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Seen and noted
 Equitable Bank, provider of the lowest reverse mortgage rates in Canada, debuts a new creative platform that aims to connect on an emotional level with older Canadian homeowners who might be feeling stressed about their finances and retirement outlook. In the campaign film, Equitable Bank takes a backseat to the two main characters, Frances the homeowner and her fancy-pants house, but shows up as the glue that helps her and her long-time home stay together.Agency: The Hive VIEW THE SPOT Transplant Quebec: Don't Put Organ Donation On Ice On World Organ Donor Day, Transplant Quebec unveiled a huge silicone heart frozen in a 2.4-metre-high ice wall near Quebec City's famed Fontaine de Tourny. The impressive LG2-designed installation, on display in the heart of the Old City until October 19th, will raise awareness about organ donation. On-site communication pieces invite the public to visit the organisation's website to learn more about its mission and critical role supporting patients awaiting an organ transplant.VIEW OUTDOOR North York General Hospital: What No One Tells You... There are so many things new parents don't expect when they're expecting, so we created a book, compiled from hundreds of submissions from real parents, to make things a little easier to navigate. As one of the busiest birthing centres in Ontario (we deliver more than 4,000 babies each year!), we wanted to give parents-to-be a real and honest look at what to expect throughout pregnancy, birth, and beyond.Agency: Courage VIEW THE CONCEPT  For many people burps are gross, but not for kids. And not for World Vision Canada where a burp is the sound of a successful food delivery and one less child going hungry. More than 45 million people are experiencing food insecurity, just shy of starvation. In partnership with the UN World Food Programme, World Vision Canada has been making a palpable difference in its efforts to eradicate childhood hungerVIEW THE SPOT The Ottawa Hospital: The Opportunity Calls Hotline Many nurses who want to quit love nursing- just not their jobs.So the Ottawa hospital created The Opportunity Calls hotline for nurses to talk through their options and find a way to make nursing work for them again. The campaign launched with an open letter to nurses posted outside hospitals in Ontario. Agency: Berners Bowie Lee VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  In December 2019, Humber College sent a class of advertising students to Zulu Alpha Kilo to gain real-world experience working on an important campaign. And get paid for it. The brief given to the students? Create a campaign encouraging businesses to pay student interns. However, the project was put on hold once the pandemic hit. Today, with the backing and support of the U.S. based National Association of Colleges and Employers (NACE), the campaign is ready to launch across North America. VIEW THE 6 SPOTS  "We're different from the other big banks," a BMO banker tells passersby from behind his desk on an airport luggage carousel in a new campaign from the bank and its agencies, FCB Canada and UM.VIEW THE SPOT  Canadians look at wealth differently than in the past. The focus used to be to save for retirement, today it is the means to live the life you want with a balance between wealth and wellness. The spot visually tells the story of a young couple and their journey with work, success, life, the upside, and challenges of their relationship with money. As they mature, the VO speaks to this disconnect in what they want from their money, vs the life they want. Edward Jones can work to get them there.Agency: Mass Minority VIEW THE 60 SECOND SPOT VIEW THE 30 SECOND SPOT VIEW THE 15 SECOND SPOT  In the province of Quebec, Canada, most residential leases come to an end at the same time of year. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as "Moving Day". Many advertisers run promotions before "Moving Day" but The Brick-the largest furniture retailer in the country-saw an opportunity to runads after the big day. Agency: FKA VIEW THE FIRST AD VIEW THE SECOND AD  Inspired by the selfless good deeds of kind-hearted Canadians, the makers of SUNLIGHT laundry detergent are helping community heroes fund their initiatives while highlighting their remarkable stories. This is SUNLIGHT laundry detergent's second campaign with global Toronto-based creative brand experience company, Juniper ParkTBWA. This work builds upon the campaign insight: when you have help with the little things, like laundry, you can focus on the big things that matter most. Once the first SUNLIGHT laundry detergent campaign wrapped up, the team began looking for other spaces for the brand to continue helping Canadians. VIEW OUTDOOR Coors Light: Commemorative Can Following a viral baseball moment Angels player, Shohei Ohtani, damaged a Citi Field billboard featuring a Coors Light ad, Coors Light is delivering on fan demand by creating a commemorative can to honour the moment. The commemorative can is inspired by the damaged LED screen thanks to a certain designated hitter's design expertiseâa black square of dead pixels. VIEW THE CONCEPT Smuckers Uncrustables: Isn't It Something With the launch of the new anytime snack in Canada, comes a big introduction to the market with two loveable characters. One who's overjoyed. "PB&J filled deliciousness! Isn't it something?!" cries the aptly named, Uncrustable, as he fondly reads his new billboard announcing his arrival. But that's not all the spot is introducing. With the launch of the anytime snack comes another character to help launch it. Uncrustables' lVIEW THE SPOT  oxio is shattering the internet status quo. To fuel oxio's rapid expansion across Canada, theyâve partnered with global Toronto-based creative brand experience company, Juniper ParkTBWA on their "uncampaign".VIEW OUTDOOR Ikea: Empty Showroom Contest IKEA has unveiled a new showroom at its Toronto Downtown location and it's not what customers are expecting instead of being thoughtfully designed in wall-to-wall IKEA, it is completely empty. With the Empty Showroom, IKEA teams up with Rethink to invite customers to create their own showroom using the new IKEA Kreativ AI design tool for a chance to win a $2,500 IKEA gift card so they can make their dream space a reality. The Empty Showroom contest runs until September 4th, 2023. VIEW THE 4 CONCEPTS BMO: Cosplay Bankers Following last year's successful launch of BMO NXT LVL, making BMO the first bank on Twitch, today, BMO Financial Group continues gaining ground in the gaming space by working with Mastercard and their partners at the League Championship Series to launch a Mastercard offer created for their fans. Knowing that any false move would receive scepticism from one of the world's largest video game fan bases, BMO needed to communicate their Mastercard offer and prove their fandom in the most authentic way possible.VIEW THE CONCEPT KFC: Sorry, Utensils, It’s Finger Lickin’ Good Since 1952, KFC has long reigned as the indulgent favourite amongst chicken lovers worldwide. From their crispy, mouth-watering fried chicken to their newest sensation, Seasoned Fries, the iconic brand's Finger Lickin' good food has remained a hit with everyone. Everyone, that is, except the utensils left behind. So, the unapologetically bold KFC Canada, is issuing a rare, heartfelt apology with a new brand campaign, created by Courage, that says, quite simply, "Sorry, Utensils, It's Finger Lickin' Good." VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Artist, filmmaker, and animator blackpowerbarbie recently directed and stars in a vibrant new ad campaign, 'You Gotta See What We See', for Destination Toronto via production company Fela and advertising agency Bensimon Byrne. In a love letter to her hometown, blackpowerbarbie provides an inside look at Toronto's thriving art scene through the personal lens of her friends, community, and local hangs. VIEW THE SPOT  A day on, or near, water is something we all look forward to, especially on hot, long weekends. But for around 400 Canadians a year, that day tragically is their last day. Drownings happen too often, can happen to anyone, and are preventable. Following this past August long weekend, the Lifesaving Society of B.C. & Yukon drew attention to the issue using something we all associate with a fun trip to the beach - beach towels. On July 27th, 2023, four hundred towels were laid out on the beach at Buntzen Lake, near Vancouver, B.C., Canada. The poignant display represents the four hundred Canadians that never returned from the water last year. The installation was conceived and executed by TAXI's Vancouver team. VIEW OUTDOOR  The Centre for Immigrant and Community Services (CICS) has joined forces with renowned Canadian production company Merchant and director Sara Jade Alfaro to create an inspiring film commemorating CICS'55th anniversary. The creative development and production of the PSA which took place in March 2023 - underscores a commitment to supporting CICS' mission in building communities, and empowering immigrants and vulnerable populations. VIEW THE SPOT  The new Audi Q8 Sportback e-tron is an exquisite blend of technology, performance, and the expression of human imagination. come together to create an uncompromising Audi experience, that is truly progress you can feel. To promote the new full-electronic vehicle, Audi Canada has launched "Feel the Art of Audi," a bold creative campaign from Bensimon Byrne which allows would-be drivers to both see and feel the future of premium mobility and illustrate how Audi goes beyond simply putting people in cars and prioritizes creating meaningful and fascinating experiences. VIEW THE 2 SPOTS  Why are some people so afraid of a rainbow jersey? In June during the height of Pride Month the NHL decided to ban all cause related jerseys after multiple players refused to wear pride-themed jerseys during warmups. Pride jerseys are more than just jerseys they stand for acceptance and allyship. The jerseys communicated to 2SLGBTQ people watching NHL gamesVIEW OUTDOOR Pride AM : Your Beer Is Queer Pride in Advertising & Marketing (PrideAM), the 2SLGBTQ+ organisation for people working in the advertising and marketing industry, is launching an initiative to remind the beer industry, "Your beer is Queer." Developed by Halifax based agency Shortstop, the move is designed to reflect that beer is a product enjoyed by, supported, and served to the 2SLGBTQ+ community worldwide. VIEW THE CONCEPT  Virgin Plus is the obvious choice for affordable, unlimited nationwide 5G data. That's the focus of the brand campaign kicking off today with a fresh new look and feel. It's featured in five different languages English, French, Simplified Chinese, Traditional Chinese and Hinglish and includes celebrity spokespeople like: Brooklyn Nine-Nine's Andre Braugher, Quebec comedian Antoine Vezina plus radio host and influencer Patrick Chen VIEW THE SPOT  To kick off the summer safely, the Society de l'assurance automobile du Quebec and LG2 have launched a social media campaign raising awareness of the dangers of impaired driving. Aiming to encourage people who've been drinking to take public transit, they created the safety coaster a coaster embedded with a chip that can be used to pay for transit fares. VIEW OUTDOOR  Destination Toronto has launched its newest collaboration in the You Gotta See What We See series. The series engages passionate Toronto creators in sharing their takes on the city, through their unique creative lens. Toronto-born Julien Christian Lutz, an iconic music video director best known as Director X who has worked with Drake, Rihanna, Rosalia, and Kendrick Lamar, conceptualized and directed the video. VIEW THE SPOT  Cyber-attacks are on the rise. And if a business isn't protected from cyber-attack, it could disappear. This video brings that chilling idea to life on behalf of the Insurance Brokers Association of Canada.VIEW THE SPOT Simply Spiked Lemonade: Keep It Real Is there anything Canadians won't do to be nice? As a country that's famous for being polite, data suggests the country is split on if it's worth being a little less than real to keep the peace: according to a recent survey commissioned by Simply Spiked Lemonade, just over half (51%) of Canadians 19 have lied to avoid conflict and/or protect someone's feelings. New-to-Canada Simply Spiked Lemonade, on the other hand, is all about what's real, all the time. VIEW THE CONCEPT  Pizza Pizza is fighting back against shrinkflation with its new menu item, the Growflation Pizza, available now. As other brands offer less for the same price, the Growflation Pizza is the exact opposite: a medium pizza for the price of a small or 44% more pizza. VIEW THE SPOT Rakuten Kobo: Be A Reader Not A Follower E-reader brand Rakuten Kobo knows that there's nothing better than a good sequel, which is why it's bringing back its 'Be a reader, not a follower' campaign following its successful 2022 debut. Kobo has built upon and elevated the campaign to a brand platform for 2023, while retaining the good-natured humour that characterised last year's campaign. The work is once again by Toronto agency The Garden. VIEW THE SPOT  Subaru Canada is promoting its new 3-row Ascent SUV with the help of an unexpected backseat companion. The advertising campaign tells a heart-warming story about a farm girl and her large pet pig, who gets to leave the farm and see the city for the first time, thanks to the spacious and comfortable three-row Subaru Ascent.VIEW THE SPOT  Used oil is like old paint, sometimes it just gathers dust in your garage. When you do find it, you wish it could just disappear. Of course, burning your wishes on used oil is folly when there's a group like Interchange Recycling.VIEW THE SPOT  Simplii Financial, one of Canada's leading digital banks, unveiled a new brand platform and modern look with the goal of helping Canadians Bank on the Now. The refresh is part of a multi-year initiative to build on the bank's ambition to be a leader in direct banking. The branding, developed by Broken Heart Love Affair, introduces a new logo, a vibrant magenta and neon green, and black colour palette, editorial-style images in black and white that capture raw and candid momentsVIEW THE SPOT KFC: Play As A Chef Colonel Sanders Since its release, 'Street Fighter 6' has garnered impressive gaming sales and broken records across platforms, including Steam. A major ingredient of its success: the ability to create 'recipes' for customized, playable characters that gamers can share and use in the Street Fighter universe. In response, original chicken champ KFC Canada is saying 'game on' with a new kind of original recipe that lets Street Fighter fans play as the ultimate recipe master, Chef Colonel Sanders. VIEW THE CONCEPT  Nissan Canada's Institute of Thrillology campaign, originally launched last summer, has been given a creative refresh and relaunched as Nissan Thrillology Operation Thrill. As Nissan has one of the newest lineups of vehicles in Canada, this work encourages Canadians to take a new look at the brand and their offering. The campaign was created in collaboration with global Toronto-based creative brand experience company, Juniper ParkTBWA. VIEW THE SPOT  The pandemic saw a sharp rise in pet adoption, with 60% of Canadians now owning a dog or a cat. But the skyrocketing cost of food and grocery items particularly pet food has left many people struggling to feed themselves and their pets. To provide some relief to pet owners, Montreal pet food company Wilder Harrier is launching dedicated pet pantriesVIEW OUTDOOR Vancity Original: Vanback June 22nd was a big day for basketball. It was the day every NBA team drafted its next round of prospects to take their franchise into the future. Meanwhile in Vancouver, there's a group that's looking to recruit a team of its own to help get Vancouver back into the NBA game. VIEW THE CONCEPT Origin Organic Sparkling Water: Siphe November We all have an origin story; something that makes us unique. Origin Organic is Canada's first premium organic sparking water, flavoured with 100 per cent organic, high-quality, non-GMO ingredients. In celebration of the launch, Origin Organic has partnered with three inspirational Canadian creatives singer Savannah Re, dancer Siphe November and Chef Nuit Regular who share their unique, captivating origin stories. The campaign asks, 'What's your origin story?', and shares its own, with the tagline, 'Our origin is organic.'VIEW THE THREE SPOTS  Think for a second do you know someone with a heart and an anchor tattoo? Maybe you've seen it out in the world. This combination is a very popular tattoo. Liqueur brand De Kuyper realised hundreds (if not thousands) of people were walking around Quebec, Canada, promoting its brand logo (the heart and anchor) without even knowing.VIEW OUTDOOR Decathlon: Stolen Discounts Bike theft is a plague in big cities. And Decathlon wants to make it easier for people to stay active. So they turned stolen bikes police reports into discounts towards new rides.VIEW THE AD VIEW OUTDOOR « First « Previous Next » Last » 3 of 58 |
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One Twenty Three West have created this spot for BC Lottery Corporation