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Seen and noted
Connecting with your bloodline Tribal DDB Toronto developed a website, www.bloodsignal.ca to remind Canadians of the importance of donating blood. The microsite uses Facebook Connect to tap into people's unique set of friends and Facebook activity. The initiative allows users to send out invitations to friends and family asking them to book an appointment to donate blood. VIEW INTERACTIVE DETAILS Turn yourself into candy Make Your Face a Maynards is a program promoted by The Hive , Toronto that gives people the chance to have their face turned into the next Maynards candy. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR Who wins in the lottery The Atlantic Lottery Corporation faced a unique challenge. Negative misconceptions fostered an atmosphere of suspicion and mistrust with a significant number of Atlantic Canadians. Lack of accessible information and transparency left citizens wondering where the money goes and how it really benefits them.AskAway.ca created by Digital Kitchen acts as the hub for this integrated campaign. It encourages and enables Atlantic Canadians to ask Atlantic Lottery anything they want. Using a cinematic experience, this digital "quilt" of interconnected stories and questions allows citizens to explore stories, discover answers and participate fostering discussions, asking questions, and seeing how the lottery gives back to the communities it serves. As the campaign evolves, new stories and questions will bubble up to keep the conversation relevant and informative for everyone. VIEW INTERACTIVE DETAILS  It helps to have a family member in the business. A spot for Toronto International Film Festival from BBDO Toronto.VIEW THE SCREENING SPOT VIEW THE HELICOPTER SPOT VIEW THE BOOM SPOT Pulling something out of the hat Pigeons coming out of a hat is a standard magic show act. Lg2 Quebec created this outdoor poster.VIEW OUTDOOR Raising the PFLAG in Canada DraftFCB, Toronto has launched new integrated campaign for Parents and Friends of Lesbian and Gays that launched online on Monday (launches on TV today) in Canada. The touching campaign supports the LGBT community and features two TV personalities Terry Edward Briceland, sewing specialist for HGTV's Divine Design, and Rex Harrington, judge on So You Think You Can Dance, Canada. VIEW THE SPOT  To launch Martin Lindstrom's new book Brandwashed, Juice, Vancouver used the shocking facts the author had uncovered to create thought-provoking communication.VIEW THE BABY AD VIEW THE MAKE UP AD VIEW THE NEIGHBOUR AD My tribe is my life My Tribe Is My Life is an interactive web documentary produced in Montreal by Atelier Deux Huit Huit for the National Film Board of Canada (NFB), which explores how young people use the internet to forge identities and relationships within various music subcultures. The project follows eight people from across the province of Quebec who have found virtual communities through the Web. Web users watch videos about the eight protagonists, along with survey questions, statistics and quotes. The site features live streaming music, and users can also create their own online avatars.VIEW INTERACTIVE DETAILS  LG2,Quebec has created three billboards for Canac HardwareVIEW REINDEER OUTDOOR VIEW SHUTTERS OUTDOOR VIEW FENCES OUTDOOR  McDonald's in Canada created a seven-foot tall ice sculpture, containing over 4,000 dollar coins. The sculpture was strategically placed in a popular park to promote the Dollar Drink Day. Agency: Cossette Vancouver. See video here: http://www.youtube.com/watch?v=P6ITLA36uXMVIEW OUTDOOR  Rickard's via Crispin Porter Bogusky, Toronto has released a new spot for the highly awaited Rickard's Blonde, aptly named "Anticipation". VIEW THE SPOT Create your event on Facebok All Event is a Facebook application created by Sid Lee Canada where you create your own events by using a simple toolset. Go wild and you might be richly rewarded. Create your dream event, and adidas will make it happen for real.VIEW INTERACTIVE DETAILS Putting Toronto on the map Toronto Tourism via Crispin Porter + Bogusky has upped its social media presence in the hopes of attracting greater interest in Toronto on the part of prospective visitors to the city. A recently launched website called Toronto Trending uses live Twitter updates and FourSquare check-ins to present an interactive view of the city at so-called street level. Laid over a Google satellite map or live video feeds of select locales, the idea is to show off Toronto as a happening place and to give tourists an idea of what the locals are up to.VIEW OUTDOOR There will be no drunks driving this car Innocean, Canada put together these spots for Kia VIEW THE DESIGNATED DRIVER SPOT VIEW THE UVO SPOT VIEW THE KNOW IT ALL SPOT VIEW THE LITTLE SCHREYER SPOT VIEW THE WHAT SPOT Toronto and Montreal spy on each other The Rival cities of Toronto and Montreal say it's OK to cheat with one another. Torontonians and Montrealers are being encouraged to virtually visit each other's cities through a live interactive portal known as The Cheating Wall. They can use The Wall to see, talk and interact with one another in real time, and enjoy a voyeuristic look into lives of the other city. The wall created by Crispin Porter Bogusky Toronto consists of separate HD video panels, each with their own camera, microphone, sensor and speaker allowing people to fully interact with someone individually.VIEW OUTDOOR  BMW 1 Series M Coupe versus the world's highest helipad in this adventurous spot from Cundari TorontoVIEW THE SPOT  Poker Lotto is a new game that gives its players the chance to win instantly at purchase and again later in a nightly draw. To promote the value of having more than one chance DDB Vancouver filmed a series of commercials made up entirely of outtakes and bloopers. VIEW THE WALL SPOT VIEW THE AD LIB SPOT VIEW THE BUG SPOT See yourself as a Sumo, Samurai or Geisha Using motion-sensor technology, a projector and various large urban walls, Japan's legendary beer, Sapporo via Dentsu, Canada, invited participants across Canada to transform themselves into a giant sumo, geisha or samurai then share their uniquely Japanese experience. VIEW OUTDOOR  To promote Brother's professional large format printer model made for the advertising and graphic arts industries, Cossette Montreal used existing channels such as wild postering, street columns and backlit pannels. We simply added a printer element to simulate the printing of these communications, demonstrating the creative capacity of the model as well as the numerous paper formats available.VIEW OUTDOOR  2 spots from a 3 spot campaign Head Gear produced in a combination stop-motion/2D animation style for the Toronto Zoo/Lowe Roche. The spots have been described as "charming" and "witty" by leading industry experts.VIEW THE ROCK,PAPER,SCISSORS SPOT VIEW THE GUANO SPOT Keep ants in their home not in yours Rethink Communications have created an ant farm with live ants to raise awareness for Orkin, a pest extermination company. Intricate tunnels spell out "Keep pests in their home." VIEW OUTDOOR  Despite the modern, tech-heavy lives kids lead today, nothing is more rewarding than having real, tangible experiences. TV spots for the Scouts from Target, St JohnsVIEW THE 3D SPOT VIEW THE FRIENDS SPOT VIEW THE REAL LIFE SPOT VIEW THE CAMPING SPOT  A recruitment mockumentary by Henderson Bas Kohn, Toronto about Toronto's gay rugby team -- inspired by the players' true stories -- about one man's quest to find himself.VIEW THE SPOT Ther's only one place to buy Larsen's In this new campaign/promotion from Target St John's and Larsen, Atlantic Canada gets the chance to feel smug about the fact they're the only region in the country to carry Larsen's bologna, salami and hot dog products. The creative plays on the idea that having something this delicious (that other Canadians can't have) makes the rest of the country really jealous. So jealous, they're willing to go to extreme lengths to get hold of "the meaty jewel of Atlantic Canada."PLAY THE HEIST SPOT PLAY THE TASTERS SPOT PLAY THE VENGEANCE SPOT  PlentyofSyph is your one-stop syphilis shop. Start laughing, flirting and getting infected in seconds with sexy singles simmering with syphilis.Calder Bateman, Edmonton is the agencyVIEW THE GIRL SPOT VIEW THE BOY SPOT VIEW INTERACTIVE DETAILS A new civic for breakfast Every improvement on the 2012 Civic was designed to make it more fun. That same motivation translated to the public launch of the car by Dare Vancouver VIEW OUTDOOR A refuge away from the metrosexuality of modern times This print and poster campaign taps into the strong sense of nostalgia many men have for a time past â a time of simple, straightforward masculinity. The caustically comedic tone positions the Universal Barber Shop in Edmonton as a place that is unapologetically old school.VIEW THE AROMATHERAPY AD VIEW THE POLE AD VIEW THE PRICES AD Better to leak on the poster than in the ocean A local group via Rethink, Vancouver is trying to keep oil supertankers from BC's waters by using innovative posters that simulate an actual oil spill in real time. The secret? The tankers featured on the posters are printed using a special enviro friendly black ink that bleeds in the rain and reveals the message "Oils spills affect everyone. Take action now at notankers.ca."VIEW OUTDOOR Connecting the streets of Toronto Torontonians awoke Thursday morning to a more connected city courtesy of The Grid, Torontoâs new weekly city magazine, and Rethink Canada. Late Wednesday night, dozens of artists descended on Torontoâs streets to create a colossal cross-city art piece. The designs are created with non-permanent environmentally friendly chalk and depict The Gridâs visceral connection to the urban landscape and its populace. The effort is part of Rethink Canadaâs launch campaign for The Grid, which also includes print, digital, out of home, and social media. Chalk art in over 20 urban locations literally connects The Gridâs street boxes to each other and the surrounding environment and merchants. Tips and twitter hashtags encourage social engagement. Print and online executions also invite audience participation by offering up hot button conversation starters in the form of twitter topics. A full-page print ad in the Toronto Star features the headline, â#WestEndWins. #EastEndWins. Discuss.âVIEW THE IDEA  Sleeman Breweries is further supporting its notorious credentials in the latest installment of its Notoriously Good campaign. The brand shows it has nothing to hide when it comes to its Pirating past or its risky dealings with Al Capone. Developed by Dentsu Canada the spots draw upon true stories from the Sleeman family history. VIEW THE PIRATE SPOT VIEW THE CAPONE SPOT  How many times have you been talking about someone only to find them standing right behind you? Good thing this guy went to Fallsview Casino! Shot with Steven Tsuchida & Blammo Worldwide TorontoVIEW THE SPOT Learn more about Tourette Syndrome The Tourette Syndrome Foundation of Canada and Saatchi and Saatchi Canada have launched a unique public service project to raise awareness about Tourette Syndrome.VIEW INTERACTIVE DETAILS  When he/she suffers and doesn't have access to a family doctor, his/her whole family suffers.Agency BCP, Montreal VIEW THE FALL AD VIEW THE MIRROR AD VIEW THE HOSPITAL AD VIEW INTERACTIVE DETAILS  This Rethink Canada poster for Bladeworks Fencing Club was designed to show that fencing is a fun way to get fit for anyone not just nerds or Olympians.The traditional Spencerian script was hand-lettered by world renowned typographer Tony DiSpignaand laser cut so that it appears the words were cut out of the paper Zorro style by an extremely skilled swordsman. VIEW THE AD  PALM + HAVAS Montreal and Volkswagen Canada's dealers have launched a national campaign that shows how easy it is to buy a new Volkswagen during the Volksfest sales event. VIEW THE GOLF SPOT VIEW THE TIGUAN SPOT  The newest spot for BCAA features a lovely couple, pristine lawn, immaculate home and super car all brought together by Rethink, Vancouver and by the misadventures of a teen driver. Two cars and one home were seriously harmed in the making of this spot, but don't worry, they were covered. Or so we were told.VIEW THE SPOT  The Angry Whopper is back at Burger King and it'll make you angry. So Taxi 2,Toronto de-angrified it for radio.PLAY THE SPOT Load up the Cad-apult The GOO is back! And to celebrate, Cadbury via Taxi, Toronto has created the Cad-apult, which lets you launch a giant Cadbury Creme Egg and GOO any location in the world.VIEW INTERACTIVE DETAILS  Many people donât go to the dentist regularly because they believe that if their teeth look and feel OK thereâs no need. The reality is that dental exams detect many serious health issues that the rest of us are unable to perceive. Dentists see things we canât. Agency: DDB Canada, Vancouver.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD « First « Previous Next » Last » 40 of 58 |
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Draft FCB Toronto print ad for Parents and Friends of Lesbians and Gays