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Seen and noted
New print / outdoor / ambient To demonstrate where you can go in a Jeep we tinted the windows. From the outside it looked like a regular tint. From the inside it created a beautiful mountain vista. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Many people in 'first world' countries don't know what it really means to be a refugee. Therefore, they don't donate. By creating and distributing mock eviction notices to homes in up-scale neighborhoods we brought the plight of refugees closer to home and presented the issue in a way that people living in 'first world' countries could relate to. This approach allowed us to educate, raise awareness and drive donations all at the same time. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient The deciding factor for choosing to create specially designed GUINNESS cans, bottles, and pint glasses was the fact that the our 'drink responsibly' message would be seen at the most relevant point of contact. Consumption. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientVolvo c30 - from Euro RSCG Fuel, London and Sharpe Blackmore Eur Description ------------------------------------ New TV campaign, via Euro RSCG Fuel, London and Sharpe Blackmore Euro RSCG, Toronto, airing in Canada for the new Volvo C30. Click here to view this spot GUEST JUDGE / bestad of the week Nancy Vonk, Co-Chief Creative Officer, Ogilvy Toronto , will be this week's guest judge. Nancy will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Milk Even if you can't quite keep up with the dance contest plot line, or take away some points for creative that's 10 miles from strategically delivering on the product's promise that it's filtered to be pure, you have to love watching this completely mental little story in all its stop motion animation glory. Cuts through normal like a knife. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  TV3 "learn to use less" Dead simple, smart idea: make the backlit outdoor ad for this tv series about energy conservation, conserve energy. It only lights up when someone walks past it. A brilliant demo that has incredible stopping power. Love it, wish I did it. Click here to view this ad  Description ------------------------------------ create awareness and discussion about the consequences of doing drugs with your buddies and getting behind the wheel. Click here to view this spot New print / outdoor / ambient We're currently running a batch of print & ambient work from Canadian agency John St. Well worth a look! Link ------------------------------------ Click here to view this ad New print / outdoor / ambientNew print / outdoor / ambientNew print / outdoor / ambient More from John St Sppedbumps were placed on the sidewalk reminding people to slow down. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient More from John St To create an effective and unique business card for a Divorce Lawyer. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient More from John St Asian furniture is big right now. The only problem is that most of the 'Asian Furniture' that you see in stores is not necessarily Asian and definitely not antique. "We wanted to highlight the authenticity of Jalan's stock" says copywriter Neil Shapiro "So we wrote ads that spoke about their pieces with a tongue-in-cheek tone that left people knowing that Jalan's pieces are the real deal. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient The World of Comedy Film Festival is a showcase of comedy films from Canadian and International filmmakers. Shorts, features, animation and documentaries are all screened - as long as their goal is to make us laugh. The Festival also provides a forum for comedy filmmaking including seminars, professional development, and an industry marketplace. These posters promoted the Festival through classic knee-slappers that virtually everyone on the planet knows - Why did the chicken cross the road, and the old 'three religiously and ethnically diverse gentlemen enter a drinking establishment.... ' Link ------------------------------------ Click here to view this ad  Three new 15s from BBDO Toronto & United Artists. Description ------------------------------------ BioBest yogurt has the stuff needed to keep your insides healthy. Creative Commentary ------------------------------------ Just because your outside looks healthy doesn't mean your inside is. In fact there are times this inside "You" feels like a lazy fat man. Click here to view "BAD"  Click here to view "BUS"  Click here to view "STAIRS" New print / outdoor / ambient Campaign promoting the upcoming Canadian Filmmakers Festival. Puts a Canuck spin on familiar images of Hollywood movies. Link ------------------------------------ Click here to view this ad Canadian Filmmakers Festival spots from GJP Advertising Description ------------------------------------ Campaign promoting the upcoming Canadian Filmmakers Festival. Puts a Canuck spin on familiar images of Hollywood movies. Creative Commentary ------------------------------------ The festival's target doesn't buy into the hype of typical Hollywood movies, so we took some classic films and considered how they'd play out successfully - or unsuccessfully - in Canada. We ended up with a great campaign that celebrates Canadian truisms and some classic Canadian deadpan delivery in the commercials. Click here to view Jaws  Click here to view Close Encounters  This one arrived just after we updated the "best TV" page. Gotta be in the running for next week! Click here to view this spot *IHAVEANIDEA BRINGS BLOG SERVICE TO THE AD INDUSTRY*
*IHAVEANIDEA BRINGS BLOG SERVICE TO THE AD INDUSTRY*
(TORONTO, March 6, 2007) ihaveanidea, Advertisingâs Intellectual Archive, announces adblogs, the world's first ever blogging community for advertising professionals. ihaveanidea aims for adblogs to become the new epicenter of ad industry opinion. In support of ihaveanideaâs mission to globally promote the advertising industry, the unique project today launches the adblogs hosting service free of charge until 2008. Adbloggers can upgrade to have adblogs Plus features for $49.95 a year at anytime without any obligation. ihaveanideaâs adblogs offers industry professionals a rich set of features for publishing, updating, and sharing information on the Web via the popular website ihaveanidea.org. The unique features, designed specifically for advertising professionals, are easy to use and offer advance features such as mobile blogging (moblogging), portfolio showcase, video streaming, RSS, podcasting and more. "We're giving the advertising community the keys and the power to be heard, to get their ideas seen, to have their portfolios viewed and more. Since day one, ihaveanidea was designed to serve the industry as a living and breathing online brain where the industry itself feeds and consumes its own knowledge in a perpetual cycle. Adblogs is another tool by which the industry will continue to do that.â says Ignacio Oreamuno, President of ihaveanidea. âRight now there are only a handful of good blogs written by industry professionals. The ratio of bloggers sharing knowledge and the actual amount of know-how and people in the business of advertising is not balanced. We intend to change that." ihaveanidea has a dedicated audience that comes back again and again to ihaveanidea.org to consume and share topical industry content and opinions. Now, regardless of your industry rank, over 360,000 unique visitors to the ihaveanidea Web site will be able to see your posts. Adblogs is the best way to build a professional presence with ihaveanideaâs audience â the worldâs advertising industry. ihaveanidea Adblogs connects professionals in advertising with the people who matter in the industry in various ways: to find a new job or to write about the one you have, to broadcast news or to share your individual passion to the world of advertising, to engage with your clients or to find new ones. ihaveanideaâs adblogs are easy to start and maintain. In minutes, with ihaveanideaâs adblogs service, it is easy to have a great-looking, up-to-date, search-engine friendly, high traffic, presence on the web. From ACLC, Toronto & the Partners Film Company Description ------------------------------------ zig has launched a new corporate advertising campaign for Dare Foods, the first ever in Dares 115-year history. The campaign includes three animated television spots and introduces Dares new tagline, Feel Good Food, also developed by zig. Creative Commentary ------------------------------------ This 60 second spot uses stop-motion animation to showcase a wide variety of delicious items made by Dare. Cookies and crackers effortlessly rearrange themselves into whimsical shapes to define how Dare is perfect for whoever, wherever and whatever. Its pretty amazing that weve been able to create these spots entirely out of Dare-made cookies and crackers, says Martin Beauvais, Creative Director. The simplicity of it all is incredible and the ads will without a doubt breakthrough. Click here to view this spot Guest comments for featured Vaseline spot "How you feel" A few words from the creatives, Lorraine Tao & Elspeth Lynn, Zig Toronto. This spot for Vaseline was designed to be seen on the big screen in movie theatres before a show. If you cant tell on your computer, each scene shows skin reacting to an iconic movie scene (goosebumps appear, sweat appears, hair goes up on the back of a neck). We used surround sound to try and give the audience that same experience to demonstrate the point we were making about their skin. Go to the main page or Click here to view this spot  Nicely animated Tylenol 15 sec spots from Maclaren McCann, Canada. 5 in the series ... and no duds. animation from Againstallodds out of Sweden (http://www.againstallodds.se) Click here to view Snake.  Click here to view Dragon New McDonald's work from Cossette Canada It's been quiet in Canada this week. But here's one from Cossette: Description ------------------------------------ Sometimes smaller is better. Click here to view this spot PRINT FEST Coast Mental Health is a non-profit organization in Vancouver that helps people with mental illness reintegrate into society. They help those in need find healthcare, job training and housing. Despite all the good they do, the organization does not get the financial or volunteer support that they deserve. This is because mental illness is not something most people feel comfortable even speaking about. It isnt a popular charity. We decided to take this issue head on by challenging Joe Public to visit the Psychosiphobia website (www.psychosiphobia.com) and discover that their own irrational phobia is doing harm and that it is they that have a problem to overcome. The campaign includes TV, radio, guerilla marketing as well as the print seen here. Link ------------------------------------ Click here to view this ad speaking of interactive .... You'd expect quite good websites from animators, so here's one that's worth a look. Every time you refresh the page you get a new lttle animation to click on. Fun. (click on the little squiggles that appear at the top of the page). http://www.headgearanimation.com/ Maclaren McCann's new spot for CadburyA new interactive campaign from Lowe Roche, Toronto
Done any good interactive / online work lately?
send it through to bestads & we'll put it here on the news page (if it's good).  ...and from Lowe Roche Canada: http://www.pushtostart.ca "The Nokia 6133s Push to Start button is so innovative, your hands will be fighting over who gets to use it. At pushtostart.ca, users pit their hands against each other in a series of arcade games to determine which hand will receive the ultimate prize." Project name: Pushtostart.ca Client: Carlos Zamorano, Marketing Manager, Nokia Canada Creative Agency: Lowe Roche, Toronto Creative Director: Christina Yu Copywriter: Jennifer Rossini Art Director Karen Larmour Business Manager: Keith Barry Planner: Kristin Burnham Connection Planner: Joy Sanguedolce Agency Producer: Christie Gawenda Website Design: Indusblue, Toronto Production Company: UNTITLED, Toronto Director/Director of Photography: Chris Sargent Producer: Tom Evelyn Editorial: Kurt Ritchie, Brian Noon, Traffik, Toronto Post-Production: Terry Rose, Soho Post, Toronto Audio Post-Production: Mike Rosnick, RMW,Toronto. More of the Toro Magazine work from john st Canada ( For those of you who don't know the Las Vegas Convention and Visitors Authority spots in the US, they have the line "What happens in Vegas stays in Vegas." ) Click here to view this spot Following in on from featured print work for Applied Arts Magazi Here's some more of the print work from Bos, Canada for the Applied Arts Magazine. "Enter & get noticed". Click here to view this ad New toyota work from Grip Limited & Ruckus Films One of a series of three new toyota spots out of Canada. This one ... "Rewind" . Click here to view this spot New work from Zig Toronto & Untitled. "Why use a realtor to buy your home, when you could hire a personal trainer?" Click here to view this spot Interesting new car spots from DDB Canada. Untitled, Toronto & DDB Canada's new Subaru work. Click here to view "Tornado"  Click here to view "Crazy" The Ottawa International Animation FestivalSome of MacLaren McCann's recent work. We've just got hold of some of MacLaren McCann's work out of Toronto & since we haven't been up to speed with these guys, thought we should have a bit of a look. So .... Here's "Bubble Boy". Nice work - especially for the category. Click here to view this spot  and one for Caramilk (chocolate): Click here to view this spot FCB Toronto & Untitled - great new WWF work It's another week when we could well afford to have a bigger main page. This new spot from FCB Toronto & Untitled is definitely well worth a look. Nice idea. Nice execution. Click here to view this spot « First « Previous Next » Last » 41 of 43 |
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