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Seen and noted
 Irish homelessness charity, Dublin Simon Community, is today, March 22nd, launching a brand film by using cutting edge artificial intelligence (AI) technology, in a first for Ireland. Created by advertising agency BBDO Dublin and New York-based production company Lobo, the film entitled UNFAIR CITY is one of the most advanced uses of the technology to date and will be used to highlight the growing inequality of homelessness as it hopes to raise much needed funds for some of the most vulnerable people in our society. This AI project was born out of a desire to find new ways of highlighting the country's homelessness crisisVIEW THE SPOT  To celebrate Tesco's new store launch, BBH Dublin have launched a new piece of media a bespoke projector to make sure the whole neighbourhood knows. Charlemont Square is a new Dublin development, in a neighbourhood with lots of footfall. But its new Tesco store is a little hard to find. So BBH Dublin developed an idea that's hard to miss taking a traditional 48 sheet poster and projecting onto it. With a copywriter on hand manning the keyboard, bespoke messages were sent via the billboard to unsuspecting passers-by. Each message was personally tailoredVIEW OUTDOOR  'Story Maker Storyboards' was created for Screen Ireland to raise awareness of the important Minding Creative Minds services available to all workers in the Irish screen industries. Each spot, narrated by Colin Farrell, uses the visual language of storyboards to highlight a specific service.VIEW THE CAREER SPOT VIEW THE COUNSELLING SPOT VIEW THE CONTRACTS SPOT  Bord Gais Energy, Folk Wunderman Thompson, and Mindshare have launched a new creative campaign this week with a view to supporting Bord Gais Energy customers on their journey towards more sustainable living. See it, Solve it brings to life Bord Gais Energy's ongoing journey to becoming a home energy management and services provider and showcases the breadth of its offering to customers.VIEW THE SPOT SEAI Energy Show: Building Climate Solutions Together TBWADublin has lent its talents to best-selling Irish whiskey Jameson to launch a new responsible drinking communications campaign. The campaign consists of a 30" hero for TVC, as well as four short form pieces for online (three 20" films and a 15"). Starring comedian and actress Aisling Bea, who co-wrote the script in collaboration with TBWADublin, 'Take it Handy' follows a number of social scenarios consumers find themselves in when they choose to moderate or skip a drink.VIEW THE EXCUSES SPOT VIEW THE SINGLE SPOT VIEW THE SLOWER SPOT VIEW THE TAP SPOT  Ballygowan wanted to own their position as the water that powers Ireland's leading sportsmen and women. Their ambition to be the first name in hydration and an ever-present figure on every pitch, course, and field across the country was a challenge that we relished at TBWADublin. We wanted to use real Irish rugby heroes in this campaign to show just how alike Ballygowan and Irish Rugby are. The water and the players go on a similar journey. Defying the elements and overcoming obstacles at every turn.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  FREENOW, Europe's Mobility Super app, is being relaunched with a complete brand redesign in a through-the-line pan-European campaign, both developed by BMB - the first brand work by the creative agency to appear since winning the business in March last year.VIEW THE SPOT  Dublin is flooded with tourists every St Patrick's Day, and EPIC The Irish Emigration Museum faces stiff competition from parades, pubs and other tourism spots.The "This is not us" campaign reminds people that while they're fun to throw on, green plastic hats and leprechaun costumes aren't exactly authentic and encourages them to visit the museum and dig a bit deeper into what it really means to be Irish. Agency: The Public House VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Winning ad awards takes hard work and the odd late night, so the Public House cut up their advertising awards and turned them into pieces of jewellery to give their understanding loved ones on Valentine's Day.VIEW THE SPOT  Listening. It's what Samaritans do every minute of every day of the week. Whatever you're going through, whenever you're going through it, there will be someone there to listen at Samaritans.Agency: Clayton & Dillon VIEW THE BIRDS AD VIEW THE WATERFALL AD VIEW THE RAIN AD Samaritans: Do You Ever Let Your Ears Stop and Smell the Roses? Listening. It's what Dublin Samaritans do every minute of every day of the week. This campaign is a celebration of just that. The power of listening to make people in emotional distress feel like someone's there. Whatever you're going through, whenever you're going through it, there will be someone there to listen at Dublin Samaritans. Agency: Clayton & Dillon PLAY THE SPOT Jameson Irish Whiskey: Easy Does It Jameson has teamed up with TBWADublin to unveil a new responsible drinking advert as part of its commitment to tackling overconsumption and alcohol misuse. 'Jameson. Easy Does It' promotes responsible drinking by encouraging people toward more mindful, moderate consumption and reinforces the message that whether you measure, sip, or skip, no one should feel awkward for doing so. Co-written by and starring comedian Aisling Bea, who brings her Irish wit and humour to the screen, the advert showcases a number of typical social drinking scenarios VIEW THE SPOT  Publicis Dublin's campaign for the HSE (National Healthcare system) aims to motivate smokers to take back control and quit smoking with the help of the QUIT service. Nicotine has been personified to show smokers the hold it can have on them, via the human traits of manipulation and controlling behaviour, and importantly, the release they'll feel when they quit.VIEW THE SPOT FBD Insurance: What Does FBD Stand For While FBD Insurance is a household name in Ireland, most people have no idea what it stands for. Find out what it does (and doesn't) stand for in FBD's humourous new brand campaign. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT VIEW THE SIXTH SPOT  V-Face was Dublin's first vegan burger bar but it isn't just a place for diehard vegans. It's somewhere everyone can dip their toe. Instead of using vegan advertising's typical shock tactics to dissuade meat consumption, this campaign lightheartedly imagines what animals could get up to in their free time when you give them a break and choose a vegan alternative to your typical hot dogs, burgers, and nuggets.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR TG4: Look Closer The Christmas In the Christmas edition of the RTE Guide, find a full house of fun with a spot of Augmented Reality sparkle, magic and craic. Scan the QR code to see a very merry Christmas dinner come to life at the touch of a button.VIEW THE CONCEPT Sherry Fitzgerald: Ireland Is Our Home Sherry FitzGerald are Ireland's largest estate agents network with 103 offices nationwide.To show they feel at home in every county, we reimagined the map of Ireland as a floor plan, showing each county as a separate room. VIEW THE AD Movember : Cancel Secret Santa The Public House has launched a new action-driven campaign for men's health charity Movember, driving donations beyond the month-long moustache-growing initiative they run every November. The campaign, 'Cancel Secret Santa', is calling for the people of Ireland to do exactly that, and take a break from their annual festive gift exchanges and reroute the money into donations to support men's health in Ireland. Bold OOH in high footfall Christmas retail locations asked people to forgo buying scented candles, novelty socks and other secret santa gifts and make donations that would help Movember tackle mental health and suicide, prostate cancer and testicular cancer instead. VIEW OUTDOOR  BBDO Dublin announced today the release of a new campaign developed for Dublin Simon to highlight a major and unwelcome development in Dublin's housing and homelessness crisis. Homelessness is now so commonplace that many have become desensitised to it. An eviction notice in Dublin is nothing new, but what is new, is the increased number of elderly renters at risk of homelessness. In fact, elderly homelessness has increased by 30% in the last year alone. 'Last Christmas' is a heart-breaking campaign that highlights the elderly renters who are at risk of spending their last Christmas with a home. VIEW THE SPOT Jameson Irish Whiskey: The Drop As part of their major international brand campaign, 'Widen the Circle', Jameson Irish Whiskey announces the latest addition to the campaign, once again featuring Irish comedian Aisling Bea. Based on the idea that life is enriched by the magic of authentic human connections, the new spot showcases how every single smooth drop of Jameson is an invitation to 'Widen the Circle'. Created by TBWA Dublin and co-directed by Lance Accord and Pat Murphy, highly acclaimed directors and cinematographers, 'The Drop' is the epic story of a drop of Irish rainwater that makes its way through the distillery and which, through care and craft, becomes Jameson Irish Whiskey, VIEW THE SPOT Society of St. Vincent de Paul: Essentielle Boutique To highlight the rampant cost-of-living crisis in Ireland, the Society of St. Vincent de Paul (SVP), Ireland's largest charity, and In the Company of Huskies have launched Essentielle, a new high-end boutique unlike any other. Essentielle is flipping the narrative on what 'luxury' really means because, in Ireland, one of Europe's richest countries, even the most basic, everyday items have become unaffordable luxuries for so many people.VIEW OUTDOOR  40% of food is wasted globally, causing four times more carbon emissions than global aviation.Investing in food redistribution ensures that good food gets to people in a way that helps alleviate some of the challenges they face today, whilst protecting our planet and strengthening our communities for tomorrow. VIEW THE BANANA AD  For its Christmas appeal this year, UNICEF has enlisted the talents of Banjoman's Dermot Malone to direct 'Just A Little', a moving campaign, created by Principle, that takes a fresh look at the gift of giving. The spot centres on Hannah, a child struggling to write her Christmas wish list. While she listens to her friends discussing the instruments, toys, and gadgets they'll receive this year, she sits quietly, struggling to connect with their desire for such objects.VIEW THE SPOT  An Post, Ireland's national postal service, has launched a magical new creative campaign that demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from the much-loved novel 'The Wonderful Wizard of Oz'. the campaign features the iconic Tin Man character, who as the age-old story goes, is in need of some love he is without a heart and goes in search of one. VIEW THE SPOT Islands Edge: It's Better Less Bitter Island's Edge has just released its latest campaign with Publicis Dublin 'It's Better, Less Bitter' A through the line campaign that celebrates those who move on from bitterness in their lives. Publicis Dublin chose to lean into a core product truth, that Island's Edge is less bitter tasting stout but brings it to life in a humorous, yet optimistic style. VIEW THE 60 secs SPOT VIEW THE 30 secs SPOT Road Safety Authority Ireland: The RSA Learning Portal This week sees the launch of a ground-breaking project created by BBDO Dublin on behalf of the Road Safety Authority. The RSA Learning Portal is now available to primary and secondary schools across Ireland, to teach road safety to kids. It's Ireland's first branded metaverse and the world's first metaverse for road safety education. VIEW THE CONCEPT  Iconic food brand Denny has been at the heart of the Irish family for more than 200 years. Their new campaign 'Grand, Dad' reminds us that, sometimes, the most comfort is derived from comforting others - particularly when they need it the most. In the first campaign from Droga5 Dublin, part of Accenture Song, since its rebrand, the much beloved food brand and Droga5 Dublin, part of Accenture Song, enlisted the help of director Duncan Christie to bring to life a truly heartfelt Irish family story. The emotive campaign, produced by Banjoman, tells the story of a man trying to find his role in a family that's been upended by the arrival of the first grandchild. VIEW THE SPOT Vodafone Ireland: Home Of Trade In Vodafone Ireland and Folk Wunderman Thompson have launched a new TTL campaign, Home of Trade In, that cements Vodafone's position as a place where consumers can get rewarded for trading in their used phones and doing their part for the planet. VIEW THE SPOT  Core continues to build upon their relationship with KFC UK & Ireland with another full solution campaign for the Irish market. Bringing together Research, Strategy, Creative and Media, the agency has developed their latest brand campaign in Ireland, launched this week. Core Research and Strategy collaborated with Creative to develop a brand platform 'It's got to be KFC' that focuses on showcasing how people can shamelessly enjoy the great taste of KFC, no matter when the mood takes them. VIEW THE SPOT Publicis Dublin: Greener Than Ever This year, Flogas Ireland is powering the Galway International Arts Festival with 100% renewable energy. So now there's even more to celebrate. We partnered with leaf-cut artist Ben Courtney to recreate the parade out of nature itself. Agency: Publicis, Dublin VIEW THE TV SPOT VIEW THE PRINT AD  Wildlands is an outdoor adventure park set in Irish nature. For their launch campaign, we showed that excitement, fun and thrills are to be found by Irish families when visit Wildlands this summer.Agency: The Public House VIEW THE CHILD AD VIEW THE HEART AD VIEW THE ZIPLINE AD EPIC Irish Emigration Museum: This Is Not Us EPIC The Irish Emigration Museum is once again challenging the negative stereotypes attached to Ireland and the Irish people, in its latest campaign, This Is Not Us. Following research for this campaign, EPIC has uncovered predictive search data which shows that many incorrect and misleading perceptions of the Irish still prevail globally - the most common of which link the Irish to fighting, drinking, potatoes and holding grudges. Agency: The Public House VIEW THE SPOT Road Safety Authority Ireland:BlindfoldPride Vibes In partnership with print and digital publishers, Core has developed and launched a campaign to promote Pride Vibes Ireland's first station celebrating the successes of the LGBTQIA+ community. Developed by Wireless Ireland (Urban Media), Pride Vibes remains on air hosting shows and conversations around the issues that matter to the community. VIEW THE CONCEPT Horse Racing Ireland: A Proper Day Out Horse Racing Ireland and Folk Wunderman Thompson have launched a new above the line campaign 'A Proper Day Out', repositioning the sport of horse racing amongst a younger cohort of racegoers (18-35yo), reinvigorating the entertainment experience that can be enjoyed through a day at the races. The campaign will run across TV, VOD, digital audio, radio, digital display and social. VIEW THE SPOT  Boys + Girls, Ireland's most effective Creative agency, have just released 'Perseids' for SKODA Ireland. It's the latest work in the Gold EFFIE winning, 'Made for Ireland' series, which showcases that whilst SKODA cars may not be made in Ireland, their cars and their unique features are absolutely made for Ireland and the best of Irish life. VIEW THE SPOT Allianz Ireland: You Write It. We Underwrite It. Allianz Insurance today unveils the latest chapter of its new campaign that shares a powerful message of writing one's own future with the support of Allianz behind them. The 'You Write it. We Underwrite it' campaign will feature different scenarios where people pursue their dreams and inspire us to live life to the full. This new multi-channel and phased campaign will air nationwide across digital, social, radio and will feature a brand new TV commercial, created by In the Company of Huskies. This is the latest campaign from Allianz and follows on the most recent 'The World's Strongest Women' campaign as part of its three year partnership with Women's Aid, a campaign that has already received two merit awards at The One Show and was awarded Best CSR Campaign in the AIMS Awards last week. VIEW THE SPOT  A bearded dragon meets Bonnie Tyler in this advert promoting Three's Connected Lifestyle offeringVIEW THE SPOT Irish Heart Foundation: Sticky Problem Rothco, part of Accenture Song, worked with the Irish Heart Foundation and Fresh The Good Food Market, to investigate the crafty but effective psychological tactics employed in marketing to children. In a campaign to combat the issue, 'The Sticky Problem' aims to raise awareness while repurposing the same techniques for good, promoting healthier options. As an example, cereal brand marketing often targets children with alarming precision: according to a study by Cornell University, characters on cereal boxes are commonly designed with a 9.67 degree downward gaze specifically to secure eye contact with impressionable children. Incredibly, itâs a psychological tactic that works VIEW OUTDOOR « First « Previous Next » Last » 2 of 21 |
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TBWADublin have created this ad for SEAI
The Road Safety Authority says take your blind fold off when driving. Don't text