liquor-store queues, fake news, Nisarga, precautions to be taken during Eid and so on.VIEW THE TOUGH TIMES SPOT VIEW THE SELF CARE SPOT VIEW THE DISTANCE SPOT VIEW THE BEST 12 AD VIEW THE BEST 60 AD VIEW THE SERVE THE NATION AD VIEW THE EACH DROP AD Okanagan Spring Brewery: Taste of Okanagan One Twenty Three West, Vancouver has released this 'Taste of Okanagan' campaign for Okanagan Spring Brewery.VIEW THE TV SPOT VIEW THE CHAIR CONCEPT VIEW THE DOCK SECOND CONCEPT VIEW THE PADDLE BOARD CONCEPT VIEW THE SWAN CONCEPT « First « Previous Next » Last » 7 of 7 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
