Leading Australian period care brand Libra is not afraid to push against the boundaries of societal norms when it comes to their advertising campaigns. Following on from last yearâs #bloodnormal campaign, Libra has launched #LiveLiberated via Cummins&Partners, an unapologetically female-driven campaign made by women, for women. The campaign strives to make women feel powerful and authentic, while subverting the pressures to conform to unattainable standards of perfection. Created by Cummins&Partners, which was appointed by Libra as its creative agency earlier this year, the campaign features a cast of five women, each with their own distinct character. The women express confidence, determination, power, defiance and playfulness, while at the same time rejecting the confines of what society deems ânormalâ.
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Reading helps to preserve the cognitive functions of people with Alzheimer's, that is why Diario El Universo decided to investigate and collect the most valuable memories of one of its oldest subscribers who suffers from this disease and turn them into news. For a month, Dora received her Diario El Universo with a page completely dedicated to her life. We made her own story part of her Alzheimer's treatment.
For the International Sign Language Day, Picker, an Ecuadorian delivery app, launched a special promotion that encourages users to research and learn the sign code to redeem the discount.
Newspapers used to be a product that was typically consumed once a day to get an idea of what had happened in the world. However, times change and now newspapers are supposed to tell us what is going on in the world right now, so we can blurt out "What the.." and hastily ask people if they have seen the news.
To help bring attention to (and start to address) the mounting ageism that exists in the communications industry, Thirve@55 is an internship program at one of Australia's hottest creative agencies, only available to people over the age of 55. 
I run. I will run. Just do it.
It lives 6500 meters deep in the Pacific Ocean, is about five centimetres small and although only recently discovered, has already provided plenty to talk about: Eurythenes plasticus. BBDO Düsseldorf, in cooperation with the German branch of the WWF and researchers from the University of Newcastle, have launched a worldwide campaign to draw attention to the increasing plastic pollution of the world's oceans. 
