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Seen and noted

Colorectal Cancer Canada: Give a Shit - Behind The Scenes

 TV & INTERACTIVE   CANADA    February 13, 2020 22:26 (Edited: February 14, 2020 09:26)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e6182_0004.png&width=200Valentine's Day is the perfect time to give anything and everything to the people we love. How about demonstrating the ultimate sign of affection by showing how much we care about the life of those around us? This year, Colorectal Cancer Canada, in collaboration with Ogilvy Canada, is offering health as a present. Introducing Give A Shit: the luxurious way to encourage your loved ones to get screened for colorectal cancer. Contrary to popular belief, the screening for colorectal cancer does not automatically involve a colonoscopy, a procedure that understandably scares off many.

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Farnham Ale & Lager: A Bit Bitter

 PRINT   CANADA    February 11, 2020 22:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_112664_1581400947_A+Bit+Bitter1.jpg&width=200LG2, Quebec has illustrated this 'A Bit Bitter' print campaign for Farnham Ale & Lager.

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PROCURE: Give a Sit to Fight Cancer

 EXPERIENTAL   CANADA    February 06, 2020 21:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa5058.png&width=200Sit down to take a stand against prostate cancer. For World Cancer Day, PROCURE created a connected chair that lets men donate to research without even taking out their wallet.
Agency: Rethink

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Fondation Emergence: The Ad That Aired Once

 RADIO   CANADA    February 06, 2020 20:57
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Every 23 seconds, a homophobic remark is posted online. And ignored. To help people understand the real impact of online violence, we created a radio spot featuring real hateful comments that have been online for more than four years. Calls were immediately logged to the station and the message was taken off the air, proving our double-standard towards online violence.
Agency: Rethink

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Budweiser Canada, Uber Canada: Whassup Again

 TV   CANADA    February 05, 2020 09:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F93f74_0000.png&width=200In a world with so much smart technology, there are still people who make the wrong choice to drive impaired. Budweiser and Uber are teaming up to help Canadians choose a smart way home after #SuperBowlLIV.
Agency: Mosaic North America

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ParticipACTION: Heartbeats

 TV   CANADA    February 03, 2020 20:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4e167_0002.png&width=200Building on its 'Everything gets better when you get active' platform, this film from Participaction features a uniquely personal soundtrack. It captures everyday Canadians engaging in physical activity, while marrying the sound and cadence of their heartbeats with their inner thoughts.
Agency: Zulu Alpha Kilo

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Subaru Impreza: Effective Relief

 RADIO   CANADA    February 03, 2020 09:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200New radio campaign the shows Subaru Impreza is fast acting and provides effective relief. Agency: Zulu Alpha Kilo Canada.

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Subaru Canada: Big Slide

 TV   CANADA    January 30, 2020 18:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3ea16_0000.png&width=200Subaru Canada is taking a fresh approach to remind drivers that there's nothing safer than a Subaru. The campaign leverages a series of TV and online videos that demonstrate a variety of features that consumers can expect to help keep them safe, while on the road. One of the videos opens on a man and his dog running through tough winter conditions with ease, while everyone else is slipping.
Agency: Zulu Alpha Kilo, Toronto


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Amazon Rainforest Conservancy

 WEB FILM   CANADA    January 30, 2020 17:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fce7a8_0004.png&width=200Zulu Alpha Kilo have created this spot for Amazon Rainforest Conservancy

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SAAQ: It Has To Stop

 TV & PRINT   CANADA    January 29, 2020 12:41 (Edited: January 29, 2020 23:41)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jan/tn_112254_1580179180_1.jpg&width=200Great Guns director Olivier Staub, creative agency Lg2, and creative director Luc Du Sault, have debuted a powerful and dynamic new campaign for SAAQ (Societe de l'assurance automobile du Quebec), highlighting the danger of using a mobile phone whilst driving. The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted.

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The Rise Of Skywalker

 INTERACTIVE   CANADA    January 17, 2020 17:55 (Edited: January 18, 2020 04:55)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bde6f_0000.png&width=200As part of Bell's Star Wars sponsorship, Zulu Alpha Kilo created a Snap World Lens helping launch the final instalment of the latest Star Wars trilogy, The Rise of Skywalker. The lens brought you closer to the Star Wars universe by transforming you into a Jedi with the front facing camera. And the rear facing camera used augmented reality to turn your surroundings into a starship battlefield, with TIE Fighters pursuing the iconic Millennium Falcon.
The lens ran nationally on Snapchat during the opening release day of the film.

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Ikea: The Wardrobe

 TV   CANADA    January 09, 2020 19:48 (Edited: January 10, 2020 06:48)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/49bdf_0000.png&width=200As we enter the New Year, many of us are making resolutions to get more organised - in life and at home. IKEA's answer? A colour-coordinated, organiser's dreamland, anchored by IKEA's iconic selling wardrobe, PAX and told like many IKEA spots, through the eyes of a child.
Agency: Rethink, Canada


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YMCA of Greater Toronto: A World Without Y

 TV   CANADA    January 08, 2020 09:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5fc16_0002.png&width=200Skin & Bones Film Company has released this spot for the YMCA of Greater Toronto.

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SAAQ: The Crossing Fence

 AMBIENT   CANADA    January 02, 2020 15:40 (Edited: January 03, 2020 02:40)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c9c32_0001.png&width=200In Quebec, drivers never stop for pedestrians at crosswalks. So to get drivers to stop, LG2, Quebec and Societe de l'assurance automobile Quebec (SAAQ) teamed up to create 'The Crossing Fence.'

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Cadbury Dairy Milk: Call Someone You Love

 AMBIENT   CANADA    December 21, 2019 00:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f99b_0000.png&width=200This holiday season Cadbury Dairy Milk is reminding you to call your mum. The initiative sees the public invited into a traditional British phone booth, painted purple and set up in a busy park. Once inside they can call someone special, anywhere in the world for free. Upon hanging the phone booth dispensed a Cadbury Dairy Milk. People lined up to call their loved ones. The activation took place in Trinity Bellwoods Park, in downtown Toronto. It was filmed and amplified on social (Facebook and YouTube). During the holiday rush, instead of the standard holiday promotion, the brand opted to help people give something special to the people they love: their time.
Agency: Ogilvy, Toronto

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McGill University: Made by McGill

 TV   CANADA    December 18, 2019 22:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F62a18_0000.png&width=200To mark its 200th anniversary, McGill University has launched Made by McGill, its campaign, branding identity and rallying cry for its third century. Developed by creative company Sid Lee, Made by McGill is a platform that unites students, faculty, staff, alumni, donors and the general public in Quebec, Canada, and around the world. Designed to unite the McGill community with a strong and raw narrative while helping to raise $2B to open doors for more brilliant minds and drive more life-changing research, the new creative platform is determined and optimistic, and is quite literally made by McGill.


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Air Canada: Lost Reindeer

 TV   CANADA    December 18, 2019 22:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe8d7b_0000.png&width=200Air Canada's holiday campaign for 'Lost Reindeer' launched in cinema, broadcast, online and in-flight December 11, 2019. In collaboration with FCB Canada, Soft Citizen's Cole Webley directs a charming three-minute holiday story about a group of young friends who discover a lost reindeer in the woods and set to work on getting the animal home to the North Pole for Christmas, for Air Canada. The ambitious ad embodies the unique emotional pull of being at home with loved ones for the holidays.

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Wunder, Halifax: White Christmas

 AMBIENT   CANADA    December 18, 2019 21:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8953c_0000.png&width=200As a creative agency we typically spend our time creating ads and promoting brands, but this year Wunder, Halifax decided to do the opposite and give everyone a break from ads during the holiday season. Two months before the holidays we secured a bunch of prime advertising placements in Halifax to run completely blank white "ads" during the busiest advertising month of the year. The campaign includes billboards, transit shelters, bus ads, ferry terminal ads, a full page newspaper ad, social ads, and even radio ads.

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IFEX: Speech Bubbles

 OUTDOOR   CANADA    December 18, 2019 21:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff0a4f.png&width=200IFEX is a global network that defends the right to free expression, and leading up to World Press Freedom Day, they wanted to share two main messages. IFEX wanted to remind people that in today's world, press freedom is under serious attack, while also empowering ground level activists to help free imprisoned journalists.
Juniper ParkTBWA, brought both messages to life through a series of illustrated speech bubble posters in red and blue.

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The Amazon Rainforest Conservancy: The Most Important Yule Log

 INTERACTIVE   CANADA    December 18, 2019 21:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F14447_0000.png&width=200The Amazon Rainforest Conservancy (ARC) has launched their first ever holiday initiative. Created by agency Zulu Alpha Kilo, the campaign recreates the classic Yule Log Fireplace channel using real footage of the Amazon burning to draw attention back to the fire that really matters this holiday season - the burning Amazon Rainforest. The rainforest fires have become increasingly dire with man-made burning causing the highest rate of destruction to the Amazon in more than a decade.


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Quebec Government: Born a Girl

 TV   CANADA    December 14, 2019 11:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4391e_0000.png&width=200LG2, Quebec has created this "Born a Girl" spot for the Quebec Government.

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Garde-Manger Pour Tous: Help Us Fill the Emptiness

 AMBIENT   CANADA    December 12, 2019 18:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe102a_0000.png&width=200Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. To reflect the daily realities of children living with food insecurity, the campaign puts a meaningful twist on a Christmas tradition: the Advent calendar. Appearing on outdoor signage, online and social networks, this version of the calendar features the usual doors, but while some open to reveal a chocolate, others only reveal an empty space-a nod to the organisation's tagline since 2014, 'Help Us Fill the Emptiness'.


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Furious Fur: Faux Sale

 OUTDOOR   CANADA    December 12, 2019 18:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F81c9d_0004.png&width=200On the heels of Black Friday, it's no surprise to see a blowout savings event for a faux fur company pop up on Toronto's fashionable Queen Street West. The surprise however comes upon closer inspection. Furious Fur's 'Wild Savings Event' drew shoppers to the store where they discovered clever twists on familiar discount slogans, revealing that this sales event wasn't about saving money, but rather, the millions of animals killed every year in the fur trade. The campaign, created by Zulu Alpha Kilo, took a playful approach to disarm shoppers and help the message break through.

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Hershey’s Kisses: Sweet Reunions

 INTERACTIVE   CANADA    December 12, 2019 17:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67142_0002.png&width=200Hershey's Kisses has launched this 'Sweet Reunions' Christmas campaign reuniting people around the world.


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IFEX: Speech Bubbles

 OUTDOOR   CANADA    December 11, 2019 08:45
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa67d9.png&width=200IFEX is a global network that defends the right to free expression, and leading up to World Press Freedom Day, they wanted to share two main messages. IFEX wanted to remind people that in today's world, press freedom is under serious attack, while also empowering ground level activists to help free imprisoned journalists. We brought both messages to life through a series of illustrated speech bubble posters in red and blue.
Agency: Juniper ParkTBWA

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The Shoebox Project

 WEB FILM   CANADA    December 04, 2019 20:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3395f_0004.png&width=200The Shoebox Project for Women collects and distributes gift-filled Shoeboxes to women impacted by homelessness across Canada, USA, and the UK. It's a beautiful act of compassion and a powerful reminder that we all matter.
Agency: Accomplice Content Supply Co, Halifax

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Society for Persons with Disabilities: Visibility for Disability

 AMBIENT & TV   CANADA    December 04, 2019 20:35 (Edited: December 05, 2019 07:35)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/35378_0003.png&width=200Wax, Calgary has released this 'Visibility for Disability' campaign for the Calgary Society for Persons with Disabilities.

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Walmart: Piggy Bank

 TV   CANADA    December 03, 2019 22:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b882_0003.png&width=200FRANK Content's award winning director, Rodrigo Garcia Saiz, has shot yet another emotional campaign for the holiday season. Rodrigo never ceases to move us with his emotive storytelling as he brings to life Cossette's adorable story about a brother saving up for his younger sister's gift with the help of his very cute pet piggy bank.

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The Insurance Brokers Association of Canada: Dot Dot Dot

 OUTDOOR & INTERACTIVE   CANADA    November 30, 2019 21:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6ada0.png&width=200Our client, The Insurance Brokers Association of Canada, has partnered with the Canada Safety Council on an awareness campaign. We develop a GIF that leverages the familiar incoming text icon, turning it into a streetlight. But text messaging is only part of the problem. Eating while driving is also a culprit, and we have developed a second execution that tackles this.
Agency: Agency59

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Toys For Tots Canada: An Unboxing Worth Watching

 TV   CANADA    November 28, 2019 12:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d278_0000.png&width=200As another holiday shopping season kicks into high gear, there's no shortage of tech, toys, and treats being touted as the latest and greatest 'must-have' gift. And one of the most popular ways new products are being showcased to consumers is through unboxing videos, where people film themselves opening, inspecting, and reviewing an item for their audience. This trend has exploded over the past few years, and has made its way into the children's toy category, where content creators young and old unbox and discuss the latest toy.
Agency: Wunderman Thompson, Canada



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TD Bank: Poster Bank

 AMBIENT   CANADA    November 24, 2019 11:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1a7be.png&width=200The TD Coin Poster Bank was designed as a tactile savings tool to help parents teach their kids the value of money and saving.Credit: Leo Burnett, Toronto

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IGA: Inseparable

 TV   CANADA    November 20, 2019 22:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b1bd_0000.png&width=200For the second year in a row, IGA and Sid Lee are partnering up to give audiences a gift for the holidays: a two-minute animated film benefitting La Tableee des Chefs. IGA will donate $1 to this organization every time the video is shared on social media. Inseparables (Inseparable) tells the story of Anto and Maxime, two young children whose friendship grows as they trade items from their lunch boxes with each other. The two-minute short film is the culmination of six months of hard work by about 40 artisans based in Montreal and Paris, backed by an almost-completely instrumental version of "J'irai ou tu iras" by Jean-Jacques Goldman.

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Boston Pizza: Order BP's Christmas Pizza Today

 TV   CANADA    November 19, 2019 23:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F163a2_0000.png&width=200Boston Pizza wanted to launch their Christmas Pizza in a special way. So John St. created the world's first pizza-themed Christmas Carol, and a Caroling Pizza Box to deliver the pizza in. Order BP's Christmas turkey Pizza today.


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Canadian Women's Foundation: The Tireless

 TV   CANADA    November 19, 2019 23:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F580d7_0000.png&width=200Canadian Women's Foundation, a public foundation dedicated to achieving gender equality, has released a bold new marketing campaign. The campaign, 'The Tireless', highlights the need to be unrelenting in the pursuit of true gender equality, but does it in an inspirational and positive way. The Canadian Women's Foundation focuses on empowering women and girls in Canada to move out of violence, out of poverty and into confidence and leadership. The 360-campaign was created by The Canadian Women's Foundation's advertising agency of record, Forsman & Bodenfors Toronto.


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Canadian Tire: Moonlight Ride

 TV   CANADA    November 15, 2019 23:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F578ec_0001.png&width=200The creative idea was to have an old man who lives at the top of a mountain and a young boy out for a day of sledding, travel together on a toboggan down the hill. And to complicate things even more let's put a dog on the sled as well. With the creatives at TAXI leaning towards a sunset lighting palette and a storybook landscape that truly doesn't exist, made travelling to a location not an option. Which also suggested that a complete CG environment would allow for the most flexibility in creativity.


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Air Canada: Travel Like a Canadian

 TV   CANADA    November 12, 2019 18:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F027b5_0001.png&width=200Air Canada has launched the second campaign video for 'Travel Like a Canadian'. This time, Sandra Oh serves as the guiding voice in a traveller's head, encouraging her to exercise her "TLC" chops at the luggage carousel.

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New York Fries: NYF Big Days

 RADIO   CANADA    November 10, 2019 17:53
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Juniper ParkTBWA have created these spots for New York Fries

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Loto-Québec: Haunted Convenience Stores

 WEB FILM   CANADA    November 04, 2019 23:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2981d_0000.png&width=200For the second year in a row, Loto-Quebec and Sid Lee are showing that they have no fear in promoting the Phobie scratch ticket. They got into the ghostly spirit by inviting depanneurs in Quebec to play a trick on their subscribers thanks to a series of videos on "paranormal" activity in their business. Four depanneurs were approached and asked to use their Facebook pages to post "poltergeist" videos that look like they were recorded with their own security cameras.


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HomeEquity Bank: Digital Poppy

 TV   CANADA    November 04, 2019 22:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67f55_0003.png&width=200Zulu Alpha Kilo have created this spot for Home Equity Bank

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Zulu Alpha Kilo: Billy's Lemonade

 WEB FILM   CANADA    November 04, 2019 22:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F76129_0000.png&width=200Zulu Alpha Kilo have created this spot for themselves

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