 |
 In a world where the pressures of life often overshadow simple pleasures, The Rec Roomâa premier destination for fun with great games, delicious food and live entertainmentâis launching a new brand platform and campaign in which a symbol of childhood can help seize hold of something far more elusive: the carefree joy of play. âMake Room for Playâ VIEW THE SPOT
 As the AGO welcomes a younger and more diverse audience than ever before, the challenge of breaking through to audiences who don't consider themselves "art people" is even more important. Gallery of Us, the AGOâs new brand platform developed with Zulu Alpha Kilo, shows how art isnât separate from us VIEW THE SPOT
 Astronaut Chris Hadfield attempts to show customers how to pronounce 'Optical Coherence Tomography' in this Canadian ad for Specsavers. VIEW THE SPOT
 The CHU Sainte-Justine Foundation has launched a new public awareness campaign platform called âGrow Beyondâ. Created by LG2, it features messages from the patients themselves, the real heroes of this campaign. Each piece of the campaign highlights a real-life story of a child who has benefited from the exceptional care provided by CHU Sainte-Justine and made possible by the innovative research funded by the Foundation. VIEW THE SPOT
 Itâs that time of year again, when the iconic KFC bucket takes centre stage, ready to serve up a delicious helping of joy and nostalgia for their biggest digital promotion of the year - âFirst Bucketâs On Us.â Introduced by Colonel Sanders in the 1950âs, this beloved bucket has become more than just an iconic container; itâs a symbol of comfort, celebration, and finger-lickinâ good times across the globe. From family feasts to late-night cravings, the KFC bucket is the ultimate culinary companion. So, to celebrate this timely promotion, KFC is flipping the script by tapping into its bucket of fame, showing it in a way Canadians have never seen before VIEW THE SPOT
 At Meridian, youâre not a number, youâre a Member, and our Members are everything. Because around here, banking is different. VIEW THE SPOT
 Kicking Horse Coffee is introducing its bold new brand platform, 'Kickstart Your Heart,' designed to stand out in a crowded market and capture attention with its fresh, dynamic approach. VIEW THE SPOT
 UHN Foundation is excited to unveil its first mass-media fundraising campaign under the UHNITED brand platform. Launched in January 2024 in partnership with Zulu Alpha Kilo, the UHNITED platform spotlights the world-renowned institutions and people working together under the UHN umbrella to achieve never-been-done advancements in health care. VIEW THE SPOT
 In Alaskaâs vast, untamed wilderness, survival isnât just about enduranceâitâs about being defiant by nature, especially when it comes to staying connected. GCI and Cossette captured this spirit in the launch of their new creative platform, Wildly Ingenious. VIEW THE SPOT
 The M&S Autumn 2024 Womenswear campaign launches today. âBig Autumn Energyâ was developed for the retailer by Mother Design and Mother. It is part of M&Sâs ongoing journey to reshape for growth by broadening its appeal and elevating style perceptions. A 30-second film, directed by Lope Serrano, AKA Canada, showcases a high fashion aesthetic, punctuated by ordinary, everyday scenarios, from walking the dog to raking autumn leaves. VIEW THE SPOT
 Do Penguins Have Knees? Ontario Beef says you can ask your butcher pretty much anything.Ontario Beef, the public-facing identity of Beef Farmers of Ontario (BFO), is launching a campaign to empower consumers to ask their butcher for Ontario beef. VIEW THE 2 SPOTS
 McDonaldâs Canada serves up a winning formula with 'Find your Fryternity,' a recruitment campaign developed by Cossette. This initiative targets young adults and celebrates the importance of friendships at work. VIEW THE SPOT
 To show that periods in sports are normal, Knix is launching a new kind of sponsorship program: world-class athletes are invited to publicly talk about their period at sporting events during which they're competing on their period, and Knix will pay them every time they do. In the spot, we see Megan Rapinoe going through what appears to be a series of pre-, post- and mid-game interviews. period. VIEW THE SPOT
 In collaboration with global Toronto-based creative brand experience company, Juniper ParkTBWA, Nissan Canada has launched their new campaign, âWhole New Thrillâ. In creating this campaign, the team at Juniper ParkTBWA and Nissan Canada broke two conventions to make the campaign unique in a sea of auto sameness: Simple Simple Simple VIEW THE 2 SPOTS
 Rethink shares its latest Molsonâs Olympics campaign, which sees the brand sponsoring a usually unheralded, but critical group of people who massively contribute to Canadaâs success at the Games â the parents of Team Canada athletes. To celebrate, thank and compensate parents of Team Canada athletes for the essential role they have played in raising the countryâs stars, VIEW THE SPOT
 In every 100 children in Canada, 1% experiences some form of medical complexity. These children often fall through the cracks of the existing system of care, falling behind their peers. To raise awareness of the 1%, Toronto-based not-for-profit Safehaven is launching One in 100, an illustrated book to shine a light on the medically complex children in our communities that Safehaven works to support. Inspired by the beloved "Whereâs Waldo" series, One in 100 takes readers on a visual journey through iconic Toronto landmarks, encouraging them to find the medically complex child within the bustling scenes. This unique storytelling approach demonstrates that medically complex children are important parts of our local communities but often go unnoticed or forgotten. VIEW THE CONCEPT
 Non-profit Soles4Souls asks North Americans to walk in its recipientsâ shoesThe national awareness campaign from FUSE Create shows how a simple pair of shoes can open the door to opportunity, hope, education, and a futureAs anyone who has ever walked into a room wearing a cool pair of kicks can attest, a good pair of shoes can help a person feel not only comfortable, but confident and ready to take on the world. VIEW THE SPOT VIEW OUTDOOR
 As almost every digital display in the world turned to a 'Blue Screen of Death', global sports Brand Decathlon switched their digital OOH ads into a way to get more people outside. VIEW 2 OUTDOORS
 Knorr has been cooking up an exciting collaboration, with a fresh take to their Taste Combos campaign for 2024. The bouillon brand is remixing fast food dishes into craveable, nutritious and delicious homemade meals, partnering with multi-platinum music legend Ludacris. VIEW THE SPOT
 âSponsored by Youâ marks the first Team Canada campaign for OLG since becoming the Official Ontario Lottery Partner of Team Canada. The campaign delivers a unique proposition for Ontarians: when you play, YOU sponsor Ontario athletes. This is because 100% of OLGâs profits are reinvested into Ontario and go towards the support of initiatives like the Quest for Gold program. VIEW THE SPOT
 Air Canada has launched Ticket to Dream, a powerful new brand spot celebrating Team Canada's heroic journey to the Paris 2024 Olympic and Paralympic Games. The spot will be released on Air Canadaâs social platforms on July 17 and premiere on TV, cinema and online on July 26, helping stoke excitement among Team Canada and its devoted fans during the official opening ceremony for the Games. VIEW THE SPOT
 Kruger Products, Canada's leading manufacturer of quality household tissue products, is letting consumers know in a playful new marketing campaign that nothing absorbs like SpongeTowels UltraPRO with its sponge-like absorbency and premium quality. VIEW THE SPOT
 Chive realized that their pots and vases were more expensive on retail sites like Market Place and Kijj than at their sale. To highlight their low prices, they ran a campaign that showed customers how to make money by shopping at their sale and reselling it VIEW THE AD
 For this yearâs Stampede, McDonaldâs Canada is lighting up the town with an eye-catching series of hand-painted murals as a tribute to Canadian agriculture, and to celebrate the nearly 50,000 farmers and ranchers who make its menu possible. VIEW 3 OUTDOORS
 In a new campaign from Ogilvy New York and Ogilvy Canada, 'Unfold Your Moment,' Samsung highlights the make-or-break moments that we face every day, and the Fold and Flip's unmatched ability to help people rise to the occasion quickly and naturally in their moment of truth that industry-standard flat phones never could. VIEW THE 2 SPOTS
 Many business insurance providers offer identical policies to all their clients. This "cookie-cutter" approach inspired a "1984" analogy, where the hero is expected to accept whatever the "Big Brother" Insurance Company Inc. churns out. VIEW THE SPOT
 Â On July 4, the iconic Coffee Crispâa Canadian chocolate barâwas available in the US for just one special day, but there was a quirky twist: it could only be gifted by a Canadian. A one-of-a-kind vending machine was placed at the CanadaâUS border crossing at Peace Arch Park in Vancouver, BC, where Canadians invited their American neighbours to get a free Coffee Crisp. VIEW OUTDOOR
 To highlight Moving Day and the frenzy that goes along with it, McDonald's Canada and Cossette really hit home with the Always Around the Corner campaign. The initiative showed that, even when consumers change postal codes, McDonaldâs is always nearbyâa familiar, friendly presence on whatâs often a very emotional day. VIEW THE AD
 Cadillac Fairview launches its latest campaign, called âBring Back Playâ in partnership with several agencies from Publicis Groupe Canada: North Strategic for PR, Notch Video for production and Starcom for media planning and buying. VIEW THE SPOT
 Sandbox VR has announced its summer campaign from Funday featuring the worldâs most notorious tough guy, prolific actor and restaurateur, Danny Trejo. This summer, go beyond the beachbod - come to Sandbox VR to get your Zombod ready to face-off against zombies in the fully-immersive experiences Deadwood Valley and Deadwood Mansion, created exclusively by Sandbox Content Studios. VIEW THE SPOT
 The Beaches âRock the Starâ in New Converse Campaign Converse Canada and Little Burgundy Shoes launch "the shoe of the summer" featuring award-winning Toronto band The Beaches VIEW THE SPOT
 Inspired by the journey of a boy with Down syndrome, Klick created the short film '47' for Cafe Joyeux, a global family of cafe-restaurants that hires and trains people with intellectual and developmental disabilities. Co-created with Zombie Studio, Canja Audio Culture, and the Down syndrome community. VIEW THE SPOT
 wander through the mayo aisle of any supermarket and youâll see a sea of blue and yellow labels. While they might trick your eyes, theyâll never trick your tastebuds â because lookalikes donât tastealike. VIEW OUTDOOR
 In a new campaign led by Courage Inc., the iconic cheese brand Cracker Barrel reveals their first step in combating food waste by turning leftover ingredients into mouth-watering recipes, with the help of some cheese. In partnership with notable Canadian chefs Trevor Lui and Devan Rajkumar, Cracker Barrel has designed the Cracker Barrel Invisible Cookbook platform to inspire culinary ingenuity by demonstrating ways to transform your recipe-list leftovers into new, delicious recipes that are sure to keep you coming back for seconds. VIEW THE CONCEPT
 Espolon Tequila announces âTo the Bone,â the brandâs first ever global campaign, which has debuted in Australia this month following a celebration of the 25th anniversary of Espolon Tequila Blanco. From the original vision of Espolonâs founder Cirilo Oropeza, to the iconic label design, Espolon is driven by a rebellious spirit rooted in modern Mexico, which now serves as the foundation for âTo the Bone.â VIEW THE SPOT
 IKEA Canadaâs latest creative campaign from Rethink spotlights the kitchens and the brand-new line of bathrooms. IKEA is launching the campaign with a new commercial titled âComing Homeâ, which follows a young woman coming home after a night out. Set to the iconic tune of Creep by TLC, we see the hero quietly tiptoeing through her multi-generational home, so she doesnât wake her grandma, who has fallen asleep in the living room. VIEW THE SPOT
 The launch video features Rob, a Toronto father and architect who lives with Parkinsonâs, walking along a city street. His gait is a little funky, his arm swings wildly as he walks, and his sways attracts stares from passers by, but he wins over everyone he meets. Set to the Beck song, Beercan, the spot ends with the line âItâs not Parkinsonâs. Itâs Swagger.â VIEW THE SPOT
 Saje Natural Wellness and One Twenty Three West have collaborated to refresh the brand and launch an eye-catching campaign built on real, proven natural remedies. VIEW THE 3 SPOTS VIEW 2 OUTDOORS
 A reactive piece to the Eclipse that happened in parts of the world, including the east coast of Canada. VIEW 2 OUTDOORS VIEW THE AD
|
Gold sponsors
Silver sponsors
Search blog
Members
Past guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
Visit Campaign Brief for Australian creative advertising news
|
 |