Seen and notedNew Print WorkDescription ------------------------------------ The objective of lizard commercial is to change consumer behavior to be more concern and picky about the type of ceiling material they use. As SHERA Flexy board supports them with the benefit of tough and not cracking after installation. Click here to view this spot New from Ogilvy Shanghai/GuangzhouDescription ------------------------------------ Pearl River Draft Beer was the first draft beer produced in China. To ensure purity and prolonged freshness, it's produced in completely sealed conditions. This commercial was created to showcase this quality. Click here to view this spot Description ------------------------------------ When you drink and drive, Actually you are testing the cars safety with your own life. Creative Commentary ------------------------------------ Weve been asked by Pernod Ricard to remind its drinkers to drink responsibly. So we show the consequences to people - that they will look like real dummies if they drive a vehicle drunk. We hope the chilling effect can stop people from testing the cars safety with their own life by drink driving. Click here to view this spot New Print WorkPart of a new print campaign that reinforces Fedex's position as the experts at delivering in China. Link ------------------------------------ Click here to view this ad New Print WorkThe Shanghai Tennis Masters Cup involves the top eight players in the world. But not many people know how amazing top-level tennis can be. So we highlighted to them the kind of skill and talent that was on display. As part of the campaign, we used a Human Tennis Ball and a Trampoline Racket to demonstrate what a powerful serve was all about. Link ------------------------------------ Click here to view this ad New Print WorkStudent volunteers were asked to wear this shirt and placed artificial blood on their heads to dramatize an accident caused by not wearing a helmet. The campaign received a lot of feedback not only from the students and faculty staff. A PR was published on a leading Vietnamese and English newspaper. Link ------------------------------------ Click here to view this ad New Print WorkThis campaign for the International Action Network on Small Arms highlights the shattering effect of gun deaths with the aim of reducing the possession of small arms. Link ------------------------------------ Click here to view this ad New Print WorkOne of AirAsia's services. Same Day Booking allows the customer to call in last minute and fly at the same day. Link ------------------------------------ Click here to view this ad New Print WorkCopy: Seriously fast Wave Kaze II Mizuno's Wave Kaze II will help you run so fast you'll need to find a way to slow down. Link ------------------------------------ Click here to view this ad New Print WorkCultural context: Strict censorship laws in Malaysia don't allow exposure of full breasts in any form of media, even if it's for Breast Cancer Awareness as in our case. So we had to hide the nipples of the breasts in the advertisement. Link ------------------------------------ Click here to view this ad New Print WorkAn anti-piracy ad that uses the 'poor xerox' metaphor. Link ------------------------------------ Click here to view this ad New Print WorkThe reveals a startling research insight among hundreds of migrant Asian women workers: they use whitening cream, not only to enhance beauty but as a means to look 'white' and avoid racial insinuations. Link ------------------------------------ Click here to view this ad PRINT FESTWater proof camera as seen in water. Link ------------------------------------ Click here to view this ad PRINT FESTWith a stark image of a blood transfusion tube - with a limited supply of blood -- that resembles a telephone line, we urge the public to give the National University Hospital a call and help donate blood, before the National University Hospital's blood bank runs dry. Link ------------------------------------ Click here to view this ad Description ------------------------------------ The latest TV spot for Sony MP3 Walkman. Creative Commentary ------------------------------------ For some, sound is sacred. In this latest integrated campaign for Sony from Y&R Asia, we witness the plight of a group of "Soundaholics" - people who are addicted to sound. They find the ideal cure for their condition in the superior sound quality of Sony Walkman. The campaign broke with 5 and 10 second clips that appeared on the internet, mobile phones and television, and was designed to drive people to a specially created website. This was then followed by longer length clips uploaded to YouTube, culminating in several spots run on regional and local television supported by print and in-store activities. Link ------------------------------------ Click here to view this spot PRINT FESTA Knorr cube forms boiling water into fish. Link ------------------------------------ Click here to view this ad PRINT FESTCrossings home store has one of the widest selections of quality furniture, kitchen ware and other household items at affordable prices. Link ------------------------------------ Click here to view this ad PRINT FESTGuerilla advertising for Ford Focus Launch in the Philippines. Car Cover printed with actual Ford Focus image to cover the cars of prospective buyers and target market. Link ------------------------------------ Click here to view this ad PRINT FESTHAIRBAC NOURISHES YOUR HAIR DEEP DOWN TO THE ROOTS SO IT GIVES YOU LUSH, BOUNTIFUL HAIR. THE TASK IS TO CREATE A FRESH EXECUTION TO COMMUNICATE ITS NOURISHING FORMULA. THIS CAMPAIGN IS INTENDED TO ATTRACT ATTENTION OF PROSPECTIVE TARGET AND CREATE TALK-VALUE AND BRAND AWARENESS. Link ------------------------------------ Click here to view this ad PRINT FESTTo introduce Phyto UV Protection Styling Gel. Link ------------------------------------ Click here to view this ad PRINT FESTA print ad to launch the Vicks Vaporizer in Singapore. Our task was to communicate the fact that the Vicks Vaporizer quickly and effectively relieves colds and flu symptoms. Link ------------------------------------ Click here to view this ad PRINT FESTThis product contains Virgin Coconut Oil which promises to make skin smoother. So these ads are printed on sandpaper to dramatize the problem. The campaign runs as inserts in magazines. Link ------------------------------------ Click here to view this ad PRINT FESTmother's day posters at Tower Records Link ------------------------------------ Click here to view this ad PRINT FESTTheraphist for penis enlargement. Link ------------------------------------ Click here to view this ad "Hunting Season" ... new XBox work from @radical.media... and some more robots, courtesy Y&R SingaporeIt's always good to see what's happening in Asia, so here's one from Creative Juice G1 Bangkok. Click here to view this spot New Cathay Pacific Work from McCann-Erickson Hong Kong.And the award for the most work received in one week goes to ... McCann-Erickson Hong Kong. They sent in 29 separate TV spots and a dozen print ads. So here's one of them. Click here to view this spot The Sony "Lawn Mower" from TBWA SINGAPORE
ASIA
October 18, 2006 12:00 (Edited: February 17, 2023 04:19)
This one really is front page material but we got our hands on it a couple of monhs after the event. But it's well worth a look! and here's a few words from from Paul Cutter the director: Director: Just rub a bit more lotion on. Director: Thats it Cassie look at me, ooh hot!! Hot!!. Director: Ooh show me you want it. Director: Yeeeah thats it you know you want it. Lawnmower man: Umm what should I do next? Director: Yeah Garry youre doing great mate, just keeping mowing the lawn. Director: Ooooh you naughty girl Click here to view this spot And from DM9JaymeSyfu - PhilippinesDescription ------------------------------------ The La Mesa Watershed is the only source of drinking water for the entire Metro Manila. Recently, 59 hectares of the area was awarded to a few thousand claimants working for the water company. Allowing them to take up residence in the reservoir would lead to the contamination of drinking water for more than 12 million Filipinos. Creative Commentary ------------------------------------ There is not much concern for the safety of our drinking water. This series seeks to end the apathy and to get people to support the movement. Click here to view this spot News from Eight Partnership, Hong Kong.Eight Partnership takes on Patrick Tom, Executive Creative Director and Adeline Chu, Director of Client Services Hong Kong, September 18, 2006 Eight Partnership recently beefed up its senior team with two strong additions, Patrick Tom as Executive Creative Director and Adeline Chu as Director of Client Services. Together, they bring with them decades of industry experience, unparalleled savvy and a fresh, positive and energetic outlook. Patrick brings with him over 16 years of creative experience in the United States and Asia. Most recently, Patrick served as Creative Director partnered with ECD Shaun Branagan at Publicis Worldwide and Saatchi & Saatchi Hong Kong. Patrick has held senior creative posts at agencies Bozell Worldwide and FCB Worldwide in the U.S., before moving to Hong Kong and joining agencies such as FCB Worldwide and McCann-Erickson Worldwide. He has picked up awards from One Show, Media Spikes, New York Festivals and HK4A's. He has created and overseen groundbreaking creative work for a multitude of clients small and large, from the United Nations World Food Programme to the Animals Asia Foundation, Coca-Cola to Tempo tissues. Prior to her appointment at Eight, Adeline accumulated over 16 years of marketing and advertising experience in Hong Kong and Canada. She has managed marketing for the Hong Kong Tourism Board and The Peninsula Hotel, where she set up the Marketing Services department, and has also worked with agencies Grey, BBDO and Euro RSCG. So what's happening in Vietnam?Ogilvy Vietnam's new work for Megastar Cineplex: Opening of the cineplex in Vietnam Click here to view this spot BESTAD OF THE WEEK ... TV and PRINT / OUTDOORFarrokh Madon, ECD BBDO Singapore, will be this week's guest judge. Farrokh has chosen the "bestad of the week" from last week's featured TV & print /outdoor. bestad of the week TV Best Ad: Mexico Red Cross (Saatchi & Saatchi, Mexico) Killing Death. Its a simple, yet strangely unexplored idea. The very thought of giving the Grim Reaper a kick up the you-know-where is universally appealing. Using animation is a nice touch. It adds the necessary humour to bring alive a concept that any good creative would die for. Click here to view this spot bestad of the week Print / outdoor Audi RS6 (Ogilvy Johannesburg) Its simple. Its fast. Its engaging. Most importantly, it puts a smile on your face. Click here to view this ad We don't get much work from Japan, but ....bestads awards 2006 - Judges - Roger PeTBWA\SHANGHAI and Adidas promote volleyball.A new series of new spots / virals from TBWASHANGHAI As adidas takes on the role of official partner of China Volleyball Association, the objective of this burst of communication is to strengthen the brands leadership in the category by helping change Chinese youths perception of volleyball being a slow, bit of old-fashioned game. Thus, in order to urge the target (14-24 yrs Chinese urban sports kids) to reconsider the game, the campaign idea is to bring out the unknown excitement of volleyball through viral films seemingly done by two peer boys who are much impressed by the sport. To view the spot "Coconut" click .... HERE Here's another ... "Skateboard" ... HERE « First « Previous Next » Last » 2 of 3 |
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