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Seen and noted
Greenpeace Brazil: Handle With Care Polution, illegal logging and fishing, wild animal trading. Disordely human action can lead to the extinction of species and ecological imbalance. To draw attention to the fragility of the Brazilian fauna in this scenario, Greenpeace launches a special series of advertisements entitled "Handle With Care". The pieces created by VMLY&R were developed using printing technology with special touch-sensitive paper and are published in Go Outside, the biggest Brazilian adventure, outdoor and lifestyle magazine.VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD  The unhoused population in Brazil grew 38% between 2019 and 2022, when it reached an estimated total of 281,472 people. In the city of Sao Paulo alone, the biggest financial center in Latin America, there are over 50.000 people living on the streets. In an attempt to do something about this scenario, SP InvisÃvel, an NGO dedicated to promoting social inclusion and raising awareness about the importance of recognizing those who tend to be invisible in society's eyes, teamed up with Felipe Morozini, a photographer and one of the country's leading urban artists, to develop the initiative "I Knew You Existed (Part 2)." VIEW OUTDOOR  Campaign for 98FM Radio Station, agains't bullying and violence at schools.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD The Cybersmile Foundation: Would You Say It ? ITV has launched a new behaviour change campaign 'Would you say it?' to tackle online trolling. The campaign, which launches during an advert break in the England vs Brazil Women's Football match on ITV1, will be broadcast across ITV's channels. It has been developed in partnership with The Cybersmile Foundation, the nonprofit specialising in tackling all forms of bullying and abuse online, and aims to target people who make hurtful comments online but pass it off as 'banter'. VIEW THE SPOT  Over 42 years of uninterrupted production, Volkswagen Brasil has churned out more than 8.5 million units of the Gol, 1.5 million of which were exported. The model has been in production since 1980; it's been the most-produced, most-sold on the Brazilian market, and the most-exported, as well as having led the country's sales rankings for 27 years. This Volkswagen icon was recently discontinued, moving over to make room for its substitute, the Polo Track. And the farewell to the Gol was marked by the transformation of one Last Edition Gol into the goalposts at the Vila Belmiro stadium. VIEW OUTDOOR  A first-of-its-kind campaign encourages intellectually disabled people to get a driver's license. The "Xtraordinary Driving School" will provide driving courses and cover the expenses for 30 aspiring drivers with intellectual disabilities. The initiative was created by Localiza, Latin America's largest mobility company. The project was born out of Localiza's in-house agency, Maloca73, to promote social inclusion in traffic and raise awareness for this cause. The campaign also seeks to inspire society to join forces and effect positive change.VIEW THE SPOT Aguas Guariroba: The Consious Pool Ad Many people forgets to drink water due to their busy routines. So, Aguas Guariroba, one of the largest water suppliers in Brazil, decided to change this small behavior, with a big message in a space never explored as media before: swimming pools for sale.VIEW OUTDOOR Petlove: Have A Plan For What Wasn't In Your Plans Petlove, which provides the largest pet-ecommerce in Brazil, now offers the largest pet healthcare plan, too. More than 1,800 vets, pet clinics and hospitals. To get the word out to everyone that a complete pet healthcare plan is now available in Brazil, we departed from the following insight: "You know those unforeseen wellness events involving your pet, when you don't know what to do?" Now you'll be ahead of the unexpected. After all, our pets might end up playing with a bee or eating something weird out of the blue, making us run back and forth in despair. The plan for what was not the plan is now available to deal with those challengesVIEW THE BEE SPOT VIEW THE WEDDING SPOT Itaipava: Chilli Beans Bottle Opener Itaipava, a Brazilian beer brand that belongs to Grupo Petropolis, presents another novelty designed especially for consumers during Carnival: glasses with bottle openers on their stems. The collection is exclusive and goes on sale across the country in February. To tell this story in line with the repositioning, the brand brings an essay signed by photographer and director Rodrigo Maltchique, recognized for his multidisciplinarity and iconic works. VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR Frisa: A Poster As Thin As Our CarpaccioOptive: Protect Your Territory Optive UD has a dual action formulation: lubricating and osmoprotective of the ocular surface, providing relief from burning, irritation, ocular dryness, feeling of sand and foreign body that can be caused by dust, smoke, sun, wind, dry air and air conditioning .VIEW THE ROMA AD VIEW THE WAR AD VIEW THE VIKING AD  Series of illustrations for Super XP 2023, the third edition of the biggest pop culture event in the state of Santa Catarina, Brazil.Agency: Supernova VIEW THE DISTOPIA AD VIEW THE CYBERPUNK AD VIEW THE SAMURAI AD  In recent years, Brazil and the world have entered a wave of dystopia, where many facts, attitudes and choices have created an absurd reality. To address these various themes that guided the press, Midia Ninja, the largest independent communication network in Brazil, which works with plural and activist journalism, ran a series of print advertisements portraying the war scenario and the political backstage of the country, reflecting on the surreal situation in which we currently live.Agency: Bolero Comunicacao VIEW THE PIN AD VIEW THE UNFOLLOW AD VIEW THE BACKSTAGE AD VIEW THE FIRE AD VIEW THE FALL AD VIEW THE PAST AD VIEW THE WAVE AD Goose Island: Slide to Unlock Goose Island and urban culture have always been tight. But, there was always an important group from Brazil's urban scene the brand wanted to connect with: Skaters. The problem is they ain't that open to brands and marketing. So, to get in with them, we decided to gift them a little present: SLIDE TO UNLOCK. The longest rail for skates maneuvers ever seen: the longer you ride, the cooler the prizes unlocked. A 24-meters rail grind created by Beta Collective for Goose Island in Brazil, in partnership with Experimental Skate Art and Black Media.VIEW OUTDOOR Faber-Castell: Photo or Drawing DAVID Sao Paulo has created this series of OOH ads for Faber-Castell spread across Brasil, questioning if the billboards are a Picture or Drawing. VIEW TVC OUTDOOR VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR  In the Portuguese language there are numerous sayings and popular expressions for teas. We have, for example, chair tea, which demonstrates that someone has kept you waiting for a long time, as if you were also a tea. With that in mind, we look for creative and funny ways to say that the brand Cha Leao has a flavor for every moment.Agency: Aesir VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Suzuki Motors: Autonomous vs Jimny Sierra Autonomous car is an inevitable reality, but the Jimny Sierra will always be an option for those who like to drive.Agency: Tech and Soul VIEW THE SPOT Rio Grande do Sul Public Library : Read a Woman Read a Woman: The Rio Grande do Sul Public Library, in Brazil, partnered with the agency DZ Estudio to launch a project aimed at stimulating the reading of books written by women. Agency: DZ Estudio VIEW THE AD Mother's Milk: Donate Glass Bottle Board To alert the donor mothers about the importance of breast milk and avoid waste due to contamination, we partnered with a group of specialist doctors and a glass designer. So we created a new package that solves this problem and helps raise the levels of milk banks.Agency: McCann Health, Sao Paulo VIEW THE WEB FILM VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Localiza: Car Match Have you ever thought your soulmate could be a car? We did. Localiza Rent a Car took over a dating app with sexy and humorous car profiles, so people could spend their Valentine's with someone - be it a person or a vehicle.Agency: Maloca73 VIEW OUTDOOR  Spotify has just presented its most recent campaign in Latin America, launching this week in Brazil. The initiative was developed mainly from the brand's relationship with GenZ and by observing their behavior on the platform, such as playlist creation and listening habits, to improve the reality around them. GlobalWebIndex's behavioral research with GenZ in 2021 identified the world's adverse circumstances that are aggravated by avalanches of posts and notifications. The campaign, created by Soko, depicts a safe and enjoyable space shaped by users' passions. "Social media can induce distress, dependence, and irritability in those who consume a lot of content from different applications. VIEW THE FUNK SPOT VIEW THE K-POP SPOT VIEW THE TRAP SPOT VIEW THE SUFFERING SPOT Outlet Saraiva de Rezende 2021: Cancel Everything To communicate the second year of Outlet Saraiva de Rezende, we followed the light and breezy language of the first yearâs event. In 2021 we added new situations and stories with a brand new visual identity that reinforces the fact that, if you want to buy a new property with the best conditions, you are going to cancel everything to be there.Agency: Amexcom VIEW THE AD Ponto OOH: Someone is Feeling Cold Homelessness is a major problem in Brazil right now. With temperatures dropping, lack of shelter becomes an even bigger problem. This campaign aims at driving donations of clothing to bring some relief against the cold.Agency: Fire Marketing e Communicacao VIEW THE JACKETS AD VIEW THE JEANS AD VIEW THE SHOES AD Center for Valorization of Vitality: CVV_PLAYERS In 2022, World Health Organization (WHO) officially considered the vice in games as a mental illness. In South America, the situation is startling already. Children, young ones, and even adults stay uninterrupted hours in front of the computer or, in extreme situations, for days. This causes a deficit in their personal and professional lives like emotional damage, demotivation at work, and social phobias. Agency: Faculdade Satc VIEW OUTDOOR  Claritin family brand developed the campaign ''Atchim. Claritin'' (in Portuguese the onomatopoeia word for sneeze is Atchim. That rimes with Claritin) to deliver a new form of presenting allergy products. A campaign was created by MullenLowe, Brasil, in an ingenious way showing how allergy ruins your day. VIEW THE CAT SPOT VIEW THE BEAUTY SPOT VIEW THE SWEATER SPOT VIEW THE EXECUTIVE SPOT Sebrae : Women's Adventures in Business and Life Sebrae Delas is an acceleration program with the objective of increasing the probability of success of ideas and businesses led by women. The Program, carried out by Sebrae SC, seeks to value the skills, behaviors and abilities of women, disseminating and professionalizing female entrepreneurship.Agency: OneWG VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Band: Fans Will Be Fans In the country of soccer, Band is the only broadcast TV network with the rights to show NBA games. But instead of creating a rivalry with the national passion, the network decided to use that passion to its advantage. With an ingenious use of data, it developed the 'Fans will be Fans' strategy, aimed at turning soccer fans into NBA fans. Created by FCB Brazil, in partnership with FCB/SIX, the data-driven targeting campaign let Brazilian soccer fans know that whatever was going on with their favourite team was also happening to a team in the NBA. And the agencies leveraged technology to do this: by extracting and analysing data from both sports, they were able to deliver contextual ads in real time. VIEW THE CONCEPT Rexona: Peri Beyond the Limits To announce the launch of Rexona's Breaking Limits Project in the Jardim Peri neighborhood, the various Gabriel Jesus graffiti murals have been altered with his face being replaced by those of young kids from the Peri community as a way of inspiring them to challenge their limits just like Gabriel. The player and the children star in the brand film about the project, to the sound of the ''A vida e desafio'' (Life is a challenge) song by Racionais MC's - where the phrase: "I've always been a dreamer, that's what's kept me going. As a kid, my dream was to be a soccer player, just watch me", comes from, and which the athlete has tattooed on his chest. Produced by the Energy BBDO agency, the film, Peri Beyond the Limits sensitively shows the player's trajectory to inspire and encourage kids in the community. VIEW THE SPOT SINAIT - Sindicato Nacional dos Auditores-Fiscais do Trabalho: # A campaign about forced labor in Brazil, an evil heritage still among us.Agency: Popcorn Comunicacao VIEW THE SPOT Blizzard / Diablo Immortal: Summon Now CP+B agency created an action for Latin America focused on the diabolic plot of the Blizzard game ''Diablo Immortal'' for its launch. The action invites players to visit hell and summon evil to secure the pre-registration of the new game through a web app that recognizes and is able to read all the pentagrams in the world. Using your cell phone, just click on this link, scan your pentagram and wait for the automatic download on June 2nd. The date to summon evil and book the game was also strategically thought in reference to the Devil's number (666), that is: 6 days 6 hours and 6 minutes before the official launch, scheduled for June 2nd. VIEW THE SPOT  CNN Brasil, which has just celebrated its two-year anniversary, is rolling out a new brand positioning statement: ''CNN Brasil, voce por dentro de tudo'' (''With CNN Brasil, you're in the know about everything''), which, in addition to reinforcing the channel's commitment to hard news and daily information delivery, serves to strengthen the CNN Soft brand, a suite of content that includes travel, cuisine, culture, and art. CNN Brasil, which is present across all platforms, has two-thirds of its audience coming from digital. The new stance reflects its close relationship with that audience, which has a starring role in all of the channel's initiatives. To mark this new phase, CNN Brasil is launching an institutional campaign by AlmapBBDO.VIEW THE SPOT Somos Todas Marias: Call Them by His Name 97% of crimes against women in Brazil last year were commited by their partners. They were not an accident. Somos Todas Marias, a female collective that was born to boost the potential from women wants to draw attention to femicide in the country.Agency: Made, Rio PLAY THE PAUL SPOT PLAY THE CLARK SPOT PLAY THE BRUCE SPOT PLAY THE SMITH SPOT  Currently, about 800,000 people are serving a custodial sentence in Brazil. According to a 2020 survey (Source: Federal Supreme Court), the criminal recidivism rate in the country reaches 49.2%, almost half of the adult prison population. The reasons are many: the lack of professional training programs in the prisons, the non-acceptance by the family, the community and mainly: the prejudice that the ex-prisoners face in the job market. Many businessmen think that, having committed the crime once, the ex-convict will forever be a criminal. Agency: Propeg VIEW THE SPOT Mindubier: BEERCOIN A study by the National Traffic Department in 2021 showed that 62% of traffic deaths in Brazil are caused by drunk driving. And the wake-up call: the main victims are young people. In light of this, Mindubier asked the agency for more than a campaign to raise awareness - it wanted a way to actually help young people (18-25 years old), its principal customers, not drive when they drink Mindubier.Agency: Propeg VIEW OUTDOOR Somos Todas Marias: Call Them By His Name97% of crimes against women in Brazil are caused by their partners. Those accidents at home were not accidents: they were femicide. The "Call Them By His Name" wants to draw a light to this huge problem. Those crimes were not anonymous. They have a name. PLAY THE PAUL SPOT PLAY THE SMITH SPOT PLAY THE CLARK SPOT PLAY THE BRUCE SPOT PLAY THE PEACE FREQUENCY SPOT  The Latin woman is the one who has the will to fight for her space and occupy the place she deserves to be. Veste as Brabas has arrived, an Adidas collection produced in Brazil exclusively for Latin women. The campaign was co-created with Ogilvy Brazil and aims to exalt and praise the beauty and determination of the Latin woman.VIEW THE SPOT Proline Medical Nutrition: Nine & Line Nestle Health Science and Novasource Proline together came up to promote a new health/pharma targeted campaign over its benefits and unique formula, made with arginine and proline, two powerful amino acids that when combined, act to restore scar tissues and wounds. Aiming to create a campaign that runs the opposite direction of the mainstream trends, it was created - two brand characters, Nine and Line, bring reference to the Proline's exclusive formula composition. Together, Nine and Line direct act as healing tissues in chronic disease scars.Agency: McCann Health, Sao Paulo VIEW THE NINE AD VIEW THE BOARD AD Kuba Audio: 50 Years of the Greatest MPB Classics 1972 was an unforgettable year for MPB. 50 years later, Kuba paid tribute to the most remarkable albums that were released in this period. In each image, the vinyl needle is exactly where the song we honor plays. The place where many people discovered MPB for the first time. Coincidentally, the three albums chosen for this campaign appeared in a recent popular vote on the best Brazilian albums in history, with Clube da Esquina in first place, Acabou Chorare in second and Transa, by Caetano Veloso, in eighth.Agency: Agencia3 VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Despite the great advancement of women's football in recent years, Brazil is still far from being the country of football for them. A survey showed that only 1% of the income of Serie A clubs is destined to promote the female modality. It's like they play on a slope, where it's hard to develop a move even with a lot of talent, with difficulties at all times. In this premise PUMA, in partnership with BETC HAVAS Sao Paulo, created the action 'Joga Na Subida' (The Unlevel Playing Field) to raise awareness of the differences in financial contributions and incentives to men's and women's football in the country.VIEW OUTDOOR « First « Previous Next » Last » 2 of 9 |
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A poster as thin as our carpaccio
Super Liga 66 have created this ad for Policlinica Sao Lucas