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Seen and noted
Corona Awareness: Covidiots This was a creative campaign, created by Havas, to encourage the world to wear masks and do not be covidiotsVIEW THE ATM CONCEPT VIEW THE ESCALATOR CONCEPT VIEW THE LIFT CONCEPT Hyundai: AR Experience Hyundai is leading the Australian automotive category with the release of the first browser-based Augmented Reality (AR) experience via creative technology agency Orchard. Orchard has delivered the AR experience across Hyundai's most popular vehicles: Tucson, Kona, Venue, i30 and Santa Fe and customers can now see how each vehicle can fit into their life, configure the colours, place the car into their driveway and most importantly, book a test drive if the car piqued their interest.VIEW THE CONCEPT Kia: Get Rafa Moving To get Rafael Nadal back on the court, Unit9 created with Kia, a livestream session where fans could interact with Rafa. Fans were encouraged to choose the activities Rafa would do during the session, from smashing targets to dizzying returns. This training session was broadcasted on 24th July via Facebook Live. The session was filmed in Majorca under Covid regulations. VIEW THE CONCEPT Sustainable Coastlines / PlayStation NZ: Pick Up Quick! Tokahaki Point, Kapiti Island and Ta Tahunanui Beach, Nelson are the focus of a new video game dreamt up by TBWAGroup's Eleven for Sustainable Coastlines with support from PlayStation NZ. Called 'Pick Up Quick!' and designed to tackle the problem of litter on Kiwi beaches, it's hoped the game will encourage players to become Citizen Scientists to combat the issue in real life. With the two levels created to look just like the real-life coastlines featured, the aim of the game is to hunt for discarded litter, collecting as much as possible within 45 seconds. VIEW THE CONCEPT Subaru: The Subaru Forester Re-Foresting Project So much has been lost in the recent forest fires. But not hope. Through the Subaru Forester Re-Foresting Project, Subaru and its retailers are proud to partner with the National Forest Foundation to help replant 500,000 new trees in areas devastated by the California wildfires. To raise awareness for this cause, Subaru enlisted the talents of world-renowned fire photojournalist and Subaru owner Stuart Palley. His dramatic and heartbreaking images of the burning forests show just how much help our nationâs forests truly need. Agency: Carmichael Lynch, USA. VIEW THE SPOT Ad Council / CDC: You Will See Me The Ad Council, in partnership with the Centers for Disease Control and Prevention (CDC) and the CDC Foundation, has developed the national campaign "You Will See Me" to inspire and empower Black Americans to wear face masks to help stop the spread of the Coronavirus. The campaign features Black celebrities sharing their stories as they remind viewers that Black voices will be seen and heard on this important issue, and call for all Americans to see the real person behind the face mask. Visit http://youwillseeme.org/ to customize your own social post and join the movement. Agency: Wild Card VIEW THE ANTHEM SPOT VIEW THE MARCUS SPOT VIEW THE CONCEPT Cafe Rio Mexican Grill: Best News Of The Year Funworks, USA has released this quirky new film celebrating the return of Cafe Rio Mexican Grill's wildly popular Carne Asada back to their restaurants! Once again, their kitchens are marinating their delicious steak in limes, cilantro, garlic, secret seasonings and grilling it to perfection. You can add it to any of your favorite entrees, whether you're in a restaurant, ordering online for pickup or having it delivered. Enjoy this juicy, tangy treat before it's gone again.VIEW THE SPOT  Kendrick Lamar narrates this Nike spot celebrating what would have been Kobe Bryant's 42nd birthday. His philosophy of #MambaMentality changed the game and continues to inspire athletes like Serena Williams, Anthony Davis, Sydney Leroux, Diana Taurasi and Sky Brown today. Agency: Wieden + Kennedy. VIEW THE SPOT Thai Health Promotion Foundation: Duodenum Girl Thai Health Promotion Foundation and Leo Burnett Thailand would like to promote an increase in vegetable consumption to help Thai people to have the better health.The TVC is to create awareness that vegetables help sweep the food residue away from your intestine. Using the Thai well known ghost character called 'Ga-Sue', whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue. VIEW THE SPOT  From a 5-year warranty, to exemplary safety, and class leading tech, when you buy a Volkswagen you can expect more than just the best in European craftsmanship. This campaign showcases a world where everyone feels the need to raise their game to meet the newfound expectations of the Volkswagen driver. Because everyone knows, Volkswagen drivers expect a little more. read less...Agency: DDB, Sydney VIEW THE SPOT Netsafe : Your News Bulletin A campaign for Netsafe, created to help tackle the big issue of misinformation and fake news. Based on the latest research by Netsafe, 52% of Kiwis admit they have fallen for fake news, mostly due to misleading articles or headlines. The campaign aims to educate Kiwis on how to better spot fake news, and to think critically before sharing it.Agency: Motion Sickness VIEW THE SPOT  Kept, the new normal of saving application - with Kept you could live the same lifestyles without any change while at the same time enable you to save more money than ever. People have the desire to save money but of course there are many obstacles and even temptation they need to face along the way; making saving money the nearly impossible task to achieve otherwise they would have to sacrifice the joy of living. Leo Burnett Thailand aims to illustrate the saving solution by using a simple visual like 'Coins' floating after people who are living their same normal lives. VIEW THE SPOT  In the province of Quebec, Canada, most residential leases come to an end on the very same day. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as 'Moving Day'. To celebrate this unique tradition, McDonald's Canada and Cossette brought to life a creative campaign to remind guests from across the province to treat themselves to McDelivery on an otherwise undoubtedly hectic day. The campaign was created by Cossette, and rolled out in print, out-of-home and social. VIEW THE BIG MAC AD VIEW THE FRIES AD VIEW THE MCMUFFIN AD countercovid.com.au: Counter Covid Independent creative agency, By All Means, is encouraging punters to help pubs stay afloat and counter Covid-19 simply by ordering a counter meal. Countercovid.com.au not only provides Melburnians with an online directory of pubs offering takeaway or delivered counter meals, but, with the help of supporting partner, Moon Dog Brewing, offers punters a free tinny of Old Mate Pale Ale with every counter-y ordered.VIEW OUTDOOR VIEW THE CONCEPT Defence Force Recruiting : Float Like A Dodo The Royal Australian Navy has launched a new campaign promoting Cryptologic Linguists whose primary role is to translate languages. While Artificial Intelligence plays an important role in the modern workforce, it doesn't always get it right when it comes to language translations. This campaign takes those mistakes and highlights them. Using sophisticated A.I., the advertising takes real mistranslated lyrics, movie quotes and phrases and uses them to highlight the importance of humans in these roles. Agency: VMLY&R, Melbourne VIEW THE BIG JUMP AD VIEW THE LIKE A BEE AD VIEW THE CUCUMBERS AD VIEW THE TO BE AD PLAY THE DODO SPOT PLAY THE RAIN SPOT PLAY THE 500 FEET SPOT Guest Judge: Andy Jex, CCO, TBWA\London This week's guest judge is Andy Jex, chief creative officer at TBWALondon. Sorry Chorus, any other week you would be a winner. Your "Bad Net" spot with slow internet visualised in the real world is beautifully realised with superb detail and wit. Unfortunately, it doesn't get to win this week. There are two stonkers ahead of it - The New York Times and Setapp. READ MORE Netsafe: Your News Bulletin A campaign for Netsafe, created to help tackle the big issue of misinformation and fake news. Based on the latest research by Netsafe, 52% of Kiwis admit they have fallen for fake news, mostly due to misleading articles or headlines. The campaign aims to educate Kiwis on how to better spot fake news, and to think critically before sharing it.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  With a country that's used to missing out on hot shower because of the nature of gas heaters. We decided to take the hottest movie scene we could find & turn the narrative into a steamy & intimate discussion. It all starts with a spark in heater but you never know where it might go... VIEW THE AD  Film Produkcja and THE FILM PLACE have shared the latest successful production for PKN ORLEN. On the occasion of the 100th anniversary of the historic Battle of Warsaw in 1920, Orlen - the Polish Oil Concern, organised the extraordinary event. Film Produkcja was responsible for the whole logistic side of filming it. The work of its team was coordinated by producer Kris Kotlarski. It was logistically, a incredibly complex challenge of synchronising shooting on land, water and in the air. Everything was shot in real time with no rehearsals. For the purpose of this event, traffic along the Vistula River was closed on a section of 3 km, and the road itself was specially secured in accordance with the guidelines of the Winfield F1 team.Agency: My Place, Poland VIEW THE SPOT Foot Locker: Shoes Don’t Change the World. You Do. Foot Locker in Europe has launched its latest campaign, featuring leading changemakers who are championing individuality and a more progressive future for their communities and beyond. The campaign, created by AnalogFolk, London, is a second instalment in the brand's new platform, 'Shoes Don't Change the World. You Do', which celebrates today's youth who are striving to make the world a better place. The platform acknowledges a need for change whilst demonstrating loyalty to its audience, with the latest campaign a celebration of influential talent who are using their voices to effect change. VIEW THE SPOT The Vegetarian Butcher: Fresh From The Butcher The Vegetarian Butcher is on a mission to gain membership into German meat associations and become the world's greatest butcher in a new campaign by GGH MullenLowe. The Vegetarian Butcher and the German meat associations have more in common than you think: they all share a love of meat, believe firmly in the tradition of the butcher's craft, and rely on the masterly skill associated with it. Now, The Vegetarian Butcher is appealing to the German meat associations to shape the future of meat consumption. The application video outlines Jaap's plans for the future and his ambitions to become the world's greatest butcher. VIEW THE SPOT  Sony Interactive Entertainment debuts its latest spot for highly anticipated PlayStation 5 with adam&eveDDB. The spot opens on the hero as she crosses an icy landscape. She is able to sense something under the surface as she places her on hand on the ice. A kraken appears through the ice, trying to swipe at her with its huge tentacles. She escapes effortlessly. Next, the hero is in a rainforest encampment. She hears something in the distance; moths hitting a light in a tent, a radio in a faraway rainforest hut. VIEW THE SPOT Col'Cacchio Pizzeria: Seesaw Col'Cacchio is one of South Africa's most loved pizza chains. When they launched their two-for-one pizza special(I Love Twosday) every Tuesday, we wanted to find a way to highlight the offering in a way that separated it from the barrage of promotions that are currently flooding social media, as restaurants start to open again. The promotion is only valid if you order it with someone, so we took that promise and applied it to some every day scenarios for a simple, quirky social media campaign. Agency: Canvas Design & Digital VIEW THE SEESAW CONCEPT VIEW THE MARCO POLO CONCEPT Freightliner Cascadia: For The Road Ahead Freightliner has paid tribute to the Australian trucking community in a campaign to launch the new Cascadia model. Created by independent agency Akkomplice and produced by Melbourne production company Betty Wants In. VIEW THE SPOT  Tuna is the greatest food on the planet. Seriously. It's packed with lean, powerful, muscle-building protein you don't need to blend, crack, shake, or bake. It can be as portable as a granola bar, without the crumbs, and comes with a spork. It's a stress-free snack. A mayhem free meal maker. It's fast food without the wait, drive-thru, or delivery fee. It's the superest (and most affordable) of superfoods. And one of the tastiest of all seafoods.Agency: The Many VIEW THE WHAT FUELS YOU SPOT VIEW THE GET YOUR MELT ON SPOT Australian Digital Health Agency: Doctor's Rounds Clockwork Films' director, Jason Wingrove worked with DDB Remedy Sydney to create a campaign for the Australian Digital Health Agency. The campaign was designed to help people understand the benefits of technology that allow healthcare providers to communicate with each other in order to provide better health outcomes for all Australians. With clever editing techniques, the film seamlessly follows Dr Rochford, a Medical Practitioner through various locations as he explains the benefits of a secure, well connected healthcare system.VIEW THE SPOT  The story of Naraya Bag which is praised by foreigners as "The Bangkok Bag" is told by Naraya Founder, Wasna Roongsaenthong Lathourus, a female fighter who has overcome a myriad of life obstacles and is now a successful entrepreneur. She believes that everything in life can and will be better and through those life experiences she becomes inspired to design bags which are beautiful, durable, exquisite and reasonably priced to make sure that everyone can own her bags. Naraya is therefore "Bags of Life" or bags which are made with the fabric of life.Agency: Dentsu One, Bangkok VIEW THE SPOT  The Australian outback is as unforgiving as it is stunning. Help is often so far away you might as well be on Mars. So you don't drive any vehicle out there - you might never come back. With the help of two wily bush mechanics, we learn that if you're at the wheel of the capable, reliable Jeep Compass, the only thing you'll need to stop for is a sandwich. Agency: Cummins&Partners, Melbourne VIEW THE SPOT Cancer Research UK: A Very 2020 Race for Life Anomaly, London has released this 'A Very 2020 Race for Life' spot for Cancer Research UK.VIEW THE SPOT  Now that sport is back, we won't waste these chances. Our opportunities will come, and we will be ready #ReadyForSport.VIEW THE SPOT  Carling, Britain's #1 beer, is launching a new multi-channel campaign - 'Support Your Local' - to encourage people across the country to back their local pub. Support Your Local, developed by Molson Coors' lead creative agency Havas London and supported below-the-line by Carling's PR agency, Cake (Havas), is about championing the central role that local pubs play in British culture and society - and the importance of supporting them through these challenging times. VIEW THE SPOT  The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut 'La Vida Mas Fina,' its first campaign designed to unite the Corona brand family. The fully integrated marketing campaign created by MullenLowe, Los Angeles, marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honour the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. As written on every bottle, Corona is crafted to be La Cerveza Mas Fina, 'the Finest Beer,' and the new campaign takes this philosophy a step further. VIEW THE 30 SECOND SPOT VIEW THE 15 SECOND SPOT West Australian Ballet: Disappearing Dracula To promote the return of Dracula, the West Australian Ballet and Wunderman Thompson created 'Disappearing Drac,' a lenticular campaign designed to create fear and mystique by removing Dracula's reflection in bathroom mirrors across Western Australia. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Violence against women isn't always explicit. Most of the time, the abuser hides it behind some demonstrations of affection. This campaing shows us the need to be more sensitive to these signs and to speak for the victims of abuse and agression.Agency: Brazil VIEW LOVE OUTDOOR VIEW KISSES OUTDOOR VIEW AFFECTION OUTDOOR The Summit At Fritz Farm: “Get Your Booty To…” Cornett have created these ads for Bayer PropertiesVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR  Droga5 has launched 'Life Needs Truth', a new campaign for the New York Times that looks to show its journalism as part of the fabric of life and the issues of our time - how it can guide us every day, from daily news to podcasts, opinions to cooking, technology to home. VIEW THE SPOT Woodford Reserve: Spectacle for the Senses Woodford Reserve is more than a spirit. It's a spectacle. This sentiment is the driving force behind Woodford Reserve's new campaign 'Spectacle for the Senses.' Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavour notes in the bourbon. Developed as the first platform launch between creative agency Energy BBDO and Woodford Reserve, this work elevates Woodford beyond bourbon and positions itself as a multi-sensory drinking experience. VIEW THE SPOT jbs Bamboo Underwear: Too Soft To Take Off &Partners, Copenhagen has released this intimate 'Too Soft To Take Off' film for jbs Bamboo Underwear.VIEW THE SPOT New Balance: Pressure Makes Rings - Kawhi Leonard Kawhi's new signature drop takes color and design cues from the OMN1S 2-Way he debuted during last year's Game 7 against Philadelphia. The limited-edition KAWHI 4 Bounces collection releases Thursday, August 20th.VIEW THE SPOT  Crisis has launched the latest instalment of #HomeForAll, the urgent campaign created by the charity and newly appointed creative agency FCB Inferno, to drive the end of homelessness in Britain. Crisis's #HomeForAll campaign, developed by newly appointed FCB Inferno, is a commitment to see that the temporary measures that were put in place to help people experiencing homelessness are built upon and made permanent so that no one has to return to the streets. The campaign itself is a rallying cry for the public to join arms in creating a home for all from now on. VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
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