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Seen and noted
Uber Eats: Tropical Whopper Tours The latest Uber Eats co-marketing campaign, created by Special Group Australia, features tour guides from the Cook Islands, who are missing their usual summer influx of visitors due to travel restrictions, instead giving viewers a guided tour of the limited-edition Tropical Whopper burger from Hungry Jacks and available exclusively on Uber Eats.VIEW THE INA SPOT VIEW THE JOSH SPOT VIEW THE KURA SPOT  A website not loading, a bug in the system, a smartphone overheating: 2020 definitely needs a reboot. And that is exactly what MTV did. MTV channels and digital platforms across EMEA and Asia launched a disruptive End of the Year campaign, to celebrate the end of 2020 and welcome the New Year. VIEW THE SPOT  Playing the X Series of Scratch-Offs from the New York Lottery gives people a chance to multiply their winnings. So, to announce the return of this popular game we highlighted the unique multiplier functionality by playing off humorously misguided ways one might dream up to multiply things. At the center of the campaign is a :30 TV spot from McCann New York that brings the classic home inventor to present day, creating a timely character who has had a little too much time on his hands recently.VIEW THE SPOT Tourism Canada : The Better America Are Canada's boring travel ads the reason people never think true north when traveling to North America? Here's a new take on the mundane genre, while poking a little fun at our big brother to the south.VIEW THE SPOT Buweiser: Bud Power With a million kegs going stale across America, Budweiser created a solution 'Bud Power' that helped the environment, and the bars and restaurants that have been their loyal customers for decades.VIEW OUTDOOR TAC: The lucky ones get caught Every year TAC creates a holiday enforcement campaign feature police telling drivers they will be out in force to catch drivers breaking the law. But after a year like 2020 where the police have had to endure so much, TAC decided to change tact. This year they positioned police not as enforcers but protectors. They reminded drivers they would be lucky to be caught by police, because the alternative could be much worse. The campaign came to life in a harrowing 60â TVC that brought back memories of the iconic TAC work, as well as print, radio outdoor, social and digital.VIEW THE SPOT Uber Eats: Purple Pizza With more people stuck inside to stop the spread of Covid-19, domestic violence against women and children has spiked across the globe. To combat this issue, Uber Eats introduces The Purple Pizza Project, a new feature on the Uber Eats app that allows victims to alert law enforcement discretely, find women's shelters, and give people information on domestic violence.VIEW THE CONCEPT Guest Judge: Eduardo Basque, McCann Health, Sao Paulo This week's guest judge is Eduardo Basque, senior art director, McCann Health, Sao Paulo. Winner: Johnnie Walker 'Astronaut'. A film that brings history, purpose, optimism, emotion and a wonderful concept. An impeccable production that encompasses new technologies and that brings us a final result of emotion. When an agency and a client are able to bring all these ingredients together in one job, the result can only be this: exciting. Congratulations. READ MORE Thai Health Promotion Foundation and Major Cineplex: Space Troop This campaign is the co-operation between Major Cineplex and Thai Health Promotion Foundation. The mission of Thai Health Promotion Foundation is to encourage Thai people to live healthier, so they consistantly promote for people to stop smoking, stop drinking alcohol and to exercise regularly. For this campaign, Thai Health Promotion Foundation has got complimentary spots from Major Cineplex Cinema to promote for people to turn off their mobile phones while watching movie. Our challenge is to develop a series of cinema ads that can communicate to people to turn off their mobile phones and convey the Thai Health Promotion Foundationâs missions seamlessly.VIEW THE SPOT VIEW THE SPOT VIEW THE SPOT  Astronaut John Olivas has been out in space twice. His homecoming journeys and the rush of emotions at the thought of going back to his family, friends, and the simple pleasures in life have provided the inspiration for the commercial Johnnie Walker is to debut in celebration of its 200th anniversary. The international campaign was created by AlmapBBDO for Johnnie Walker. The movie follows a couple of astronauts as they travel back home in the midst of thousands of other space capsules. It carries a message of optimism and evokes a future filled with hope. Olivasâ view is in fact an allusion to what we are bound to feel when all this is over â after all, to many of us 2020 has been a year of isolation. The concept âThe next 200 years are just beginning. Keep walkingâ strengthens our hopes for a future of possibilities. The story tells the entire journey back home in a grand-scale production. From images of the Milky Way, to the tension in the astronautsâ faces, to the countdown, the movie covers a full outer space experience until the space capsuleâs safe landing into a new beginning on Earth. The outer space scenes were partially recorded in the studio using a LED screen to simulate being among the stars â the same technology as used in such feature films as Gravity â and later combined with computer-generated images. The outdoor scenes were shot in the coastline in the state of Sao Paulo, Brazil. VIEW THE SPOT Meat & Livestock Australia: Make Lamb, Not Walls After a year thatâs seen Aussies more physically divided than ever, the highly anticipated summer ad from Australian Lamb comes at the perfect time, uniting the country over some lamb, and laughs, this summer, developed by The Monkeys, part of Accenture Interactive. Building on the 'Share the Lamb' brand platform, the integrated campaign for Meat & Livestock Australia, reflects upon 2020 as a pivotal time in our history where, for the first time, Australia was physically divided due to the pandemic.VIEW THE SPOT Football Beyond Borders: Abi: Being Black & 6Teen âAbi: Being Black & 6Teen is the second in the series of films directed by Lainey Richardson for the education charity, Football Beyond Borders (FBB) for its 'Beyond Bars' spoken word project. At a time when support for the most vulnerable young people in the UK has been seriously lacking, the Beyond Bars campaign brings to life the immense potential young people possess, and how with the right support they can flourish VIEW THE SPOT  Sneakerhead, audiophile, fashionista, gamer, these people are "all in" on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan. Entitled "All In," the new campaign engages an audience that's just as unapologetic about pursuing their unique interests.VIEW THE NAMES SPOT VIEW THE VANITY SPOT Jif Squeeze Peanut Butter: Gladiator School The Jif brand continues to make clear creative bravery is a top priority, with the launch of a new commercial titled 'Gladiator School' under the 'That Jif'ing Good' campaign narrative. Gladiator School features Jifâs unique creative showcase style, which is a smart blend of quirky, irreverent humor, bold, theatrical tone and cinematic craft. VIEW THE SPOT Puerto Rican Down Syndrome; Happy News Report In the scenario we have experienced, the end of the year report of the news was loaded with negative and discouraging information. But Sajo // McCann Puerto Rico wanted to give another point of view at the end of 2020 and the beginning of 2021. Thus, in alliance with the Puerto Rican Down Syndrome Foundation, they developed the âThe happiest news reportâ campaign, VIEW THE NEWS REPORT SPOT VIEW THE MARRIAGES SPOT VIEW THE PETS SPOT VIEW THE HIRINGS SPOT Opera Australia : Opera Is Back The performance of Renault's E-TECH technology, derived from F1, is now available to everyone. it completes the electric range for its hybrid vehicles. Renault's technological innovations and Formula 1 performance fully benefit the vehicles in its E-TECH range. This is the militant and human message of progress carried by Renault's new global campaign, that has been released, first in France, on the symbolic date of December 24th, 2020. The brand has been involved for many years in very high-level motor racing, but also at the forefront and leader in electric mobility. VIEW THE SPOT  WhatsApp just launched a new campaign, called 'A Family Diary', which takes us on a year-long journey of one family and their key moments during 2020, and how they were able to stay connected and support each other almost as if they were face to face. VIEW THE SPOT  The two minute film, set to the classic track Be My Baby by the Ronettes, aired for the first time at 11.30pm between the Graham Norton New Yearâs Show and Alicia Keys Rocks New Yearâs Eve on BBC One. It uses the famous BBC acronym to capture classic shows, award-winning content and some favourite moments to reflect what the broadcaster means to people. Peaky Blinders and Fleabagâs Hot Priest feature under the heading Bad Boy Charm, Sherlock and Doctor Who make an appearance alongside the banner of Barely Believable Cliffhangers and Sir David Attenborough features with Backing Better Conservation.VIEW THE SPOT  TBWAParis launch with U Shops their first 2021 campaign "The Chicken" (La Poule), an epic film in which we go back in time to answer (or not) the question: Is it the egg that comes from the chicken, or the chicken that comes from the egg? VIEW THE SPOT  Little Big Change has always cared about your babiesâ buttocks, their comfort, and the world they grow up in, always with joy and good humor thanks to the words printed on the diapers. Being that 2020 was not very joyful, the brand gives your babies the chance to speak up on Instagram and invites them to tell us what they truly thought about 2020. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD STIB/MIVB: The Voices Of A Brussels Christmas After "Voices of Brussels" at the start of the lockdown, here are the "Voices of Christmas" The STIB/MIVB messenger bus is coming back into service for the end of year celebrations. The vehicle is equipped with speakers and will meander the streets of Brussels from December 15th to 23rd, broadcasting Christmas messages, sung by a choir, to loved ones living in Brussels.VIEW OUTDOOR Burger King : Whopper To The Future The future has never been this much unsure, so BURGER KING has decided to launch WHOPPER to the Future. The first WHOPPER ever that you can send to yourself for the year 2030, to make sure that at least one good thing will happen! A social media and digital campaign created by Buzzman, available from 30th of December.VIEW THE CONCEPT  In 2020 the lockdowns and restrictions due to the Covid-19 emergency forced cinemas to stay closed, causing an unpredictable crisis of this industry.The bond between Campari and the cinema is a timeless story. That's why Campari Italy decided to support cinemas with the project #ForCinema and a simple offer: if you buy a cinema ticket, VIEW THE SPOT Ouigo: Winter Eggs OUIGO and Rosapark launch a campaign that might just go unnoticedStill rapidly expanding seven years after its creation, OUIGO offers high-speed low-cost train travel around France. From January to the end of March 2021, OUIGO is spoiling us with brand-new ski and mountain destinations at tiny prices! Leaving from stations in suburban Paris and heading to the Alps (Grenoble, Albertville, Moutiers, Aime la Plagne, Bourg Saint Maurice), tickets will be sold from as little as 10 euros for adults, and at a fixed price of 5 euros for children, so that everybody can visit the mountains and go skiing.VIEW THE CONCEPT Playstation: Play Has No Age Playstation has been part of our life for 26 years. Many of the generations who grew up playing PS One today are parents and continue to play with the same passion. Play has no age, play has no limits.VIEW THE AD Calcalist: Starting With A Blank Page Head LineLStarting the year with a blank page. Happy new year, 2021.Back cover ad: Calcalist, Israel's leading business newspaper, presents a blank page to celebrate the new year. VIEW THE AD  A few days before the end of the year, the agency Boost, with the help of LIMA EXPRESA, worked on a road prevention campaign to raise public awareness during these holidays.Taking as a starting point the unfortunate fact that on dates such as Christmas and New Year's Day the number of vehicular incidents increases leaving fatalities throughout the country. The creative agency appealed to the most common custom of the end of the year: the new year's resolutions. Through visuals we sought to deliver a strong message, giving to understand that the most important goal of this new year is to arrive home healthy, respecting the road safety measures.VIEW THE AD Tinder: Friend With Other Benefits For years, Tinder had been established as a dating app with a stereotype for finding one night stands and friends with benefits. This reputation posed a challenge for recruiting new users in Thailand, where research showed that Gen Z is the most likely group to quit the app within one week for not wanting to participate in hookup culture. On the other hand, however, other Gen Z users who stayed also showed the highest interest in using the app for non-dating or non-sexual purposes. With these findings, Tinder needed to change its perception and positioning to the Thai Gen Z - as a social app that offers more value beyond just dating and hooking up.VIEW THE SPOT  A football game is about to start. The other team is singing the national anthem. The referees don't seem to be exactly impartial. This is an ad for Bojoko, a service that helps you choose reliable online casinos.VIEW THE SPOT  Many families rely on Subarus for their road trips and adventures, but awareness around the Ascent Subaru's new 3-row SUV is low. We needed an epic way to introduce the biggest Subaru ever. A 30 second spot tells the story of an age-old conflict that pits sibling against sibling, brother against brother: the fight over seats before a road trip. With the incredibly spacious, 3-row Ascent, the fight for space is over. Other touchpoints spoke to safety, reliability and performance, while always coming back to size as our main differentiator. The 2021 Subaru Ascent is big on everything.VIEW THE SPOT Emergency: Everyone Deserves A Chance The film shows us different people waiting for something. A mother and a father holding a pink backpack, two friends in a waiting room somewhere in the Middle East, a girl with a cello whoâs accompanied by her mom, and even a Texan man: every single one of them awaits for a moment, or for someone, that is very important to them. Only when a door is opened and a doctor shows up calling "the next one", we finally get to know what this is all about. We find out that every person was waiting for life-changing news: the diagnosis of a disease.VIEW THE SPOT Guest Judge: Mark Hendy, co-founder, Byrd by Byrd, Berlin This week's guest judge is Mark Hendy, co-founder of Byrd by Byrd in Berlin. Well, what a bag of tricks we have in film this week.. Iggy on a beach, LeBron James singing, Hans Christian Anderson set to Radiohead, people smashing work colleagues with squash racquets, and Filipino gen Z kids crying ice cubes. READ MORE Proximus: End Of Year 2020 In a year in which social distance and curfews became a norm, we witnessed the importance of human connections even when the circumstances drove us apart. Created by FamousGrey, Brussels and directed by Salsa through Czar Belgium, this heart-warming Proximus campaign show us the joy and excitement of connection during these dark winter times (and year).VIEW THE SPOT Budweiser: Kings Aren't Made Overnight Budweiser has this week crowned Lionel Messi the undisputed King of Football after he scored a record-breaking 644th goal for Barcelona. A record previously held by Brazilian legend Pele for 46 years, Lionel Messi has scored the most goals for a single club in the history of professional football - a historic feat that many experts believe will stand for generations. To mark the moment, Budweiser has released a short film, created by Deutsch New York, titled 'Kings aren't made overnight', featuring the limited-edition Lionel Messi bottle custom designed to celebrate his journey to greatness. VIEW THE SPOT Accenture Nordics: Light Up This Tree 2020 has challenged us in ways no one could have ever imagined, but it has also been a year of selflessness, love and random acts of kindness. This Christmas, the most meaningful gifts might not be wrapped under the tree. Thatâs why Accenture Nordics turned their annual Christmas greeting into an opportunity to make a difference for those who are in need. Especially the young, most vulnerable and less fortunate in our local communities. VIEW THE SPOT  Product:Helsi is an IT health service which helps people to care about health online in cooperation with government hospitals. VIEW THE AD Gjensidge Insurance: Good Morning Back Pain In this humorous campaign we tap into the insight, that most people âtwist the truthâ a little bit when they make an insurance claim, which is unnecessary and sometimes even makes things worse.We see three films, that somehow relates to specific products from the insurance company behind.These untraditional ads all use a dry humorous almost dead pan storytelling, with a very aesthetic visual language, to make them stand out as much as possibleVIEW THE BACK PAIN SPOT VIEW THE GOT KEYED SPOT VIEW THE HEIST SPOT « First « Previous Next » Last » 5 of 5 |
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