Seen and notedOptus launches Open Network with animated blockbuster
Optus will go to air this Sunday with a major commercial created by M&C Saatchi, Sydney that features some of the most sophisticated animation ever seen in an Australian TVC to launch its Open Network. Renowned animation company BUF Paris produced two celebratory TVCs featuring the Optus animals appearing in a massive stage production.
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The human eye is an engineering masterpiece. Make the most of it. Take a look at TEAC televisions. Agency: The Creative Engine, Melbourne
VIEW THE SPOT Take Care to let women breathe
In an ad that steers away from the usual poverty stricken images associated with third world charities, CARE Australia along with DDB Group Melbourne have created a new campaign, highlighting the little known fact that if you help one woman out of poverty, she'll bring four more with her. The launch ad titled, 'Breathe' uses the analogy of drowning to haunting effect, highlighting how little it costs a day to empower women to make a real difference.
VIEW THE SPOT Swatch & MTV Playground
Swatch & MTV Playground is a global campaign connecting young adults in Europe, Asia and Latin America with Swatch's art heritage. Centred on Swatch's CreArt collection, the campaign invited artists to join a network associated with featured collaborations with world-renowned artists and designers through on-air, on-line and on the ground marketing, in events and exhibitions.
VIEW THE WEB FILM Don't turn your back on safety
One of a series of spots for Worksafe Victoria, via Grey, Melbourne to show the outcomes of taking short cuts in the workplace.
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A series of spots for Cadbury Bitesize via Mojo, Melbourne.
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Visa wanted to educate people that pushing credit was the best way to use their Visa Debit card. To do this Whybin TBWA Sydney created a spoof of the classic 90s hit 'Push It' by Salt N Pepper creating a rapping hand that brought to life this instruction. The campaign ran online and through the use of traditional and digital outdoor.
VIEW THE SPOT VB gets 'Real' in new campaign via Droga5
This Sunday night Australia's most popular beer, VB, will premiere the first television commercial from its latest marketing campaign entitled 'Real', via agency Droga5 Sydney. 'Cry', directed by Revolver's Steve Rogers, is the first TVC to hit television screens, airing nationally on Sunday evening. This will be accompanied by outdoor, print and digital advertising across the country. The second TVC, 'Slide', will follow later in the year, launching during the cricket.
VIEW THE SPOT Ask this brain anything
Sensis wanted people toregister for a free trial of their 'ask anything' service (1234 SMS). You can SMS any question and they'll answer it for you. Since they do your thinking, it's like sending your brain into hibernation. So DDB, Melbourne created a place for brains to think happy thoughts. Not in Photoshop either. Everything was homemade, from the knitted brains to the licorice pipes. Even the sound effects they were all crafted by... er... mouth.
VIEW INTERACTIVE DETAILS Hey Lenard, what's for dinner?
Australian chicken retailer, Lenard's, is set to launch a new multi-channel, quirky marketing campaign via IdeaWorks, Sydney that provides an easy answer to the perennial question asked by every Australian family - 'What's for dinner?'
The $2 million campaign features a series of 'What's for dinner?' TVCs, as part of a multi-channel, integrated roll-out in print, online and in-store advertising campaign. VIEW THE WHAT'S FOR DINNER SPOT VIEW THE BEAUTY PAGEANT 15 SEC SPOT VIEW THE WEDDING 15 SEC SPOT VIEW THE YOGA 15 SEC SPOT Have New Yorkers got a beef with Australians?
Locals treated to delicious prime cuts of Woolworths' Australian beef fresh off the barbie in a variety of locations in New York. Proof that the world loves Australian beef.
VIEW THE SPOT 8 Smartie kids team with 8 adult artists
The 8 Colours of Fun campaign, via JWT Sydney, sees eight kids - one for each Smarties colour - paired with eight adult artists. The aim is for each duo to create an artwork inspired by their designated colour.
VIEW THE IDEA SPOT VIEW THE 30 SPOT Australian Lamb springs into er... Spring
Lamb, 'what everyone's eating this season' is the smouldering new star of the show with the launch of Meat & Livestock Australia's (MLA) latest campaign via BMF Sydney, designed to get people in the mood for Lamb this spring.
VIEW THE SPOT DDB develops magic dishes for Morning Fresh
To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds. www.dirtydish.com.au
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These posters were part of the advertising for Swinburne University of Technology's Engineering Faculty at their Open Day. The university places a particular emphasis on sustainability in the way they train new engineers. Working from a very tight budget, M&C Saatchi, Melbourne created an advertising piece that used a location one always finds in a university a wall that's been plastered over with layers of bill posters for various concerts, rallies and events. We also picked plants that are native to Australia and that require minimal watering ideal for the current drought conditions.
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This Sunday night, Clemenger BBDO Melbourne will launch a new campaign for iconic Australian brand Holeproof Explorer.
VIEW THE SPOT Nothing like drinking Carlton Draught in Slow Mo
This Friday will see the premiere of the new Carlton Draught television commercial, Carlton Draught 'Slow Mo'. Created by Clemenger BBDO Melbourne, it stays true to the great Carlton Draught tradition of 'taking the piss', bringing slow motion camera technology into the pub to showcase men in all their 'Slow Mo' glory.
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It's not often Shots is interwoven with some of the more complex issues of our time, but for this issue, Luscious director Sebastien produced a multi-layered ident that leaves the viewer with more questions than answers: 'I wanted to make and direct something that was textured. I think it's good to create something that sparks debate and dialogue", explains Sebastien.
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Gruen Nation is a TV panel show dealing with advertising and marketing in Australia. The Republic of Everyone was briefed to create an ad for the Greens political party.
VIEW THE SPOT How to hit the big time in just 60 seconds
Three Drunk Monkeys has launched the second online video in its "Live fast, save young" campaign for UBank's USaver Reach account.
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An Australian dialing an NZ Snow hotline gets frustrated following the prompts in these radio spots created by Eardrum, Sydney
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The tough new Panasonic Lumix FT2 camera is water-proof, frost-proof, and drop-proof, all covered in these ads created b y Campaign Palace, Sydney.
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Whybin TBWA, Sydney presents the PEDIGREE Puppy range as the superior choice of dog food, by showcasing it's features, including Omega 3DHA, which delivers the essential nutritional needs of a growing puppy.
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Skills Victoria, via JWT Melbourne has extended the My Piece of Paper campaign which continues to evolve the origami paper folding imagery.
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The Bonds Babes return to launch the new Tube bra in this spot via The Campaign Palace, Sydney.
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Kia Sportage - Grow up, not old. Grandmaster Melle Mel and Scorpio from the Furious Five are featured in this spot from Innocean Worldwide, Sydney .
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Shot by photographer Ben Stockley, retouching by Electric Art, for Mojo, Sydney, a European outdoor campaign for Coca Cola's energy drink, Burn. The shots feature flaming trails acting as a metaphor for the fierce creative expression of skaters and boarders.
VIEW THE SKATER AD VIEW THE SNOWBOARDER AD Slurp your way to better performance
To promote a new electrolyte charged Slurpee a radio campaign (Sports Slurpee) was created by Leo Burnett Melbourne.
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This was a great script for the NRMA from Human Sydney which had set design written all over it.
VIEW THE SPOT Romeo and Juliet take a lift
Jamshop Adelaide has recently completed some work for the State Theatre Company of South Australia's Romeo & Juliet. One idea was this elevator, which exemplifies the two lovers being torn apart.
VIEW OUTDOOR The Choctop and Popcorn outside the cinema
This Saturday sees the close of the Melbourne International Film Festival and with it the end of a rather odd 'social experiment'.For the last two and a bit weeks two men have spent far too many waking hours in Pop Corn and Choc Top costumes. All put together by Badjar Ogilvy Melbourne.
VIEW THE SPOT ICAN to create world's longest video chain letter
Coinciding with the 65th anniversary of the Hiroshima bomb, WhybinTBWATequila, Melbourne has today launched an emotive pro bono campaign for the International Campaign to Abolish Nuclear weapons (ICAN), which will drive worldwide support for the worthwhile cause. ICAN is a global grassroots movement for total nuclear disarmament through a legally binding and verifiable Nuclear Weapons Convention. The aim is to inspire political leaders throughout the world to negotiate a treaty abolishing these weapons of mass destruction, before they are used again.
VIEW THE SPOT I'd give my right arm to be with the lads
When faced with potentially perilous situations, guys go with their natural instincts and ultimately triumph in these new spots from Clemenger BBDO, Melbourne.
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Sponsorship ad from ubu communications, Melbourne to run in the official programme for the musical 'Hairspray'.
VIEW THE AD The ripple effect of Luke's tragedy
3 minute montage of the stories of people impacted by the death of 19 year old Luke Robinson. The montage from Grey Melbourne explores the impact of Luke's accident from the perspective of survivors of the crash, eyewitnesses, family, friends, emergency workers, work colleagues and others affected by the tragedy.
VIEW THE SPOT VIEW INTERACTIVE DETAILS The ABC Great Literacy Challenge
Working with the ABC and Reading Eggs, Lunch Partners aims to help 20,000 Australian children (between the ages of 3 and 7) on their journey to becoming great readers in the ABC Great Literacy Challenge.
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SapientNitro, Brisbane has created a TVC for Volvo Car Australia which is the first Volvo advertising campaign to be produced in Australia for a global audience. Launching tonight - Monday August 2 - the 'Attention Seeker' TVC will target luxury European car buyers around the world and aims to create desire by employing a brand shift strategy and messaging which will amplify style and excitement.
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