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Seen and noted
 AI is increasingly blurring the line between what's real and what's fake, be it in images of people, art, and even food. In fact, as recently as March 2024, a study claimed that AI-generated food images looked "tastier" than the real deal. Schneiders took this personally, and put their hand-crafted, authentic, real food photography to the test, to see if AI could come up with photos that weren't just tastier-looking than real food photography, but more delicious than Schneiders. VIEW THE SPOT  Nearly 80% of Canadians watch the Super Bowl because of the American ads. But in 2019, Canada made them illegal for TV. So, unless they hunt them down online, most Canadians will never see them.VIEW THE SPOT  A new :60 brand spot titled '80 Degrees' leads the campaign and continues Nescaféâs creative relationship with director Omri Cohen, who helmed the brandâs award-winning 'How the World Says Coffee' and 'Jars' short films. In '80 Degrees,' we see how coffee lovers around the globe prepare for their special cup as they wait for their pots to reach an ideal boil.VIEW THE SPOT  Mayana, a BIPOC-owned womenâs intimates brand, teams up with creative agency Anomaly to take aim at the sexualisation and judgment mothers face for their choice to breastfeed in public. Taking bold action to âBust The Stigmaâ around breastfeeding in public, Mayana crashed this weekendâs Toronto Blue Jays vs Los Angeles Dodgers game with a 42-person breastfeeding flash mob. VIEW OUTDOOR  To reach a new generation of 18 job seekers, NPower Canada has launched a new campaign under the platform 'CTRL your future,' tapping into the power of their alumni success stories, led by Brand Transformation agency Humanity.VIEW THE 2 SPOTS Get REAL Movement: Rarest Books Card On National Hockey Card Day (April 13th), the Get REAL Movement - a Canadian non-profit focused on combating 2SLGBTQ+ discrimination, racism and bullying - is releasing what theyâve coined the 'Rarest Rookie Card': an incomplete hockey card for an unidentifiable playerVIEW THE CONCEPT  For many years, the SAQ has focused on the spirit of sharing special moments with loved ones.By capturing the instant when everyone clinks their glasses together, the visuals highlight celebration and provide inspiration that varies with the seasons. The overhead shot and the position and colour of the glasses allowed us to create impactful and recognizable seasonal symbols.The campaign posters were displayed in the windows of 410 SAQ stores in Quebec throughout 2023.VIEW 5 OUTDOORS  Simply Spiked Peach is bringing the flavour to Canada with the launch of a new Peach-flavoured variety pack. To introduce their Signature Peach, Strawberry Peach and Kiwi Peach flavours to Canada, Simply Spiked is inviting older generations to text the Ask Gen-Z hotline - 1-855-691-GENZ - for advice on adding the juiciest emojis to their text conversations while avoiding the unfortunate mistake of sending a poorly placed peach emoji to friends and loved ones. VIEW OUTDOOR  Found Poop all over Toronto motivates Timmie Pet Supplies to ask for help from local dog owners. The owners of a local pet store, Timmie Pet Supplies, noticed more and more dog poop being left behind all over the city. Dog owners simply werenât picking up after their pets. Knowing that the surge of pet adoptions during the pandemic may have led to some inexperienced dog owners in Toronto, the team at Timmie wanted to lend a hand. VIEW OUTDOOR  Every year during Colorectal Cancer Awareness Month, Colorectal Cancer Canada initiates a nationwide awareness campaign. The objective is to motivate Canadians aged 50 to 74 to participate in screening tests.The "Nothing to Hide" campaign features a collection of X-rays, showcasing unusual objects found in the colon: a cassette tape, a light bulb, a set of keys, and more. Each visual is accompanied by the tagline "It's better to get screened, whatever they find."VIEW THE SPOT  As many parents are navigating or have just finished their kidsâ Spring Break, Coors Light launches is new 'Parenthood' campaign.VIEW THE 3 ADS  Developed in collaboration with Mint, 'Thatâs Clutch' campaign marks the brandâs NBA marketing partnership debut, highlighting Clutchâs brand distinctions and customer experience that makes Clutch a leader in the car-buying category. VIEW THE SPOT  Courage has launched a new Easter campaign for KitKat. The campaign is running in visual OOH in the Greater Toronto Area and on social media leading up to and throughout Easter. VIEW 2 OUTDOORS Melanin Gamers: Watch The Toxicity Ratings Melanin Gamers, a digital community protecting and promoting diversity and inclusion in the video game industry announced today a toxicity rating system with a singular goal â to eliminate harmful and verbal abuse within gaming culture. VIEW THE CONCEPT KFC: Who's Cutting Onions Here Today, thereâs a new answer to the question, 'Whoâs cutting onions in here': itâs KFC Canada as the brand announces the arrival of Crispy Onion Rings. Now available as a side to any delicious Combo meal or as a crunchy accompaniment the the new Crispy Onion Ring Sandwich and Crispy Onion Ring Twister wrapVIEW THE SPOT VIEW OUTDOOR  TD Insurance launched their 'Ways to Save' campaign at the 2024 Academy Awards. Created in collaboration with Ogilvy, TD Bank Group ('TD')âs Agency of Record, this major campaign spotlights TD Insuranceâs Savings Commitment - to get customers the best coverage for their needs, at the best price.VIEW THE SPOT  Black & Abroad, the brand dedicated to redefining world experiences for the modern Black traveller, announced the launch of âSee You There,â a new initiative that leverages AI to help its customers imagine their next tourism adventure, showcasing the beauty and luxury of international travel for the Black community.VIEW THE SPOT  Culture-defining production studio Fela and creative agency TAXI have created âCount Me Inâ - an inspiring and impactful film for Womenâs History Month. Directed and edited by Kat Webber, the call to action for the Canadian Womenâs Foundation (CWF) highlights their mission: for every woman, girl, and gender-diverse person to have the power, safety, support, and rights to thrive.VIEW THE SPOT KitKat: Iftar Bar KITKAT Canada, the renowned advocate of âhaving a breakâ, officially announced the return of the KITKAT Iftar bar. VIEW THE CONCEPT Campbell Co of Canada: pAIntings Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. As part of their âCampbellâs pAIntingsâ campaign, the brandâs Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. I would like to express my sincere gratitude to ENHELP - help with college essay , for proofreading and translating part of this article. Their attention to detail and high level of professionalism allowed to significantly improve the quality of the text, while preserving its original meaning and accuracy. ENHELP's contribution was an important element in the successful completion of the work, and we hope to continue our fruitful cooperation in the future.VIEW THE SPOT VIEW THE 6 ADS  Since the pandemic, the number of reported cases of child/youth online sextortion has spiked in BC and world-wide. And in 2023, the vast majority (90%) of sextortion incidents reported to CyberTip affected boys (typically those aged 15 to 17). Sextortion happens when predators (often posing as peers) persuade someone to send selfies or video of a sexual nature. Once the imagery has been sent, predators use it as blackmail to demand more images or money, often with dire consequences.VIEW THE SPOT  To promote the initiative, National Bank has taken over the back covers of Elle Canada, Canadian Living, Clin d'oeil, Coup de pouce, La Semaine, Vero, Les Idees de ma maison, and seven Jours for the month of March. VIEW OUTDOOR The Newfoundland & Labrador Welcome Desk: Icebergs âThe Welcome Desk: A Closer Lookâ is a new series of long-form digital videos starring the familiar faces of The Welcome Desk as they give viewers, well, a closer look at puffins, whales, and icebergs. Featuring plenty of personality, charm, and user-generated content from visitors and locals, each video gives an informative and entertaining first-person perspective of the types of experiences the province has to offer ahead of its peak summer season. VIEW THE 3 SPOTS Gas Leaks Project: Hot & Toxic Today the Gas Leaks Project, a nonprofit dedicated to exposing the truth about the dangers of methane and the fossil fuel industry's disinformation campaign, launched 'Hot and Toxic,' a national campaign capitalising on the toxic tropes of reality television to inform and empower consumers of the health and environmental risks VIEW THE SPOT VIEW OUTDOOR McDonalds Canada: Happy Opening Designed by Cossette, the visuals evoke the pleasure of celebrating by displaying a burst of confetti a universal symbol of joyous occasions. Featured are iconic McDonald's menu items like the legendary Big Mac, World Famous Fries, McFlurry, and Egg McMuffin.VIEW OUTDOOR VIEW THE 6 PRINT ADS  Cannabis sales in Canada are legal. Cannabis advertising? Not so much. In fact, the entire industry is highly regulated. As a result, the government passed the "Canadian Cannabis Act" which strictly prohibits any advertising that shows products, people, paraphernalia, implies effects, or shows the inside of a store, among many other restrictions. Furthermore, social platforms (such as Meta and Google) and other media channels (OOH/radio) have extensive systems in place to screen out any advertising that promotes cannabis. VIEW THE SPOT  The new D'Italiano spot ushers in the brand's new platform, 'Do It Big'. As the brand known for crafting substantial and thick sliced Italian-style bread, the new platform is intended to evoke big energy, big families, and big meals.VIEW THE SPOT Desta: Speechlist TANK Worldwide, a global health and wellness agency, and DESTA, a Montreal-based Black Community Network, proudly announce the launch of the 'Speechlist' campaign. As Black History Month concludes, the initiative transcends time by highlighting both iconic Black leaders and todayâs Black talent to a broad audience of music enthusiasts on Spotify.VIEW THE CONCEPT Dans La Rue:Change Of Address Dans la rue, in collaboration with LG2, has launched an influential initiative to help homeless youth this winter season. The new campaign called 'Change of Address' works with content creators Louis Blouin, Alex Beaulieu-Marchand, Emmanuelle-Salambo Deguara and Karel CadoretVIEW THE CONCEPT  Cannabis sales in Canada are legal. Cannabis advertising? Not so much. In fact, the entire industry is highly regulated. As a result, the government passed the "Canadian Cannabis Act" which strictly prohibits any advertising that shows products, people, paraphernalia, implies effects, or shows the inside of a store, among many other restrictions. Furthermore, social platforms (such as Meta and Google) and other media channels (OOH/radio) have extensive systems in place to screen out any advertising that promotes cannabis.VIEW THE 2 SPOTS  To coincide with National Human Trafficking Awareness Day (February 22nd), The Joy Smith Foundation has once again partnered with Toronto agency Diamond to evolve its highly successful 'Trafficking Signs,' campaign which saw over 10,000 Canadians visiting the campaign site to learn more in 2023. VIEW OUTDOOR  There's a safer, more delicious way to do a good deed these days. Raise a drink for the planet at New York Fries.PLAY THE 3 SPOTS  Canadian production company Revolver Films is thrilled to unveil its latest work for Canadian Cancer Society (CCS), 'It Takes A Society'. The inspiring narrative, centred around a father-daughter relationship, seeks to shed light on the journey of individuals battling cancer and the unwavering support provided by the larger CCS community. VIEW THE SPOT  Who doesn't enjoy a good cup of coffee in the morning? And with McCaf, you get that "Mmmm" factor. You know it has to be McCafe when you: take the lid off to savour every last drop, shake the ice in your cup to get one last sip, give your friend props because they brought you your favourite drink, chug it, slurp it, or sip it slowly to make it last all morning. McCafe is just that good, and now it has a fresh new look to match its great taste. VIEW THE SPOT  Go for a ride, and set the R&B vibes with "Safety On My Mind" belairdirect's sexy new single! With belairdirect's app, the safer you drive, the more you could save on insurance.VIEW THE SPOT  This new campaign spot dubbed the 'Casting Call,' takes on a unique closed social experiment, showcasing two brand truths: how delicious Lay's flavours are and how difficult it is to pick just one flavour. Developed with award-winning creative producer, Jordan Cohen, and renowned director, Hank Perlman, 'Casting Call' features a fictional audition set up, where one by one aspiring actors are unknowingly put to the test. With the idea of "winning" one million dollars on the line, will they be able to only pick one flavour?VIEW THE SPOT  To celebrate every last irresistible bit of Extra Crispy's limited-time return, KFC has released a new campaign from its Canadian AOR, Courage, that pays fitting homage to the Finger Lickin' Good crumbs. VIEW THE SPOT  Working alongside agency partner The Hive, the work aims to build excitement for the upcoming season by sharing the rhythm of existence that beats inside those who choose to 'Live The Sea-Doo Life'. VIEW THE SPOT « First « Previous Next » Last » 2 of 59 |
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Feast shows that doing taxes comes with benefits.