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Seen and noted
 Cossette Vancouver and Global Mechanic show that funny things happen on the island of unwanted gifts... VIEW THE 'COOL PHONES' SPOT VIEW THE 'SKI JUMP' SPOT  DDB Vancouver wanted to make creatives and photographers aware of the difference good retouching from The Orangeapple can do for their work. VIEW THE 'CLIO' AD VIEW THE 'CANNES' AD VIEW THE 'ONE SHOW' AD  In this quirky McDonald's spot created by Toronto's Cossette and directed by OPC's Brian Lee Hughes, two guys negotiate a trade for an NHL hockey card. "This trade thing is like an old Western. The dynamics of perceived value and pride and conflicted shame are explored. My horse versus your hay. Lee Marvin versus Yul Brynner. My kid's happiness versus yours. Your rookie card versus my year-old beard. I win and you lose and vice versa." said Hughes. VIEW THE SPOT TAKING STOCK FOR COVENANT HOUSE The brief was to drive corporate donations to Covenant house by reminding companies that they get a tax break when they give. Taxi Toronto responded with this great use of the newspaper medium. VIEW THE AD  FedEx were proud to have been voted Shipper's Choice by Canadian Transportation & Logistics magazine for the sixth time so BBDO Toronto created an ad to celebrate the achievement. VIEW THE AD WE ARE THE TOYS Grey Vancouver wanted their friends to greet the holiday season with a smile so they created this agency holiday viral card, VIEW DETAILS  Vancouver created a mobile office, with a difference, to raise awareness for Canada's first Agent Provocateur location. VIEW THE AMBIENT  Burger King now stays open late in Montreal. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD FIDO LIGHTS UP TORONTO SKYLINE Fido brought a Canadian-first to buildings around Torontoâs downtown core today - projected billboards that interact with one another. To celebrate the holiday season and promote wireless video calling on Fidoâs 3G High Speed Experience, the billboards feature a man and a woman each projected onto separate buildings or side-by-side on a single building. Initially, both are static, seemingly like other digital billboards across the city. Then, suddenly, the young couple begins to interact with one another: throwing snowballs, making faces on their phoneâs screen and even playing with their pet puppy. The billboards, created in partnership with BOS Toronto, will be projected up on different buildings throughout Torontoâs downtown core from December 6th to December 29th. They are being projected by BC-based Media Merchants using high-power light projectors. To view or download a video of the billboards, visit: http://www.glossyinc.com/fido/billboards.html VIEW THE OUTDOOR  Followers of ice hockey will know that DiPietro, Nabokov and Brodeur are all goal keepers and the only way through them is with Warrior hockey sticks. A campaign from Bleublancrouge, Montreal. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Grey Vancouver announced the arrival of the Google Transit application through Vancouver's Mass Transit website with an ambient campaign. VIEW THE AMBIENT  Ogilvy, Toronto were tasked with informing punters that Winners have the best holiday gifts right up till the last minute. Winners go to the ends of earth and face great dangers to bring ads into the world. VIEW THE SPOT CLEARING YOUR CRIMINAL RECORD This poster from Hot Tomali in Vancouver was used to convey the travel limitations in Canada associated with having a criminal record. VIEW THE AD  Lend a hand and stop a friend drink driving. A commercial from True Noth Communications Toronto via Wilfrid Park Toronto. VIEW THE SPOT  A campaign promoting fine clothing and accessories for dogs from DDB Canada VIEW THE 'NUTS' AD VIEW THE 'CROTCH' AD VIEW THE 'POOP' AD DDB TORONTO FIGHT ILLEGAL HANDGUNS An anti-handgun awareness campaign of six ads from DDB Toronto. VIEW THE 'GUTTER' AD VIEW THE 'PARK' AD VIEW THE 'CAR' AD VIEW THE 'APARTMENT' AD VIEW THE 'WATER' AD VIEW THE 'SCHOOL' AD  FedEx's Insight tracking allows shippers to send their packages worry-free. A new print campaign via BBDO Toronto. VIEW THE 'AWAKE' AD VIEW THE 'WHERE IS IT?' AD VIEW THE 'WORRY' AD  Part of a campaign from Grey Vancouver to convincing eastern Canadians to travel to Fort McMurray and visit all their friends who have migrated west. VIEW THE AD  TBWA Vancouver has created a humorous spot for Vancity Savings Credit Union. VIEW THE 'AEROSOL' SPOT VIEW THE 'BED' SPOT VIEW THE 'BUCKET' SPOT BOUNCING ALONG IN YOUR NISSAN VERSA Children grow up before their time in this spot directed by John Mastromonaco for JWT Canada VIEW THE SPOT GUEST JUDGE: TIM PIPER, CD, OGILVY TORONTO, CANADA This week's guest judge is Tim Piper, associate creative director at Ogilvy Toronto. Originally from Adelaide, South Australia, Tim won the Cannes Film Grand Prix this year for Dove Evolution (pictured here on stage in white shirt and jeans) and wrote/directed the latest provocative Dove spot âOnslaughtâ, which tallied half a million hits on YouTube days after release, and was featured on Good Morning America, The Today Show and CNN. (And of course on BestAds. In 2007 he kicked two goals for the Toronto Central Blues.BEST PRINT I viewed the print last night. This morning I only remembered a Skunk as a pet for an air freshener. For that reason it wins my vote. A couple confused me, so I hope I didnât miss something big. BEST TV Best for me was Gali Aligator Nice one. Didn't feel like an ad. I loved the insight for Volvo (Showroom) because it reminded me of some lonely ad execs. But I found the execution a tad commercial (super and talent). I also liked Wrecking Hammer, but it suffers from a cliché tough VO dude. Thought Post was fun for a bit. NYC Ride seemed like a smart angle. The anger management spoof might be tired, but I still enjoyed it. Nice bunch though I thought. BEST OUTDOOR Everything here craps on my outdoor. So obviously I liked them all. My two equal favourites: Squeaky Cleanand SuperspeedThey blow me away actually. One is so, so smart. The other is just very, very witty. Funny even. Brilliant.  Bos, Toronto was tasked with creating a brand for teens in Ontario, Canada (not many clients have the balls to let the agency name the company's product). VIEW THE 'MR TREE' SPOT VIEW THE 'ROBOT LOVE' SPOT VIEW THE 'JOSES GARDEN' SPOT  Montreal based bleublancrouge has put to air a spot for Webcargo that could save your ass. VIEW THE SPOT  Pre-Planning your funeral is something everyone puts off. Most donât want to think about their mortality, so they will do anything to avoid the discussion. The truth is, at some point it becomes too late to pre-plan. Why? Because youâre dead. ACLC, Toronto needed to drive redemption of the coupon for client Mount Pleasant Cemetery, so they wove the clipping of the coupon into the idea itself. When the person clips the coupon, they also cause the demise of the character in the ad, be it the piano mover, the tight rope walker or the sky diver. VIEW THE 'PARACHUTE' AD VIEW THE 'PIANO' AD VIEW THE 'TIGHTROPE' AD RANDOM HOUSE TARGETS YOUTUBE GENERATION Crush, Toronto and Random House Canada have come together to create nine clips to promote Douglas Couplandâs latest novel The Gum Thief. This project, which brings selections of the novel to life in creative short clips, is the first of its kind for both Random House Canada and Crush. Six of the clips have just been released on YouTube. The remaining three clips will be released next week. The narration, on all nine clips, is by Douglas Coupland himself. VIEW THE 'BETHANY PART ONE' SPOT VIEW THE 'BETHANY PART TWO' SPOT VIEW THE 'ROGER PART ONE' SPOT VIEW THE 'ROGER PART TWO' SPOT  Car salesman hypnotizes a buyer with keys to try and get him not to go to Mr. Lube. VIEW 'KEYS' VIEW 'ROLE PLAY' VIEW 'THE SOFTIE' THIRD ANIMATED DAIRY FARMERS OF QUEBEC SPOT AIRS Pascal Blais Studio produced the 3rd spot in the campaign âOne glass of milk is good, but two is betterâ for the Dairy Farmers of Quebec. They collaborated with Cinelande out of BBDO Montreal, where Tanya Lyon worked side by side with internationally acclaimed director Cordell Barker and demonstrated her talents as a 3D character animation director. VIEW THE SPOT  DDB Vancouver, suggests creative retouching by The Orange Apple Creative Retouching could come in handy for award-crazed Canadian creatives. VIEW 'THE ONE SHOW' AD VIEW THE 'CLIO' AD VIEW THE 'CANNES' AD  Beauty pressure explored for the Dove Self Esteem Fund via Ogilvy, Toronto, a great follow-up by writer and director Tim Piper to his Cannes Grand Prix winning 'Evolution' spot. VIEW THE SPOT  In this spot via Venture Communications, Canada, a young guy gets hockey fever trying on new hockey gloves from Hockey Experts. VIEW THE 'GLOVES' SPOT VIEW THE 'INTERCOM' SPOT FEEL THE LOVE, NOT THE HEARTBURN A man is elated that he can eat his favourite take-out foods, thanks to Zantac. A new spot via JWT Toronto. VIEW THE SPOT TORONTO HUMANE SOCIETY GET A REBRAND Rebranding & repositioning the Toronto Humane Society Brand by Leo Burnett Toronto. VIEW AD 1 VIEW AD 2 VIEW AD 3 VIEW AD 4 VIEW AD 5 VIEW AD 6 VIEW AD 7  If there's truth in advertising, audiences at this year's Vancouver International Film Festival will be unfazed by four new identity films from TBWA//Vancouver which open each screening. Directed by the Perlorian Brothers, the campaign demonstrates strange immunity which results from the exposure to the festival's famously outre line-up. Despite references to David Lynch, Jean-Pierre Melville and Tobe Hooper among others, each of the films exhibits the particularly Perlorianesque weirdness that is hard to remain unfazed by. VIEW THE 'INTERROGATION' SPOT VIEW THE 'INTERSECTION' SPOT VIEW THE 'INTERLOPER' SPOT VIEW THE 'INTERRUPTION' SPOT LESSONS LEARNT ON SCIENCE WORLD The Dairy Farmers of Canada are using short tvcs in their new push that has just gone to air. In total there will be 50 spots in the campaign â all created by Head Gear Animation for Due North Communications, Toronto. The Campaign runs to Christmas and as each spot is completed, it begins airing. The agency requested that they be made odd, quirky yet also rich. The concept is to have a different look for each spot, which was a wonderful opportunity for Head Gear as they got to pull out all the animation stops. The campaign draws on the full range of animation styles including stop motion, claymation, cel, 2D, and collage, VIEW THE COMPILATION XM RADIO UPSETS THE MOOSE The brief was to create awareness of XM radio in cottage country where there is only one radio station - 'The Moose FM'. Says GJP CD Gerald Flach: "People have only ever known this one station so it will proove to be hard to crack into this market. So we made the moose vengeful and angry." VIEW THE AD  A humorous campaign for the Hearing Foundation of Canada via Publicis Toronto, directed by Jonathan Bensimon through Industry Films. VIEW THE OFFICE SPOT VIEW THE YOGA SPOT VIEW THE BEDROOM SPOT GREAT IKEA IDEA, LET'S SLEEP ON IT Canadian shop Zig has created a TV Commercial for Ikea that is sure to wake us all up. VIEW THE SPOT « First « Previous Next » Last » 41 of 45 |
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