Seen and notedShowcasing Nissan's style and innovationThe latest campaign for Nissan by WhybinTBWA, Melbourne heralds a significant evolution for the brand, with an evocative showcase of style and innovation, epitomising the carmaker's latest releases. VIEW THE SPOT "Your world just got smaller, because we've doubled the number of ATMs" is the message in this spot for National Australia Bank via Clemenger BBDO, Melbourne. VIEW THE SPOT Is Don. Is back. After studying under Europe's finest butchers for years, the Don 'Fleishmeister' has earned his title as a master of fine meats. This new campaign, created by DDB Melbourne, positions the Fleishmeister and his faithful assistant, Gunther, as guardians of the rich and ancient tradition of salami-making. Their impossibly high standards and dedication to the craft brings new meaning to the words: Is Don. Is good. VIEW THE SPOT Guest judge, Rob Martin-Murphy, ECD, The Furnace, Sydney
This week's guest judge is Rob Martin-Murphy, executive creative director of The Furnace, with offices in Sydney and Melbourne. He started his career at Leo Burnett, then worked at JWT, The Ball Partnership and BAM SSB in Sydney, before taking up the role as ECD at Euro RSCG Singapore/Malaysia in 2000.
After five years he left and, between stints of lying on the couch watching TV, helped Tiger Beer launch their global experiential marketing platform called Tiger Translate. In 2006, he came back to Australia and took up the ECD role at The Furnace looking after both the Sydney and Melbourne offices. Along the way he's helped many great brands grow and had work recognised at Cannes, D&AD, The One Show, Clio, AWARD, London, NY Festivals, Adfest, Spikes and the Effies. Apart from working in advertising this year he cycled from Sydney to Melbourne in 9 days helping to raise over $750,000 for Muscular Dystrophy and was lucky enough to represent Singapore in both 15 and 7-a-side rugby from 2003 to 2006. Says Rob: "In fact, if you're ever in Sydney and fancy a beer, let me know. I'd love to tell you about all the great players that have run around and/or over me." I loved the New Zealand Lotteries spot. Great little story, well told. Well Done... BEST TV Ok, a fast game's a good game. Either this week's selections moved me in some way, shape or form, or they didn't. Simple really. So, here goes... I loved the New Zealand Lotteries spot. Great little story, well told. Well Done. Runner-Up: It's a tie between Kettle Chips and 'Cracking A Woody' for Independent Liquor. In fact, viewing one may have led to the other. BEST PRINT Sitges Sci-Fi & Fantasy Festival. Some might say it's a gimme of a brief, but what the hell, it's great. Awesome image, made me laugh and I'm sure a few Spanish punters will too. Runner-Up: Finding the next best wasn't easy. If I had to pick one it would be the World Dog Games ad, by a nose. However I think there's a bigger idea hidden in the description. A canine sports drink called K10? C'mon, that could be huge. BEST OUTDOOR Cow on a trampoline for McDonald's real milkshake. Sweet. Just like their shakes. Wish they included the price in the ad though. For some strange reason I think that would make it even sweeter. Runner-Up: Photobooth of Doom. It's a great way to help raise awareness for an exhibition about the science of fear. I just think it's a far better idea than the video suggests. LikesVegas best recommendations on buying Instagram likes to receive an organic promotion on your photos, videos, and reels Thereâs a personalised plate for everyone. Even those who love fishing. Print from Sapient Nitro Brisbane VIEW THE AD Ward 6 Sydney has just launched a new campaign for UV Triplegard. The campaign encompasses supersites, transit, shopping centres, merchandising and point of sale. VIEW THE UV TRIPLEGUARD ONE AD VIEW THE UV TRIPLEGUARD TWO AD VIEW THE UV TRIPLEGUARD THREE AD MEGT goes dancing with The FurnaceOctober sees the launch of MEGT's first ever national advertising campaign created by The Furnace, Melbourne. MEGT is a national organisation with its Head Office in Melbourne. They provide businesses with assistance in employing apprentices and trainees, and provide competency-based staff training. MEGT operates an Australian Apprenticeships Centre, a Registered Training Organisation and a Group Training Organisation across 62 offices Australia-wide. VIEW THE SPOT Virgin Mobile: Members welcomeThe new ad campaign for Virgin Mobile Australia highlights Virgin Mobile member benefits such as discounts on Virgin Blue flights, FREE beers on a Friday for Virgin Mobile customers, free voicemail and free gigs for customers. The TVC airs this Sunday, 4 October and in cinemas next month. A tailored version of the TVC will air on Virgin Blue's in-flight channel from December. Says Anthony Freedman, CEO of Host: "Research showed us that most people have a relationship of indifference with their mobile phone company yet were very receptive to the promise of something more rewarding. A strategy of valuing and rewarding customers continuously rather than at the start and end of their contract, was a very Virgin way of behaving and highly relevant to both existing and future customers. And what simpler way to convey the difference in experience than to talk about customers as Members with all the positive associations that we all know come with Membership." VIEW THE SPOT Renard Sydney create a Gloabal TVC for the Worlds No.1 Chesty Cough Treatment that communicates and shows its effective mode of action.The idea was to turn the problem into a likeable and cheeky character to help explain the efficacy in an engaging way and to straddle multicultural barriers... VIEW THE SPOT Commerce parading as entertainmentBulldozer Inc. Sydney was asked to create an ad for Kettle Chips beer drinkers will like. To reposition the chip as prestigious but laconic Australian. To own the notion that slower cooked is better. To use hot chicks. The shoot didn't suck. VIEW THE SPOT The dancing siteWe are the biggest privately owned dance studio in the world, and Loud and Clear Creative want to show the world. VIEW DETAILS Ward6 Sydney have launched a provocative new outdoor campaign to drive donations for the self-funded wildlife rescue service, WIRES.It depicts native animals trapped inside an actual advertising billboard with the line "Help WIRES help him out."This reflects a common occurrence as an expanding urban environment continues to place the homes of native animals at risk. VIEW THE BIRD AD VIEW THE POSSUM AD VIEW THE LIZARD AD Sydney agency In Our Time was asked to demonstrate that Jalna Yoghourt is tradionally made. The result: an animated journey from the start to the finish. VIEW THE SPOT The art of safe drivingMARKETFORCE Perth take the drink driving message to the streets during the winter arts festival A projected message VIEW THE AD The campaign, developed by BMF, Sydney saw a small team travel to Ecuador with SBS video journalist, David O'Shea to take part in one of the many OneSight clinics around the world. VIEW THE OLD GLASSES SPOT VIEW THE OLD GLASSES TWO SPOT A wired mule fuelled by taurineOne website, 8 digital channels and a wired mule fuelled by taurine. In 2008, 7-Eleven entered the highly competitive energy drink market with taurine-loaded Slurpee KICK. It was a category flooded with ads featuring energetic animated animals. So Leo Burnett Melbourne decide to take the competition head on by introducing the most psychotic, hyperactive cartoon creature ever to promote an energy drink - Raul the Mule... VIEW THE SITE BMF creates 'kick the can' game for SOLOBMF Sydney has created the "SOLO kick the can" game, featuring Australian soccer star, Harry Kewell. Building on the heritage theme of the launch TVC, the game lets people play three levels of 'can football'. VIEW THE SITE The world is changed by doersAGL Energy, via George Patterson Y&R, Melbourne, has launched its new brand campaign 'The World is Changed by Doers', which is built on the positive impact AGL has had on Australia's energy landscape over the past 170 years. Directed by Joel Pront of Plush Films, the campaign kicked off with TV commercials on air in Victoria and South Australia during the AFL Grand Final on Saturday and repeated next week during the NRL Grand Final in NSW and Queensland. Running for three months, the integrated campaign stretches across TV, online and print advertising together with below-the-line executions. VIEW THE SPOT SBS lets US inside the Major Crime SquadAs part of the campaign for East West 101, the Aussie drama set around the Major Crime Squad Sydney, US, Sydney created a microsite that gives you the chance to experience what it's like to be part of the Squad and investigate and solve crime. The investigation experience includes a journey of websites, phone calls, txts, video and live actors (you can meet a bikie at Kings Cross to get a clue for example) and acts as a prequel to the first episode of the series. Those who solve the crime go in the draw to win a choice as prize. Give it a go. VIEW THE SITE Relieving the redJWT Sydney made the most of the recent dust storm that wreaked havoc in Sydney in order to promote Visine Dry Eye Relief. VIEW THE IDEA Nothing soft gets in to Australia2 minute TVC from Saatchi & Saatchi Australia for Toyota Australia's rural & workhorse 4WD range. Nothing soft gets in. VIEW THE SPOT Explore the fascinating lives behind some fascinating Australians. Poster for SBS TV from US Sydney VIEW THE BARASSI AD VIEW THE BEER AD VIEW THE THORNTON AD Some things in life are just better short. Like breakups, bootcamp, awkward moments and new Tip Top Mini Loaves in these spots from DDB Sydney. VIEW THE BOOT CAMP SPOT VIEW THE BREAKUP SPOT VIEW THE FLOWERS SPOT Three Drunk Monkeys, Sydney has created a campaign to launch the inaugural World Dog Games, showing the skills required to be Australia's finest canine athlete. Presented by Chugg Entertainment and Purina, the World Dog Games is a three-day arena event, launching in Sydney on 31 October and followed by events in the UK in 2010. The campaign consists of print and outdoor executions, as well as merchandise, including a dog sports drink called K10 and event t-shirts. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Cigarettes not only kill youOn and around Saturday the 7th of February 2009, 173 people in Victoria lost their lives and over 400 people were seriously injured in Australia's worst ever bushfire. This ad from 303 Group Sydney is a reminder of the dangers of cigarettes and their ability to cause large scale damage if not extinguished properly. VIEW THE AD The hangers fly in for springCooch Creative Perth create and produce a low budget fashion based TVC to appeal to a broad demographic. VIEW THE SPOT The Wayside Chapel looks after Sydney's homeless; rain, hail or dust. A very topical ad from Ursa Communications Sydney after the city was engulfed by huge red dust storm in the past 24 hours. VIEW THE AD The Smith Family: You won't find us hereThe Smith Family is a charity, but they don't run soup kitchens or homeless shelters. Instead they tackle disadvantage in an entirely different way by supporting kids' education. However, most Australians don't know this. To change perceptions, BMF Sydney developed an emotive campaign that addressed this common misunderstanding head on. The campaign includes a 30 second TV spot as well as cross track posters and online banners. VIEW THE SPOT Your own newsThe 7PM Project is a live talk show that airs every weeknight on Network Ten. Hosted by comedians Dave Hughes and Charlie Pickering, the program offers a funny and irreverent look at the news of the day. To promote the show's launch, Marketforce Perth created a banner ad that enabled people to draw over photos and articles on news websites. The result: a banner ad that let people experience exactly what The 7PM Project is about having some fun with the news. VIEW DETAILS New work from Melbourne agency OMG! and The Guild of Commercial Filmmakers for Penrite Oil. VIEW THE SPOT Mind how you use the Ambi PurJayGrey, Sydney were tasked with launching the new fragranced toilet cleaner from Ambi Pur. VIEW THE SPOT VIEW THE CALVIN AD VIEW THE GLOVE AD VIEW THE CORNERED AD Will old Kev help aged care professionals?Ursa Sydney turns Australia's leader, Prime Minister Kevin Rudd, into an octogenarian to remind Australians of their ageing population and the need to support aged care professionals. See his transformation at kevin87.com.au VIEW THE SPOT In this interactive press advertisement for IKEA's storage solutions, Marketforce Perth encourages readers to fill the Benno CD tower with their favourite musical artists. VIEW THE AD Still there after you've goneA tiny little Stihl dealer devotes himself to customer support in this spot from The Foundry Melbourne. VIEW THE SPOT Clemenger BBDO, Melbourne launches the second instalment in the award winning Pure Blonde Brewtopia Campaign. VIEW THE SPOT « First « Previous Next » Last » 147 of 180 |
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