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Seen and noted
 The World Chant features the biggest football fans from around the globe belting out a universal anthem for the World Cup on behalf of SBS, via agency US, Sydney. What they ended up with was by no means perfect - some of the fans were a little tone-deaf and a bit out of time, but they were all real fans with a real passion for the one true world game.VIEW THE SPOT A showdown with the Bundaberg Bear Leo Burnett, Sydney has put to air a 90-second spot is for Bundaberg Red, Red Gum Filtered, real smooth rum. The ad is a masculine melodrama - a showdown between two bourbon drinkers who think they're smooth and the new Bundy Bear, who's really bloody smooth.VIEW THE SPOT  New City Farmers retail ads from The Brand Agency, Perth.VIEW THE POO AD VIEW THE LUNCH AD VIEW THE BED AD Bringing the rural life to the city The new Farmboss chainsaw makes a serious farmer out of just about anyone in a TVC created by The Foundry. Melbourne.VIEW THE SPOT Lazy savings put to work You wouldn't accept laziness in lots of areas of your life so why do you accept it with your savings.Part of the ongoing RaboDirect campaign this ad dramatizes a Lazy Newspaper.The ad ran over three consecutive full pages in the Australian newspaper, with blank spaces and lazy headlines where the copy and photography should have been. Agency: Whybin TBWA Tequila Sydney. VIEW THE LAZY NEWSPAPER AD VIEW THE COW AD VIEW THE CONFESSIONAL AD VIEW THE LIFE SAVER AD VIEW ROAD MARKINGS OUTDOOR VIEW INTERACTIVE DETAILS PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT PLAY THE THIRD RADIO SPOT  A press ad from Grey Melbourne that appeared before the Queen's Birthday long weekend to warn drivers of the perils of fatigue.VIEW THE AD  A squad of 'Flashers' from 303 Perth is sent out to remind festival goers not to speed on the way home.VIEW OUTDOOR Let's hear from the victims point of view The consequences of distracted driving from the perspective of other road users is featured in this radio campaign from 303 PerthPLAY THE SANDWICH SPOT PLAY THE HANDBAG SPOT PLAY THE TEXT SPOT To announce OPSM's sponsorship of the Australian Football League, BMF, Sydney produced this radio spot to motivate 'footy fans' to get their eyes tested.PLAY THE SPOT Where will your rocket land ? Dicksmith via Soap Creative, Sydney have launched a promotion called Turbo Boost Touchdown where you'll have a chance to win a trip in a Mig Fighter Jet to the edge of space. The fun part is they are broadcasting the launch of model rockets every day with users logging on to plot GPS coordinates of where they think the rocket will land based off the wind speed and directionVIEW INTERACTIVE DETAILS The Flinders Medical Centre Foundation introduces Bingo in the only lingo they could and Jamshop Adelaide introduces the the ad.PLAY THE SPOT  What do you bet with: your head or your heart? It's a question that every punter asks themselves before making a bet in this spot from Publicis Mojo Brisbane particularly on sporting events. When you work out the answer, you can place your bet at TattsBet.comVIEW THE HEAD VS HEART SPOT VIEW THE WORLD CUP SPOT  Leo Burnett, Sydney knew that amateur photographers find inspiration in galleries and exhibitions, by having the chance to see through other people's eyes. So Canon gave them the opportunity to create their own exhibition, in a way that didn't just showcase one person's way of seeing, but thousands. Photo 5 began with a simple brown box containing 5 simple items. Each item acted as a brief, which we asked photographers to shoot in their own creative interpretation, to form the content of the exhibition. Launched as part of the Festival of Sydney, the Photo5 Gallery showcased over 7000 photographs, each a different way of interpreting one of the five items. Through the experience of seeing so many different creative interpretations to their own, Photo5 created a unique connection between photographers and the brand.VIEW THE CONCEPT Gatorade City Circuit Gatorade is a sponsor of the City2Surf. A fun run 75,000 people take part in. A run 74,500 people don't train for. So Gatorade did something about it. Via DDB Sydney, they picked seven sites around Hyde Park and turned it into a training circuit in the weeks leading up to the City2Surf.They turned Sydney's biggest park into a 1km training circuit. Thety consulted the Australian Institute of Sport and developed a training circuit including push ups, lunges, dips squats, abdominal plank and stretching. Using the features at each location to determine the exercise. Benches were used for dips. A grass area for abdominal plank and a bus shelter became a stretching station. VIEW THE CONCEPT World's first ever Fantasy Cheaters' League The world's first ever Fantasy League for World Cup cheaters, is launched at www.fantasycheatersleague.com. This is a fantasy league with a difference. Instead of rewarding points for goals, clean sheets and assists, we'll give your players points for shirt-tugging, time-wasting, dives, hand balls, feigning injuries and even winking. It names and shames the biggest offenders of the 2010 World Cup. VIEW THE CONCEPT  For over 100 years Chapstick has protected our lips in this spot from Whybin TBWATequila, Sydney VIEW THE SPOT Kit Kat desk jockey JWT Sydney has created an Australian first with 80 hours of live online content at the Kit Kat promotional site. Holed up in an office is the Kit Kat Desk Jockey.VIEW INTERACTIVE DETAILS  The Enforcer's Car Protection Agency (ECPA) was created by SapientNitro Brisbane to send the message that Supercheap Auto is serious about people treating their cars right. To help get that message out, we had people dressed in ECPA uniforms hit the streets and put Car Clamps and issue Infringement Notices on cars that were dirty, dented or just plain mistreated.VIEW CLAMP OUTDOOR VIEW TICKET OUTDOOR Scope 'See the person' Not-for-profit organisation Scope and Leo Burnett Melbourne teamed up with Aussie rock band Rudely Interrupted to help people 'see the person, not the disability'. Rudely Interrupted are the ultimate proof of this message, as 5 out of the 6 band members live with physical and/or intellectual disabilities. The music video encourages people to see the bands musical talent, and not the disability.VIEW THE VIDEO  A man's plans for a romantic picnic go pear shaped when his partner fails to show because she's at the Garden City Sunday Sale in this spot from Cooch Creative, PerthVIEW THE SPOT Cats and dogs aren't as tough as they think they are Advocate protects cats and dogs who aren't as tough as they think they are. A new TV campaign via JayGrey, Sydney.VIEW THE CAT SPOT VIEW THE DOG SPOT Jamshop Adelaide has a created a series of radio spots reminding men why they shouldn't risk staying home to watch the World Cup on television, but rather watch it on the big screen at the Adelaide Casino. PLAY THE RUBBISH SPOT PLAY THE SALES SPOT PLAY THE TALK SPOT  Keno is a game that's more fun when played with a group of friends, which led to these ads from kwp! Adelaide which show other things that are better when not experienced alone. VIEW THE CONGA SPOT VIEW THE HOME SPOT VIEW THE MEXICAN SPOT VIEW THE GOLF SPOT  When life presents its little hurdles, there is nothing like the chewy minty hit of MINTIES to make you feel better. JWT Sydney has developed a classic MINTIES moment that will no doubt strike fear into the hearts of young men everywhere.VIEW THE SPOT  JWT Sydney has relaunched Wondersoft, Kimberly-Clarkâs economy toilet tissue. They took all the stereotypical images of premium toilet tissue advertising (cute puppies, pure white doves, and billowing rolls of ultra white paper) and then undercut them to deliver the brandâs new positioning, so soft, not so fancy.VIEW THE SPOT  Set in a futuristic foundry, this 30sec TVC via Ogilvy Sydney depicts 'Gods of Rugby' being created in a high-tech but brutally tough environment. The campaign aims to capture a new generation of Rugby supporters, by demonstrating that the Australian rugby team has a 'new heart, new blood and a new skin'.VIEW THE SPOT Time to take action on reconciliation It's been 10 years since more than 300,000 people crossed the Sydney Harbour Bridge in support of reconciliation between Indigenous and non-Indigenous Australians. There's been a lot of talk, and an official apology. Now it's time to turn words into actions.VIEW THE SPOT  Word play features in these new spots for Boost from George Patterson Y&R, Melbourne.VIEW THE WORD PLAY SPOT VIEW THE STUDY BUDDY SPOT VIEW THE GAS BILL SPOT The toys r us story 3 In order to promote Toys "R" Us' association with Disney-Pixar and the forthcoming release of the animated film Toy Story 3 (24 June, Citrus digital agency developed an innovative online 3D concept that links to the digital 3D release of the film, VIEW INTERACTIVE DETAILS After Jimmy Jaques, known as the voice of harness racing in South Australia, lost his voice right in the middle of a call, he literally became a national talking point and internet sensation overnight. Chemmart, a nationwide chemist chain in Australia, jumped on the opportunity by launching a topical radio spot via JWT Melbourne hours after the story broke.See Jimmy's original call here: http://www.youtube.com/watch?v=hnfbzG8jMGg PLAY THE SPOT It may look genuine but its stihl legoEnrol in the GTi Advanced Driving Academy DDB Sydney decided to create the Ultimate Test Drive. You + GTI+ a Racetrack. But we only wanted the best of the best. So they created the GTI Advanced Driving Academy. A competitive online space where people competed for 200 spots on our track day.VIEW THE CONCEPT  In these spots from WhybinTBWA, Sydney we see 2 situations of people be lazy. "You wouldn't accept laziness here, so don't accept it from your savings." Rabo offers a special high interest savings account that is not 'lazy'.VIEW THE LAZY DAD SPOT VIEW THE LAZY CALLER SPOT Hyundai's water sculpture launches i45 Hyundai Motor Company Australia, via Innocean Worldwide Sydney, in partnership with creative consultancy Disciple, launches a new campaign this Sunday for its all-new mid-sized sedan, i45. The television commercial will be the first element of a significant integrated campaign. The spot, directed by Bruce Hunt via Revolver, was filmed entirely in-camera, and brings to life in water the tests, commitment and investment that Hyundai has dedicated itself to, in bringing every i45 to market.VIEW THE SPOT  Leo Burnett Sydney brings to life Subaru's new brand philosophy through emotion rather than metal.VIEW THE RAINBOW AD VIEW THE FEELINGS AD VIEW THE CORNER AD  Leo Burnett Sydney have collaborated with the renowned English poet,David Harsent and his son, photographer Simon Harsent, on a new series of work for the World Wildlife Fund (WWF). VIEW THE OCEAN AD VIEW THE ICE AD VIEW THE RAIN FOREST AD  A TV and Web campaign about how we don't make much sense when we're apart, but when we're together we become a community. The Uniting Church with the assistance of the Jamshop Adelaide helps keep our community together by uniting people. VIEW THE SPOT  Swann Insurance is one of Australia's leading providers of motorcycle insurance. This animated spot from SapientNitro Melbourne promotes their flexible cover for sports bike owners who don't ride their bike every day. VIEW THE SPOT  Print campaign from SapientNitro, Melbourne for the launch of two new Nestle Diet cheesecake flavoured desserts. VIEW THE LEMON AD VIEW THE TROPICAL AD « First « Previous Next » Last » 140 of 181 |
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A bed retailer Bedshed ad from Gatecrasher Perth.
An ad via the Foundry Melbourne to promote genuine Stihl parts