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Seen and noted
Thai Health Promotion Foundation: Suprise Gift Alcohol is never a perfect gift for those you care.On special occasions, Thai people choose alcohol beverages as their first option for a gift to their loved ones. For years, Thai Health Promotion Foundation has presented the anti-alcohol campaign to encourage Thai people to stop giving alcohol as a gift in every celebration. VIEW THE SPOT  If youâre not experiencing it first-hand, itâs difficult to understand the reality of living with dementia during COVID-19 â something Creative Director Sean Cullen wanted to change. Seanâs mum has dementia. The difficult experience of supporting his mum during lockdown motivated him to write a poem, titled âImagineâ. He worked with Alzheimer's Society to bring the poem to life in an emotive short film. The film was also voiced by his actress wife Catherine Turgoose.VIEW THE SPOT  We all know what 2020 was, no need for a long speech about how it affected us as individuals, companies and societies. It was without doubt a terrible year.To that end, L'Associe decided to give 2020 the Christmas card it deserved: a terrible 90âs era karaoke video, in which we see the agencyâs founder wandering the streets of a grey and empty Paris, dressed in an equally grim 90's suit. VIEW THE SPOT Triple M: Sounds Like Triple M Triple M listeners are a little bit different. Theyâre wild, they're carefree, and they love to rock out like nobodyâs watching. And after a year in lockdown theyâre not afraid to show it. VIEW THE SPOT Pony: Don't Be A Dick Canadian creative agency, lg2, and Montreal illustrator-artist, Pony, have a nose for creating awareness about proper mask wearing. And the results are hilarious. In early December, Pony had an interactive screen installed in the window of her Plaza St-Hubert boutique to capture the naughty ways that passers-by wear their masks. As they stop to check themselves out on the screen, Mr. Lonely, a charming yellow penis, pops out of the end of their exposed noses, courtesy of an augmented reality filter.VIEW OUTDOOR Movistar & DogPack Foundation: Stickers to Adopt Every day millions of stickers of cats and dogs are shared on Whatsapp (the third most used social network in the world) while hundreds of them are waiting in shelters to be adopted. To raise awareness about abandoned pets, DOG PACK Foundation created with the support of Movistar and VMLY&R: DOGPACKS, the first WhatsApp stickers with dogs and cats that can be adopted. We added the name of the pets and a contact number on the metadata of each sticker, so every time people wanted to share them they could find they also could adopt them.VIEW THE AD  Printed ad created by Woop, Brazil for Karsten Brewery, showing that the delivery will be available during the end of the year even when is Santa Claus calling, who is a person of the risk group.VIEW THE SANTA AD VIEW THE LUCKY AD Uni Sport: Veins The advertising campaign transforms the varicose veins into maps and invites people to reach the destination Perfect Legs through physical exercise with the running shoes sold at the Uni-store.VIEW THE JOGGING AD VIEW THE WALKING AD VIEW CYCLING OUTDOOR Toyota: Merry Christmas Tree The ad was created by DDB Mozambique for Toyota Mozambique to celebrate Christmas. In the print, we can see a curved road that forms a Christmas tree. A simple message, but full of meanings.VIEW THE AD  Å KODA Global wanted to mark Christmas with an image that would encapsulate joy and raise a smile after a difficult yearWe felt that when it comes to cars, nothing says 'joy' like a dog sticking its head out of a car window.It's an iconic visual associated with the joy of car rides. VIEW THE AD  Haagen-Dazs is the ice cream of ice creams. The problem is, it's so good that anyone you live with is likely to help themselves to your precious pint of creamy goodness when youâre not looking. In fact, nationwide research commissioned by Häagen-Dazs recently discovered that 41% of Australians hide their treats so they arenât stolen by family members or housemates. VIEW THE SPOT  Continuing the success of the brand platform âBecause a promise is a promiseâ, HSBC Life stands out from the wave of exercise-montage communications by digging deeper into an insight that people look to stay healthy because they not only promised themselves, but to loved ones closest to them. Since taking care of one's health and wellness is not just a moment in time but a lifelong promise, this brought to life the idea "Make Every Day Count',VIEW THE SPOT Aldi Australia: Iceberg Lettuce An always-on retail platform that allows ALDI to deliver constantly evolving price messages quickly and cost efficiently, without sacrificing the unique ALDI tone of voice. VIEW THE LETTUCE SPOT VIEW THE AVOCADO SPOT VIEW THE WATERMELON SPOT VIEW THE SAUSAGES SPOT RED Marx: Stronger Than Ideas RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer.To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink. Proving that its taste is stronger than any ideology.Was photographed models wearing scenic prostheses that recreated the faces of world leaders. The costume also thought of details such as jewelry, classic clothing, and tie colors.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Guest Judge: Chris Buhrman, ECD, Hanson Dodge, Milwaukee
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 21, 2020 09:55 (Edited: February 17, 2023 04:19)
 This week's guest judge is Chris Buhrman, executive creative director at Hanson Dodge in Milwaukee. First of all, thank you Best Ads, for inviting me to judge. So much good work. As with most judging, my choices are colored by my own experience and personality. In addition, I looked for work that would move the needle, or as we say at Hanson Dodge, work that would help the client "make great leaps." READ MORE Dahlstedt: Not A Pollock Poster For showing all the benefits of the new product for the art market, Winghook, that is neither a nail, nor a screw, better than all of those old fashioned things, we came with a humorous and self-explaining campaign, showing how easy and safe it is to set a Winghook on the wall.VIEW THE AD Vegemite: Vegeknife Recent surveys found that butter is making its way into 58 percent of Australiansâ Vegemite jars. So, we created the Vegeknifeâ¦one end for butter, one end for Vegemite. It's the best thing since sliced bread! People could WIN their very own Vegeknife by sharing a picture of them using Vegemite on Instagram.VIEW OUTDOOR Prisma : Social Distancing Plushies The safest place on a Finnish bus is now next to a fluffy stranger - Social distancing managed by plushies. Finland has officially reached the second wave of the pandemic and new strict restrictions have been set in place. This is why local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in the region, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message of social distancing to buses and a public transport ferry boat. Creative partner behind the idea is TBWA Helsinki. VIEW OUTDOOR Broadview Danforth BIA: Out Of Work Mannequins Many are questioning the fairness of the provincial governmentâs lockdown restrictions that seem to unnecessarily target and punish small businesses. While the lockdown prevents 'non-essential' small businesses from accepting foot traffic, large corporate chains can continue welcoming all customers and profit by selling thousands of nonessential items. So the small businesses' pain is the big box stores' gain. And now, Toronto's business owners are using creativity to get their message out with an installation of 'out of work' mannequins holding signs with cheeky messages including "Hungry for customers", "Storeless and cold" and "Spare lunch? Big box is eating mine". VIEW OUT OF WORK MANNEQUINS OUTDOOR VIEW MANNEQUIN 1 OUTDOOR VIEW MANNEQUIN 2 OUTDOOR VIEW MANNEQUIN 3 OUTDOOR VIEW MANNEQUIN 4 OUTDOOR VIEW MANNEQUIN 5 OUTDOOR  Women's Aid is launching a powerful new campaign to raise awareness that women in abusive relationships have fewer opportunities to spend time out of the home and away from their partners during Covid lockdowns. Created by ENGINE Creative, the TV commercial and online film highlights that, for women in abusive relationships, any chance to get out and away from their partners, even for a few hours, has been drastically reduced. VIEW THE SPOT Dutch State Lottery: Believe In Luck With Frummel The Dutch State Lottery is launching a new campaign for the New Year's Eve draw. The main role in the campaign, themed 'Believe in Luck', is once again given to an animal. This time itâs a black cat called Frummel. The kitten remains as the last of its litter. But once heâs adopted, it turns out that black cats don't always bring bad luck. It is gradually becoming a December tradition: the Dutch State Lottery's campaign for the draw on New Year's Eve. VIEW THE SPOT Good Meat : Introduction GOOD Meat Cultured Chicken, the world's first commercially produced cultured meat, will be served to the public for the first time tomorrow at restaurant 1880 Singapore. The meat, grown directly from chicken cells, was developed by Eat Just, Inc., a San Francisco based food company that creates healthier, more sustainable foods using cutting-edge science and technology. To introduce the new product to a global audience, Eat Just needed a digital partner that understood the product and could keep pace with the rapid evolution of the story, which has made headlines around the world. VIEW THE CONCEPT Fundacion Hogar De La Divina Misericordia: Apples This interesting twist on the average charitable print ads around donating clothing for the less fortunate was aimed at driving awareness for Fundacion Divina Misericordia in Colombia. Using a simple but yet powerful resource, they leveraged people's favorite brands by exchanging their names for first-need grocery products VIEW THE APPLES AD VIEW THE MILK AD VIEW THE LENTILS AD VIEW THE CORNMEAL AD  In times of uncertainty, people seek understanding and meaning. This year, the world searched âwhyâ more than ever. This film features the questions we asked this year, with words and narration by Kofi Lost. Explore more trends from the year.VIEW THE SPOT  It's a standard rule no sex for 6 weeks postpartum. Got it. But what about all the other dicks that pop up once you've had a new baby? Your doc won't warn you about these, but you'll know 'em when you see 'em. Agency: Maximum Effort USA.VIEW THE SPOT Ballantines: Me And My Other Me Slap Global has created this 'Me and My Other Me' social experiement for Ballantine's.VIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT  Bumble, the dating app that empowers women to make the first move, has released its latest brand campaign âGirls will be Girlsâ, which focuses on the power of women making the first move. The high energy creative, produced by TBWAMelbourne VIEW THE SPOT Victoria Police: Beyond The Call Beyond The Callâ, a new Victoria Police campaign, created by McCann Melbourne, has brought a past police officer back to deliver a critical message to officers about mental health and suicide warning signs. The campaign is part of a long term partnership and behaviour change program around mental health and suicide awareness. Late Senior Constable Laurie Fox, husband and father of two took his own life on New Yearâs Eve 2012, aged 32. VIEW THE CALL SPOT VIEW THE NEWS SPOT Innocent Drinks: A Jolly Safe Christmas Tomark the strangest Christmas in recent history, innocent drinks and creative agency BMB have created a childrenâs story book that answers the big question on the lips of children around the world: given the events of 2020, how will Santa be able to visit every household, safely and without contravening government rules?VIEW THE SPOT National Crime Prevention Council: Spot The Signs The National Crime Prevention Council (NCPC) and Ogilvy Singapore have unveiled a new film to create awareness that no one is immune to online love scams and to empower people to recognise the signs of a scam early to avoid falling for it. In collaboration with the Singapore Police Force, this new NCPC film takes inspiration from real stories and dramatically delivers the message of "Spot the signs. Stop the crimes."VIEW THE SPOT  Clare Balding, Gary Barlow, Rio Ferdinand and Rylan Clark-Neal have joined BTâs +1 movement, a nationwide campaign that aims to beat loneliness by encouraging people to add someone they care about back into their lives via a video call, a message, or a DM. With feelings of acute loneliness increasing during lockdown, the latest campaign is an example of how BT's Skills for Tomorrow programme is helping people make the most of life in the digital world, through the power of technology. In the series of short films set to be released throughout the week, created by BTâs advertising agency Saatchi & Saatchi, VIEW THE RIO SPOT VIEW THE CLARE SPOT Emirates NBD: The Wise Ones In the United Arab Emirates, in a study conducted in Q4 2019 about evolving consumer behaviours in a data economy, over 48% people stated how they are more willing to share their data and have their data used by a company, ethically, if it makes their life more rewarding and easier. Given the existing financial crisis where people have become more conscious of the value they get from the things and the experiences that they spend their hard-earned money on, financial prudence and literacy are not just a "nice-to-have" but an imperative in one's life. VIEW THE SHOPPER SPOT VIEW THE VACATIONER SPOT VIEW THE SAVER SPOT VIEW THE SENDER SPOT VIEW THE DINER SPOT Swedish Childhood Cancer Fund: Keep Cancer Away Childhood and Cancer Don't Belong Together. To promote the Swedish Childhood Cancer Foundation we are graphically separating the words Childhood and Cancer in various ways. In this Christmas edition, we get to see Molly pushing the word across billboards.On this billboard we even let Eston, 7, push cancer out of the frame. Childhood and cancer are two words that don't belong together.VIEW OUTDOOR  Cricket is the home of a unique new media placement, with umpires in Australiaâs Big Bash League showcasing Râ®xona's branding directly under their arms.Unlike a standard sponsorship placement, âPitvertisingâ is hidden for the majority of the game, and only revealed during dramatic, high-stress moments of the game, where itâs message that Râ®xona keeps you cool under pressure is impossible to miss.This unique Sponsorship stunt launched last week has already become an international sensation featured in news, blogs and radio shows around the globe. VIEW OUTDOOR SimpliSafe: Safe Social Distancing Sweater SimpliSafe, maker of award-winning home security systems, has today launched the SimpliSafe Social Distancing Sweater, a tongue-in-cheek take on the holiday sweater designed with this yearâs challenges in mind. The tech-enabled sweater, which features integrated motion sensors that sound a SimpliSafe siren whenever someone gets within six feet, is a cheeky way for people to spread holiday cheer, while kindly letting others know they've come too close. VIEW THE CONCEPT New Holland Brewing : Dragons Milk Raid Seattle agency DNA was sent on a heroic quest on behalf of Dragon's Milk Bourbon Barrel-Aged Stout to find a way to awaken the dragon fire within the brandâs most fervent fans. The agency was awarded this treasured assignment from New Holland Brewing Company, after besting several other agencies in a joust to the end. Six weeks later, Raid The Dragon's Hoard was born, a retro-inspired online adventure game created by DNA, with a built-in sweepstakes that rewards players with real treasure VIEW THE CONCEPT Pony Malta: She FC To help women feel represented in FIFA 21, ABInBevâs Pony Malta and MullenLowe SSP3 have created SHE F.C., the first all-female club in the popular video game. Pony Malta and MullenLowe SSP3 found that in FIFA Pro Clubs and Career Modes options within FIFA that allow you to create a Virtual Pro player to play international tournaments and be transferred by clubs to make a career out of the game only male avatars could be created. To bring attention to this issue, Pony Malta and MullenLowe SSP3 created VIEW THE CONCEPT  Tiger Beer knows what it means to confidently seize opportunities, which the Publicis Communications Team put on display in this new film titled âYet Here I am.' Tiger reminds everyone to embrace a never-say-die attitude and turn adversity into opportunity. VIEW THE SPOT  The idea of botox or injections makes a lot of people uncomfortable. Even though our culture values looks, getting botox crosses some invisible line of caring âtoo muchâ about how we look. Which labels us as vain or insecure or superficial. So weâre made to feel bad for doing it, talking about it, or even just thinking about it. But the truth is, everybody cares about their looks to some degree. VIEW THE SPOT « First « Previous Next » Last » 2 of 6 |
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Jung von Matt/SAGA has released this 'Take Care' Christmas film for Doc Morris.