 |
Seen and noted
Malaysian Mental Health Association: MMHA Mind Run Universal McCann, IPG Mediabrandsâ full service global media agency, alongside creative agency Ensemble Worldwide, have collaborated on a pro bono campaign in support of the Malaysian Mental Health Association (MMHA)âs upcoming Mind Run and Carnival. Collaborating closely with Astro, the six-week long campaign supports MMHA to raise awareness on mental health issues, and through the 2018 Mind Run and Carnival, bring forth conversations around this sensitive topic. The project started as one of the initiatives under UM Impact Day, a first-of-its-kind landmark global CSR event. VIEW THE CONCEPT DiGi: Merdeka Day - A Special Little Place Naga DDB Tribal Malaysia, DiGi and Directors Think Tank brings "A Special Little Place" to life for Merdeka (or Malaysian Independence Day). This year's Merdeka was a special moment for many Malaysians, because of the recent change in government through the national elections that had seen a peaceful democratic transfer of power. Widely seen as a change from a corrupt regime that had held power for almost 61 years, this Independence Day was viewed with hope and optimism, and many brands wanted to pay tribute to this national sentiment. How then to pay homage to Malaysia, with its diverse cultures, idiosyncracies, and quirks - a nation of food, people and a laid back can-do attitude? A nation where the modernity lives side by side with quaint back alley 'mamak' stalls? A nation where people come together to enjoy durian, sitting on the streets to do so? A nation that has sports figures who have dominated globally, but where people still go down to the local store market in shorts and flip-flops to chat to the local grocer?VIEW THE WEB FILM Laneige: The Sparkle My Way Facebook AR Filter Creative tech agency AliveNow has partnered with Kingdom Digital to build one of Malaysiaâs first interactive Facebook augmented reality camera filters for top Korean makeup brand, Laneige. This is the first ever makeup-based Facebook AR filter in Malaysia as a part of Laneige's campaign promoting their Sparkle My Way limited edition collection. 'The Sparkle My Way Facebook AR Filter' lets users try on three different types of eye makeup, lipstick and blush from Laneige's new product range. Users can mix and match their selection and see which combinations they like the most and share their pictures and videos to get a chance to win these brand-new products from Laneige. VIEW THE CONCEPT Prudential Assurance Malaysia Berhad (PAMB): The Touch Wood Wood Prudential Assurance Malaysia Berhad (PAMB) has partnered up with Bonsey Jaden to launch its latest digital campaign for PRUcancer X protection plan called 'UNSUAY'. Understanding that talking about cancer has never been easy, the campaign takes on a light-hearted and full-of-puns approach through the introduction of a spurious brand selling original products of the âTouch Woodâ Wood, 'Suay' Slapper and the 'Choi' Pin. The message is that the gesture of 'touch wood' or exclaiming 'choi' will not cover one's need during the time of need. âSuperstition canât cover youâ.VIEW THE WOOD SPOT VIEW THE CHOI SPOT  The illustrations depict well-known fictional characters trying something new, finding inspiration by reading outside their own genres. Targeting readers who do not usually buy books outside their familiar genres, cross-selling is crucial for Bookxcess, a bookstore that gets books in bulk. This helps boost sales for their lesser-known books, and not just the usual bestsellers that readers are already picking up. Agency: Leo Burnett, Kuala Lumpur.VIEW THE DRACULA AD VIEW THE PIGS AD VIEW THE MOWGLI AD Tesco: The Unforgettable Bag In a new campaign designed by Grey Group Malaysia, Tesco Malaysia has launched 'The Unforgettable Bag' - a revolutionary new bag design that is the centerpiece of a campaign to help reduce single-use plastic bags, by encouraging customers to bring back their bags for every time they shop. 'The Unforgettable Bag' campaign is launched ahead of World Earth Day, which is celebrated on 22 April worldwide. Through this campaign, Tesco will be introducing a new reusable bag in three unique designs illustrated with endangered sea creatures: Each of the animal designs contain a barcode, which will provide customers a 20 cents rebate on shopping at Tesco when scanned, hence encouraging a culture of reuse. VIEW THE CONCEPT  Society Malaysia and media agency Universal McCann (UM) have devised a unique campaign with KFC to commemorate this year's International Women's Day. Across various platforms and social media, instead of the well-known and beloved Colonel Sanders, the face of the day for KFC is Claudia Sanders. KFC Malaysia recognises that their people are the key of its continued success and this includes the women behind their counters and all around the organisation. For this year's International Women's Day, the team at Society and UM decided to bring to life Claudia Sanders, the lesser known woman behind KFC, to recognise her contribution to the well-loved brand.VIEW THE SPOT IPC Shopping Centre: The Mood Menu With its recent redevelopment, IPC Shopping Centre is now proud to reveal its latest mobile application solution to ease every shopper's shopping experience and daily dilemmas. The IPC Shopping Centre mobile application is the first shopping centre app in the world that is developed in collaboration with music streaming giant, Spotify, to provide shoppers with suggestions on places to dine or drink at IPC through its ground-breaking food and mood-matching tool. Together with Spotify's rich user data, IPC Shopping Centre worked alongside world-renowned taste psychologist Professor Robin Dando of Cornell University to create 'The Mood Menu' - a food-and-mood matching tool based on a complex proprietary algorithm of human emotions and the effect on their sense of taste. Agency: Bonsey Jaden, MalaysiaVIEW THE CONCEPT Novartis: Not Alone with Psoriasis For the longest time, psoriasis patients have been living in the shadows of their 'regular' friends and acquaintances. Our unconscious actions, stares and whispers only made life more difficult and unbearable for these patients. Eventually, the feeling of loneliness, the thoughts of suicide and depression will creep into their minds, unwillingly. Let's break the stigma against psoriasis. Let's understand what these patients go through. Let's learn more about what psoriasis really is. After all, they are no less of a person than everyone is. Agency: Kingdom Digital Solutions, Malaysia. Agency: Kingdom Digital Solutions, MalaysiaVIEW THE SPOT Maxis : The 50 Year Promise In Malaysia, it was common practice during the post-WWII era to give away children to other families due to extreme poverty and poor living conditions.Many of them are still disconnected. This film from Ensemble Malaysia highlights the poignancy and the hope that thousands of Malaysians carry with them in their hearts.VIEW THE SPOT Guinness: Signature Cocktails Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint. Agency: Ogilvy & Mather Malaysia VIEW THE CONCEPT  No one should go through such agony. Your first time shouldn't hurt and neither will the rest. Discover how to go through it painlessly. 2men Productions, Malaysia present this spot for bliv, Cellnique. VIEW THE SPOT Maxis Telecommunications: The Last Kitemaker The desire to connect comes in many forms; for Pak Shafie, it's the desire to see what his Wau sees, to connect with what he has been creating for the last 48 years. With the help of technology, today Pak Shafie will soar as high as the Wau he crafts and see the world as a Wau would. "The Last Kitemaker" was created by Ensemble Worldwide for Maxis Telecommunications, Malaysia.VIEW THE WEB FILM Drypers: Wee Wee Dry World Of ThinTelekom: RainSprout A new and simple innovation by Grey Group Malaysia turns any umbrella into an active warrior against Dengue. The RainSprout fixes on top of an umbrella and uses rainfall to distribute larvicide into the very puddles where mosquitos can breed. Championed by Grey, the RainSprout project will be listed on the new webe community platform in June for it to be unlocked by the community for even greater mass distribution.VIEW OUTDOOR  What does it really mean to have a blessed year ahead? A young boy finds out his greatest blessing the hard way in this spot for Petronas, when he walks a mile in his mother's shoes. Agency: Leo Burnett Kuala Lumpur.VIEW THE SPOT  Muslims are encouraged to endure difficulties with patience and to persevere in times of adversity, secure in the belief that the path set by the Almighty has reasons and purpose to everything. Leo Burnett Malaysia tapped into this insight when developing the web film for Islamic insurance company, AIA Public Takaful. Based on a true story, elements of 'cubaan' (trials) and 'rezeki'(God's providence) are seen throughout the film which follows the real challenges of a young couple.VIEW THE SPOT Carlsberg: Heritage Leo Burnett Malaysia were tasked to create a website highlighting 168 years of Carlsberg heritage. But the very word heritage strikes the fear of boredom. When Carlsberg does something, it would probably be the best in the world. VIEW THE CONCEPT  Ogilvy & Mather Malaysia has created a social experiment for MILO that looks at why children have a desire to be No.1. Is it that they lack the patience and determination to push through challenges and setbacks? Or is it our own unrealistic expectations as parents that ultimately set our children up for failure? With these questions in mind, Ogilvy created the MILO Social Experiment. Ogilvy invited children aged 7-12 to stand up anywhere on a winners' podium. VIEW THE SPOT Eveready Batteries and Torchlights: The Eveready Book Of Play TBWA Malaysia has released a new campaign to light up your child's imagination for Eveready Battery & Torchlights titled "The Eveready Book of Play".VIEW THE CONCEPT VIEW THE STORYBOARD Waze: Kids Voice Pack A three-way collaboration between Waze, Malaysian based telecommunications company, Maxis and creative agency Ensemble Worldwide to create an innovative safety reminder on the road. Sponsored by Maxis, the corporate social responsibility project is an attempt at improving road safety simply by using the voices of children as a voice pack option on Waze.VIEW THE CONCEPT Carlsberg: If Carlsberg Did Fitting Rooms Shopping with girlfriends is not an easy task. Waiting for endless hours outside fitting rooms can take a toll on you. And answering the dreaded "How am I looking?" question could be a potential hazard. But what if Carlsberg did fitting rooms?Agency: Leo Burnett, Malaysia VIEW THE SPOT Joy Dishwashing Liquid: Moments Of Joy This month, Grey Group Malaysia launches 'Moments of Joy', a fully integrated campaign that explores the relationship between working mothers and their children. Created for Joy (P&G) dishwashing liquid, the work focuses around the brand equity of 'surprisingly small, surprisingly powerful'. The campaign begins with a social experiment film, centering around asking mums a simple question; 'what do you do that makes your child happiest?.' VIEW THE SPOT  Watch the story of a boy named Tan Kao Sheng, in a spot from Leo Burnett Malaysia who goes on a journey to discover the meaning behind his name. This Chinese New Year, let's take the opportunity to reflect and reconnect with our birth names. What does it mean? Whatâs the story behind it? Together, let's wear our name with pride and join the #ThisIsMyName movement.VIEW THE FACES SPOT VIEW THE NAME SPOT Distracting Thumb To reinforce responsible smartphone usage, we want to remind everyone about the dangers of texting while driving. The large thumb flyer acts as a dramatic pre-drive reminder that demonstrates how texting while driving binds one from the full view of the road.Agency: Naga DDB MalaysiaVIEW OUTDOOR  Uncle, Auntie, Macha, Aneh, Abang, Kakak. Malaysians have the distinct habit of referring to each other as family members regardless of race and background. Naga DDB Malaysia decided to celebrate this insight with the idea We Are Family for Malaysia's National Day. VIEW THE SPOT  The numbers "4" and "14" are considered taboo in many parts of Malaysia. 4 sounds like "die" in Cantonese, and 14 sounds like "confirm die". In many apartments and buildings, superstitious owners would label their 14th floors 13A.As an agency, Naga DDB decided to help Malaysians overcome what was viewed as an "unfortunate" year by helping Malaysians rename the year to 2013A.VIEW THE SPOT  Barbie is more than just a toy as shown in this print campaign from Ogilvy & Mather MalaysiaVIEW THE DENTIST AD VIEW THE FALL AD Burger King : Weigh Your Wallet The price hikes. The rising cost of living. The so-so economy. These have left people's wallets light and dry. Burger King via Lowe Malaysia went on a mission to save those wallets from shrinking with BK Weigh Your Wallet! The promo was held at 3 outlets for 3 days. All customers had to do was place their wallets on the weighing scale. Vouchers were given based on the weight of their wallets. The lighter the people's wallets, the better the vouchers they got. And the more they saved by spending less on great meals!VIEW OUTDOOR Hope & Solace: The Cardvertising Project Kuala Lumpur. A thriving city, inhabited mainly by the middle and upper classes. But there is its dark side. The city's many homeless people, tell us heartbreaking stories about how their lives ended up on the streets. Hope & Solace, a charity organisation, was moved by their plight and wanted to help them. The Cardvertising Project. Dentsu Utama Kuala Lumpur turned the cardboards usually held by the homeless, into outdoor advertisement space.How it works:A microsite was created to urge advertisers to book ad spaces. Traffic was also driven to the microsite via social media, including Facebook. VIEW THE CONCEPT Sheba Cat Food: Pitch Purrfect BBDO Proximity Malaysia created Pitch Purrfect, a month-long love story told in real-time, entirely on Facebook. Only, this was two love stories in one. Users could follow two parallel journeys on two separate personal Facebook accounts. Video logs. Memes. Selfies. Pictures. Status updates. Everything happened live as love blossomed between two neighbours who never meet face to face. Facebook users got to interact with both characters adding details and backstory for the characters to play on. VIEW THE CONCEPT Old Book Donation: Old and New Posters placed in public places, were created to raise awareness of the needs of the underprivileged children, by urging the public to donate their old books to them. Hence, for them, the donorâs old book would be a new book. Agency: Dentsu Utama Kuala LumpurVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Ridsect Cockroach Control: Goodbye Drama Hello drama and goodbye drama. Ridsect Cockroach Control comes to the rescue in this campaign via BBDO Proximity Malaysia.VIEW THE SHIP AD VIEW THE LIGHT AD VIEW THE ORNAMENT AD  Goodyear tyres hug terrain better than others. Agency: Lunch Communications.VIEW THE FIRST AD VIEW THE SECOND AD  KFC is "So Good". Print and poster campaign from BBDO Proximity Malaysia.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD The Body Shop Malaysia: #selfieinthedark The selfie culture has taught us to be conscious of how we look. The Body Shop Malaysia wanted to make selfies more meaningful. Could it be possible to take a selfie and help save the planet at the same time? As part of the Be More Than Beautiful campaign, which celebrates women of substance, The Body Shop Malaysia created #selfieinthedark for Earth Hour 2014. The hashtag got people to turn off the lights, take a selfie and share it. In the dark, there was no need for filters or the perfect angle. Just people being themselves while helping save the planet at the same time. Agency: Grey Kuala Lumpur.VIEW THE CONCEPT Expedia: Vactionizer Creative Juice Kuala Lumpur has offered Expedia customers in Malaysia a unique way to discover their perfect holiday destination with a mind-probing device called the 'Expedia Vacationizer'. Launched at the AirAsia Travel Fair 2014 at Paradigm Mall earlier this year, the device creates an experience in which a userâs emotional response helps choose their ideal holiday destination. Creative Juice teamed up with MyndPlay, the world's first mind controlled media player platform, which connects computers and minds through dry sensor Electroencephalograph (EEG) BrainWave technology. The technology allows users to engage, control and interact with direct video media with their minds.VIEW THE CONCEPT Petronas : First Day of Raya Leo Burnett Malaysia has launched its Petronas Hari Raya campaign to celebrate the upcoming Aidilfitri celebration. The web film entitled Ke Pangkuan Bonda features a seamless journey of a family in welcoming Aidilfitri celebration and is accompanied by timeless classic song Suasana Hari Raya, which has been rescored to give it a fresh new spin. Set around a humble kampung house, this film takes us through the growing years of a small family and their young daughter on the eve and the first day of Raya.VIEW THE SPOT « First « Previous Next » Last » 2 of 7 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
See the world, with someone who means the world to you. Agency: Ensemble Worldwide
Luminous, Kuala Lumpur introduce Dryper's NEW patented ThinDRY core technology
Cellnique, Malaysia in house spot