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Seen and noted
POSTBOX AMBIENT To advertise the benefits of a Bosch EAZEO CCTV Security System we actively demonstrated the disadvantages of not having one. Polaroid photos were taken outside homes and businesses and a sticker was placed on the back before dropping them in their respective mailboxes. After shuddering, customers could phone the advertised number for installations in their area. VIEW THE CONCEPT STAY ON HOLIDAY LONGER DDB South Africa placed a car in the Johannesburg International Airport parking, right next to the passenger walkway. What made this car unique was that it was covered with fines and warnings, which read: Parking Time Exceeded; Parking Time Violation; To be towed. It also had wheel clamps on the front and back as well as an array of parking fines on the windscreen. A sign on the back read: When you pay less for flights you can stay on holiday longer. This conveyed the message that with the extra money that consumers save using 1Time, they can stay away longer. All this made for quite a spectacle and even had some passengers taking their own photos of the car in disbelief. VIEW THE AMBIENT IDEA GIVING BACK THEIR INNOCENCE Many students of Girls and Boys Town come from a background of abuse, drugs and violence. To convey the reforming ability of the organization DDB South Africa created thesevery simple TV commercials. Each one deals with a different topic and shows a studentâs hand drawing something of a negative nature (i.e. a marijuana cigarette). The student then completes the drawing and it turns into something innocent and friendly. This change is symbolic of the transformation that happens within the students and conveys the purpose of Girls and Boys Town, which is to give a person back their innocence. VIEW THE FIRST SPOT VIEW THE SECOND SPOT TAKE A DEEP BREATH KIDS, GOING DOWN The Jelly Tots "Adventure is Anywhere" campaign is all about fantastic and exciting experiences happening in ordinary places. TBWAHuntLascaris, Johannesburg created an ambient piece featuring a colourful underwater world placed in elevators throughout a major shopping centre to show kids that, with Jelly Tots, adventures can really happen wherever you are. VIEW THE CONCEPT JOIN THE CLUB MAN Black River Football Club, Johannesburg has created a radio campaign for the MINI Clubman - it's a MINI, with a very safe suicide door. PLAY THE 'CINDY'S MOLE' SPOT PLAY THE 'MR T'S MOHAWK' SPOT PLAY THE 'JENNIFER'S BUTT' SPOT PLAY THE 'STEPHEN'S PONYTAIL' SPOT CHIMPANZEE LOVEGetaway Magazine goes to great lengths to bring readers the best of Africa in this spot from The Jupiter Drawing Room, Cape Town. PLAY THE SPOT NANDO'S TELL IT LIKE IT ISN'T Nando's tell it like it isn't - a Traffic Cop befriends a motorist and they argue over who will buy lunch. VIEW THE SPOT MOTHER CITY QUEER PROJECTS ANNUAL PARTY
LATEST PRINT / OUTDOOR / AMBIENT
SOUTH AFRICA
January 25, 2008 05:09 (Edited: February 17, 2023 04:19)
 Ogilvy Cape Town had some fun working on a print and poster campaign for the 2007 Mother City Queer Projects party and it's 2007 theme. VIEW THE 'DRAMA' PRINT AD VIEW THE 'GYM' PRINT AD VIEW THE 'PENCILS' PRINT AD VIEW THE FIRST POSTER VIEW THE SECOND POSTER ADVENTURE IS EVERYWHERE The Jelly Tots "Adventure is Anywhere" campaign is all about fantastic and exciting experiences happening in ordinary places. TBWAHuntLascaris' ambient piece featured a colourful underwater world placed in elevators throughout a major shopping centre to show kids that, with Jelly Tots, adventures can really happen wherever you are. VIEW THE IDEA LOOKING FOR A BETTER NEIGHBOURHOOD? Ogilvy Cape Town has created a mobile billboard promoting the Property24.com website, which has the largest selection of âfor saleâ properties in South Africa. VIEW THE BILLBOARD NISSAN INTERSTAR CARRIES MORE TBWAHuntLascaris, Johannesburg created sun visors with different warehouse interiors printed on them to promote the large carrying capacity of the Nissan Interstar. VIEW THE SUN VISORS 40TH ANNIVERSARY OF THE NATIONAL SEA RESCUE INSTITUTE Dave Southwood took these shots for Ogilvy Cape Town to create a campaign celebrating the National Sea Rescue Instituteâs 40th anniversary. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD LIFE'S A BLUR IN THE VW GOLF R32 Ogilvy Cape Town has created this outdoor campaign for Volkswagenâs high-performance Golf R32. The posters were placed around Cape Town and each is a blurred version of the area it is stuck to. VIEW THE FIRST POSTER VIEW THE SECOND POSTER TELL BETTER STORIES Tell better stories when you drive a Nissan Pathfinder. A new campaign from TBWAHuntLascaris, Johannesburg. VIEW THE 'HEAD' AD VIEW THE 'CAVE PAINTINGS' AD VIEW THE 'DARTS' AD TRIMMING THE HEDGE Property Genie is the biggest property portal in South Africa with over 135 000 properties. Trimming the hedge is the viral leg of a campaign aimed at attracting more hits. VIEW THE SPOT LOWE BULL WAKES RUSSIAN BEARLowe Bull, Cape Town's brief for Russian Bear Vodka was to bring the brand positioning of "The Fun Side of Russia" to life on radio. PLAY THE 'CHEST FREEZER' SPOT PLAY THE 'PRISON' SPOT PLAY THE 'INFLATION' SPOT LOWE BULL WAKES RUSSIAN BEAR The brief to Lowe Bull, Cape Town for Russian Bear Vodka was to bring the brand positioning of "The Fun Side of Russia" to life on the Internet. VIEW THE SITE MUSICA SLASH PRICES When Musica prices are cut, scissors don't do the dirty work; The Jupiter Drawing Room Cape Town gets nasty in true horror movie style. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT IPOD NANO VIDEO New TV spot from Net#work BBDO Johannesburg that introduces iPod Nano Video to a South African audience. VIEW THE SPOT ROBERTSON'S CREATE THE MOOD The campaign idea was to create a chicken shortage due to Robertsonsâ tasty spices. The next step was TV and to show how farmers have to cope with the demand for chicken. Our farmer Pieter has chosen to create a rainy night and a disco environment in the chicken coop to get the chicken in the mood. VIEW THE 'STORM' SPOT VIEW THE 'DISCO' SPOT SCARY THINGS HAPPEN IN THE DARK Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign from DDD South Africa uses night-vision to demonstrate just that. Be it someone drinking water from grandpaâs false teeth cup, sitting on a sleeping child or missing the toilet bowl. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD TOUAREG: ONE WITH NATURE Ogilvy Cape Town's brief was to reinforce that strategy that the Touareg is a capable 4x4 for urbanites. Photography by Michael Lewis. VIEW THE 'BUTTERFLY' AD VIEW THE 'SCORPION' AD DON'T GET MAD. GET BETTER Anyone who has played golf has had days like this. A campaign for Logical Golf Academy from The Jupiter Drawing Room, Cape Town. VIEW THE 'BAG' AD VIEW THE 'KNEE' AD VIEW THE 'TREE' AD VICTORY WITH STIMOROLREAL MEN DON'T RAPE There's a lot to be proud of if you are a South African - except for one big statistic. A powerful spot from The Jupiter Drawing Room, Cape Town and Sub urban, Johannesburg. VIEW THE SPOT PRUDENTIAL BOOKS AHEAD Singh&Sons, Cape Town booked Laurence Hamburger from Egg to shoot this towering spot for Prudential VIEW THE SPOT THE POWER OF 5FM Net#WorkBBDO, Johannesburg was tasked with Launching the new positioning "The Power of 5fm". The commercials are simply a product of amplifying the everyday to the power of 5. A really challenging production process combining shot footage and high-end CG. These are the first 2 of..erm..5. VIEW THE 'WALK THE DOG' SPOT VIEW THE 'OCTOPUS' SPOT THE GOOD CHIP SITE Net#Work BBDO South Africa were briefed to create a website to support their tv campaign for McCain Real Ovenbake Chips, containing the spots and other content relating to the campaign. VIEW DETAILS GUINNESS UNITESSOUTH AFRICA'S SMALLEST CITYKIA SURVIVES 10 YEARS Singh & Sons, Cape Town has aired a new TV commercial advertising Kia's 10 Year Warranty with the premise that not everything survives 10 years as well as a Kia... VIEW THE SPOT KIDS ON SALE Show the plight of Human Traffiking in the world. Leo Burnett Johannesburg asks what would happen if you put a price on a human life. "Thanks to Graham Kietzman for the photography, and the Cameroon store in Nelson Mandela Square for the use of their shop window and of course the kids who gave us their time to do this idea," said Leo Burnett art director Alan Marks. VIEW THE AD VIEW THE CLOSEUP SMOOTH AS BIDVEST This beautifully crafted spot for Bidvest via agency Brandwealth, Durban, directed by Mark Sidelsky via Bouffant, compares the intergration, control and ease of movement of a group of exceptional dancers to the bidvest ethos. VIEW THE SPOT NULAID: THE BAG EGGS OF HISTORY A very crafty campaign from The Jupiter Drawing Room in South Africa. VIEW THE HITLER AD VIEW THE OSAMA AD VIEW THE KIM AD GUERILLA TACTICS FROM TBWA\HUNT LASCARIS TBWAHunt Lascaris needed to bolster their creative department with some top young talent. Agency CD Gary Steele said: "Recruitment agents (head hunters) are not only ridiculously expensive but also tend to send dozens of unsuitable candidates. We needed a cheap short cut to the good staff. We decided to target the top five advertising agencies in South Africa ourselves. We reproduced the layout pads of the most popular supplier (Art Book Centre) and delivered them to the agencies. They looked the same as always, apart from the recruitment ad scamped on the first page." VIEW THE AD NATURAL BORN HITTERS AT THE CRICKET TWENTY 20 WORLD CHAMPIONSHIP Standard Bank is sponsoring the South African Cricket Team during the inaugural Twenty 20 World Championship. TBWAHunt Lascaris created the line âNatural born hittersâ and calls on all South Africans to âGet behind our teamâ. To bring the concept onto a billboard, they placed a smoke machine between the bat and the ball. When the smoke machine goes off, it gives the illusion that the ball has been hit with so much power, it is smoking. VIEW THE AD ARRIVEDERCI, GRANDE TENORE An ad from The Jupiter Drawing Room, Cape Town to pay tribute and say farewell to Pavarotti. VIEW THE SPOT TOO MANY DISTRACTIONS Singh & Sons, South Africa has created a TV commercial for Kia Sportage featuring a beautiful jogger inadvertently causing mayhem from an array of male admirers. VIEW THE SPOT PHONE SEX FOR SILVER SANDSBODY ART AT MARINE WORLD A print campaign via DraftFCB, Durban, promoting uShaka Marine World's 2007 Body Art and Graffiti Expo. VIEW THE CAMPAIGN « First « Previous Next » Last » 40 of 43 |
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