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Seen and noted
Speak up for journalists This mobile campaign was created by Publicis Brussels for Reporters without Borders, a non-profit organisation which defends the freedom to be informed and to inform others no matter in which regime. An application was made where a voice would take over the words of a dictator."Because there are mouths that will never speak the truth."VIEW INTERACTIVE DETAILS Michelin starred baby food To celebrate the launch of a new product in baby foods, Nutricia via Duval Guillaume, Antwerp invited 20 babies to a unique tasting a Michelin-starred restaurant. VIEW THE SPOT  Beautiful slow motion ad by TBWA, Belgium for Samsonite's new products 'Cubelite' and Cosmolite' focusing on lightness and strength. VIEW THE SPOT  TBWA, Brussels created portraits of London people trying to seduce people to come to London with headlines: London-still tempting. London-more seductiveVIEW THE THEATRE AD VIEW THE SHOPPING AD VIEW THE MUSEUM AD The Spirit of the West lands in Antwerp Magazine print created by McCann Brussels for the opening of a Harley Davidson dealer shop in Antwerp.The name of the Harley Davidson dealer shop is "The Spirit Of The West".The headline says: The Spirit of the West lands on Antwerp's coast. VIEW THE AD  The first TVC entirely made out of a blue pen. Since DDB Brussels are advertising the VW Blue Motion range we tried to use as little CO2 as possible.VIEW THE SPOT Give a gift to a stranger Happiness Brussels, the "everything and everyone is media" agency has created a unique website for people everywhere to share Christmas with strangers and spread a little more happiness by sending presents to unknown recipients around the world. VIEW INTERACTIVE DETAILS What else can get so close so fast One in a series of print ads for Leica via Publicis Brussels.VIEW THE FROG AD VIEW THE ROBIN AD VIEW THE PIG AD Now get paid on time USG People, one of the world's biggest Outsourcing companies,launched ikki.be. A new portal for freelancers in search of new projects.The mission for Duval Guillaume Antwerp was to build awareness among freelancers and make them sign up at ikki.be. We learned that one of freelancers biggest concerns is to get their money in time. Which they usually don't. But as from now any freelancer will be able to recall the accounts department of their late payment. With a little smile. VIEW INTERACTIVE DETAILS  Some countries treat journalists like you treat a pen. Publicis Brussels urge people to help the Reporters Without Borders cause to free imprisoned journalists by making a donation.VIEW THE BLOODY AD VIEW THE TWISTED AD VIEW THE AMPUTATED AD  Publicis Brussels print work to encourage people to buy Post-it.VIEW THE FRIDGE AD VIEW THE MONITOR AD Oil and water do not mix "Oil & Water Do Not Mix" is a limited edition of 200 posters, screen printed with oil from the BP disaster collected from the beaches of Grand Isle in Louisiana. "Oil & Water Do Not Mix" is an initiative of Happiness Brussels who commissioned renowned British graphic artist Anthony Burrill to design the posters.The posters are being sold online at www.gulfofmexico2010.com all profits will go to the Coalition to Restore Coastal Louisiana to help fund their Oil Spill Recovery program. CRCL is a non-profit organisation dedicated to restoring the Gulf of Mexico's coastal wetlands.VIEW INTERACTIVE DETAILS Racing track banners Reach and engage the young generation where they mostly spend their hours, the online world. How? Through a bannerrace that brings them to 5 different and relevant homepages.VIEW INTERACTIVE DETAILS  Newspaper De Morgen scored a scoop with the first ever live radio commercial created by Duval Guillaume, Brussels. A professional voice-over and a couple of musicians played the commercial live during Ornelis & Rogiers radio show on Q-music. VIEW THE SPOT AXA iPhone app brings print ads to lifeTalk to the tree Working on the idea that everybody has an opinion on climate change but what about the opinion of Nature? Happiness Brussels, the award-winning international communications agency, decided to give an interesting and intelligent voice to one tree in Brussels and let the whole world know what it has to say. The tree, living in Bois de la Cambre, one of the finest public parks in the heart of Brussels, has been 'brought to life' to become the communications centre of a campaign for leading popular science magazine EOS. VIEW INTERACTIVE DETAILS A choc full of chocolate indulgence Happiness Brussels, the 'everything and everyone is media' agency is inviting women in Belgium to 'take their pleasure seriously' in a campaign to re-launch leading female lifestyle magazine Feeling, in stores this week. VIEW THE BEAUTY AD VIEW THE GASTRONOMY AD VIEW THE TRAVEL AD  In this full CGI interpretation of what happens inside the glass of Duvel, the freshness and power of the beer come to life in this Saatchi & Saatchi Brussels commercial.VIEW THE SPOT Looking streetsmart, its in their jeans Three radio spots from Publicis Brussels PLAY THE LITTLE JIMMY SPOT PLAY THE LITTLE FAWN SPOT PLAY THE ALICIA SPOT  Publicis Brussels print campaign for Lawyers without BordersVIEW THE ROBE 1 AD VIEW THE ROBE 2 AD VIEW THE ROBE 3 AD How to disapear online To create awareness about the International Missing Children's Day on May 25th, 10 Advertising in Belgium created an application that allowed Facebook users to disappear virtually in just a few clicks. VIEW INTERACTIVE DETAILS  Midgets in Eastpak bags. Need we say more? It's not everyday that I get a brief as mad and ingenious as this: backpacks that transform into little people? Well, yes, of course. It makes perfect sense. The agency, Satisfaction, Brussels, were looking for a director to collaborate with in creating six stories, each with different characters representing color specific Eastpak backpacks. VIEW THE SKATER SPOT VIEW THE BATTLE SPOT VIEW THE DIECTORS SPOT Blow job Ché, Belgium's favourite Men's Magazine, celebrates its 10th anniversary. Other magazines might blow out some candles, but at Ché we allow men to blow something more interesting... skirts!! VIEW INTERACTIVE DETAILS  A dramatically directed spot from Duval Guilaume featuring a little boy who would do anything for his favourite breakfast spread. VIEW THE SPOT  How can you visualize the warmth created by natural gas? TBWA Belgium says wool could be the answer. VIEW THE SPOT  Beat boxing frogs are illustrating digestion troubles in this spot from 7Beaufort, Brussels. VIEW THE SPOT Guest judge: Gregory Titeca, co-founder/CD, Happiness, Brussels The work this week didn't inspire me a lot.No big ideas. No wow effect. The standard of quality in print and outdoor needs to be higher. Today, digital takes the power, but there is a wonderful playground for great print advertising. So let's move on. Best TV was Department for Transport: Named Riders Think! Think Biker. Because I know a Tom who rides a motorbike... BEST TV Department for Transport: Named Riders Think! Think Biker. Because I know a Tom who rides a motorbike. BEST PRINT MOSFLY Mosquito Coil. Why? Because I hope it will end the cycle of bad print advertising. BEST OUTDOOR John West Salmon River. For the nice abs. *** Gregory Titeca is creative director and head of R&D at Happiness Brussels. He co-founded this independent agency in a breakaway from DDB Belgium in 2005, along with three of his colleagues. At 25 years old, he had already done some cut-through work on accounts such as Volkswagen, Audi and RSF. With his partners he delivered two Gold Lions, one Silver and 18 Shortlists to DDB at Cannes 2005. Gregory is known for challenging the status quo and is a pioneer in breaking the boundaries of above-the-line and below-the-line. Having launched Happiness Brussels with the slogan 'Everything is Media', he is now 'through-the-line' creative director for Toyota, Lexus, Delta Lloyd, Nuon, OVK and others. In the 2009 Cannes Report, Happiness Brussels was ranked the number one agency in Europe and the number three independent agency worldwide. The agency was also awarded Interactive Agency of the Year at the last Eurobest edition. Gregory has won several awards worldwide in categories such as Print, Outdoor, Direct Marketing, Promo, Media and Cyber, including 10 Cannes Lions, 20 Eurobest awards, of which a Grand Prix in interactive.  Extras become famous thanks to the sharp image of Telenet digital tv In a new tv-commercial for Telenet digital tv, from Duval Guillaume Brussels a guy named Patrick tells us how it feels to play an extra in films and series. VIEW THE SPOT  As part of a sales promotion campaign via Duval Guillaume, Antwerp during the Brussels car fair, Alfa Romeo converted bus shelters into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you'll want to be getting rid of your current wheels pretty quick. People started putting up their ads almost immediately. VIEW OUTDOOR VIEW INTERACTIVE DETAILS  TMF Travel organizes party travels for teenagers between 16 and 25 years only. Duval Guillaume, Antwerp organized the advertising VIEW THE SEX SPOT VIEW THE SICK SPOT VIEW THE SLOW SPOT « First « Previous Next » Last » 10 of 12 |
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Duval Guillaume, Brussels help us discover why ants travel in groups.
Openhere, Antwerp spot for the Foundation Against Cancer 
AXA via Duval Guillaume, Brussels has created a TV ad you can step into.
New footage from TBWA Brussels reveals the reason behind Napoleon's peculiar pose.
Mortierbrigade, Brussels shows what music can do.
To launch a new iPhone app, AXA brings print ads to life.
Happiness Brussels created this print ad for Bellrose Denim - Denim for kids.
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