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Seen and noted
 Swedish home appliance brand Electrolux wants to inspire consumers to break the pattern and take better care of their clothes in their new global campaign by Forsman & Bodenfors. To demonstrate that used clothes still have value, Electrolux collaborated with Swedish fashion designer duo, Rave Review, to create a unique collection made from discarded clothing from the world's second largest garment graveyard - The Atacama Desert. VIEW THE SPOT Consent Labs: Lack of Consent Not-for-profit organisation Consent Labs has partnered with TBWASydney and Eleven to petition the Classifications Board to introduce a classification to call out ''Lack of Consent'' in film and television. The new classification aims to support Australians to make informed decisions about the content they're consuming and ultimately educate them on the difference between consensual and non-consensual acts.VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD French Bloom: Revel in Togetherness. Let’s Bloom. French Bloom, the premium sparkling alcohol-free drinks brand selected LEAP to provide design and production services for their UK launch, exclusively at Selfridges. Founded in 2020 by top model Constance Jablonski and foodie entrepreneur Maggie Frerejean-Tattinger, French Bloom is among the first products to meet the growing demand for luxury wellness non-alcoholic drinks. To make the most of their brand positioning opportunity, French Bloom needed a creative partner they could trust to design and deliver a successful brand activation. LEAP supported French Bloom's UK launch from concept development and creative design through to managed production and installation as a Selfridges Wine Shop takeover and window display. Throughout the process, LEAP worked closely with the French Bloom marketing team including brand owner Maggie Frerejean-Tattinger.VIEW OUTDOOR Electoral Commission: Beach Walkies In New Zealand, youth are by far the most underrepresented group when it comes to participating in Local Elections. With enrolment for the 2022 Local Elections now open, the Electoral Commission needed a way to engage younger voters and boost low enrolment in the 18-24 age group. So they jumped on a popular TikTok trend featuring dogs pressing buttons to communicate with humans, to impart the message that not voting in Local Elections is like giving away your voice. The campaign earned 4.8 million impressions on TikTok, the highest engagement Electoral Commission has ever had on social media. Agency: FCB, Aotearoa VIEW THE WALKIES CONCEPT VIEW THE PARKS CONCEPT VIEW THE SHELTERS CONCEPT Road Safety Authority Ireland: The RSA Learning Portal This week sees the launch of a ground-breaking project created by BBDO Dublin on behalf of the Road Safety Authority. The RSA Learning Portal is now available to primary and secondary schools across Ireland, to teach road safety to kids. It's Ireland's first branded metaverse and the world's first metaverse for road safety education. VIEW THE CONCEPT The Lift Garage: 24 Hours of Lemons As agencies begin to head back to the office (at least in part), Minneapolis-based integrated marketing agency SixSpeed is doubling down on cultivating their workplace culture in unique fashions, engaging their employees - and their community - in ways that make coming back to the office exciting. Most recently, SixSpeeders spent countless hours refurbishing a 1999 Honda CRV to race in the 24 Hours of Lemons (an aptly named spoof of the famous 24 Hours of Le Mans race), an endurance car racing series on dedicated road courses for $500 cars. VIEW THE CONCEPT FAUNA : Parallel Lives This campaign symbolizes all the love and empathy that dogs give us in their short lives. Regardless of how we are, or what we do, they always give us their time.Agency: VML Y&R Commerce VIEW THE WEB FILM SPOT VIEW THE PANIC AD VIEW THE BULLYING AD VIEW THE COUPLE AD VIEW THE SON AD VIEW THE GRANDMOTHER AD VIEW THE THERAPY AD  Heart, the UK's biggest commercial radio brand, and Amazon have teamed up for the first time for an ad campaign that spans TV, audio, outdoor and social. The feel-good ad, accompanied by Lizzo's hit song, About Damn Time, aims to remind the nation that Heart and Alexa are always on hand to provide whatever listeners needs - be that energy first thing, motivation during a workout, or simply great music to soundtrack their day at work. Agency: adam&eveDDB, London VIEW THE SPOT The Woolmark Company: Wear Wool, Not Fossil Fuel The Woolmark Company's environmentally focused new global brand campaign 'Wear Wool, Not Fossil Fuel' aims to educate consumers about the hidden impact of synthetic fabrics on the environment and how choosing natural fibres such as wool can be a solution to reducing fashion's impact. Featuring a series of powerful visual messages that highlights the link between synthetic fabric and the crude oil used in its manufacture and the inherent eco-benefits of merino wool, the work is tailored to film and OOH, with initial media scheduled in the US, UK, France and Australia for September. The campaign has been written and produced in creative collaboration between Park Village, 20something and Studio Birthplace (consisting of directors Sil Van Der Woerd & Jorik Dozy), who's award winning portfolio includes their recent Cannes Lions & D&AD winning work Wasteminster: A Downing Street Disaster for Greenpeace UK. VIEW THE TV SPOT VIEW OUTDOOR  Droga5 and Meta's newest campaign called 'Amani' tells the story of Team Amani, a group of cyclists from East Africa trying to make their mark on the world of cycling and their use of Meta's technologies including WhatsApp, Facebook and Instagram to connect and compete on a global scale. The Team Amani film captures the immersive ways that the metaverse can help people connect in a way they couldn't have otherwise. Agency: Droga5, New York VIEW THE SPOT  Iconic food brand Denny has been at the heart of the Irish family for more than 200 years. Their new campaign 'Grand, Dad' reminds us that, sometimes, the most comfort is derived from comforting others - particularly when they need it the most. In the first campaign from Droga5 Dublin, part of Accenture Song, since its rebrand, the much beloved food brand and Droga5 Dublin, part of Accenture Song, enlisted the help of director Duncan Christie to bring to life a truly heartfelt Irish family story. The emotive campaign, produced by Banjoman, tells the story of a man trying to find his role in a family that's been upended by the arrival of the first grandchild. VIEW THE SPOT  ESPN has announced the release of its newest brand creative, 'All in for Football' in celebration of the 2022 NFL season. Created by Arts & Letters, the creative made its debut on Thursday Night College Football's Backyard Brawl on ESPN. Days away from the start of the NFL season, the creative premieres just in time for fans to experience ESPN's expanded NFL portfolio - 21 regular season games and a postseason Wild Card game, doubleheaders across The Walt Disney Company properties, and more.VIEW THE SPOT  In partnership with creative agency FRED & FARID Los Angeles and FRED & FARID Paris, Longchamp launches the second chapter of ''Tres Paris'' with another music video reimagining an iconic French song. Directed by French director Alice Kong, the music video features French ballet dancer and actress Marion Barbeau alongside French actress and model Annabelle Belmondo, as they bring the lyrics of ''J'aime les filles'' by Jacques Dutronc to life. VIEW THE SPOT  Tesco Mobile has launched a new nationwide campaign across TV, radio, print, social, as the helpful network continues to help customers spend less on their phone bills. Launching today, the campaign is the next chapter in Tesco Mobile's creative platform Supermarket Mobile, as the network continues to fight on the side of customers and bring the best of Tesco to mobile. The campaign, created by BBH London, demonstrates how everyday little helps from Tesco Mobile can make a big difference, giving Tesco shoppers the chance to spend less on their phone bills with the power of Tesco Clubcard. VIEW THE SPOT  ''I've always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,'' begin Alessandro Michele's notes on the new Exquisite Gucci campaign, which draws inspiration from a series of iconic films by the late, celebrated sculptor of genres, Stanley Kubrick. Scenes are revisited by the Creative Director and reinhabited by looks from his latest collection for the House, paying homage to the past through imaginative infusions of the present. ''I've always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.'' VIEW THE SPOT  200K of plastic ends in the ocean every second, affecting the natural food chain of the ecosystem. Corona has 100% natural ingredients and constantly works to preserve the natural state of the ocean. That's why we made a series of prints to show how plastic is becoming the biggest predator of marine species and that we need to stop it now. Agency: MullenLowe Derlta VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Velingrad: Just the Right Link Velingrad is a brand deeply connected with Rhodopes Mountains. The water comes from 1300 m underneath the surface. For the launch of their new 1l bottle we reminded young urban people how important is to stay hydrated thus connected to natureAgency: proof. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD World Media Fashion First: I Have A Dream Premium digital out of home media owner Ocean Outdoor has collaborated with the fashion designer and human rights campaigner Louise Xin, broadcasting her 2022 Stockholm Fashion Week (SFW) show on large format advertising screens across six European countries. VIEW OUTDOOR Naïf: Refilled, Rebranded & Reused Did you know that 9 out of 10 sunscreen products contain microplastics? That's the reason why Fitzroy offered beachgoers at Castricum Beach a more sustainable alternative. Last week the agency - in partnership with Naif - gave people the opportunity to refill their empty sunscreen bottle (of any brand) with Naif sunscreen: free of any microplastics and with a mineral filter. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Tommee Tippee: Breastalia As World Breastfeeding Week (August 1-7) kicks off, Melbourne mums have descended upon a Collingwood block to normalise feeding by taking photos in front of a bold new mural unveiled today on Johnston Street depicting a raw portrayal of women breastfeeding and pumping in public. Commissioned by global infant accessories brand, Tommee Tippee in partnership with local Melbourne artist, Caroline Lejeune, 'Breastralia' is a larger than life uncensored artwork which aims to spotlight a rarely celebrated yet common reality of being a new mum. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Netflix: Barbershop The Gray Man sees 'good guy' Sierra Six (Ryan Gosling) face off with 'bad guy' Lloyd Hansen (Chris Evans) in a non-stop battle of strength, intelligence, wit, and most importantly, killer facial hair. So, to promote Netflix's latest spy thriller we pitted good and bad against one another by opening Good Guy Goatees and Bad Bro Mo Barber Shops. Two film-themed barber stores, placed side-by-side, each only offering one look each. The rugged stubble of Sierra Six (Ryan Gosling) or the trash stache of Lloyd Hannsen (Chris Evans).Agency: Special VIEW OUTDOOR West Coast Nats: More Tyres The West Coast Nats is back for 2022... with more burnout action than ever before... so they're going to need all the tyres they can get.Agency: NOVA Entertainment's CREATE PLAY THE SPOT  Dig Agency have created this spot for Mitre 10VIEW THE APRON SPOT VIEW THE BALLASTRADE SPOT VIEW THE PORTALOO SPOT Guest Judge: Alfred Wong, ECD, TBWA\Media Arts Lab, Shanghai
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 05, 2022 12:18 (Edited: February 17, 2023 04:19)
 This week's guest judge is Alfred Wong, executive creative director, TBWA Media Arts Lab, Shanghai. Winner: Cadbury Dairy Milk Fingers 'Sign With Fingers Big & Small'. Love this sweet little idea. The execution is interesting, and by asking people to learn to sign, it ties strongly with the concept and gives "the fingers" a more meaningful role. READ MORE  The Heismans are back! And Bryce Young is about to learn that at the Nissan Heisman House, everything's a competition. Starring: Bryce Young, Tim Tebow, Derrick Henry, Carson Palmer, Barry Sanders, Kyler Murray, Robert Griffin III, DeVonta Smith, Steve Spurrier, Charlie Ward, Desmond Howard, Baker MayfieldVIEW THE HEISMAN SPOT VIEW THE GENERATION SPOT VIEW THE GAME SPOT VIEW THE STARGAZING SPOT VIEW THE BIG HEAD SPOT VIEW THE CATCH SPOT VIEW THE TEBOW SPOT VIEW THE ELEPHANT SPOT VIEW THE POOL PARTY SPOT VIEW THE GO LONG SPOT Andrex: A little Love Goes A Long Way Andrex has been taking care of Britain's bottoms since 1942, and to celebrate their 80-year anniversary, award-winning creative agency FCB Inferno has created 'A little love goes a long way'. The new integrated campaign focuses on the emotional bond between generations of British families and the beloved Andrex puppy. Created by FCB Inferno and Grammy-nominated director Nicholas Jack-DaviesVIEW THE SPOT  Multi-subject Adv campaign for the new product presentation.The product is a new solution for surfaces protection. VIEW THE PHANTOMATO AD VIEW THE LEMONSTER AD VIEW THE ALCOHORROR AD Ikea: Life Never Gets Old Background:As for today 1.2 million Israelis are considered third age population (of 9M total)A population that increase gradually every year and expected to be 14% of Israel's population by 2040.The third age today is more progressive: 95% of the third age lives and manage independent house hold62% says the Web browsing is the activity which they spend the most time during the dayâ¢They spend 32% of their monthly fee on online shoppingVIEW THE PIZZA SPOT VIEW THE PLAYSTATION SPOT VIEW THE HOTEL SPOT VIEW THE SELFIE CONCEPT VIEW THE ROOM CONCEPT Oppo: A Little More Than You'd Expect KODE director Jara Moravec embraces the darkness in a new film for Chinese electronics and mobile company, Oppo. The film is the seventh piece of creative work as part of a longstanding working relationship between production studio, KODE and mobile phone Oppo and their associated sister company, OnePlus. Moravec's recent work for OnePlus, 'A Little More Than You'd Expect'. saw success across markets in Europe and Asia. Flaunting the night-vision prowess of their latest model, the Oppo Reno8 Pro 5g, the film demonstrates the capabilities of 'The Portrait Expert' device;VIEW THE SPOT Bang & Olufsen:A New Vision For Sound Creative studio FutureDeluxe is behind a cinematic film marking the launch of a revolutionary new product from Danish luxury audio brand Bang & Olufsen. Beosound Theatre is a technological and aesthetic masterwork that completely changes the soundbar game an audio visual experience years in the making, and made for years to come. Inspired by the original concept line coined by Bang & OlufsenVIEW THE SPOT McDonalds Australia: Macca's Middle Child Overshadowed by its siblings, Big Mac and Cheeseburger, the McChicken has never had its fair share of the limelight. A feeling every middle child can relate to. So McDonald's decided to do what no parent has dared to do: give the spotlight to middle kids everywhere, starting with their very own 'menu middle child'. the McChickenVIEW THE SPOT Steinlager: Win Or Lose After three successive losses a first in almost 25 years, fans' belief in their beloved All Blacks had been tested. As the team's long-standing sponsor, Steinlager wanted to remind fans that support should never be fleeting. They created a print ad that detailed every win and loss in the team's history, helping to give some wider perspective to the latest bump in the road. And letting the team know that Steinlager will always have their back, win or lose.VIEW THE AD Royal Air Force: Mission Accepted The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies. For added interactivity and adventure, the user is given control of the experience at key moments via a bespoke browser-based 360 video player developed by Engine. VIEW THE CONCEPT Bray &Co: Dear Mark Advertising agency Bray & Co. has launched a campaign called Dear Mark, a grassroots initiative asking the public and the advertising industry to help pressure Mark Zuckerberg to label filtered photos across Instagram and Facebook with #filteredimage to control the negative effects of social media on youth mental health. Elements of the campaign include Instagram account @thedearmarkproject, a mental health podcast including guest healthcare professionals, and multiple other assets that can be shared online. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT Tourism Tasmania:Spring Drive Tourism Tasmania calls on Australians to break free from the stresses of modern life an invitation to 'Come Down for Air'. Tasmania is perfect for self-drive holidays it's the island of 1000 detours. So this Australian Spring, Tasmania invites you to Come Down for Air in the place where a wrong turn will usually end up as a good time. PLAY THE TAYLORS BEACH SPOT PLAY THE WRONG TURN SPOT Vattenfall Cake: Kalk Off Road Electric vehicles have boomed and are often viewed as completely sustainable, however even electric vehicles have emissions that are hidden in the production phase. Now, a truly fossil free vehicle is looking possible. The Swedish electric motorcycle manufacturer CAKE and the European energy company Vattenfall have been united in their purpose of a fossil free future, to face this challenge together. CAKE has a mission to reach a fossil free society and produces motorcycles that are fully electric and emissions free when used. Now, CAKE, together with expertise from Vattenfall, is aiming to make their popular off-road motorcycle Kalk OR truly fossil free VIEW THE SPOT VIEW THE 45 sec SPOT VIEW THE 15 sec SPOT « First « Previous Next » Last » 6 of 6 |
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The true secret of Pedras resides in the mountains where the water is born.