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Seen and noted
Michelob Ultra: Vacation In An Ad Dust off that suitcase, drop the virtual-vacay background and get ready for a once-in-a-lifetime IRL vacation courtesy of Michelob ULTRA Organic Seltzer. The USDA certified organic seltzer that knows a thing or two about keeping it real - with organic ingredients and no artificial aftertaste - is breaking out of the digital world and treating hard seltzer lovers and their crew to a fruitful vacation in real life. VIEW THE CONCEPT AMBER Alert Europe / International Missing Children’s Day: #Ch A seemingly ordinary TikTok dance challenge was launched by well known influencers around the globe. On International Missing Children's Day, it was revealed that this viral dance challenge was in fact staged to educate teenagers on the signs of online grooming. The challenge kicks off a global prevention campaign, #CheckBeforeYouChat, by missing children's foundation AMBER Alert Europe that brought together NGOs, law enforcement officers and influencers worldwide to fight the alarming increase in online grooming cases during the COVID-19 pandemic. VIEW THE CONCEPT Chicken Licken: Nyathi Rider Michael Knight and KITT are an '80s duo that every South African knows and loves. But what if KITT was no longer in America? What if he had a new owner and a new best friend? Chicken Licken, together with their brand and communications agency, Joe Public United, reimagined this classic in a South African context to create a new off the wall film, Nyathi Rider. The seamless connection with Knight Rider introduces South Africans to not just the new Super Slider but a new rider, Michael Nyathi. Leveraging on the predilection for rewatching old series, the film strikes the perfect balance between then and now. The director, Mfundo Mkhize from Ola Films, was able to evoke nostalgia of the classic TV series while giving it a modern twist. He went as far as to track down KITT and even put a brand new spin on the iconic theme song. VIEW THE SPOT  Snap is building a more Inclusive Camera, that works for all Snapchatters of all skin tones. VIEW THE SPOT  App Tracking Transparency lets you control which apps are allowed to track your activity across other companies' apps and websites.VIEW THE SPOT Clash Of Clans: Town Hall Tour
TV
May 27, 2021 11:44 (Edited: February 17, 2023 04:19)
 Finnish gaming giant Supercell is inviting fans of its massively popular game, Clash of Clans, into its latest Town Hall, in a new crowd-sourced content push developed in partnership with independent creative agency Waste. In order to drive engagement and conversation following the recent launch of Clash of Clans' Town Hall 14 update, Supercell used social channels to invite fans to imagine what could be found within its walls. VIEW THE SPOT Four'N Twenty: We've been there for it all Four'N Twenty has announced its latest campaign via BWM dentsu Melbourne, 'We've been there for it all', celebrating the nation's love of sport and The Great Australian Taste.PLAY THE SPOT Air New Zealand: We Fly For YouRed Cross: The Unconventional Request Of A Footballer Saatchi & Saatchi France has launched 'The Unconventional Request of a Footballer' for International Committee of the Red CrossVIEW THE SPOT  Wieden + Kennedy, London has released this 'Helping Everyone Eat Better' campaign for Sainsbury's.VIEW THE SPOT Kotex She Can Initative: Period Cramp Machine Simone Giertz builds the period cramp machine to explain period cramps. In collaboration with the Kotex She Can Initiative, Simone helps young women demystify the amazing process their body goes through in her trademark style blending education and humor. Agency: Ogilvy Chicago.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Uber has partnered with the White House to provide free rides to and from vaccine appointments, now through July 4th. Free rides are available to everyone. Because everyone deserves access to the vaccine, and lack of transportation should never be a barrier to getting it.VIEW THE SPOT  With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life. However, despite health being more top of mind than ever, almost 75% of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner. Focused on keeping Midwesterner's at their very best, for life, MCHS has partnered with creative agency TBWAChiatDay NY and Academy Films for its latest marketing campaign. The second iteration of its 2020 brand campaign Expert Care. Everyday, For Life, the campaign continues to position the brand as a destination of experts putting its patients' health first.VIEW THE SPOT  Creative and innovation shop, Technology, Humans and Taste [THAT] partnered with Accountable Tech a non-profit that's played a leading role in the campaign to ban surveillance advertising to create a targeted ad generator: a way for everyone to look through the data Facebook uses to profile you and serve you hyper-personalised ads. VIEW THE JAMIE SPOT VIEW THE LEO SPOT  Zalando, Europe's leading online platform for fashion and lifestyle, today launches its new campaign 'Activists of Optimism' celebrating people who are igniting positivity. VIEW THE SPOT  E. & J. Gallo's High Noon, the leading premium hard seltzer brand, has selected Austin-based independent agency Preacher as its first agency of record and is now set to launch a new national brand campaign and platform, 'Sun's Up', also High Noon's new tagline. Preacher and Gallo's partnership kicked off in July 2020. Made with real vodka and real fruit juice, High Noon has a clear product differentiator that informs the new campaign, which also has ties in with the brand's sun icon. VIEW THE SUNNY SPOT VIEW THE BYOB SPOT VIEW THE WINTER SPOT VIEW THE GRILL SPOT  Fashion brand H&M presents its Spring Summer 2021 sustainable Swimwear Collection with a campaign featuring Paloma Elsesser, Nouri Hassan, Bintou Sillah, Yumi Nu, Shawn Lakin and Tani Gunn. In charge of video direction and photography was Amber Grace Johnson, with styling from Jaime Kay Waxman. Shot in Los Angeles with an empowering new version of Depeche Mode's 'Enjoy the Silence,' created by the artist Foushee as it's soundtrack. The collection celebrates all body types and forms, as well as an unapologetic feminine strength.VIEW THE SPOT  3M's ongoing Improving Lives campaign highlights their employees and the many ways they help make a difference in the world. In its first campaign with newly appointed agency, McCann New York, 3M tells the story of Chris DeColli. When the COVID-19 pandemic first hit, Chris raised his hand and volunteered to be 3M's point person coordinating with US Federal Emergency Management Agency (FEMA). His mission has been simple and endlessly complicated at once: help direct millions of respirators and other personal protective equipment (PPE) to front line workers. But what makes his story truly remarkable?VIEW THE SPOT Startpage: The World's Safest Search Engine Startpage is the world's most private search engine. With it, people can finally search for whatever while remaining completely anonymous: No tracking. No ad profiling. So we partnered up with Fuze Image and created a visual way to translate that, by developing a series of striking pixelated portraits. Now it doesn't matter if you wanna search for cat memes, escape Big Brother's watchful eye, or have fun looking for fellow BDSM lovers. With Startpage, your search is your thing, and your thing only.The campaign hit the streets of Berlin in mid-May 2021 mixing billboards, CLPs, DOOHs, and Wild posting, and then expanding into Radio, Online, PR, and influencers.VIEW CAT LADY OUTDOOR VIEW JOURNALIST OUTDOOR VIEW BERLIN GUY OUTDOOR VIEW WRITER OUTDOOR VIEW GEEK GUY OUTDOOR VIEW GEEK GIRL OUTDOOR VIEW BDSM GUY OUTDOOR VIEW ARTIST OUTDOOR Sakay: Halfway Sakay.ph is a commuter's app developed to guide Filipinos in their day-to-day commuting adventures in the busy roads of Metro Manila. To increase brand awareness and drive more app downloads and usage, Sakay.ph launched an in-app feature to solve one of the biggest barriers to love and relationship distance and traffic.In the Philippines, there is a long-standing joke about Northerners and Southerners, those who live on opposite ends of Metro Manila, who blame "geographical incompatibility" as the reason for most break-ups. The strategy was simple exploit the available technology in the Sakay.ph app to solve the age-old question of where to meet a significant other if you live far away from each other. VIEW THE CONCEPT Abraji Congresso em Foco: SweetBlock Inspired by Brazilian newspapers that printed cake recipes to protest government censorship during the country's 1964-85 dictatorship, the Brazilian Association of Investigative Journalism worked with FCB to create cryptographic cakes to identify and report government officials who have blocked Brazilian citizens on Twitter. VIEW THE CONCEPT Greenpeace; Earth Is Saying We gave earth its own Twitter account: @EarthIsSaying and synchronized it with satellites and environmental monitoring systems around the world. Using Machine Learning, we converted live data from floods, forest fires, record temperatures and CO2 levels, into tweets from the earth in real time tagging the ones who should take action on it.VIEW THE CONCEPT Blue Diamond: Almond Breeze Leveraging its unrivaled expertise in âbrand in the handâ AR-activated experiences, innovation studio Tactic announces a partnership with 8th Wall to launch its latest work for Blue Diamond Almond Breeze a webAR experience that gives users an inside look into the places, people and work that make Almond Breeze one of the most trusted brands in non-dairy milk products.VIEW THE CONCEPT Creative Monkeys: Biodiversity Is Nature People talk about nature. People discuss about the environment. One thing that usually misses the arguments is that Nature is not just some standalone being, but a network of life represented by microbes, plants, bees, insects, herbivores, carnivores, birds, mammals, amphibians, reptiles, soil, humans et al. In short, every species of flora and fauna form the core of Nature and the Environment. VIEW THE FIRST AD VIEW THE SECOND AD  Volkswagen takes a new path and announces it in France with a poetic print campaign Today manufacturers have a role to play in the ecological transition, they must change. Thatâs why Volkswagen is committed with a strong ambition: carbon neutral mobility by 2050. Without promising miracles, Volkswagen is launching initiatives to change about everything. For this, the brand does not content itself with producing more electric vehicles but adopts a more global approach. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Buzzman, Paris has released this print campaign featuring lost items for Burger King welcoming customers back to their restaurants from June 9th.VIEW THE HAT AD VIEW THE BALLOON AD VIEW THE TOY AD VIEW THE PHONE AD VIEW THE BAG AD  DripDrop, and independent agency Mekanism have launched a new campaign that focuses on the unseen, unsung heroes that place themselves in harm's way without anyone knowing their name. Having proven effective on humanitarian relief missions across the globe, the brand's "Can't Stop, Won't Stop" campaign was born out of a need to keep the good going. DripDrop is an enhanced medical-grade rehydration solution created with mission-critical workers in mind. VIEW THE SPOT  Covent Garden's world-famous Royal Opera House (ROH) has unveiled a bold and diverse TV campaign in partnership with Sky Media. The adverts mark ROH's first TV campaign in three years, and will promote the institution's upcoming Spring/Summer programme, as it reopened its doors on May 17th. Altair Media handled media planning and buying for the campaign, marking the agency's first formal foray into the TV advertising market. VIEW THE SPOT  Brazil is a continental country where numerous people die in road traffic incidents every day. Many awareness campaigns are created, but few to none are able to cover areas far from large centers, where most accidents happen. In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet one of the largest in the country into media, starting an initiative able to travel for miles and reach far more distant areas than usual. The "Responsible Billboards" campaign, created by Agencia Africa, converted part of the truck fleet that carries the company's alcoholic brand beverages across the country. While the semi-trailer portion containing Budweiser, Corona and Stella Artois brand products remained the same, the truck cabins where the driver sits were covered with images of the companyâs non-alcoholic drinks, such as Pepsi, Gatorade and LiptonVIEW OUTDOOR NZ Police: Enjoy The ViewKit Kat: Indigenous Knitting Styles![https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/May/tn_126629_1621995130_KITKAT_BREAK_MARKS-01[1].jpg&width=200](https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/May/tn_126629_1621995130_KITKAT_BREAK_MARKS-01[1].jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/May/tn_126629_1621995130_KITKAT_BREAK_MARKS-01[1].jpg&width=200") Itâs been over one year since the beginning of the pandemic, and for many of us, that means intense and prolonged home isolation. During this time, we all faced the need to escape boredom and keep busy. That lead many of us into a journey of self-discovery, resulting in the development of habits and hobbies that would never be part of our lives under any other circumstances. As a loud voice for the importance of stopping every now and then, KitKat looked for a unique way to remind people to relax even when they feel they don't need some time off. A work from Wunderman Thompson's Dubai to Nestle's KitKat in Europe and its global social accounts, the print series illustrates how hardcore some of us can go in finding ways to keep busy. Dense books that seem to remove all the fun of some of the most popular hobbies picked up during the pandemic are carefully interrupted by a KitKat bar.VIEW THE KNITTING AD VIEW THE DANCE AD VIEW THE RECIPES AD  IKEA has announced the launch of a new integrated campaign that aims to inspire people to make easy and affordable swaps around the home to help tackle climate change. 'Change a bit for good' challenges the notion that sustainable living must be complicated and expensive, debunking the myth that it is for the privileged few. A few people going to eco-extremes is good, but everyone doing a little bit is much better. The campaign will appear in broadcast TVC (60" and 20") and VOD (60" and 20") across the UK and Ireland from 24 May 2021, as well as in the USA and Netherlands. VIEW THE SPOT M&M's: Run At last, M&M'S fans can grab one bag that includes all of their favourite flavours mixed together with the introduction of M&M'S Mix. Classic Mix features the top three most popular varieties Milk Chocolate, Peanut, and Peanut Butter and Peanut Mix includes Milk, Dark, and White Chocolate Peanut M&M'S. But, how do the iconic M&M'S characters feel about being cramped together in one bag? To help promote the latest product innovation, M&M'S and BBDO NY created an equally innovative campaign that tackles this burning question. Work includes M&M'S first-ever AR print a when you hover a phone over the ad, the scene featuring all of the M&M'S characters comes to life with the animated candies taking center stage via a Snapchat VIEW THE SPOT VIEW THE CONCEPT  Since responsible home parties are an ever-growing trend in countries where it's safe and permitted a popular beer occasion - Heineken has launched a new global campaign, 'Home Gatherings', with a light hearted view on what losing your drink at a home party looks like. The film recognises that even the most responsible home parties encounter a common and very relatable annoyance: when people drink the same beverage, drinks get mixed up. Inspired by real life situations of anyone who ever attended a home party, the film comes to remind everyone that if you have drinks together, keep them apart. Agency: Publicis Italy.VIEW THE SPOT  We all know everyday life can be complicated. But imagine being a vampire who can't pick up the kids during the daytime, a knight who feels lost in the modern world or a woman whose magnetic body constantly gets her into trouble. That's the story in Forsman & Bodenfors and F&B Dailys' new campaign for home electronic chain NetOnNet. Many people spend hours online searching for information, reading tests and reviews before deciding on which home electronics equipment to buy. But once the decision is taken, it should be easy to do the actual shopping. VIEW THE KNIGHT SPOT VIEW THE MAGNETIC SPOT VIEW THE VAMPIRE SPOT Turismocity: Plants A beautiful plant, a cute little frog, the most tempting berry, or a cool pic for social media could be the reason to use your travel insurance on vacations. In order to promote travel insurance, Turismocity, an online travel agency, shows us the dangers of traveling. And, it is no surprise that, when we want to make the most of every second of our vacations we could turn ourselves into the most dangerous thing while traveling. Dhelet VMLY&R, who has been working with Turismocity for several years, created and launched the first campaign for the company's travel insurance with TV, online spots, radios, and print ads. VIEW THE SPOT PLAY THE FROG RADIO SPOT PLAY THE CALIFORNIAN RADIO SPOT  In 2020, Covid shut down air travel entirely for Chinese residents.While it was a disaster for airlines, it was an opportunity for Mercedes As luxury Chinese travellers still wanted to see the world in style, so they traded business-class for G-Class Mercedes' ultimate luxury 4x4.We brought this to life by promoting travel within China, showing some of China's most iconic and highest landmarks as though seen from the window of a car mimicking typical travel photos from planes. This showed how the peerless off-road abilities and luxury feeling of the G-Class can still elevate travellers, even in 2020.Locations: Nuerjia Canyon, Xinjiang - 4265ft Ganzi District, Sichuan - 14271ft Yangshuo Mountain, Guilin - 3051ft Nanxiong District, Guangdong - 3346ft VIEW NUERIJA OUTDOOR VIEW GANZI OUTDOOR VIEW YANGSHUO OUTDOOR VIEW NANXIONG OUTDOOR Time Out Mexico: Maskgazine More than 215,000 deaths were caused by COVID-19 in Mexico, where disbelief and lack of confidence in prevention measures became a constant at the beginning of the pandemic, were reasons for Grey Mexico and Time Out, the best guide in the city, to unite to launch "Maskgazine," an initiative that helped thousands of Mexicans to take the streets with enhanced protection from the virus. After several months without printing the magazine because of the pandemic, the idea arose from a finding supported by different scientific authorities such as the CDC in North America: SARS-CoV-2 does not adhere to or survive on porous surfaces, such as the newspaper. VIEW OUTDOOR  Some insurers don't offer 24/7 emergency home emergency assist from tradesmen like plumbers, carpenters, locksmiths... and electricians. But luckily AAMI does.Do demonstrate our emergency home assist offer, we partnered with JCDecaux and utilised their halo lighting special build technique, to show the potential consequences of the lights going out... on our own advertising.VIEW OUTDOOR « First « Previous Next » Last » 2 of 9 |
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Air New Zealand is in the air and on air with a new spot from agency, Shine
More print ads for Afrafep, Brasil