Seen and noted
In parts of Bangladesh women face a unique problem. As their lives go by they lose something that is dear to them. Their name. They are somebody's mother, wife or sister, but rarely are they referred to by their own name. To address this issue Wunderman Thompson India created 'The Nameless Women Project,' in collaboration with Warah, a premium fashion label in Bangladesh, aims to help women regain their sense of self, through a nation-wide activation. Warah, founded by designer, entrepreneur, and social activist Rumana Chowdhury, believes clothes can empower women with self-confidence. She has recently been felicitated at the Women of Inspiration Award in 2020 . Her fashion brand strives to be environmentally conscious, promoting local fabric and working with local artisans.
VIEW THE SPOT EETech: The Novel Bed Project
Cheil Worldwide India has partnered with India-based Eco Eclectic Technologies (EETech), which creates eco-friendly solutions for domestic and industrial waste, to use the Covid-19 pandemic waste material from face masks and PPE, to make hospital beds. India has suffered from a chronic shortage of hospital beds for many years, a situation exacerbated by the Covid-19 pandemic, when thousands of people passed away when they could not receive treatment due to the lack of available beds. In parallel, 100 million masks every month are being thrown into landfills. This non-biodegradable waste is littering our streets, landfills and even our oceans. In an innovative initiative that aims to tackle this shortage and embrace the circular economy concept, The Novel Bed Project was created by Cheil India in partnership with EETech, the project launches a revolutionary approach to using waste to make hospital beds.
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ONMO, the social esports mobile cloud gaming platform from OnMobile has released a new campaign titled 'Just Beat It', created by Lowe Lintas Bangalore showcasing the feelings that gamers experience that is similar to floating on a cloud. ONMO blends current trends like social play, casual short gaming & esports supported by cloud gaming & vision AI technologies into a unique mobile gaming offering. With online gaming having become accessible to almost anyone, ONMO is taking innovation in gameplay one step further with their short format gaming proposition.
VIEW THE SPOT Global eSports: The Protest Match
In November 2020, Afghanistan announced its official Women's Cricket team - a first in its history. For a country ravaged by war and conservatism, this was a path-breaking achievement for the sport loved by billions in this part of the continent. However, by August 2021, a new regime had taken over that banned women in the country from playing sports, especially cricket. So, for the first time, an official Women's Cricket Team, ironically couldn't play cricket.
Agency: Isobar, India VIEW THE CONCEPT
Without your coffee, you're extremely slow to process things. And that has rather unfortunate repercussions that get progressively worse for you. Before it's too late, you really need to wake up and smell the McCafe.
Agency: DDB Mudra Group PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT PLAY THE FOURTH SPOT
In the lead-up to the International Transgender Day of Visibility on March 31, UNAIDS and FCB have partnered to launch "Unbox Me," an initiative aimed at raising awareness for the rights of transgender children by empowering them to stop hiding their identities and embrace their true selves. Part of the #SeeMeAsIAm campaign, "Unbox Me" is the latest collaborative effort from UNAIDS and FCB, whose ongoing partnership also included "The Mirror" in 2021.
VIEW THE SPOT Bajaj Allianz General Insurance: She Will Handle
In an attempt to urge audiences to break all biases and create a space free of stereotypes, Bajaj Allianz General Insurance has launched a fresh campaign via WATConsult India, titled #WohSambhaalLegi. The campaign thought has stemmed from all the common motor-related stereotypes that women face such as being labeled as bad drivers, lacking the ability to parallel park, incapable of buying a car on their own and many more. WATConsult, an Isobar company & the globally awarded hybrid digital agency from dentsu India, centered the film on a protagonist who is subjected to condescending comments and taunts as she completes her motor claim process after having gotten into a minor car accident.
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Kopiko makes Alia Bhatt, the Bollywood superstar, greedy for coffee !!
Agency: cut the crap VIEW THE SPOT Concern India Foundation: The Divine Voice
Concern India Foundation, a leading non-profit organization, recently launched a unique campaign via Ogilvy India, which reached areas of Bangalore with high vaccine hesitancy. With help from community leaders, they created a unique audio appeal called the Divine Voice. Even as India rushes to reach its goal of vaccinating 100 per cent of the eligible population, there are many who are still hesitant to take the jab. Several reasons ranging from fear, misinformation, and ignorance are to blame.
VIEW OUTDOOR Prime Indian Hospital: 2 to win the fight
"36,812 pricks to look like a fighter. 2 to win the fight. Get you COVID vaccine administered now." McCann Worldgroup India created this print campaign for Prime Indian Hospital, to encourage Indians in rural parts of the country to get their COVID-19 vaccination.
VIEW THE TIGER AD VIEW THE SNAKE AD VIEW THE SHIELD AD Future Generali India Insurance Company Limited: Oh My Dog!
Future Generali India Insurance Company Limited (FGII) announces the launch of 'Oh My Dog!', a digital campaign to create awareness around the importance of purchasing dog health insurance cover towards protecting our furry friends. Dogs can often go barking up the wrong tree or hurt themselves frolicking in the mess. Which is why they need to be protected just like one would protect their families against uncertainties. This 360-degree digital campaign, conceptualised by Mullen Lintas, strikes the chord with dog parents by bringing out a 'slice of life', quirky, yet relatable moments that they might have witnessed as a dog parent.
VIEW THE SPOT Political Shakti / The Times of India: The Nominate Me Selfie
From faceless to "In-your-Face" In order to make it impossible for politicians to turn a blind eye, towards the able and available women leaders at grassroots, level - Shakti partnered with The Times of India, India's premier daily, to create a movement called - The Nominate-Me Selfie. We took a simple, accessible, universal phenomenon - the SELFIE, and turned it into a CV for women's grassroots leaders. We teamed up with NGO's at grassroots levels who spread the word and urged women leaders to send their Selfie-CV's to their local leader in parliament, asking to be nominated.
Agency: FCB, India VIEW THE CONCEPT
Treating a candy as a morsel of delicacy, the ad has superstars of Bollywood and Mollywood - Alia Bhatt and Dulqur salman - going greedy for coffee
Agency: cut the crap VIEW THE SPOT Netflix: Red Notice Shop
To promote Red Notice, Netflix's blockbuster heist film, we built a shop, where everything was free, if you could steal it. Inside the shop, we displayed cool collectibles like tech delights, movie merchandise, and three precious Faberge eggs with exclusive rewards. To get to them, fans had to defeat slick security measures usually featured in heist films like lasers, sensors, CCTV cameras, alarms and a team of burly security guards. The result? Across 36 hours, over 100K participants channeled their inner thieves, and stole items worth INR 5.5 million, making it Netflix's most participated on-ground event globally.
Agency: DDB Mudra Group VIEW OUTDOOR Cadbury: The 5 Star Valentine’s Day Alibi
With the season of romance just around the corner, Cadbury 5 Star, the iconic, youth brand from Mondelez India, has launched 'The 5 Star Valentine's Day Alibi', an innovative campaign that attempts to save singles from the dreaded question - 'What are you doing on Valentine's Day?' Instead of feeling awkward, or coming up with excuses, single people can now say, "I'm going to my cousin's wedding", without having to lie. Why? Because the brand has taken over an island located off the coast of Karnataka and renamed it 'My Cousin's Wedding'. By doing so, they've created a fool-proof alibi which also offers a much better way to spend Valentine's Day - eating complimentary 5 Stars and doing absolutely nothing on a beautiful island, with no one around to disturb you. Consumers looking to escape to the island can scan a 5 Star pack, mine 'NothingCoins' (a digital coin launched by the brand recently) and use them to bid on a trip the island. But that's not all - the island now even has its own embassy, located at Pedder Road in Mumbai. Customers can walk in, get a glimpse of the island through a VR experience and then apply for a Visa to the island, at the Immigration Desk. The embassy is an experience in itself, with a 'mush detector' keeping the embassy ground safe from any cheesy objects you might be carrying, and a sand-filled 'transit visa' room that lets you experience what itâs like to do nothing on the island.
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Ogilvy India released a print campaign for Acko General Insurance Limited. Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance providers, to the digitally-savvy youth. Insurance companies in India are known for the truckloads of paperwork they make their customers fill for submission for their records. The hassle of obtaining a claim, becomes a huge hindrance because of this. As a result, paperwork becomes an enormous and real pain-point for insurance holders. Acko wanted to exaggerate the pain-point. In this case - paperwork. We created a setting of the typical brick and mortar offices in India - in a decrepit state, with piles of files and folders. Through this execution, Ogilvy represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VICE World News: The Unfiltered History Tour
VICE World News has launched a new multimedia project, exploring the most disputed artefacts housed in the British Museum. The Unfiltered History Tour is an unofficial guide developed with Indian creative agency Dentsu Webchutney, a dentsuMB company from the house of dentsu, that offers an insight into the history of 10 iconic items on display in the British Museum via an interactive mobile site and a 10-episode podcast series featuring experts from the homelands of these objects.
VIEW THE CONCEPT Battleground Mobile India: Game Responsibly
Krafton, the South Korean video game developer of Battlegrounds Mobile India (BGMI), hopes to build a safe and healthy gaming culture through its new campaign via DDB Mudra India, titled 'Game Responsibly'. This humorous campaign addresses the issue of addictive and obsessive gaming and its impact on family and friends around you. Online gaming is meant to be fun and entertaining. Over the past year, it became a virtual social gathering and a collective activity that everyone could enjoy safely from their homes. However, it also has the potential to become an obsession.
VIEW THE SPOT Hewlett-Packard: HP Diwali - Spread the Light
The Festival of Diwali is the biggest Indian festival and its all about spreading the joy and happiness. Since the pandemic started, when most of the small business had a tough time, Our protagonist is losing his place of business due to corporatization. The ad film is all about how the other local shops/ small business come together to spread the light in our protagonists lives.
Agency: MediaMonks VIEW THE SPOT
DDB For Good, a specialized business offering from the DDB Mudra Group, has launched an internal Halloween campaign, #ScaryFacts. It's an effort to bring attention to some alarming facts with a collection of hard-hitting statistics shown in spooky visuals. With this campaign, DDB For Good is inviting purpose driven brands to collaborate and drive positive change in the world we live in. DDB For Good is focused on creating social impact. It partners with purpose-driven brands, ESG (Environmental, Social and Governance) initiatives and social impact organizations, and harnesses the power of creativity to impact lives and create meaningful change.
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McDonald's iconic signature tune gets remixed to drive home the message of McDelivery. This campaign, much to the delight of our media buying team, has 3 radio spots of just 5 seconds each.
Agency: DDB Mudra Group PLAY THE HORN SPOT PLAY THE KNOCK SPOT PLAY THE DOORBELL SPOT
For a country well on its way to becoming an economic powerhouse, India still lags severely when it comes to normalising period conversation. Even today, 71% girls in India barely know anything about periods before they get them for the first time. Mothers usually are the primary source of information for these young girls. Absence of fathers in a girl's first period conversations helps build the taboo and shame that the girls then carry for the rest of their lives.
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It all starts with a holdup. New spots from Tilt Brand Solutions, India
VIEW THE HEIST SPOT VIEW THE SNIPER SPOT Jockey India: Perfect Match
Gamification Marketing offers unique benefits to both the brand and its consumers, alike. It creates an exciting space for consumers to proactively engage with and learn from their favourite brands online, while marketers can do a lot more with their consumersâ limited atten-tion span. Jockey India worked with creative tech studio AliveNow to build and deploy an engaging newsfeed smartapp gaming experience
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Cadbury Celebrations recently announced the launch of a new campaign via Ogilvy India for this year's Raksha Bandhan #MyFirstRakhi. Every year siblings in India celebrate Raksha Bandhan following the traditional rituals of a sister tying a Rakhi, a thread symbolising the bond they share, and the brother in return gifting a promise to protect her and that bond, all their life. However, this moment of joy, is deeply missed by many children in the country who are differently abled especially with their upper limbs.
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The year 2020 has nudged the world to priorities the values of community and enhanced empathy towards each other. Titan believes this mass movement of coming together in the hour of need, leaving self-interest aside is one that deserves recognition and celebration. In line this with this emotion, Titan launched a symbolic special edition set of watches where the dial has a circular design represented by people coming together - showing solidarity. The communication is aligned with the current consumer sentiments and helps to bring out the larger cause of celebrating human compassion and solidarity. Agency: Ogilvy, Bangalore.
VIEW THE SPOT Namaste India Dairy: Right Teeka, Not The Rumours
Namaste India Dairy tackles vaccine hesitancy in this campaign via ADK-Fortune India, which has been fuelled by the spread of rumours and fake news. The last one and a half years have been tough for the nation. One piece of bad news has followed another. The mood of the country, thanks to the pandemic has been a bit down. Amid all this, there are reports of our vaccination program not speeding up as expected, in part, this is due to the vaccine hesitancy. The agency felt the need of the hour was to craft a message encouraging vaccination, but with a light and humorous touch. The film looks at a typical Indian scenario where blind faith is mixed with a little misunderstanding around a fictional 'Teeke Vaale Babji' that ends up having unintended consequences.
VIEW THE SPOT Toyota: Interactive Billboard ad concept
This is one of the best car color customizable creative ad concepts created for the Camry Car. Agency: Trinity.
VIEW THE CONCEPT Shiriram: Every Driver Is A Frontline Hero
Commercial drivers play a pivotal role in easing life in todayâs pandemic situation. Especially in a country like India. For reaching essentials, medicines, life-saving equipment to the nook & corners of the country, their contribution needs to be lauded.This video celebrates such drivers who are the unsung heroes of the nation. Shriram Transport Finance Company, one of the largest commercial vehicle finance companies in India, salutes each and every driver on the road who tirelessly strives to make our lives easier. To everyone in the country today, every driver is a frontline hero!
VIEW THE SPOT Timber | Handmade Wooden Furniture: What are you leaving behind?
Plastic is the cancer of our environment. It takes more than 400 years to decompose and pollutes everything it touches along the way. Thus, this World Environment Day, Timber wanted to remind people about the perils of plastic in our lives, in its own tongue & cheek style.
Agency: Creative Monkeys VIEW THE AD Dear Lotteries: Fortune Favours The Brave
Fortune favours the brave. Young adults are urged to bravely take a chance, buy a lottery ticket, challenge luck and win big time.The film is aimed at the Punjab Region in India renowned for brave, proud men who defend their honour at the slightest provocation. They are also recognised for being larger-than-life characters with penchant for vibrant, flashy fashion, love for gold, loud peppy Bhangara music and decked up cars...
VIEW THE SPOT Netflix: Matchmaker
With millions of Indians stuck at home during the pandemic lockdown with no new content on TV, Netflix realised it was a great opportunity to showcase their vast content library. Netflix decided to tap into 'mood' to recommend content
VIEW THE CONCEPT United Nations Environment Programme (UNEP): Sad Emojis
The campaign uses Emojis, of a different kind. Emojis are an integral part of our day to day conversations. All human expressions are covered by different emojis. To raise awareness about the most trafficked wildlife species and their plight, a special set of emojis of endangered species have been created. However, these emojis show just one type of expression, sadness. Netizens who wish to support the cause can join in by using these Sad Emojis in their conversations.
VIEW THE CONCEPT Indian Oil: Stop Honking
On World Environment Day, IndianOil wanted to create awareness around the ill effects of excessive honking. To show the life-threatening impact it had on other living creatures, we replaced their body parts with sound waves.
VIEW THE AD VIEW THE BAT AD VIEW THE DOG AD VIEW THE SPARROW AD VIEW THE OWL AD VIEW THE KOEL AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW OUTDOOR OUTDOOR The Economist: Benefits Of Reading
Advertising always tries to identify consumer insights to create work that's not just aesthetic, but powerful enough to touch people towards acting upon it. Here, to promote Meitra Hospital's Dept. of Dental & Maxillofacial Surgery, the insight explored is that "People who are too conscious about their teeth and gums, tend to hide their smiles subconsciously". The creative device used is Mona Lisa's smile, with the liberty to assume that she probably didn't smile that day due to bad teeth & gums.
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