 |
Seen and noted
 Grey Hong Kong has released this 'Let's Break Up!' with ages spot to celebrate Valentines Day with OLAY China.VIEW THE SPOT  Cheil Worldwide Hong Kong has released a new print campaign for Chupa Chups and was executed by Illusion Bangkok, who partnered with the agency on their highly awarded JBL 'Block Out The Chaos' print series. This campaign says even kids deserve a sweet escape from arduous tasks like homework, music practise and tidying-up.VIEW THE TIDY UP AD VIEW THE HOMEWORK AD VIEW THE MUSIC AD Hong Kong Ballet: 40th Anniversary To celebrate the 40th anniversary of Hong Kong Ballet, Design Army conceived and designed a boundary-pushing brand campaign that reflects the passion and vision of the company's artistic director, Septime Webre. Through video and still photography, we merged ballet and pop culture into an eye-popping production told through Ravel's Bolero orchestral piece. From classic, to Hip Hop, to heritage, we told three stories through music and sound design that wildly reimagines ballet. VIEW THE SPOT Penguin Books: Lose Yourself In A Book Famous novels including Dracula, Charlie & The Chocolate Factory and The Great Gatsby are celebrated in a new campaign for publisher Penguin, created by Cheil Worldwide Hong Kong and Cheil Worldwide Beijing. 'Lose yourself in a book' draws on the idea familiar to fiction lovers everywhere - when you get into a good book, you lose yourself in a whole new world. In five executions, running in print and poster form, different novels published by Penguins are celebrated with intricate detail forming a real doorway to the story. VIEW THE ALICE AD VIEW THE CHARLIE AD VIEW THE DRACULA AD VIEW THE GATSBY AD VIEW THE MONKEY AD The Hong Kong Stroke Association: Fatal Recognition Aground-breaking mobile app offering early warning detection of potentially fatal strokes has been developed by Cheil Hong Kong. According to WHO figures, someone has a stroke every two seconds. It claims the lives of more than 6 million people die each year. Meanwhile, two thirds of those who survive are left with brain damage or permanent disability. The key to safety is spotting the early warning signs - with the most common warning sign of a stroke being face-drooping. But since some strokes are less severe than others, it's incredibly hard for the human eye to detect. VIEW THE CONCEPT  KFC in Hong Kong has released a second series of print and outdoor ads as a follow up to their highly-awarded "Hot & Spicy" campaign. The new campaign, created by Ogilvy Hong Kong, entices consumers to enjoy their favourite TV shows with a bucket of KFC Hot & Spicy. There are 4 executions that tie in with popular binge TV shows on air in Hong Kong. The new campaign is running as out of home posters in high profile locations in Hong Kong and in print. It is again a collaboration between Ogilvy Hong Kong and digital imaging company, Illusion Bangkok.VIEW THE SPACESHIP AD VIEW THE DRAGON AD VIEW THE CONCERT AD VIEW THE VOLCANO AD KFC: The Dragon Ogilvy Hong Kong has extended their multi-award winning 'Hot & Spicy' campaign for KFC. The new campaign is released to celebrate the premiere of the final season of Game of Thrones. The social-led campaign features static and animated visuals of a flame breathing dragon - with the fireballs produced by the beast seamlessly swapped out with KFC's classic Hot & Spicy chicken. As well as launching online, the campaign will also include 3 additional executions that will feature in print advertising and key outdoor media, which will roll-out in the coming weeks.VIEW THE CONCEPT  Ogilvy has created a new campaign for Marriott Bonvoy's sponsorship of the 2019 Hong Kong Sevens, the city's biggest sporting event. Marriott Bonvoy is Marriott International's recently unveiled travel program, which replaced Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG). VIEW THE STADIUM SPOT VIEW THE CHABAL SPOT VIEW THE STEFANI SPOT VIEW THE FIJI SPOT Ecozine & Hong Kong Clean Up: It's Sickening What's Happening After Typhoon Mangkhut, Hong Kong beaches are still trying to recover months after. The aftermath is what some refer to as a trash 'tsunami'. But it also brings to light how Hong Kong beaches now see an estimates six to 10 times the usual amount of trash. That's why Ecozine and Hong Kong Clean Up wanted to raise awareness of this situation and help locals realise how big a problem this is.Agency: Grey Group, Hong Kong VIEW THE AD  When you are a slave to fashion someone else is too. Agency: JWT Hong Kong.VIEW THE FIRST AD VIEW THE SECOND AD Society for Community Organisation: Subdivided Flat In A Lane Hong Kong, the world's top luxury housing market, has a large problem with housing for the poor. The city's solution is the Subdivided Flat - the subdivision of a normal flat into a bunch of tiny little spaces, sometimes no bigger that a car parking space. The Society for Community Organisation (SOCO) and Hakuhodo Hong Kong decided to highlight this poor housing solution to put pressure on the government to act. They devised the "Subdivided Flat in a Lane" campaign that showed real life examples of people living in subdivided flats. Hakuhodo collaborated with multimedia artist Hiroyasu Shimo and set up a digital screen in a lane between building in a busy Hong Kong district. The screen dramatised the experience of living in one of Hong Kong's many subdivided flats.VIEW THE CONCEPT Olay: Chiling interviewed Granny Huang OLAY invited supporting celebrities and 18 key opinion leaders to share their own number and inspiring stories as well as to generate momentum on social media. To start the campaign, OLAY began by changing the "ages" of the celebrities supporting the campaign, on Baidu Encyclopedia (China's equivalent of Wikipedia) and replaced them with a number that represents her fearless story or achievement. People may have seen it as a mistake, only to discover that this is part of the campaign to encourage women not to be defined by age.Agency: Grey Group, Hong Kong VIEW THE GRANNY HUANG SPOT VIEW THE VICTORIA SONG SPOT Cathay Pacific Hong Kong Sevens: Mahjong Leo Burnett Hong Kong has launched its first global Hong Kong Sevens campaign for Cathay Pacific, taking the airline's marquee sponsorship to a new creative direction. The campaign, titled Nobody Does Rugby Sevens Like Hong Kong, pays homage to the distinctive cultural textures that make the Hong Kong Sevens a unique destination experience. Collaboration with Plural . VIEW THE MAHJONG SPOT VIEW THE GAI DAN ZAI SPOT VIEW THE TEA SPOT Team Enable Foundation: Surreal is Real in Dementia "Surreal is real in dementiaâ is an awareness campaign on common dementia symptoms designed for Enable Foundation Hong Kong.The campaign comprises videos, animated icons, print and posters. Agency: Michele Salati VIEW THE SPOT VIEW THE FUNNELS AD VIEW THE IRON AD VIEW THE BRICKS AD Hilo: Be Eternal While It Lasts Ad Campaign for Hilô Store calling attention for the quality and durability of the clothes they sell.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Cheil Hong Kong has collaborated with Samsonite and Japanese model Kozue Akimoto to launch a campaign for a new state of the art, designer luggage line -- POLYGON Collection. The online video which can be viewed on Samsoniteâs YouTube page was created and produced by Cheil Hong Kong. Based on the contemporary and edgy design of the POLYGON collection, it was decided that renowned Japanese model, Kozue Akimoto was the perfect representation of the new product line based on her cutting-edge style which consistently receives wide-spread attention at all the international âfashion weekâ shows and in all the top fashion circles around the world.VIEW THE SPOT Hong Kong Tourism Board: Reframing Hong Kong Grey Hong Kong and Hong Kong Tourism Board enlisted Hong Kong locals to become the city's official photographers, creating a gallery of images that showcases the uniqueness of this incredibly photogenic destination. #reframinghk received over 2000 uploads in first week of launch. The best images finding their way into international marketing campaigns and onto the front of Hong Kong's postcards.VIEW THE CONCEPT Hong Kong Tourism Board: Q-art codes Central and Sheung Wan are two of the oldest neighbourhoods in Hong Kong and were recently relaunched as the hippest district of the city.To encourage more visitors to this dynamic area, Hong Kong Tourism Board has introducing travellers to âin the knowâ walking tours. To facilitate this experience, art-inspired QR Codes have been displayed around the district. Each element of design used to create the exclusive QR Codes was inspired by the real-life experiences on offer such as visiting a temple or drinking traditional Chinese Tea. Once scanned, theses designs take you on a tour that exposes many hidden secrets allowing you access to culture, art, heritage and local dining hot spots. VIEW THE CONCEPT Greenpeace: Polluted Soap On the day before Hong Kong's Legislative Assembly meet to discuss environment issues, Greenpeace via Grey Hong Kong sent each member of the Assembly a block of soap. Polluted Soap.The soap was infused with the essence of pollution found in Hong Kong beaches and waterways and asked Assembly members to stop washing their hands of the problem.The 'Polluted Soap' was designed by Taiwanese artist, Hung Yi-chen. Representing different beaches and the pollution found on those beaches, the soap will feature in selected retailers over the summer.VIEW OUTDOOR Downy: Scent By Downy To launch Downy fragrance beads in China, a device was created, enabling people to text a scent. Download the app, sync your phone with the device and send a text with one of the 100 keywords to trigger a scent. Agency: Grey Hong Kong VIEW THE CONCEPT  This summer Leviâs connected university students from 10 local universities in Hong Kong to have the first "Block Party". To extend the spirit of "Levi's "Circles" celebrate the joy and togetherness that crosses groups, countries and cultures, all students from different universities are unified and moved as one, through the power of music and dance.Agency: AIR Concepts, Hong KongVIEW THE SPOT  New Hot & Spicy' print campaign created by Ogilvy & Mather Hong Kong for client KFC in Hong Kong.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Ogilvy & Mather has launched a new campaign for flagship brand Marriott Hotels to celebrate Hong Kong's biggest sporting event. This would be the third year of sponsorship by Marriott International as the Official Sponsor of the Cathay Pacific/ HSBC Sevens (April 6 - 8) and Hong Kong Sevens Festival, the city's biggest sporting event and one of the flagship tournaments on the international Sevens calendar. The campaign named 'Stay Brilliant', launched on social media with 'Bonjour.' This film takes place in a Marriott Hotel guestroom, where rugby legend, Sébastian Chabal has a comedic entrance whilst test piloting a new innovation created just for Sevens fans - a tongue-and-cheek new wake-up program (aptly named 'Bonjour'). The Ogilvy and Marriott team flew to London to shoot with the rugby legend, and shot on location at their famous London Marriott Hotel Regents Park. As you can see by the end of the spot, a lot of hilarity ensued!VIEW THE HEY BABY SPOT VIEW THE BONJOUR SPOT Olay: International Women's Day 2018 This Women's Day, Olay brings powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 Key Opinion Leaders (KOLs) together to share personal stories that represent what it means to have no fear of age, to defy age taboos and judgment facing women in China today. Olay dares these women and millions more to engage in this taboo topic in China openly, and creates a movement behind the belief that "the number that defines a woman is not her age, but her fearless story." This campaign via Grey Group, Hong Kong, comes to life through intimate films, as Lin Chiling, He Shui and Gao Yuan Yuan share personal untold stories about their stories of proudest achievements, and how this number defines them rather than their age and the tensions that come with it. Since Olay's idea is to encourage all women to have no fear of age, so they encourage all women to not be defined by their age number. Instead, they should be defined by their own fearless story - symbolised by their achievements. VIEW THE SPOT Hong Kong Tourism Board: Good Fortune Everywhere With Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energised city. The 90-second film follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong's signature event, the International Chinese New Year Night Parade. Directed by The Sweet Shop's Andrew Lang, viewers find themselves on a journey of discovery visiting many of the must-see locations at this festive time of the year. From the tranquillity of Man Mo temple to a beautiful flower market and onwards to traditional 'fai chun' stores, the Chinese New Year story is told through the eyes of adventurous local children. Agency: Grey Group, Hong KongVIEW THE SPOT Downy: Scent By Downy To launch Downy fragrance beads in China, a device was created, enabling people to text a scent. Download the app, sync your phone with the device and send a text with one of the 100 keywords to trigger a scent.Agency, Grey Hong KongVIEW OUTDOOR Cathay Pacific Airways: The Well Travelled Lai See Cathay Pacific, in partnership with McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See - created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai See are available for sale to the public with all profits going to a local Hong Kong charity.VIEW OUTDOOR Médecins Sans Frontières (MSF): Tram Station Medecins Sans Frontieres (MSF) needed to raise awareness and support of their humanitarian initiatives. Not just by raising donations, but also by supporting their mission that everyone deserves to have medical care no matter who they are and where they are from. How the organization intervenes in any crisis is based solely on people's needs - not political, economic, or religious interests. The campaign motif via Ogilvy & Mather, Hong Kong, aims to demonstrate that we do not choose between different groups of people on the basis of whether they are perceived as 'good' or 'bad', deserving or not. 'We take no side when saving lives.'VIEW 1ST OUTDOOR VIEW THE PRINT AD Hong Kong Tourism Board: Old Town Central Wanting to encourage more people to visit Hong Kong, Grey Group and Hong Kong Tourism Board has revived the area known as "Old Town Central" by introducing people to different thematic routes to explore including: Tasting Hong Kong; Crazy for Art; Time Traveler (heritage); and Treasure Hunt. To facilitate this experience, art-inspired QR Codes have been displayed at various locations within the district. VIEW THE 1ST CONCEPT VIEW THE 2ND CONCEPT Hong Kong Tourism Board: HKTB Pulse Light Show Spinifex Group Hong Kong has launched its first activation for new client Hong Kong Tourism Board which is sure to delight attendees of the 2017 Hong Kong Pulse Light Show.VIEW OUTDOOR McCafe: McCafe Hong Kong Brand Revamp Following the introduction of its enticing new Cocoa Tazza brew, McDonald's is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafe coffee. In May this year DDB Group Hong Kong introduced McCafe's Cocoa Tazza brew. DDB set out to change people's perceptions, and encourage them to re-evaluate their coffee criteria, by turning their focus to what goes on inside the cup instead.VIEW THE SPOT VIEW THE WEB FILM  Cheil, Hong Kong and Tesco China have created 'Safety Bags,' a bag that removes harmful pesticides to help protect people from contaminated fruit and veg. The bags use photocatalysis, a process that breaks down compounds using the power of light, and is proven to destroy toxic chemicals, including pesticides. Tesco is currently trialling the bags.VIEW THE CONCEPT  For those suffering from depression it can feel like they are in a cage, trapped by their inability to speak. To get the phone ringing for The Samaritans Hong Kong Ogilvy & Mather commissioned Jordan Metcalf the famed typographer to craft three unique works. Each execution using Chinese characters for'Helplessness', 'Loneliness'and 'Hopelessness' that visually form cages.VIEW THE LONELINESS AD VIEW THE HELPLESSNESS AD VIEW THE HOPELESSNESS AD Amnesty International: Every Freedom Needs A Fighter In October 2016, five Hong Kong booksellers were abducted for selling controversial books. Clear signs Hong Kong's Basic Law that protects freedom of expression Article 27 is under threat. To raise awareness, together with Amnesty and Brand Union we did the unthinkable. We opened a bookstore that sold controversial books. With one small difference, all the books inside were redacted. Agency: Ogilvy & Mather Hong KongVIEW THE SPOT Wellcome Supermarket: The Shopper's Voice Identical and formulaic, supermarket's Product-and-Price commercials (PnP) are easily ignored by audience. To stand out from competitors, Grey Hong Kong turn Wellcome's PnPs into an experience audience wouldnât want to miss a chance to get famous.We held "The Shopperâs Voice"VIEW OUTDOOR HSBC: Solar Shelter Hong Kong's first-ever solar-driven tram shelter, 'Solar Shelter'.Created with Grey Hong Kong to highlight HSBC's involvement in the Belt-and-Road Initiative and it's push towards a greener economy.Solar panels were installed on the tram shelter roof, absorbing sunlight during the day, and powering more than 60 light bulbs by night.VIEW OUTDOOR HSBC: Rainbow Lions November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion. The world's media follows the story and many other local businesses join with HSBC to show their support. VIEW OUTDOOR Pantene: The World's Most Extreme Hair test Only Pantene can repair the damage caused by 5,000 blow dryers. To prove this a model stood behind the jet engine of a very large aircraft to have her hair dried.The video received 24.8million hits in one day and over 115million media impressions helping prove nothing beats Pantene strength. VIEW THE SPOT Betsy Beer: Beer For 35,000ft Cathay Pacific has created Betsy Beer, its very own craft beer and "The First Beer Scientifically Crafted For 35,000ft." Agency: McCann Worldgroup Hong Kong.VIEW THE SPOT MTV: Staying Alive Foundation The MTV Staying Alive Foundation has released their 2017 safe sex campaign on Valentines Day with an animated film from Mrzyk & Moriceau with music from Woody Guthrie. The new work from Ogilvy & Mather Hong Kong features Dick the Dog and his owner, who struggles to contain his pet's love of holes.VIEW THE SPOT « First « Previous Next » Last » 2 of 9 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
