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Seen and noted
 In a historic footballing first, Boxing Day will see almost 100 clubs from across the English and Welsh leagues - including Portsmouth, Salford City, Sheffield United and Cardiff - playing in their away kits at home to raise awareness of homelessness. The campaign idea was created by Dark Horses and executed by the agency and Shelter. In the space of every 90 minutes, 25 households become homeless in England. That means between the first and last whistle of any football match, 25 households will no longer have a safe or secure place to call home. These could be families with young children, a couple whose lives have been thrown upside down by a cancer diagnosis, or a young person kicked out to sleep on the freezing streets. Part of the marketing for the campaign is a 60 and 30 second film made up of short, funny, heart-warming, football stories all based on the classic traditions of Boxing Day football. The film is asking fans of every club to get involved by swapping their home colours for an away or third kit this Boxing Day and donating to the cause. VIEW THE 60 SECOND SPOT VIEW THE 30 SECOND SPOT  The painful exclusion from everyday activities experienced by people with disabilities is exposed in an emotionally charged campaign The Fall for the French disability association APF France. Created by award-winning agency Babel and directed by young Franco-British talent James Maciver, the TV and digital campaign conveys a compelling core message: 'The hardest part is not our disability but the exclusion imposed on us.' The Fall shows the anguish experienced by a wheelchair user, including inaccessible shelves in supermarkets, job interview rejection and limited health care support. VIEW THE SPOT On the Beach: The Most Wonderful Time of the Year On the Beach, the UK's biggest beach holiday specialist, is launching a new Summer 2022 TV campaign, created by Quiet Storm and launching on Christmas Day. Focusing on the unapologetic joy and excitement that comes with holidaying abroad, the campaign also launches brand new, compelling customer offers from On the Beach: Free Fast Track Security with all package holidays, and Free Airport Lounge Access with all 4* and 5* bookings. For many of us it's not Christmas, but our summer holiday (that week or two in the sun) that is really the most wonderful time of the year. VIEW THE LOUNGE SPOT VIEW THE FAST TRACK SPOT VIEW THE WONDERFUL SPOT Honda: Project Courage Honda is helping to provide comfort and joy to young, hospitalised patients with the introduction of 'Shogo.' Shogo is an electric ride-on vehicle for kids designed by Honda engineers to help ease the stress and anxiety of children and their families by transporting young patients throughout their hospital stay. Called 'Project Courage,' and captured in a short film debuting today, this initiative demonstrates the amazing impact that play and laughter can make in the life of a hospitalised child.Agency: RPA VIEW OUTDOOR Volvo Car Brasil: Recharge Hijack A pioneer in electrification in Brazil and a leader in the plug-in hybrid vehicle segment, Volvo Car Brazil already has around 1,000 free electric charging stations throughout the country. The charging points can be used by customers of various brands who own hybrid and electric cars, and that's exactly what the brand used to thank all those who have embraced electrification in their daily lives. The "Volvo Recharge Hijack" campaign, created in partnership with Grey Brasil, goes on air this weekend, from December 10th to 12th, and shows different models of cars charging at Volvo's charging stations, highlighting the versatility and accessibility of the facilities. VIEW OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD Coles: Virtual Christmas Cracker Coles has launched its first ever Virtual Christmas Cracker using augmented reality technology to bring separated family and friends together for a cracking time this Christmas. A Coles pre-Christmas survey of almost 7,500 Australians revealed more than a quarter will be catching up with friends and family virtually this year, making the virtual cracker a perfect solution for those wanting to have some cracking fun with friends and family who they can't physically be with.Agency: DDB, Australia VIEW THE CONCEPT Orocan Plastic Pails: Constellation Dippers have constellations in the night sky...so why not pails? And so to promote the sales Orocan Pails in a more engaging way, Orocan Plastics actually officially registered stars in the sky, to form the Orocan Pail Constellation. This can be seen thru a filter one can get from Orocan's Facebook and Instagram pages. Locate the Orocan Pail Constellation, and you get a discount when buying Orocan Pails!Agency: GIGIL VIEW THE SPOT Danes Christmas Cheese Balls: Recycled It's Christmas once again and Danes, the Philippines' quirky cheese ball brand, didn't have any budget to make a new ad. (It had given away the money in a promo.)What to do? Well...just redub last year's ad. Agency: GIGIL VIEW THE SPOT BNZ Business: 'The Dancer' Every business is important to someone, so they're all important to us.Agency: Colenso BBDO VIEW THE SPOT McDonald´s: Happy Pay Coca Cola and Geometry Colombia announced the opening of their flagship store in Parque de la 93, activating a campaign for McDonald's and Coca Cola called Happy Pay. For the first time Colombians could turn their smile into a means of payment.VIEW OUTDOOR The Swedish Childhood Cancer Fund: A Most Magical Day A child's developing memory makes the world wondrous and slow, something we all can relate to looking back at the tedious wait for Christmas. Children going through cancer treatment experience the same longing, but for another day, the day their treatment is finally over. Leaving the regular visits to the hospital behind doesn't mean they are free from the disease, but at least they won't have to show their parents and the medical staff how brave they are taking syringes and they wonât have to spend long hours, even days, at the hospital. For once, they will actually get to feel a little bit more like other children.Agency: Garbergs VIEW OUTDOOR SAFE SPACES ACT: Right The Ride The Philippine jeepney is a well-loved cultural symbol that is unique to the country. It is the Philippines' main mode of public transportation. Used every day by Filipinos in their daily commute and the most visible Filipino icon outdoor. But behind the bright colors and vibrant decor that make it iconic lie a pressing problem that has been overlooked for many years: misogyny and sexism. Outside, jeepneys are adorned with sexist decor. Inside, it gets even worse. Politically incorrect and offensive signages are considered funny and witty. Every inch of the jeepney is rife with disrespect to women. Misogyny must not have a place in modern society. And particularly not in a beloved cultural symbol. The Commission on Human Rights together with Wunderman Thompson Philippines aim to correct this notion and steer Philippine jeepneys in the right direction with the #RightTheRide campaign.VIEW OUTDOOR Guest Judge: Derek Green, executive creative director, R/GA NY
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 20, 2021 10:13 (Edited: February 17, 2023 04:19)
 This week's guest judge is Derek Green, executive creative director, R/GA New York. Winner: Airbnb 'Strangers'. An Airbnb brief asking people to 'try hosting' could have been so boring and straight but this film is anything but. It's based on a lovely insight, beautifully shot and the music/lyrics perfectly compliment the visuals. I so want to stay with those awesome strangers. READ MORE  Cargill Boost Line is the new set of solutions dedicated to the pigs' growth that ensures performance beyond the imagination, turning the pigs into a real health bomb.VIEW THE AD Great Cause: Homeless Lives Matter Homeless People , each of them has a different story to tell and has their reasons for being in the streets, living there, but their destiny is common: misery, vagrancy and the perpetual fight in search of resources to survive the freezing cold and street conditions"Homeless lives matter Don't sleep on it"VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Swedish Childhood Cancer Fund: Twas The Night Before Christmas Right now children all over the world is counting the days till Christmas. Children going through cancer treatment experience the same longing, but for another day, the day their treatment is finally over. In this print ad we used a popular Christmas poem to raise awareness of their situation (translated to the English poem: "Twas The Night Before Christmas").VIEW THE AD DFES: How Fireproof Is Your Plan? The 'How Fireproof Is Your Plan?' campaign, developed jointly by DFES, Wunderman Thompson Perth, and Carat has relaunched for the summer season. The campaign is designed to generate broad public appreciation of their personal risk levels and consider what they need to do to be prepared in the event of impact by a bushfire.VIEW THE TV SPOT PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT PLAY THE FOURTH SPOT PLAY THE FIFTH SPOT Supercheap Auto: 1000 Bathursts After 16-years of partnership, Australia's biggest racing event, the Bathurst 1000, decided to replace Supercheap Auto as the official sponsor. In a cheeky attempt to stay close to the action, we found a loophole and became the official sponsor of 1000 Bathursts instead, including the Bathurst Under 13 Netball team. The film played during the race telecast, appearing like it was happening in real-time.Agency: The Monkeys VIEW THE SPOT BeeTV: Everyone's watching There are situations in which you cannot do anything if everyone is watching you: as a teenager you was shy to kiss a girl; steal a diamond from a museum secretly; work when everyone stare at your computer screen, etc. Heroes of movies and TV series cannot do anything at the most important moments, because... everyone is watching them now!Agency: GForce/Grey VIEW THE LOVE SPOT VIEW THE VAMPIRE SPOT VIEW THE GANGSTER SPOT VIEW THE ROBBERY SPOT Mini: Driving Home For Christmas Anomaly London has teamed up with Riff Raff and director Ed Morris on a festive tribute to MINI, Chris Rea and Christmas. The 'Driving Home For Christmas' music video features real MINI drivers as they make their road trips to see family and friends, all set to the classic track from English songwriter. The music video highlights a little-known fact about the song: On Christmas Eve 1978, Chris Rea was stuck in London and needed to get home to Middlesbrough. His wife, Joan, drove 250 miles to collect him in their black Classic Mini. As they journeyed back in the snow, inspiration struck, and so an instant Christmas classic was born. VIEW THE SPOT  Ausfilm's new direct campaign, developed by Paper Moose, repackages the complex world of filmmaking budgeting combined with government incentives into a cinematic thriller. At the centre of the campaign is "The Australian Job" film trailer, where a Hollywood producer and an Aussie "fixer" hatch a plan to assemble the perfect Australian post-production team. Australia offers world-class picture post, sound and music talent, and during the pandemic it demonstrated that post-production could all be done remotely through films such as Mortal Kombat and Shang-Chi and the Legend of the Ten Rings. VIEW THE SPOT  Airbnb has released this 'Stangers' spot set to the music of Kevin Morby's "Beautiful Strangers." The final message from the spot reads, "Strangers aren't that strange," "Try hosting."VIEW THE SPOT  Across the US - in every town and on every street - hope has felt a little elusive recently. But Wells Fargo believes that hope can, and should, be found everywhere. Hope is all about inspiring hope to those who need it the most. Small businesses are vital to so many of our communities, which is why Wells Fargo has launched 'Hope, USA', an initiative created with an Omnicom integrated team consisting of BBDO San Francisco, Interfuse, RAPP & OMD along with Wells Fargo's in-house agency, IHA, to share joy and possibility with customers and communities in support of small businesses nationwide. VIEW THE SPOT  Throughout the Grenfell Tower Public Inquiry, the evidence has been laid bare. The truth that led to the deaths of 72 residents in the inferno is shocking. Grenfell United, survivors and bereaved families of the 14 June 2017 fire, tasked creatives Conrad Swanston and Alex Bingham from London-based advertising agency Who Wot Why (long-time collaborators with Grenfell United) to mark the four-and-a-half year anniversary with a new direction for the campaign group. VIEW THE SPOT  MullenLowe Group UK launches Art Fund's latest cinema ad, Slideshow. Slideshow was specifically written for cinema, and was designed to use the sound, screen and space to remind people of the power and proximity of art. Not by filling every inch but by using tranquillity to cut through the common advertising noise. Slide apertures slowly and deliberately give a sensory 60 second tour through a cross section of museums, galleries and historic houses where the many benefits of a National Art Pass can be enjoyed. Diversity, inclusion and accessibility were integral to the success of this campaign.VIEW THE SPOT Dairy Farmers of Canada: Holidays Taste Better Together Milk has always been a reliable source of comfort, just like family. And unlike last year, when strict social distancing measures were in place, the holidays promise to be an emotional time for families to come together again. This campaign is a celebration of these long-awaited moments of comfort.Agency: lg2 VIEW SANTA OUTDOOR VIEW GRANDMA OUTDOOR VIEW GENERATIONS OUTDOOR WestJet: A Wish Come True Real people. Real stories. From lockdowns, porch visits and postponed reunions to missing holiday traditions, Christmas 2020 created distance for everyone. This year, WestJet wanted to help Canadians make up for lost time and grant the Christmas wishes that matter the most - connecting you to your loved ones.Agency: Studio M VIEW OUTDOOR Interac Corp: Interac Living Billboards As Canadians reunite this holiday season, Interac - one of Canada's most trusted financial services brands that facilitates debit and electronic money transfers - is taking a different approach to out-of-home for its HolidayLife campaign, part of its InLife platform. Ten-foot-tall see-through billboards in Vancouver and Montreal give both local and social media audiences a window into the HolidayLife of Canadians this season. In addition, large see-through point of purchase posters in Toronto and Montreal frame life through small business windows, which viewers can witness coming back to life after all the lockdowns. Agency: Zulu Alpha Kilo VIEW INFO SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR Ponysaurus Brewing Co. / Fund for the Fabulous: But Don’t Be M Recently, North Carolina Lt. Governor said: "There's no reason anybody anywhere in America should be telling any child about transgenderism, homosexuality, any of that filth! And yes, I called it filth." But Don't Be Mean to People by Ponysaurus Brewing Co. believes in the goodness of everyone. That's how they know no one could believe in their heart that other North Carolinians are filth. They're so sure, they're helping prove it by establishing the #FundForTheFabulous campaign in honor of the Lieutenant Governor to fund the good work that should be any civil servant's greatest act in public office. Agency: Baldwin& VIEW THE CONCEPT League Against Cancer: The League Among All Leagues The League Against Cancer came to VMLY&R with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. The agency realised a something: there are many leagues in the world with a lot of attention - The Champions League, the NFL, the MLB, the Premiere League. So the brand did what happens in any league - convince a famous football player to place a story claiming that he was about to change to a new league in Peru. After the media talked about it, he told everyone that he was going to play for the League Against Cancer. Influencers joined, made their teams and got volunteers as well as donations.VIEW THE CONCEPT Allianz France: Xmas Runmix Exercising and sport is not really a priority for the French. Yet 30 minutes of daily physical activity can reduce the risk of cardiovascular problems by 30%. And, with the year-end holiday festivities approaching where we can anticipate an abundance of celebrations and eating, Allianz France, with Ogilvy Paris, wanted to motivate all French, and to support the French who want to keep fit throughout the holidays, by creating the first music track calibrated for a 30-minute sports session entirely composed from the most famous Christmas melodies. VIEW THE CONCEPT SVP : Impossible Choices Christmas Appeal At Christmas, we all face many choices. Whether it's what presents to buy or what food to serve for Christmas dinner. But many families living below the poverty line will face impossible choices like deciding between whether to pay for heating or put food on the table, or buy Christmas presents for their children. With this thirty second radio spot we created a dramatic twist to the super market radio ads that are so popular this time of year, to highlight these impossible choices.Agency: In the Company of Huskies PLAY THE SPOT Ace Hardware / OKRP: The Ace HoliDIY Orchestra The sounds of wrenches, drills, yeti cups, 2x4's, and even ping-pong balls might not be music to everyone's ears, but in a new holiday music video for Ace Hardware from OKRP, these tools and more perform an instrumental tribute to the do-it-yourself Ace customer. VIEW THE SPOT  Current, a mobile-only bank based in the US, is launching a new campaign for the holidays-a fun take on a holiday Christmas movie trailer featuring TikTok influencer Rahul Rai, titled 'No Wish Declined'. The trailer is an original Current branded entertainment creation and showcases how Current helps save Christmas and your wallet. It is part of a wider integrated holiday campaign featuring Airrack, Drew Gooden, and other top influencers who will be giving away $70k and spreading holiday cheer at retail shops by paying for customer purchases at the last minute with their Current card. Followers who download the app using the influencer Current code will be entered to win $500. VIEW THE SPOT  Jimmy O. Yang explains to all us all why his Christmas tree with Miller Lite 'Beernament' is better than ours. Agency: DDB Chicago, DDB San Francisco and Alma. VIEW THE SPOT Converse: Create Next Converse, Joe Public, Spitfire and Katlego: All Stars together. For more than a hundred years, Converse All Stars have been the coolest kicks around for those going places. For arguably just as long student debt has been the dead weight holding talented young people back. So when Spitfire Director, Katlego Baaitse, got the opportunity to work with Converse and agency Joe Public in showcasing their "Create Next" campaign, he made like Chuck Taylor and leapt. VIEW THE SPOT Chilly´s x Liberty: Flower power Reusable product pioneer Chilly's has teamed up with British retail icon Liberty to design an exclusive range of eco-friendly bottles and cups for the festive season. All the Chilly's Series 2 products, which feature beautiful floral motifs, are available to buy both in store and online. The range will be celebrated by a colourful campaign of bold hand-painted murals in London, digital animations and a recyclable store window display, right next to the Liberty florist.Agency: Soursop VIEW THE SPOT The Association for Social Integration: Einav On International Day of Persons with Disabilities, the Municipality of Rishon Le-zion launched an on line video campaign presented people with disabilities who are residents of the city. The aim of the campaign is to make the citizens of the city to look at people with disabilities first as people and only then as disabled.Agency: New Tel Aviv VIEW THE SPOT Publicis Groupe: Publicis Groupe’s 2022 Wishes Publicis' annual Wishes are back. After launching Work Your World, a one of a kind employee experience enabling all Publicis Groupe employees to work anywhere in the world for up to six weeks every year, Maurice Levy and Arthur Sadoun look for inspiration on where they could work in 2022 : Find out where. VIEW THE SPOT safefood: How To Cook A Christmas Turkey safefood and Folk Wunderman Thompson have launched a creative campaign following the success of their summer meat thermometer campaign, this time with a focus on building safe habits among household chefs in the run up to Christmas, encouraging the use of meat thermometers when cooking the Christmas turkey. VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
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