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Seen and noted

American Family Insurance: Dreamer Of The Year

 TV   USA    December 14, 2024 09:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8f21c_0000.png&width=200For the third year in a row, American Family Insurance, in partnership with TIME, is presenting its “Dreamer of the Year” Award, recognizing an individual or organization that works tirelessly to protect, restore and champion dreams, while inspiring others to reimagine what is possible. This year, three groups are being honored for their efforts in the face of natural disasters: Portland Fire and Rescue, Rebuilding Together Tampa Bay and American Family Response Team in Blair, Nebraska.

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Noel Leeming: NOELedge

 TV   NEW ZEALAND    December 14, 2024 09:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd1527_0000.png&width=200Nobody in New Zealand knows tech like Noel Leeming, and it's the brand’s supreme NOELedge of all things technology that is brought to life through an amusing series by TBWANZ

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Whittakers: Nows Good

 TV   NEW ZEALAND    December 13, 2024 09:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc4493.png&width=200Building on the creative platform, Hello Chocolate Lovers, developed with Bastion Shine earlier this year, the new installment highlights the irresistible appeal of Whittaker’s Chocolate Pods, making them the ultimate Christmas gift - if you can bring yourself to give them away.

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New Zealand Herpes Foundation : Best Place In The World To Have

 TV & RADIO   NEW ZEALAND    December 13, 2024 09:10 (Edited: December 13, 2024 20:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ef9ae_0000.png&width=200We did it. We knocked the bastard off.  We’re officially the best place in the world to have herpes.The world’s first ‘herpes destigmatisation campaign’ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealand’s national pride may be waning—but the solution is obvious: herpes.

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Albert Dali: Google

 PRINT   INDIA    December 13, 2024 09:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbeaea.png&width=200Our new campaign to get people talking about rebranding. We decided to tease people by sharing the original names of famous brands.

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Transport For London

 PRINT   UK    December 13, 2024 09:03
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FDec%2Ftn_171288_1733980447_TfL+FINAL+HERO+%281%29.png&width=200Transport for London (TfL) and creative agency of record VCCP London have launched a new campaign which brings awareness to the six newly-named London Overground lines, each of which aims to celebrate London’s diverse history and culture. This campaign builds on the announcement of the six new line names earlier this year. The changes were made to make the network easier to navigate.

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Uber: Doorway

 OUTDOOR   UK    December 13, 2024 08:58
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FDec%2Ftn_171283_1733975996_Doorway.jpg&width=200How do we tell the people up North that Ubers are available in their area? Well, by talking their language.An awareness campaign made just for them, playing off all the things that Northerners love the most… having a good time, going out, and the good old British weather. So next time someone up North gets caught out on the wrong side of a night out, without a coat, they'll know who to call... well, book

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Lipton Iced Tea: Jargon Junket

 INTERACTIVE   AUSTRALIA    December 13, 2024 08:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F55f34_0000.png&width=200Lipton Ice Tea is in the mood transformation business, so we've gone above and beyond to keep office workers grinning through that 9-to-5 grinding. We’ve taken Australia's most hated buzzwords and turned them into work-cleansing summer experiences, that can be won by collecting the soul-sucking jargon Aussies are forced to endure at work.

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World ID : Wrapped

 INTERACTIVE   GERMANY    December 13, 2024 08:51
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FDec%2Ftn_171237_1733875929_Unwrapped_key_visual_image.png&width=200World ID addresses data oversharing in campaign tied to Spotify Wrapped trend, by adam&eveBerlin
World, the anonymous online identity network, is reminding consumers about the level of data they share with online companies in a poignant new campaign which launches to coincide with the 10th annual Spotify Wrapped initiative this month. Created by adam&eveBerlin, the campaign “Unwrapped” humorously riffs on the trend for annual round-ups of our personal listening habits by online streaming services like Spotify, Amazon Music and Apple, and lets people know that with World ID (which stores no personal data), they can prove they are a real human while staying anonymous in the digital world.

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MACq 01 : One Tasmanian Story Leads To Another

 TV   AUSTRALIA    December 12, 2024 12:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F924ae_0001.png&width=200MACq 01 is the first hotel in Australia dedicated to immersive storytelling, inviting guests to experience Tasmania’s rich history through every touchpoint. From pet leopards to celebrity beekeepers, trailblazers to troublemakers, it’s where tall Tasmanian tales come to life.

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Great Cause: Color Of The Year

 PRINT   MOROCCO    December 12, 2024 12:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6746b.png&width=200Context
Each year, the announcement of Pantone’s Color of the Year captures global attention, setting the tone for trends in design, fashion, and culture. For 2025, Pantone introduced "17-1230 Mocha Mousse," a soft, warm, and inviting shade, meant to evoke feelings of comfort and subtle sophistication.However, 2025 is not a year of comfort for many. The ongoing humanitarian crisis in Gaza has starkly contrasted with this serene narrative. During a devastating conflict, the dominant hues in Gaza’s landscape—dusty browns from rubble, deep tones of suffering and despair—coincidentally align with the softness of Mocha Mousse but carry a harrowing story. This disconnect inspired us to reclaim the narrative, using the global spotlight of Pantone’s announcement to refocus attention on the urgent realities of Gaza.

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Safer Boating Week : Message In A Bottle

 AMBIENT   NEW ZEALAND    December 12, 2024 12:43 (Edited: December 12, 2024 23:43)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/92b06.png&width=200New Zealand boaties are a notoriously stubborn crowd. They’re reluctant to take advice and by the time they’re on the water, well, it’s too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help.We needed a plan to reach them, so we created a deal. ‘Come Home Safe Deals’ is a lighthearted take on legal documents, a contract that loved ones make with their favourite boatie before they head out.

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Electrolit: Rock Al Parque

 OUTDOOR & PRINT   COLOMBIA    December 12, 2024 12:38 (Edited: December 12, 2024 23:38)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6461d.png&width=200High performance and hydration aren’t just for top athletes—and Electrolit knows it! That’s why we’re excited to announce Electrolit as the official sponsor of the 2024 edition of Rock al Parque, one of the biggest festivals in Latin America.

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Sea Watch: Danger, Drowning In Progress

 AMBIENT   GERMANY    December 12, 2024 12:35 (Edited: December 12, 2024 23:35)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/22035_0000.png&width=200Sea-Watch is an NGO that has been dedicated to saving lives in the Mediterranean since 2015. The organisation not only rescues refugees from perilous waters but also advocates for awareness of the ongoing humanitarian crisis in the region through its political efforts. Together with Mother Berlin, Sea-Watch has created specially designed warning signs to draw attention to the life-threatening dangers faced by refugees in the Mediterranean. Warning signs exist to alert us to risks that we would otherwise overlook.

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Citroen: Actual Size

 OUTDOOR   IRELAND    December 12, 2024 12:26
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FDec%2Ftn_171189_1733757495_AMI.jpg&width=200Given that the Citroen Ami's main USP is its size, we created an outdoor campaign that really made its unique proportions tangible.

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Minderoo Foundation: Sick of Plastic

 OUTDOOR   AUSTRALIA    December 12, 2024 11:52
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FDec%2Ftn_171247_1733892447_Plastics_Horiz_Brazil.png&width=200As part of Minderoo Foundation’s advocacy for a Global Plastics Treaty to reduce plastic pollution and its harm to human health, this campaign was designed to remind international delegates of what’s truly at stake—the health of their children and grandchildren.

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Grab: I've Arrived

 OUTDOOR   PHILIPPINES    December 12, 2024 11:51
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FDec%2Ftn_171274_1733969408_APPROVED-OOH+ENG.jpg&width=200Grab, the #1 transportation and food delivery app in the Philippines, has pertnered with Gigil Philippines to let its customers know that their service isn’t just transactional, it makes them a part of a community that uplifts each other. So Grab took inspiration from their drivers’ and delivery riders’ iconic message, ‘Dito na po’ or ‘I’ve arrived,’ which they send to customers whenever they’ve reached the place where they stay, or their pickup point. On a billboard, they simulated the app’s messaging interface to show another meaning of the expression ‘I’ve arrived’ – that because of customers’ patronage, via booking, rating or tips, he was able to finish school and achieve success. All this is made possible by Grab, where drivers help commuters reach their destination, and where commuters help drivers reach theirs, too.

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Knorr: Sinigang Bowl

 OUTDOOR & INTERACTIVE   PHILIPPINES    December 12, 2024 11:50 (Edited: December 12, 2024 22:50)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Dec/tn_171275_1733970045_1.jpg&width=200A 59-foot diameter fountain in Mall of Asia, the biggest mall in the Philippines, was turned into a giant Sinigang bowl—Filipinos’ beloved tamarind soup. Each vegetable and meat slice, reaching dimensions up to 18 ft., were made with curves and texture to appear as realistic and crave-worthy as possible. The water in the fountain was dyed the same rich color of Sinigang. Perforated hoses at the fountain’s base were connected to smoke machines, giving the illusion of rising steam from a piping hot bowl of soup. The steam was also infused with Sinigang essence, allowing the soup’s signature sour savory-aroma to waft into the air. Several publications and news outlets featured the giant installation after Knorr’s mouthwatering display stirred up quite the clamor.


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Office Of Responsible Gambling: Reclaim The Game

 TV   AUSTRALIA    December 11, 2024 11:56 (Edited: December 11, 2024 22:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6dd4a_0000.png&width=200The Office of Responsible Gambling partners with the BBL to reclaim the game in this new work by Ethan McLean.

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Dodo: Next Door Mobile

 TV   AUSTRALIA    December 11, 2024 11:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fed19c_0000.png&width=200Vocus Group and ATime&Place have launched the next evolution of the Dodo brand, widening the world of Dodo and introducing new characters. Through a series of NBN and Mobile commercials, the audience is given a unique view into Dodo’s life and neighbourhood.

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Toyota Tundra: Naughty List

 TV   USA    December 11, 2024 11:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fad4be_0004.png&width=200This holiday season, Toyota celebrates family togetherness with its heart warming new campaign, developed by Conill, its Hispanic creative agency. Through the eyes of a mischievous boy on a journey with his dad, 'Naughty List' captures the playful nature of kids determined to stay off Santa’s naughty list. The spot highlights the bond between father and son as they drive around town in a 2024 Tundra, showcasing humorous yet heart warming moments shared with family during the holidays.

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Bradesco Seguros Group: The Quest

 TV   BRAZIL    December 11, 2024 11:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F29c7e_0000.png&width=200The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organisation, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled 'The Quest', the ET wanders from planet to planet until landing on Earth, where it meets a little girl.

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Papaya: Swing

 TV   USA    December 11, 2024 11:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe10ab_0000.png&width=200You’re the Goods and Papaya have released a euphoric campaign to launch ‘Play On’, the mobile gaming company's new brand platform, across the UK and later in the US and beyond. Papaya is a company with huge ambitions for the future. The brand has given classic games like Solitaire and Bingo an innovative twist with the introduction of competitive tournaments.

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LifeBridge: Stop The Iron Pipeline

 TV   USA    December 11, 2024 11:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffe32e_0002.png&width=200LifeBridge Health, a leading health system in Maryland, teamed with purpose-driven creative agency StrawberryFrog to launch “Stop the Iron Pipeline,” an initiative that aims to make Marylanders aware of illegal gun trafficking and encourage them to take action. Maryland has the nation’s highest rate of out-of-state illegal gun imports, which account for two-thirds of all gun crimes in the state.

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The Singleton: The Sigleton Slow Club

 PRINT   UK    December 11, 2024 11:22
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FDec%2Ftn_171191_1733762588_Singleton_SlowClub_PRAssets_01.png&width=200The Singleton is inviting a new generation of whisky drinkers to live mindfully in every moment, and connect more with others. Because every moment you live consciously is a little luxury for yourself.

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BMW AGMC: Seven Emirates One Essence

 TV   UNITED ARAB EMIRATES    December 10, 2024 22:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F80a76_0000.png&width=200Serviceplan Middle East, in collaboration with BMW AGMC, proudly celebrated the UAE's rich heritage and boundless diversity with a remarkable Eid Al Etihad 53 campaign, honouring the spirit of unity that defines the nation.

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Iki Fresh: Ashtray

 PRINT   INDIA    December 10, 2024 21:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F995c8.png&width=200Ad campaign to promote Iki Fresh Air Freshener.

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Foodland: Gotta Shop at Foooooodland

 OUTDOOR   AUSTRALIA    December 10, 2024 21:52
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FDec%2Ftn_171170_1733714838_Foodland+Billboard_mockup.jpg&width=200What the F?!? Foodland is the alternative supermarket in South Australia. It’s loved by locals—even locals who shop elsewhere—because of its iconic jingle and overly earnest advertising. This love, however, hasn’t been translating into sales recently and the brand has been losing market share. This series of quick and quirky ads are designed to challenge perceptions, gain attention, and win back lapsed and non-shoppers by behaving differently. Each 15 second ad features a different reason why you "gotta shop at F...oodland" from the consumer’s perspective. We launched at Christmas with the classic "knife-to-a-gunfight" story and followed up with price, community, and product range-themed commercials to solidify the new platform and build a strong framework for the future. 


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Independent Cafes: There's Only One

 OUTDOOR   AUSTRALIA    December 10, 2024 21:50 (Edited: December 11, 2024 08:50)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/859f9.png&width=200Independent Adelaide cafés team up for cheeky marketing campaign as local chain CIBO Espresso set to become Gloria Jean’s....
In the midst of significant public outcry relating to the recently announced news that South Australian coffee chain CIBO is set to rebrand to Gloria Jean’s, a collective of independent Adelaide cafés have banded together for a new campaign reminding café-goers that there are many great one-of-a-kind options out there.

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White Claw: Home For Claw

 INTERACTIVE   USA    December 10, 2024 21:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9c52a_0000.png&width=200The holiday season is a whirlwind of deadlines, family obligations, shopping, and impossible to-do lists. What most people (58%) really want is to spend more time with friends during the holidays, according to a new White Claw® survey of U.S. adults, but nearly half (48%) feel too bogged down by packed schedules to make it happen.

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Artis Amsterdam: Digital Experience

 INTERACTIVE   NETHERLANDS    December 10, 2024 21:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f88a_0000.png&width=200ARTIS, one of the five oldest zoos in the world, is launching a new online experience with a brand new app and a redesigned website. Created with agency partner DEPT®, the project redefines the digital presence for ARTIS Zoo, ARTIS-Micropia and ARTIS-Groote Museum -, reflecting the holistic experience of nature’s micro and macro, bringing visitors to a cohesive experience online and offline.

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Mitre 10: The Best Black Friday Deals Come Out Of The Blue

 TV   AUSTRALIA    December 10, 2024 21:39
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200In Australia, Mitre 10 are known for a few things, DIY and their iconic shade of blue. So with Black Friday being one of the most anticipated sale periods of the year, Mitre 10 wanted to stand out in the sea of sameness when they advertise their biggest and best deals. The solution? We have to hit people when they’re not expecting it... we have to hit them with a deal… out of the blue.

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Prada: Holiday 24

 TV   SPAIN    December 10, 2024 21:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc334e_0001.png&width=200Blinkink and Jonny & Will present Prada's Holiday campaign. Made in collaboration with Art Partner and Partner Films, Jonny & Will stage a graceful dinner party for brand ambassadors Kelvin Harrison Jr, Maya Hawke, KARINA, Louis Partridge and some very special guests. From elegant camera moves to surreal staging, the films show off the collections key pieces, all whilst combing Prada's heritage of innovation and luxury with timeless fashion and a festive spirit.

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Kate Spade : The Greatest Gift

 TV   USA    December 10, 2024 20:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5aa26_0000.png&width=200For over 30 years, kate spade new york has been synonymous with gifting and celebrations. This Holiday season, the brand is debuting its 2024 Gift Guide alongside a campaign that brings new meaning to holiday gifting…by shining a light on the real gift in a girl’s life – her best friend. Starring Grammy-nominated Singer/Songwriter, Madison Beer, the new docu-style campaign champions the joys, laughs, and support that only a best friend can bring,

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Penny: Wonderful World

 TV   GERMANY    December 10, 2024 20:49 (Edited: December 11, 2024 07:49)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/95a99_0000.png&width=200PENNY, the German discount grocery chain, has unveiled its traditional year-end campaign, continuing the legacy of impactful storytelling established by award-winning campaigns such as 'The Kids,' 'The Rift,' and 'The Wish.' Known for addressing significant societal issues, this year’s campaign, created by Serviceplan Neo, is no exception. The 2024 campaign, titled 'Wonderful World' shines a spotlight on the Forderpenny initiative,

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Aviva: Making It

 TV   UK    December 10, 2024 20:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F76435_0002.png&width=200Aviva launches the latest advert in its Make it Click campaign, reflecting its ambition to demystify the complex world of finances and help people to solve their financial puzzles. Created by adam&eveDDB with media planning and buying from the Aviva team at Publicis Media, the 30-second advert will make its debut on 8th December during the final of ITV’s 'I’m a Celebrity'. Launched in time for the festive season, the timing of the ad is a new approach for Aviva having previously launched its ads at the end of December.

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Slather SPF: Tradie

 TV   AUSTRALIA    December 10, 2024 20:45 (Edited: December 11, 2024 07:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/18ac8.png&width=200Australia is officially no.1 in the world for skin cancer. 2 out of 3 Australians will be treated for skin cancer in their lifetime. Pretty grim.We live on a giant desert island under a big hole in the ozone layer. Not only that, the Earth’s elliptical orbit sticks us physically closer to the sun in summer, increasing the amount of solar UV radiation that hits us.

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Banco Pichincha: Every Detail Makes Great Christmas

 TV   ECUADOR    December 10, 2024 20:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1d016_0000.png&width=200Christmas is not about how big or expensive your presents are, it’s about the love and effort that comes with creating gestures that come from the heart. That’s what Banco Pichincha wanted to transmit and create a heartwarming story of a little girl that learns for months how to surprise her beloved grandad.

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Heimstone: What Should I Wear?

 TV   FRANCE    December 10, 2024 20:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F395db.png&width=200Paris, December 2024 – Heimstone’s new holiday campaign brings festive magic, Parisian elegance, and cutting-edge technology together in a heartwarming and innovative story. Titled “Santa, What Should I Wear?”, the campaign is a modern, AI-enhanced musical extravaganza that follows Delilah, a Parisian navigating a familiar holiday dilemma: what to wear for her Christmas party?

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KFC: The Highest Launch

 TV   FRANCE    December 10, 2024 20:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5614e_0002.png&width=200To launch KFC's new French fries, we teamed up with an influencer and asked her to do it in the most epic and literal way possible: 16,000 feet in the air.

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