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Seen and noted
 Junior Brisbane says take on the big boys at Star City for the Sydney Championships tournament. VIEW THE AD  WHYBIN/ TBWA / TEQUILA / SYDNEY create a press ad to help promote Stay In Bed Day for the Australian Mitochondrial Disease Foundation. VIEW THE AD It's a lot different on paper TequilaWhybin TBWA Sydney promote the CD give away in The Sydney Morning Herald of performances by The Sydney Symphony Orchestra. VIEW THE AD  To raise awareness of missing persons and the effect it has on families the Australian Federal Police created this ad. VIEW THE SPOT  Ron & Libby proudly show us what their bank helped them get, in this spot for ME Bank via George Patterson Y&R, Melbourne. VIEW THE RON SPOT VIEW THE LIBBY SPOT  Aimed at parents of older tweens and young teenagers, this TVC, via agency Smart, Melbourne, is part of a campaign designed to reduce the age of initiation to alcohol. VIEW THE SPOT Pass the parcel To celebrate their 9th Birthday, Virgin Blue via CumminsNitro Brisbane created the world's biggest game of pass the parcel. A 3D present invites people to unwrap him and performs a bit of a striptease as he takes off a layer. By playing, people have the chance to win prizes and can increase their chances by passing the parcel onto their friends. After they play, people are directed to "unwrap a hot fare'"at the 9th Birthday Sale. VIEW DETAILS  AdPartners Sydney has put to air this commercial for Legacy Week, August 30 to September 5. VIEW THE SPOT What's in the boot On Monday 27th June Tequila launched a digital campaign to promote the new Nissan Dualis Hatch through Whybin TBWA Tequila. This was a pre launch initiative to generate awareness, interest and familiarise people with key product features of the Dualis hatch. The pre-launch activity involved a consumer competition, giving consumers the chance to win one of three major prizes worth $15,000 in total, hidden within the new Nissan Dualis Hatch.By logging onto http://whatsinthedualis.com.au and exploring the interactive car, users were prompted to guess what is hidden in the boot by collecting daily hints. Hints were also seeded through Twitter. VIEW DETAILS Running out of credit M&C Saatchi Melbourne and Plaza Films have produced a 140 second online commercial for ANZ Bank to promote more convenient banking. The spot depicts the frustrations small business owners can experience when their bank is understaffed and they cannot contact their bank manager. ANZ now have a small business banker in almost every branch. There are accompanying 45s and 30s TV spots. VIEW THE SPOT More satisfaction with every non puffExplosive new spot for BabyLove nappies DDB Melbourne has invented a new kind of poo called a Number 3 to launch BabyLoveâs revolutionary new nappy. VIEW THE SPOT  M&C Saatchi Melbourne encourage ANZ customers to undertake reviews of their everyday banking. VIEW THE EVERYDAY 1 AD VIEW THE EVERYDAY 2 AD VIEW THE EVERYDAY 3 AD  Tourism Victoria's latest commercial encourages visitors to lead a double life in Daylesford in this spot from Publicis Mojo Melbourne. VIEW THE SPOT  To convince politicians and business people blocking climate change action to think again. Agency: I.D.E.A.S. Sydney. VIEW THE SPOT  Holeproof has launched a new series of commercials via Clemenger BBDO, Melbourne promoting 2 Stripes for men and Little Luxuries for women, with the line "You won't be able to trust yourself." VIEW THE HUSBAND SPOT VIEW THE WIFE SPOT  Three Drunk Monkeys, Sydney is promoting the premiere of its advertising-inspired comedy-drama, :30 Seconds, with a multi-layered campaign, breaking on 22 August. :30 Seconds, a six-part series created and written by Three Drunk Monkeys executive creative directors Justin Drape and Scott Nowell and Prodigy Films director Tim Bullock, will premiere on The Comedy Channel in Australia on Monday 7 September. The series was produced by Andrew Denton's production company, Zapruder's Other Films, exclusively for Foxtel Australia. VIEW THE BARBARA SPOT VIEW THE MARION SPOT VIEW THE McBANEY SPOT VIEW THE SUMO SPOT VIEW THE BROOKER SPOT VIEW THE MARTIN SPOT Run the program The brief for Bullseye Digital Sydney was to create buzz about the Blackmores Sydney Running Festival (BSRF) website and training programs.Foster a sense of community around the festival and get more people involved.Increase engagement with Blackmores Increase brand awareness and recognition of the SRF/Blackmores relationship Get two-way conversations going about the event via live Twitter feeds and Facebook groups. VIEW DETAILS Bonds get Racey via The Palace, Sydney The late 70s chic is the setting for Bonds latest product launch, Racey Shapes, via The Campaign Palace, Sydney, directed by James Brown via Stint, London. VIEW THE SPOT  For the benefit of people who dont have RAC Roadside Assistance, we hear a community-safety-style message explaining how to send an SOS message with your car horn. Via The Brand Agency Perth. PLAY THE SPOT  Melbourne Writers Festival, via agency JWT Melbourne, have created a 45 second cinema spot to celebrate the launch of this year's festival. Based on the campaign idea of "Where Stories Meet", the spot features a typographic journey through various book genres with VO's recorded by some of the featured authors speaking this year. VIEW THE SPOT Guest judge, Andrew Fraser, creative director, Sydney This week's guest judge is Sydney-based creative director Andrew Fraser, who started his career in advertising at BMP (now DDB London) and was there for 15 years.He subsequently took up ECD roles at Draftfcb and Rapier in London, and more recently at JWT Sydney. Andrew's most celebrated work is for Volkswagen and The Guardian newspaper. He has won awards at Cannes, D&AD and The One Show, including Best of Show. Maybe I would have been a bit more interested in history if the history lesson had been about booze and the history teacher had been Robert Carlyle. In this beautifully produced epic, Carlyle walks us through the story of Johnnie Walker whisky since the company's beginnings as a humble grocer's shop in Kilmarnock back in... BEST TV Winner: Maybe I would have been a bit more interested in history if the history lesson had been about booze and the history teacher had been Robert Carlyle. In this beautifully produced epic, Carlyle walks us through the story of Johnnie Walker whisky since the company's beginnings as a humble grocer's shop in Kilmarnock back in... oops forgot the date; still no good at history, it turns out. Being picky, some parts of the story work better than others and, although I love the 6-minute format, there are some slightly weaker areas to the monologue, which is a pity. This is a tiny point, however. This execution is a clever diversion for the broader campaign, adding compelling facts and deeper meaning to the Keep Walking idea. I like it for that. It gives substance to the brand and helps me to engage more. But, for me, it's the overall effect that is so impressive. The music, the highland scenery, the restrained direction and the powerful and seamless delivery from Carlyle, all combine to make this a really memorable piece of work. Runner-up: Three Bond. I enjoyed this ad. The idea is clever, fresh and rewarding. Although, slightly unsure about the bloke's dancing. BEST PRINT Winner: ESPN has produced some great advertising over the years. This ESPN print ad is simple and I like it, but it doesn't quite have the razor sharp insight into sport and sports fans that we're used to from this client. Runner-up: Cupid condoms. Most routes have been covered before in condom advertising - even the most lateral ones - so it's hard (almost impossible) to find a genuinely fresh idea, especially in print. I do feel I've seen this approach before; a shame, but this execution is carried off pretty well. BEST OUTDOOR Winner: I like the kids who could fly idea for Random House. Children will love it; they will want to interact with it; and it will make them interested in the book. What more could you ask from an advertising idea? Runner-up: The Lays ambient idea is funny and works well with their campaign thought, promoting their potatoes as locally grown. It would definitely make you chuckle on the way to work.  This is an endearing look from The Campaign Palace Sydney at how different generations wear their pants, while heroing Bonds new Boxers. VIEW THE SPOT  Whirlpool, via agency DDB Melbourne, launched its first Australian TVC series in 15 years last night, and once again famously asks 'Guess Whose Mum's Got a Whirlpool?'.To complement the success of Whirlpool's humorous print campaign which launched in September last year, the new television ads feature the same iconic Australian entertainers - Dave Hughes, Bert Newton and Molly Meldrum. VIEW THE BERT & MOLLY SPOT VIEW THE DAVE HUGHES SPOT  This spot from Saatchi & Saatchi Sydney introduces the new Lexus ISC Convertible using high speed cinematography and explosive transitions to highlight the lineage of the Lexus IS line in their constant pursuit of perfection. VIEW THE SPOT AWARD Hall of Fame honours 11 legends The cream of the Australian ad industry, past and present, paid tribute on August 6, 2009 to 11 creative legends from the Asia Pacific region at the AWARD Hall of Fame, held in Sydney. The eleven inductees into the AWARD Hall Of Fame, which was sponsored by Adstream are: Jack Vaughan, Lionel Hunt, John Bevins, David Denneen, Bob Isherwood, Allan Johnston, Ron Mather, Alan Morris, Kim Thorp, Gordon Trembath and Neil French. Enjoy Lynchy's special wobbly cam, audience-view, wide screen extravaganza, only possible with a Sony Cybershot camera... VIEW THE VIDEO  Schweppes Australia and BMF Sydney has launched the biggest ever campaign for SOLO as part of the iconic Australian brands three-year partnership deal with Football Federation Australia. The idea champions 'can football', a game every man has played, to show that SOLO and football are intrinsically linked and have been for years. The spot follows 'can football' - from SOLO's birth in 1973 through to the present day FFA partnership featuring the new SOLO man - Harry Kewell. VIEW THE SPOT Turf's up Citrus, Sydney overhaul the Sydney Turf Club web presence to increase site visitation and enquiries boost the profile of STC and ultimately increase patronage and race day and non race day revenue Position Rosehill Gardens as Sydney's premier racing and event venue.Part of a broader marketing push to capitalise on the style, glamour and prestige of its Golden Slipper brand and market racing as the 'whole entertainment experience.' VIEW DETAILS Open for vigilante business Hachette wanted to create buzz for the launch of a new vigilante crime novel. Our idea was to bring the book's uncompromising hero to life by spreading the word that a local vigilante was open for business. A new integrated campaign from US Sydney. VIEW THE SPOT PLAY THE GRANDMA RADIO PLAY THE DOG RADIO PLAY THE DEALER RADIO  the blue group Melbourne create a TVC that educates why The Big Issue vendors are out there selling the magazine each day, making them approachable and positive. VIEW THE SPOT No skimming on this spot for Panasonic The Furnace, Sydney convince cyclists that they can perform better when they wear Skins Cycle gear. VIEW THE LADYBIRD AD VIEW THE FLY AD VIEW THE BEE AD  'Here comes the Sun' marks the upcoming Spring/Summer season at department store Myer and follows their brand campaign celebrating creativity and summer spirit. Created by Badjar Ogilvy and directed by Scott Otto Anderson, the spot features Myer ambassador Jennifer Hawkins and a group of young helpers building a spectacular sculpture from found objects. With a tight turnaround and budget Scott's approach forewent any post-trickery, constructing and shooting a real 12 metre 'sun' in situ. VIEW THE SPOT A quick demonstration from 303 Group Perth of how fast you can collect 12 demerit points on your driving license PLAY THE COUNTING SPOT PLAY THE EXPERIENCE SPOT « First « Previous Next » Last » 150 of 181 |
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