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Seen and noted
 M&C Saatchi, Sydney has created a major campaign to launch an exclusive alliance between Optus and Qantas. The campaign debuts on air this Sunday with a TVC that will roadblock across all networks. Extensive outdoor, online, social media and print executions will follow, including an unprecedented eight-page wrap in Sydney and Melbourne commuter newspaper mX. The cutting-edge commercial was shot in Northern South Africa, and finished by BUF Paris, who worked on the award-winning Optus 'Secret Training Camp'.VIEW THE SPOT  Creative Agency, Innocean Australia focuses on the unique feature of an "in-mirror reverse camera" to launch the All-New Accent.VIEW THE SPOT Want a better restaurant? we give a fig Fig Group of restaurants/cafes came to Lateral Perth for a creative radio campaign that would provide both awareness of the Fig Brand and support for an Austereo promo. PLAY THE DIFFERENT SPOT PLAY THE CATWALK SPOT PLAY THE ENLIGHTMENT SPOT PLAY THE FACTS SPOT Supporting Blue Ribbon Day - September 29 Blue Ribbon Day on September 29 honours the 157 Victorian Police who have lost their lives in the line of duty. This campaign features Deb Bateman who lost her husband Senior Constable Mark Bateman in May 2000.VIEW THE SPOT  Sydney based fertility clinic Genea launched a powerful TV commercial through Rhodes Shapter featuring a woman giving birth to support the organization's rebranding from Sydney IVF.VIEW THE SPOT Ask the Wizard of OZ at OZ DesignAsk The Wizards of OZ at OZ Design Ask the Wizards of OZ tackles the trend towards online buying by reinventing the in store experience and promoting the benefits of getting advice from the experts.VIEW THE SPOT In Queensland, better make sure you're covered When you live in Queensland, there's so many ways that water can cause you damage. So you need to make sure you're covered for them all. New work for Suncorp Insurance from GPY&R Brisbane.VIEW THE SPOT Turning tomato sauce into ketchup In Australia, there is some confusion over what Ketchup really is. In fact, you could say that Ketchup is misunderstood. So Heinz Ketchup, the original premium market leader within this category is here, to tell Australians in person, and set the record straight. The BD Network campaign is brought to life online where you can squeeze the truth out a bottle of Heinz Tomato Ketchup, and is supported by print executions featuring a variety of lines that communicate the product truths around tomato content, thickness and taste, Ketchup style.VIEW INTERACTIVE DETAILS  In this latest Myer TVC director Dan Brophy worked closely with creative director Kai Tunley at Ogilvy, Melbourne to develop a summer road trip story featuring a group of three friends. Shot on location in country Victoria and the Great Ocean Road the campaign features the latest summer looks from leading menswear labels such as Tommy Hilfiger, R&G and Blaq.VIEW THE SPOT  The IKEA catalogue is an institution. People anticipate its arrival, get excited about it, read it and then it put it on the shelf. 303 Perth wanted it to have pride of place. But, with living costs increasing 303 figured it only fair that IKEA should be renting the space it occupies through monthly rent cheques, redeemable in-store.VIEW THE SPOT PLAY THE RADIO SPOT Four radio spots from Rare, Perth for CD DoddPLAY THE BORING SPOT PLAY THE ERIC SPOT PLAY THE LIFE SPOT PLAY THE CLIVE SPOT Who's breaking the news stories? The Australian newspaper's new creative executions, via GPY&R Sydney, are scheduled to run across TV, digital and static outdoor, radio, online and in-paper, and will position The Australian as the definitive source of breaking news stories, penetrating analysis and independent thinking.VIEW THE CARBON TAX SPOT VIEW THE MINING BOOM SPOT VIEW THE SAME SEX MARRIAGE SPOT VIEW THE CARBON TAX PRINT AD VIEW THE MINING BOOM PRINT AD VIEW THE SAME SEX MARRIAGE PRINT AD Why save a little when you can save a lot? Some people will go to a lot of effort to save a little money around the home. But why save a little when you can save a lot by switching your home loan to Suncorp Bank?VIEW THE HOME HAIRCUTS SPOT VIEW THE SHOWER SPOT  Suncorp Bank, via agency GPY&R Brisbane, is handing out $50 'treats' to everyone who opens an account. Just be careful how you spend your treat...VIEW THE SEAGULLS SPOT VIEW THE OCTOPUS SPOT Stamp out bad dad jokes In the lead up to Father's Day in Australia on September 4, Lunch Partners, Sydney has created a multi-channeled approach for ABC Shops, calling on the nation to stop the pain being inflicted on Australian families and STAMP OUT BAD DAD JOKES.VIEW THE SPOT Find the perfect Father's Day present A father and son enjoy quality "man" time together cleaning the patio in readiness for a game of basketballVIEW THE SPOT  The town of Subiaco is known to locals as Subi. It is one of Perth's premier shopping precincts. The Cooch Creative,Perth's job was to remind the target of what Subi has to offer without contributing to the retail mayhem out there at the momentVIEW THE B CREATIVE AD VIEW THE B FUSSY AD VIEW THE B INSPIRED AD The Chrysler Mobster chooses Autobarn for Fathers DayStopping the shock These US, Sydney Nike SHOX Posters ran in Footlocker stores in Australia.VIEW GREEN POSTER VIEW RED POSTER VIEW BLUE POSTER Watch for wild horses at rail crossings Marketforce Perth is promoting safety at rail crossings with a new television commercial for the South Australian Department of Transport, Energy and Infrastructure. VIEW THE SPOT Be Super Ordinary By taking the Fire Safety Audit on Facebook people are protecting their family and community, as well as helping the firefighters do their job. They deserved to be honoured. So all of them will have their face projected on a 3 metre high bronze statue with a digital face in the Sydney CBD.VIEW THE CONCEPT Words of Support from the people of Australia After his victory at the Tour de France, Australia's Cadel Evans returned to Melbourne for a brief celebration. SBS had the opportunity to congratulate the man who had become a national hero via a full page ad in The Melbourne Age.Rather than simply printing a 'well done' message from SBS, US Sydney decided to give Australians a platform to offer their own personal congratulations to Cadel. Through Facebook fans generated hundreds of messages of encouragement, praise and support which the agency used to create the ad. The same day it ran in the newspaper the agency also posted a digital version online so fan could tag their message on Facebook. A simple print ad became an integrated online and offline campaign and SBS effectively gave people an intimate chance to feel involved and share in Australia's victory at the Tour de France. VIEW THE AD Give pool drownings a wide berth According to Royal Life Saving, 314 people drowned in Australia in the 12 months to June this year - the highest number for seven years. Men accounted for 80 per cent of the deaths, and half of all children aged under four who drowned died in backyard swimming pools.The birth of a child is the only time when parents become acutely aware of child safety and how fragile kids can be. To bring home the importance of pool fences in an impactful, engaging and relevant way Ad Impact, Perth decided to place our message right next to the birth announcements. VIEW THE AD Saatchi Gallery finally arrives in Australia After being banned from Australia twelve years ago, the Saatchi Gallery has finally arrived at the Art Gallery of South Australia with one hundred and fifty works from forty of the UK's most exciting young artists, each piece handpicked for the exhibition by Charles Saatchi. M&C Saatchi created a tiered campaign for the launch, starting with a poster and radio campaign that allowed the audience to visualise individual pieces before seeing them featured on some of the largest poster sites in the country.VIEW THE DRAGONFLY POSTER VIEW THE GRAVESTONE POSTER VIEW THE WAVE POSTER PLAY THE BED SPOT PLAY THE DRAGONFLY SPOT PLAY THE WAVE SPOT Tiny Teddy & Spotty Dog play in the park Spotty cheekily takes over a game of frisbee in the park, stealing the Frisbee and dragging the Teddies along on a fun filled journey.VIEW THE SPOT Animated tomatoes have fun with reduced salt & sugar content Animated tomatoes get onto a bus and squeeze out a pair of salt and sugar shakers, dramatising the reduced salt and sugar content in Fountain Tomato SauceVIEW THE SPOT Watch Films. Not formulas. Colman Rasic, Sydney has created a new advertising campaign for the 2011 Serbian Film Festival. The festival was established in 2001 with Hoyts screening a selection of unique films for Australian audiences. Now in its 11th year, the event opens nationally in October, with screenings in Sydney, Wollongong, Canberra, Melbourne, Adelaide, Perth and Brisbane. The 'Watch films. Not formulas' idea forms part of a cinema, online and poster campaign that will run nationally.VIEW THE SPOT VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER Lawrence Leung learns from Griffith Knowledge, Lawrence Leung and a red sofa are at the heart of Griffith University's new TV ads created by Junior, Brisbane. In a very different campaign for an Australian university, the three spots see comedian and TV show maker, Lawrence Leung, chatting with some of the Griffith's world renowned academics in some interesting places.VIEW THE MOSQUITO SPOT VIEW THE SLAMMER SPOT VIEW THE DINNER PARTY SPOT Take a Renault Latitude Stress Test Drive According to a poll commissioned for the campaign, 87% of drivers stated that their commute to work was more stressful that their actual job. But could a car actually reduce driver stress levels? The Renault Latitude Stress Test Drive campaign was created to explore this very question. A number of families were selected to take part, they would drive their own car and then the Latitude to see which was the less stressful and most invigorating experience. To ascertain their stress levels both vehicles were fitted with facial recognition technology, which enabled us to gauge their emotions and derive their degree of stress as they drove. VIEW THE STRESS TEST DRIVE VIDEO VIEW THE LUND FAMILY VIDEO VIEW THE RING FAMILY VIDEO VIEW THE NICK AND LILLY VIDEO Ikea challenges Aussies to have a go IKEA has launched an epic 60s TVC created by The Monkeys, Sydney. It's the first piece in a new brand platform: 'Have a Go', which challenges consumers to take a risk, fight against boring interiors and experiment with home furnishings. Directed by Hamish Rothwell, the story is reminiscent of a Braveheart combat scene with an army of consumers brandishing IKEA products, surging from the countryside towards the suburbs and into their homes. The 60s and 30s TVC will spearhead the activity and air across free to air and pay TV, in cinemas and online from August, with the 30 second TVC making its debut on Channel 7 last night.VIEW THE SPOT We will snap you at your worst Western Australian taxis are now fitted with the highest quality security cameras in Australia. If you commit a crime, you will be caught exclaims The Brand Agency, Perth. VIEW THE ABUSE AD VIEW THE ASSAULT AD VIEW THE BACKSEAT AD  Three print ads for The Adelaide Symphony Orchestra from Showpony, Adelaide VIEW THE CONDUCTOR AD VIEW THE VIOLINIST AD VIEW THE DRUMMER AD  George Patterson Y&R Melbourne commissioned Electric Art to bring to life their Navy recruitment advertising campaign. The concept created by senior team Ant Simmons and Alex Wadelton, aims to encourage men and women 16-24 years of age to join the Australian Navy as Submariners, with the headline asking the question 'what will surface' in you? The concepts depict the inspirational words Determination, Courage and Confidence emerging from the ocean's surface in the shape of submarines.VIEW THE DETERMINATION AD VIEW THE COURAGE AD VIEW THE CONFIDENCE AD « First « Previous Next » Last » 126 of 181 |
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Ask The Wizards of OZ for the best in-store advice at OZ Design
A new campaign for Weight Watchers via BMF, Sydney. 
Radio spots for radio from Eardrum, Sydney 
Brisbane-based The Library has created a print ad for Mentholatum brand Deep Heat. 
A Kubota spot from Redhanded, Melbourne 
Trust your Beeflex. Because Nothing beats Beef in winter according to BMF, Sydney