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Seen and noted
Save your Sensible The campaign revolves around the âSensibleâ, a character that inhabits us all who wants nothing more than for us to take care of ourselves. The Website and Facebook applications provide the opportunity to take a sensible home to usersâ pages and introduce 3D animated application that lives on the page. Users can buy it gifts, fill out surveys and feed it (or torture it) and engage with friendâs Sensibles. VIEW DETAILS It's good to know what to say A topical ad via Clemenger BBDO Melbourne that played during the football season. Angry Anderson agreed to the production of the TVC in order to raise awareness of the Prostate Cancer Foundation through the associated PR on the commercial. VIEW THE SPOT Nothing beats getting noticed A driver is serenaded by beautiful women, jealous boyfriends and a flamboyant restaurant owner. Nothing beats getting noticed. A spot via Badjar Ogilvy Australia. VIEW THE SPOT  This commercial, via Clemenger BBDO, Sydney tells the story of one little grainâs dream to become a chip, despite his family and friendsâ belief that his destiny is to grow up into a piece of bread. The young grain however, follows his dream and becomes the first ever Grainwaves chip. VIEW THE SPOT This could be the life you're living These outdoor ads via Clemenger BBDO Melbourne were deliberately placed in high traffic centres. The concept: show just how much of life you could be living ridiculously in traffic, if you don't use SUNA GPS traffic updates. VIEW THE 'CHRISTMAS' BILLBOARD VIEW THE 'BIRTHDAY' BILLBOARD VIEW THE 'WEDDING' BILLBOARD  Part of the St John Ambulance 'Miss out on first aid and you could miss out on a lot more' campaign via RAREcreativethinking Perth. It aims to encourage people, in particular parents, to learn first aid. PLAY THE 'DANCE' SPOT PLAY THE 'KARATE' SPOT PLAY THE 'PARTY' SPOT Hey Aussies. Where the bloody hell were you? For the first time in decades the English got a higher medal tally at the Olympics than arch-rivals Australia. The Sun Newspaper in Britain were determined to gloat at the Aussies expense. Euro RSCG London contacted their Sydney office and asked them to prepare a provocative stunt to shame the Aussies in their hometown. The stunt had to be ready for Sunday 3pm AEST (Olympics end) so that it could be shot and the pics wired over to the paper for the Monday AM edition. Deliberately spoofing the Australian tourism catch-phrase, copywriter/art director Darren Cole (himself an ex-pat living in Sydney) taunted the Aussies with the line "Where the bloody hell were you?" on a mobile billboard (depicting the final medal tally) that was photographed at all of Sydney's landmarks. The stunt proved so popular that it featured prominently in TV, radio and online news bulletins around the world, and the photo itself took off as a viral image. VIEW THE BILLBOARD  A teaser campaign for the Australian Cancer Council's 'Girls Night In'. VIEW THE 'PLAYSTATION' SPOT VIEW THE 'BATHROOM' SPOT VIEW THE 'BANISHED' SPOT VIEW THE 'CLOAK ROOM' SPOT  Saatchi & Saatchi Sydney want to showcase all of these amazing features of the Lexus LX570 in the one idea VIEW THE 'CRAWL' AD VIEW THE 'INTERIOR' AD VIEW THE 'SAFETY' AD When fans become the players A new spot via Publicis Mojo Australia show how fans control the outcome of a soccer match. VIEW THE SPOT  Junior Brisbane created an outdoor campaign where giant fairytale storybooks were placed along the pristine waters leading into the heart of Sanctuary Cove, a real estate project. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Clemenger BBDO Sydney created a tv campaign about real people and their 4WD adventures. VIEW THE FIRST 'POLARD' SPOT VIEW THE SECOND 'POLARD' SPOT VIEW THE THIRD 'POLARD' SPOT VIEW THE FIRST 'CREEKS' SPOT VIEW THE SECOND 'CREEKS' SPOT VIEW THE THIRD 'CREEKS' SPOT VIEW THE FIRST 'WILSONS' SPOT VIEW THE SECOND 'WILSONS' SPOT VIEW THE THIRD 'WILSONS' SPOT  Meet Sir Romet - an old piss-head Persian Cat. In this outdoor campaign Junior Brisbane tries to freshen up wine advertising category. VIEW THE FIRST BILLBOARD VIEW THE SECOND BILLBOARD VIEW THE THIRD BILLBOARD  DRAFTFCB Melbourne has launched a fully integrated campaign for the all-new Honda Jazz. Leading the campaign is a 60' & 45' TVC Entitled "London". The spot follows the ever so sassy Jazz as she discovers the wonders of a big city for the first time. The campaign continues on from the charming "Village Green", which was launched late in 2005. The "Village Green" concept, created by Draftfcb, was narrated by "Black Adder's" Tony Robinson and established the Honda Jazz as a highly likable character that all other cars admired. It positioned the Jazz as the absolute best car in its category. "The challenge with this new incarnation was to deliver the story in a more dynamic, contemporary style, yet keep all of the charm, fun and humour of the original", said DRAFTFCB Creative Director, Scott Lambert. The fully integrated campaign sees the all-new Jazz in magazines, on street furniture, in point of sale and brochures at dealerships and with her own Microsite featuring her own online magazine. Draftfcb's interactive department worked closely with DT Design to deliver the on line elements. The Microsite honda.com.au/vroom also contains a humorous viral casting session. VIEW THE SPOT  Most utes in the market are either suited to work or play, not both. The Nissan Navara is both Tough at Work and Hard at Play. The new multi-media campaign from WhybinTBWA, Melbourne highlights how with a Navara you can get the best from both work and after hours play. The campaign looks at how these days the lines between the two are blurred, creating a humorous look at what a Navara driver does with his work tools after hours. This message for Navara has been strongly leveraged through TV, radio, print, OOH, DM and online. WhybinTBWA, Melbourne managing director, Andrew Scott, said the creative challenges conventional uses for the ute to talk to today's tradesman: "This is a compelling new offer from Nissan, presenting Australian tool men with a vehicle that plays as hard as it works. The creative captures the essence of the self-made Aussie bloke who is unpretentious and values their mates, family and fun. The Nissan Navara ticks all their boxes â power, towing, style and comfort â making it the ideal utility vehicle for all facets of life, no matter how extreme." VIEW THE SPOT  A simple spot via Freelancers Ben Pearce and Richard Kahotea to raise eye health awareness during the month of July. VIEW THE SPOT Get in touch with your sensible This spot from George Patterson Y&R Melbourne is one part of an integrated campaign for Spring Valley introducing people to their "Sensible". A Sensible is the physical emodiement of well, your Sensible side. Go to saveyoursensible.com for more. VIEW THE SPOT Tooheys Beer relays around the world Five weeks ago, Saatchi & Saatchi, Sydney sent a schooner of Tooheys New beer in a relay around the world, gathering untold free publicity along the way. The relay concluded today in Sydney. VIEW THE 'MOROCCO' SPOT VIEW THE 'AFRICA' SPOT VIEW THE 'EUROPE' SPOT Marketforce Perth teamed up with Australian Idol finalist, Chris Murphy, to produce a campaign that promotes Lotto & Scratch'n'Win gift packs as the ideal Fatherâs Day present. PLAY THE 'FIRST' SPOT PLAY THE 'SECOND' SPOT PLAY THE 'THIRD' SPOT Back when a gay man was merely happy Galway vintage is Australia's oldest wine still in production. The world has changed but it hasn't, according to this print ad via KWP! Adelaide. VIEW THE AD  IKEA provides storage solutions for everyone. 303 Perth needed to keep this top of mind and to demonstrate how IKEA does this within a newsprint forum. VIEW THE AD  The Campaign Palace, Sydney wanted to create a piece dedicated to the summers you have when you're young. When you're free and spontaneous. They worked with @radical.media director Chris Riggert, to get something filmic and natural. There's high and low points in the piece, which makes it credible and authentic. VIEW THE SPOT  A freestyler reveals the new Bonds âThe Shortâ via a series of soccer flicks and tricks. The Campaign Palace Sydney found this guy on You Tube. http://au.youtube.com/watch?v=x0N1R_aHgR4&feature=related VIEW THE SPOT  RAREcreative thinking, Perth has launched a campaign for St John Ambulance to encourage people, in particular parents, to learn first aid. VIEW THE SPOT The Paper Baron Interactive paper plane game created by George Patterson Y&R Melbourne and Visual Jazz for the Australian Defense Force. VIEW DETAILS Feel better when you change something A new IKEA campaign from 303 Perth shows that change is good. VIEW THE 'WANT' SPOT VIEW THE 'SPACE' SPOT VIEW THE 'SUPPORT' SPOT  Publicis Mojo Sydney has aired the latest Toyota Camry Campaign. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT They'll throw you out of your car 303 Perth has put to air a a TVC reminding drivers of the practical consequences of getting caught speeding. The stunt guy chucked himself off the back of a truck, on unpadded road, at 40 km/h, 29 times. And he loved it. VIEW THE SPOT  Droga5 Sydney launched a new Australian airline to LA around the theme of "imagination". "To give it a fresh Australian voice, we used the DJs Hamish and Andy. To paint a a fresh new flying experience, we used the animation skills of Resolution." D5 Creative Team. VIEW THE SPOT  Droga5 Sydney wants to create a distinct voice for VB's mid-strength brand, VB Gold, specifically in Queensland and NT. The aim was to leverage the Shhh scene from BBC cult series "manstrokewoman" by creating a campaign with the show's creator, Ric Cantor. Extend via online and PR. VIEW THE 'BOAT' SPOT VIEW THE 'PROPERTY' SPOT VIEW THE 'SPORTSMAN' SPOT  Nike via Publicis Mojo Melbourne wants to promote the Nike+ Human Race marathon by raising awareness of the headline bands playing at the post race concert. VIEW THE 'FAKER' AD VIEW THE 'HILLTOP HOODS'AD  Building bridges is certainly worth talking about as seen in this spot from Fenton Stephens, Melbourne and Filmgraphics. VIEW THE SPOT  Home Alone tells a story echoed in Australian homes every day â a working mother talks her teenage son through the process of preparing a meal using a fool-proof and healthy product, Birds Eyeâs Stir Fry Flavour Infusions. A new spot via BWM, Sydney. VIEW THE SPOT PSP sales tool for Stella The Australian Stella Artois sales team received 50 PSPs to help educate local pub and bar managers about the non-domestic brand. The machines, rebranded with the beer's logo, had a modified operating system with custom icons and were preloaded with Stella Artois films, artwork and short presentations on the brand's history. VIEW DETAILS  Euro RSCG Sydney were briefed to do a topical ad for the Olympics wishing Australian athletes all the best whilst highlighting a feature of one of the Volvo cars. VIEW THE AD « First « Previous Next » Last » 162 of 181 |
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