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Seen and noted
 Forget free pens and cosy, predictable daytime TV ads - from living life 'au naturale', competing in jiu-jitsu, or pursuing a passion for wood carving, TBWALondon's new brand platform for SunLife positions confidence centre stage. SunLife, one the leading UK financial companies in the over 50's life insurance sector, has partnered with TBWALondon to create an ambitious brand platform, brought to life in three TV spots.VIEW THE 3 SPOTS  *NOTE: Illusion is optimised for large format and based on specific viewing distance. To get closest an experience closest to that of the consumer, please view artwork full screen on a monitor or laptop.* 20% of Australians have an eye condition and don't even know it. Despite 90% of those conditions being treatable with early detection, Australians arenât being proactive enough, only getting an eye test when they see the symptoms. Which is often too late.VIEW OUTDOOR  While many mobile customers pay over the odds, 48 Mobile customers get the best value phone plan in Ireland. Unlimited 5g data, 5000 calls and texts for only â¬12.99? That's more than enough to make anyone feel smug.VIEW 4 OUTDOORS Heineken: The Social Screen
SOUTH AFRICA
March 26, 2025 10:06 (Edited: March 27, 2025 07:34)
 Heineken has revolutionised the football viewing experience with an innovative activation aimed at enhancing social connections among fans. In a dynamic and high-profile event that redefined the UEFA Champions League experience, Heineken unveiled the Heineken Social Screen â an unprecedented, expandable screen wall created by seamlessly connecting multiple mobile devices. Held at Hyde Park Corner, this cutting-edge activation transformed solitary screen time into a vibrant social experience, bringing together football fans in an unforgettable and immersive way. VIEW OUTDOOR  McDonald's and Leo Burnett are launching a new instalment of their âBreakfast, done properlyâ platform, celebrating the iconic McDonaldâs morning menu. Built around the idea that a McDonald's Breakfast is so iconic it needs no explanation, the campaign strips away all logos from the ads, letting the food itself be the distinctive asset that communicates the brand. VIEW 4 OUTDOORS  B&Q and Leo Burnett are unveiling âPrices Nailedâ, a new integrated campaign that aims to spotlight the brandâs dedication to offering consistently low prices across a broad range of DIY essentials. Aimed at DIY enthusiasts looking to upgrade their homes this Spring, 'Prices Nailedâ showcases how holding prices gives more certainty and helps customers take on DIY projects both big and small. VIEW 2 OUTDOORS  Unilever's 'Dirt Is Good' announces the launch of its innovative 'Out of Home' campaign in Turkiye, designed as a reminder to get kids playing 'out of home' rather than indoors and on screens. This initiative aims to highlight the importance of outdoor play and sport amongst children â helping them grow, build resilience, and discover the world around them â by converting urban advertising spaces into interactive play zones. The campaign features three large-scale out-of-home activations across Istanbul, each designed to inspire children to rediscover the joy of outdoor play and sport. A towering slide has been built into one billboard, transforming an everyday advertising space into an exhilarating experience for kids.VIEW 3 OUTDOORS Anomaly : The Greatest Hits Of Anomaly Anomaly is remixing its 2025 Summer Internship Program in pursuit of the most diverse and ambitious talent. To encourage folks to sign up for two months of cracking briefs, meme creation, and endless free snacks, the agency today releases a new film titled The Greatest Hits of Anomaly. The film parodies the classic 'Greatest Hits' CD commercials, reimagining the Anomaly NY Summer Internship Program as a collection of the biggest hits of agency life â AKA The Greatest Hits of Anomaly. Each "track" highlights a different aspect of life at Anomaly, showcasing the energy, creativity, and experiences that make the program unique. From âSpotting Random Celebs in SOHOâ as a pop hit to âFixinâ it in Postâ as a country solo and even emo-fueled âFeedback Round 75,â VIEW THE CONCEPT Burger King : Hacker King Last Saturday, March 15, during Consumer Week,â¯Burger King®â¯launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted locally on the pages of over 1,000 competitor restaurantsâ¯across 24 Brazilian states. This organic initiative took place on World Consumers' Day, one of the biggest retail dates in Brazil, aiming to grab consumers' attention and drive engagement. VIEW THE 3 CONCEPTS  For 1 in 4 West Aussies, an unexpected expense could be the difference between putting food on the table or not. This campaign turned skipped meals into a currency to illustrate what the real costs are for simple unexpected everyday events. A flat tyre, a child needing glasses, a visit to the vet, a missed catch in the garden or a fall. These common events put many Western Australians just one mishap away from hungry. Of course, if youâre not, please donate.VIEW THE 2 ADS  Many Latinos have the talent to become great references. But they also need tools so that their talent can express itself in emerging markets and succeed in life. In this campaign we managed to communicate the difference that makes the opportunity to learn English quickly so that you can move from one talent to another much better and thus excel and be a reference for the world.VIEW THE AD  Netflix Thailandâs Latest Billboard, the Ultimate Spoiler Alert.For whodunnit fans, nothing is worse than a spoilerâexcept, perhaps, a spoiler that is inescapable.Netflix Thailand dares to spoil its own ending with The Spoiled Flowers Billboard, a one-of-a-kind floral installation in the heart of Bangkok.Designed to promote the new mystery series, Dalah: Death and the Flowers, we took the showâs content and mimicked its storytelling to execute it to life. The main character is a floral designer with a dark secret. The billboard does something no series has dared: it spoiled its own ending.VIEW OUTDOOR Samsung SOS: Saved In Translation No-one is immune from mental health problems, regardless of their age, gender or occupation, let alone their nationality. Knowing that Portugal is home to over 1 million foreign residents and that many of them do not speak Portuguese, Samsung have joined forces with SOS Voz Amiga to make its emotional support and suicide prevention helpline â the oldest in the country â more inclusive. Now, calls made to SOS Voz Amiga can be translated in real time with Galaxy AI.VIEW THE CONCEPT Guest Judge: Pedro Americo, ECD, Fraser, Berlin This week's guest judge is Pedro Americo, Executive Creative Director at Fraser, Berlin. Winner: PETA 'It's The Toy That Toys With Life'. What a great take on animal protection, using an unexpected aesthetic and storytelling. I love the sarcasm and the parody. Really well produced and captivating ad. An unusual style and approach for such a cause. Well done. READ MORE  When you lose your licence, you become reliant on other people - family, friends, colleagues - to take you where you need to go. That's OK once or twice but, when you are disqualified for any length of time, you soon become a problem for others. When you lose your licence, you lose your independence. Our campaign presents the idea of losing your licence and your independence in a memorable, off-beat way. We see our disqualified driver literally carried around by friends and family. This shows the lack of freedom the disqualified driver has and also shows what a pain they become to others. It makes disqualification seem as embarrassing and unwelcome as possible.VIEW THE SPOT  It seemed like a cool idea at the time... but that tattoo of yours? It hasn't aged particularly well. Thankfully, the team at Best Tattoo Removal can fade them away - as demonstrated in a simple but effective way with this radio campaign.PLAY THE SPOT  The U.S. Army announced a new marketing campaign exclusively focused on opportunities in the Army National Guard. âUncommon is Callingâ challenges young people to reimagine the potential of part-time service by comparing soldiersâ everyday lives to the uncommon experiences they gain as part of the Army National GuardVIEW THE SPOT The German Football Assoc: Fabric Of Legends The German Football Association (DFB) and long-time partner adidas are commemorating 125 years of the DFB with the release of a limited edition anniversary kit. The kit revives that of the German menâs team in â74 â the legendary year they won the FIFA World Cup on their own soil. Its launch is marked by a campaign from Jung von Matt SPORTS, titled âThe Fabric of Legends.â Produced by The Sweetspot and directed by Sinan Sevinç, a campaign film pays a celebratory tribute to the DFBâs 125-year history, casting icons from its past and present VIEW THE SPOT  Following up on the success of the previous two iterations of the REALTOR brand platform was never going to be an easy task, but CREA, working with agency No Fixed Address, has crafted another quirky, beautifully-crafted story that clearly demonstrates how a REALTORâs value extends far beyond just helping you find the perfect home. The whimsical film follows two sailors and their oversized dog as they search for a home close to the water. Or on the water. Once onboard, their REALTOR helps them navigate the ups and downs of contracts and negotiations so they can anchor down as new homeowners.VIEW THE SPOT  âItâs the toy that toys with life!â A new commercial for 'My First Lab Animal,' PETAâs satirical take lampooning the cruelty of experiments on animals and the millions of taxpayersâ dollars wasted by the National Institutes of Health (NIH) on these experiments, debuts today on FOX News, TV Land, MTV, and Adult Swim. The commercial, complete with a cheerful jingle, follows a child as she discovers the complete 'My First Lab Animal' kit, performing procedures actually funded and conducted by the NIH on her stuffed toy mouse: injecting chemicals, delivering electric shocks, and dropping the mouse in an inescapable beaker of water. VIEW THE SPOT  âKarma Scaleâ is a sharp-witted, visually dynamic PSA tackling the environmental impact of food waste through the lens of comedy. Created in collaboration with Yellow Dot Studios, this spot features DâArcy Carden and delivers an engaging approach to climate-conscious storytelling. Written by Casey Rand and directed by Stoney Sharp, Karma Scale makes the urgency of the food waste crisis both digestible and highly shareable. VIEW THE SPOT  A new campaign from New York independent agency StrawberryFrog is helping to rewrite womenâs health history, highlighting what is missing through a strong health care solution from Northwell Healthâs Katz Institute for Womenâs Health. For centuries, medical findings have been based on male-oriented research, resulting in womenâs health care being incomplete. Timed to coincide with Womenâs History Month, this new campaign uses the power of art to illustrate how history has left womenâs health incomplete and how Northwellâs Katz Institute for Womens Health is leading the charge to change that.VIEW THE SPOT UN Women: InkVisible To reduce spousal abuse in Pakistan, UN Women, in collaboration with IMPACT BBDO, have launched a powerful campaign that showcases brides wearing traditional henna, but not as you would expect them to. Beautiful patterns of henna, instead of traditionally being drawn on hands and feet, form the shape of a black eye on a bride. In another visual, strangulation marks from a large male hand appear around a brideâs neck . Another visual shows what would be an injury on a brideâs forehead and a cut lip drawn out by henna. The jarring visuals are meant to raise the alarm, and to inform millions of married women that they can call a national helpline to seek help. 1 in 3 married women reportedly face physical and mental abuse by their partners, and a vast number donât report the crime out of fear that the violence may escalate,VIEW THE 2 SPOTS  DanSa is a magical experience capable of transcending and awakening new sensations within us. It is a show created to make the WORLD FEELhe wonders of our Peruvian culture. Through an immersive spectacle of dance and exquisite Peruvian gastronomy, it promises to be a feast for the senses. DanSa, Feel Peru.Feel our gastronomy, Feel our music and rhythm, Feel our culture VIEW THE SPOT  In Peru, not knowing how to drive or making mistakes in some maneuvers behind the wheel is synonymous with #ManejarComoMujer. That is why, on 8M, we transform this phrase into a recognition. Driving as a woman is more than being in front of the wheel. It is managing life with character, discipline and virtue.VIEW THE 2 ADS  Over the summer break, Spotify Australia suffers an annual dip in listeners as Aussies head outside for the season. We needed to ensure that, when they returned to their routines, they also returned to the platform, so we showed them that no summer is complete without music.VIEW OUTDOOR  The Vagina Museum, the worldâs first bricks-and-mortar museum dedicated to vaginas, vulvas and the gynaecological anatomy, has launched an emergency crowdfunding appeal with a goal to raise funds to avoid closure. The Vagina Museum plays a crucial role in breaking the stigma surrounding gynecological anatomy and contributing to a broader cultural shift from shame to celebration. VIEW 4 OUTDOORS F Cancer: Pick Up Your Poop F Cancer, a non-profit dedicated to early cancer detection and prevention, is launching a Public Service Announcement (PSA) to encourage colorectal cancer screening for those 45 . Rolling out during Colon Cancer Awareness month, the campaign, titled "Pick up Your Poop", raises the point that dog owners readily pick up their animalâs waste but remain squeamish about their own poopâin spite of the fact that taking a simple at home screening test can provide information that could help save their lives. The most common symptom of early colon cancer is no symptoms at all. VIEW THE 2 CONCEPTS Hell Pizza : Worth Going To Hell For HELL Pizza is famous for its uncompromising attitude - bold flavors, premium ingredients, and generous toppings. So, we challenged our audience to be just as fearless.Leaning into HELL's legacy of dark, irreverent marketing, we launched a new brand platform urging people to trust their instincts and speak their truth - no matter the pressure to conform.and one hell of a conversation starter. VIEW THE SPOT  Chantelle has partnered with Fred & Farid New York, the agency led by Farid Mokart (Creative Chairman & co-founder), to develop its 2025 global campaign and launch a new social-centric global platform. The campaign, Something More, explores the intimate relationship between personal identity and self-expression, reflecting how today's women value authenticity and meaningful connections in their daily rituals. At the heart of the campaign lies the concept of "more" â a word that unfolds as an infinite space of expression. VIEW THE 7 SPOTS Heineken: Pub Succession Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph âJosieâ McLoughlin owns McLoughlinâs Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop of the wild, beautiful landscape of West Ireland. VIEW THE SPOT VIEW OUTDOOR VIEW THE AD 2 Degrees: SupportHER Club New Zealand has a legacy of incredible female athletes, but womenâs sport still doesnât get the recognition or support it deserves. Less media coverage, lower funding, and fewer resources mean that at a grassroots level, girls are twice as likely as boys to drop out of sports. In 2025, 2degrees is scaling up its sponsorship of women's sport as part of its âFighting for Fairâ commitment. Off the back of the revolutionary Aupiki TikTok final in 2024, TBWA developed the SupportHER Club,VIEW THE SPOT  The Australian football season has started and here's the campaign to celebrate it's return to the fieldVIEW THE SPOT  Subzero is an ice cream & coffee shop in Miraflores, a very tourist neighbor. My strategy to sell these outdoors for the client was 'â We can't say our coffee is the best one'', we have to go to the war, like the Pepsi against Coke prints, we are David against Goliath, our weapon is quality for a fair price, that's it. VIEW THE AD  Everyone knows that the Australian Football season doesn't really, truly begin until your mouth reaquaints with that golden flaky parcel of excellence: a Four'N Twenty pie. This time-honoured "Opening Ceremony" occurred last weekend as spectators flocked to AFL matches around Australia in Round One.VIEW THE AD  Lomito vendors spend entire nights satisfying Asuncion's hunger, moving in a well-oiled nocturnal choreography that repeats itself every day. But when the sun rises and the grills are turned offâwho feeds them? Last year, we found out: they choose Burger King. And we showcased it through a graphic campaign that successfully made its way into the streets, the people, and popular cultureâwhile also gaining recognition at several festivals. VIEW THE 3 ADS  We created a brave message that confronts a social reality that women experience at mealtime.For many years, the media and society have promoted a stereotype of the ideal woman, who must be thin, pretty, delicate and always well-groomed. Situations that have always exposed a woman's physique to the opinions and judgments of others.VIEW THE 3 ADS Chux: Clean Like No One Is Watching Research shows that 94% of people crank up the tunes when they clean to make it more fun. So we collaborated with Chux and Spotify to curate the ultimate summer cleaning playlist - to turn cleaning into a vibe and make the chore of cleaning feel better than ever before.VIEW THE CONCEPT « First « Previous Next » Last » 2 of 6 |
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