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Seen and noted
 To enhance Toyota Yaris' presence in both Australian music and social media Iris Sydney invented a first, 'Bootboxing'. It not only shows off the features of the car but appeals to the inventive and social media heavy gen-Y crowd. VIEW THE SPOT Movember for women means Veet The month of November becomes 'Movember' in Australia - with men encouraged to grow moustaches (mo) to support men's health. Playing off this fact, hair removal brand Veet talks to women about their facial hair issues. VIEW THE AD  US Sydney transformed a retail ad panel into a piece of forensic evidence to launch Patricia Cornwell's latest grisly thriller. VIEW OUTDOOR  To build credibility for the Supercheap Auto brand via SapientNitro Brisbane by communicating its direct association and involvement with Australiaâs most iconic motor race event of the year, the Bathurst 1000. VIEW THE MOWER SPOT VIEW THE NAPPY SPOT VIEW THE WHEELBARROW SPOT BWM creates mobile masterpiece for Telstra To celebrate the sponsorship of the new TROPFEST category, Telstra Mobile Masterpieces, Telstra, via BWM Sydney, has created its own 'Masterpiece' starring TROPFEST founder, John Polson. Filmed on 30 mobiles simultaneously, the clip shows Polson discussing the potential and opportunities this new category presents to filmmakers. VIEW THE SPOT  Few things are taboo in the retail advertising world. So when accommodation site wotif.com wanted to promote their 7 day sale, with never-before-seen little prices, they knew exactly who to use in their ads: a little person. These radio spots, from Leo Burnett Melbourne, capture the moments when the little guy stands tall against this transparent advertising cliché. PLAY THE FIRST SPOT PLAY THE SECOND SPOT  To launch Wicked, the latest energy drink to hit the market, creatives Sharon Little and Mel Coenen-Eyre teamed up with producer Julia Jackson to form a dedicated agency for P&N Beverages entitled '7,9,11'. VIEW THE SPOT Mojo creates James Boag's Pure Island Lion Nathan and Publicis Mojo, Sydney launch the first James Boag's Pure campaign. VIEW THE SPOT VIEW THE SPOT (LOW RES)  Smart Sydney bring colour to water in this campaign for Coca Cola VIEW THE ENERGY SPOT VIEW THE POWER SPOT VIEW THE ESSENTIALS SPOT VIEW THE FOCUS SPOT VIEW THE XXX SPOT VIEW THE REVIVE SPOT  Sadly Edward Woodward died a couple of days ago. Some people might remember his contribution to Australian advertising. This was made in about 1987. VIEW THE SPOT  To publicize the sale of the 10,000 book library of Australian journalist P.P. (Paddy) McGuinness, Whybin TBWA created his distinctive image out of his own books. VIEW THE AD  MasterCard Moments is a selection of handpicked experiences for the exclusive use of their gold and platinum cardholders. To show how much effort goes into making one of these priceless moments, we follow the journey of a rock over millions of years to it's eventual destination as the perfect skimming stone. Agency: McCann Sydney VIEW THE SPOT Seek.com.au is Australia's number one job site. The recent campaign from Leo Burnett Melbourne reinforces this leadership position by suggesting that if a job position is out there, no matter how weird, wacky or wonderful, it will be available on seek.com.au. As part of the campaign, we created a series of radio spots that seem, at first listen, to be typical employment training ads for the absurd roles of an Afterlife Lawyer, a Gourmet Zoo Chef and a Holy Water Delivery Man. PLAY THE ZOO CHEF SPOT PLAY THE HOLY WATER SPOT PLAY THE AFTERLIFE LAWYER SPOT Everlast still going the distance An new spot for Everlast via Fenton Stephens Melbourne, directed by Craig MacLean at The Guild, Melbourne. VIEW THE SPOT  Out-of-Home media supplier, EYE, in association with Sony Pictures Releasing unveiled EYE's first Large Format Lunalite executions promoting the film premiere of 2012. EYE worked in collaboration with Sony Pictures Releasing to specifically develop this cutting edge technology giving the illusion of the billboard being on fire. Visible over the city's skyline, this landmark site was designed to build excitement and hype for the release of 2012 yesterday (November 12, 2009.) VIEW THE VIDEO The Modern Creative's Guide to PR Photography for AWARD nights Some reckon the best part of the AWARD night last night in Sydney was the video that played during the awards presentation, which was created by DDB Sydney and Fin Design & Effects with photos supplied by Campaign Brief. VIEW THE VIDEO Crime scene created for Skin Cancer Action Week Every year, 1700 Australians die from skin cancer. In a re-creation of classic crime scene investigation, we see a policewoman investigating a mass killing on a beach. Instead of bodies we see 1700 towels with chalk outlines on them, each representing one of the victims. A new campaign via Euro RSCG, Sydney which breaks this weekend. VIEW THE SPOT Dancing in all the best places The Sunday Telegraph and Daily Telegraph were offering a series of Discovery Channel DVDs, with a magical look into different countries from around the world. This is one of many give-aways the paper offers throughout the year, but DDB Sydney needed the ad to stand-out, be classy, and above all sell papers. All within a tight budget. VIEW THE SPOT  The brand launch by Saatchi & Saatchi Australia for Toyota's Hybrid Synergy Drive the latest generation Petrol and Electric Hybrid engine. It's unique brand spot for Toyota's Hybrid Synergy Drive.The single take film dramatizes HSD technology, which unites a petrol engine and an electric motor in perfect harmony.It's a human way of demonstrating a highly mechanical concept: that electric and petrol engines work 'Better Together' inside Toyota's HSD Engines.Shot in a single take the spot uses no special effects or post. This required a choreographer working for 10 days straight with the two dancers. They rehearsed until the movements were correct and timed perfectly to 55 seconds. VIEW THE SPOT The road is no place to test your eyes This campaign for OPSM via BMF, Sydney demonstrates just how much you have to take in when you're on the road. Even if it's only a short journey, when you put it all together, it's a staggering amount. The powerful message of "The road is no place to test your eyes" aims to resonate with all drivers who have poor vision and make them think twice before they next get behind the wheel. VIEW THE SPOT Like a bike? Grow a mo As one of the major sponsors of Movember, nib asked BWM Sydney to come up with an interactive idea around actively supporting men's health.BWM developed an idea to WIN THE ULTIMATE HANDLEBAR (a cool top end bicycle). We then paid homage to the king of Moustaches, the Handlebar. This was brought to life in a microsite harking back to the days when the Handlebar really was king. VIEW INTERACTIVE DETAILS Look who's talking A campaign for VicRoads via JWT Melbourne, targeting young drivers and encouraging them not to talk on the mobile phone while driving. VIEW THE CONCEPT  WhybinTBWA was asked to help out the local community and remind parents to slow down when dropping their children off at kindergarten. VIEW THE AD  Combination of live action and CGI for director Jonathan Nyquist and Sydney agency DDB. The result is a heartwarming and uplifting series of TVC's promoting McHappy Day. VIEW THE SPOT Lets drink to its demise Lion Nathan via Holler Sydney has launched an integrated marketing and public relations campaign for Beck's, celebrating the twentieth anniversary of the fall of the Berlin Wall. VIEW THE WALL AD VIEW THE BRANDENBURG AD VIEW THE WATERGATE AD VIEW THE DOMINATED AD VIEW THE OPPRESSION AD VIEW THE GRIEF AD Leo Burnett and Subaru all 4 the driver Leo Burnett Sydney has created a commercial to mark the launch of its new Subaru brand campaign - All 4 The Driver. The campaign marks a change of direction for Subaru, taking a brand renowned for its sophisticated engineering technology into a more human, emotional territory. The TVC was shot on location in Kiev and Southern Ukraine by Steve Rogers from Revolver, with music composed in London by SoundTree, using the voices of an internationally acclaimed College Choir. VIEW THE SPOT  A series of online spots from Teen Champions Melbourne to promote the new docu-drama series, Darwin's Brave New World. VIEW THE JAVELIN SPOT VIEW THE DOG SPOT VIEW THE BATTERY SPOT Who would be your guest? Create an idea that captures data and showcases the new llluma kettle and toaster from Morphy Richards. Bullseye Digital Sydney created a buzz around the idea of; 'Who would you have tea and toast with?' In the short time the campaign has been running it has built a huge database and increased brand awareness in the Australia market. VIEW DETAILS Messy divorce leaves a bad smell JayGrey Sydney was commissioned with the task of promoting the new Odour Eliminator spray from Ambi Pur. It points out the problems that can arise without an effective air freshener. VIEW THE AD  Brand Central, Sydney came up with a 'different'way to promote the new Solagard range from Wattyl pulling all the various technologies that go into the paint together under the name 'Total Protection Technology'. VIEW THE SPOT  McDonald's has been rolling out free wifi to all their restaurants. What better way for DDB Sydney to let people know that than to use McDonald's iconic fries. VIEW THE AD  Betfair challenged M&C Saatchi, Melbourne to develop an idea big enough to promote racing's ultimate prize, a trip for two to Royal Ascot. So they created Pancho, the biggest pinata ever created in Australia, and then released him at various Spring Carnival events so punters could have a crack at him. But for those who missed seeing him in person, director Nick Ball from @radical.media has now brought Pancho's tragic story to life on film. VIEW THE CONCEPT Does Boag's 'Pure Waters' work on animals too? In a follow-up to the Gold Lion winning 'Pure Waters' TVC for Boag's Draught, Publicis Mojo Sydney has created the first in a print campaign based on the idea that the pure waters of Tasmania just make things better. Each ad shows the result of something being half-dipped in the island's transformative waters. VIEW THE 'RIDE' AD VIEW THE 'FETCH' AD VIEW THE 'SWIM' AD  Seek.com.au is Australia's number one job site. The new campaign reinforces this leadership position by suggesting that if a job position is out there, no matter how weird, whacky or wonderful, it will be available on seek.com.au. As part of the campaign, Leo Burnett Melbourne created a series of documentary-style television spots that followed the daily working lives of individuals with strange occupations such as a Cannon Inspector and Trolley Mechanic. VIEW THE CANNON INSPECTOR SPOT VIEW THE TROLLEY MECHANIC SPOT  Cooch Creative Perth want to generate enquiries from propsective foster parents. VIEW THE LINE AD VIEW THE TABLE AD VIEW THE POOL AD The joy of Dogs in Cars for Cadbury The fourth commercial in the Cadbury series, airing internationally, conceived by Fallon London and produced in Australia by sister Publicis shop Saatchi & Saatchi, Sydney. This spot is designed to make people smile by showing the joy when different breeds of dog enjoy the air rushing by when their heads are sticking out of an iconic Lamborghini Diablo as it races around Sydney's Oran Park Raceway. VIEW THE SPOT  It's amazing the lengths people will go to just to make sure Santa drops off the right present â a personalised number plate. Merry Christmas from Sapient Nitro Brisbane. VIEW THE AD « First « Previous Next » Last » 146 of 181 |
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