Seen and noted
Building on the fact that fruits and vegetables are thrown out once distorted, the "Rehab" video BBDO proximity, Dusseldorf shows how Braun new juicer can take them on a proper rehab revealing their goodness. The video is supported first by a distorted, then embracing waltz.
VIEW THE SPOT Punching above it's ad budget
Publicis Munich invited people to experience the shock absorbing effect of the EVOC protective Backpack.
VIEW OUTDOOR A new way to spell Avis
Avis to promote the new Porsche 911 service created a new alphabet through Saatchi & Saatchi, Berlin
VIEW THE CONCEPT Lego plays Star Wars 3D
Serviceplan Germany builds a giant organ out of Lego. The construction took 20,000 LEGO bricks to make, and when the barrel of the organ is turned it plays the Star Wars theme tune. The large musical instrument toured the whole of Germany in January.
VIEW OUTDOOR The smartphone as a basketball
ING-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks' star Dirk Nowitzki as their brand ambassador.ING-DiBa wanted to make the younger target group aware of the effectiveness and simplicity of direct banking during Basketball-Events across Germany.This target group in particular always has their smartphone with them. agenta werbeagentur, Berlin set up a digital billboard that became a virtual basketball hoop for passers-by. They were able to throw a virtual basketball by moving their smartphones.
VIEW OUTDOOR A voice like a mouse
The Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school's vocal coaching courses Red Rabbit Hamburg developed a new website. But what is so special about it? The website can be navigated without a mouse but by using one's own voice. The eight menu items on the navigation are arranged on a scale. By singing the appropriate notes one can directly hit the desired menu item. The result: the users can inform themselves about the school in a playfully way. The resulting fun led to an increase in notifications by almost 30 percent.
VIEW THE CONCEPT
M&C Saatchi Berlin promo for the Bayer Leverkusen/ Barcelona game
VIEW THE SPOT VIEW THE DAVID VS GOLIATH AD VIEW THE WE ARE SOMEONE AD Men celebrate the birth of the Opel
Here's a way Innocean Europe delivered the message for Kia's seven year warranty
VIEW THE GIRL AD VIEW THE BABY AD VIEW THE BOY AD How many kilometres can you spillDont be left in the dark on where to park
The Active Parking Assist from Mercedes-Benz recognizes empty parking spaces by simply passing them. That brought Jung von Matt/ Neckar to the idea: If the car knows where the empty parking spaces are then everybody should know.
VIEW THE CONCEPT The heirs of Adi Dassler
Interactive football training featuring players and coaches from the German National team, powered by Adidas miCoach. Agency: TBWA Berlin
VIEW THE CONCEPT
The commercial first aired in Germany in August 2010 and features a party of young people heading out on foot into the night in search of a secret location, guided by the Jagermeister stag.
Reaching their destination, they ascend to the top floor of a building when the lift doors open to reveal a private party on a roof-top atrium. VIEW THE SPOT Find the flash
A combined street and online game, where 50 Nike runners in fully reflecting Vapor Flash Jackets were chased on Vienna's dark streets and thanks to a GPS data transferring app online at the same time.Agency Jung von Matt / Neckar
VIEW THE CONCEPT
One2like is a new "Social Dating Community" from Parship, that mainly addresses students and young academics. And this according to Leagas Delaney Hamburg should be advertised in a very special way.
VIEW THE SPOT The art of experience
TOUCH THE UNTOUCHABLE REAL VIRTUALITY BY MOTO WAGANARI. The first gallery that lets you touch everything that is not tangible about art and that takes the viewer along on the journey from virtual reality to real virtuality and back again.Agency:Ogilvy One Frankfurt
VIEW THE CONCEPT
for laughter, for crying, for loving....thats what your home is for. director joshua neale shows ups and downs in a couple's first joint appartment in this emotional touching spot that was created with kempertrautmann for ikea.
VIEW THE SPOT
The children's initiative Plant-for-the-Planet has one big goal: to plant a trillion trees worldwide to compensate CO2 emissions. At the moment they have already achieved around 12 billion trees.Supported by Leagas Delaney Hamburg the initiative involved an international print campaign directed specifically at potential tree donators. The message is as simple as striking:"Every leaf traps CO2."
VIEW THE PLANE AD VIEW THE FACTORY AD VIEW THE TRAFFIC AD Experience running a marathon from home
Favourite website award: 15 runners ran the Berlin Marathon with Heimat, Berlin specially constructed cameras and live stream for 42.195 km up close, personal and unembellished. Portraits of emotions, competitive spirit & maximum effort for Adidas!
VIEW THE CONCEPT Scroll with the Beetle
Beetle.com is set on a HTML5 framework including websocket connection and multiple device responsive design that staged the ATL campaign within a narrative scrolling experience that even includes the sales platform.Agency: Tribal DDB, Berlin
VIEW THE CONCEPT Highlight online
The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. A bookmarklet solution promoted by kempertrautman, Germany allows the digital highlighter to work on any website with text, regardless of which browser is being used.
VIEW THE CONCEPT Look! Ma, no Hands
Red Bull Formula Face is the first browser game that can be controlled by your facial
expressions! The system is recognizing the user´s mimic and head movement via webcam. Site from Buzzin Monkey, Germany VIEW THE CONCEPT
Many of us long for more self-determination. Maxdome helps approach this goal - at least in regard to TV programme schedules. This spot from Grabarz& Partner, Germany shows people who wish to organize their TV programme in flexible ways due to unexpected trouble be it a streetblocking garbage truck, a glass of red wine spilt on the snow-white by a hectic dog, or a young lover playing with fire (just not hot enough)...
VIEW THE SPOT
William Trubridge. Scott Jurek. Steve House. the Opel Ampera. what unites these four pioneers in this visually stunning commercial by directors duo alphabetical order and agency Scholz & Friends, Hamburg are their revolutionary ways in going beyond the limits of the possible.
VIEW THE SPOT
M&C Saatchi creates the first ever commercial for Askania, a Berlin based watch manufacturer. The result is a beautiful, powerful, and unique cinematic work that will amaze and delight cinema audiences all over Germany
VIEW THE SPOT Just the coupe you need in the coup
Visitors of "Drive&Seek" take part in an interactive movie designed by Jung von Matt/Alster, Hamburg starring the new C-Class Coupe. They become witnesses of an art robbery and have to take lightning decisions to complete the big coup successfully.
VIEW INTERACTIVE DETAILS How far will you go with Lego
Take part in creating the longest user-generated jump and run banner-game with LEGO bricks. Share your levels or your highscore on facebook and even embed the game to your blog or your website.Agency: Serviceplan, Munich
VIEW INTERACTIVE DETAILS Will Schumacher make the delivery?
Racing drivers come together in this Jung von Matt, Hamburg spot for Mercedes Benz
VIEW THE DECISIONS SPOT VIEW THE COMPLIMENTS SPOT
Thor, who is represented in the U.S. by Madheart, has directed a new spot for Czech car maker Å koda and Leagas Delaney, Hamburg
VIEW THE SPOT
Give life Give Blood is the English translation of the end line in this Heimat Werbeagentur spot
VIEW THE SPOT Lovestoryboard
Everybody knows flickr, the photo community network with more than 4 billion photos, 40 million users, and about 5000 uploads per minute. For Galeria Kaufhof, one of Europe's most popular department store chain, kempertrautmann developed a photo love story and placed it on flickr, using the given interface as if it was a storyboard.
VIEW INTERACTIVE DETAILS How to see around corners
For the PRE-SAFE® precrash system from Mercedes-Benz, Jung von Matt/ Elbe, Hamburg and Mercedes made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them.To achieve this, Mercedes used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.
VIEW INTERACTIVE DETAILS The world's first melodic tweets
Jung von Matt /Hamburg used # (hashtag) tweets as an advertising medium for the first time and filter all #goodnight tweets from Twitter. So anyone who twitters #goodnight automatically becomes part of the campaign. Using a simple reply message, goodnight Tweeters receive an invitation to visit lullaland.net. Here, all #goodnight tweets are collected and translated letter for letter into Lullatweets the world's first melodic tweets.At lullaland.net, users can not only listen to all Lullatweets, they can also become actively involved by composing their own lullabies simply by writing a tweet. That way all their followers will find out about the campaign.Plus, Lullatweets can be shared on Facebook or downloaded as MP3 files. That means that each goodnight tweet carries the goodnight message of Fey & Co further.
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