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Seen and noted
From ironing board to surfboard in an instant DDB Vancouver wanted to show how fast your life can change when you win.VIEW SURFBOARD OUTDOOR VIEW SHOE OUTDOOR VIEW CHAIR OUTDOOR Take up a make up job To show Ontarians where their passion could take them Grey, Toronto showed all the career opportunities that are available related to their passion in Ontario with a post secondary education.VIEW THE COSMETICS AD VIEW THE MOVIES AD VIEW THE PLAYSTATION AD  This ad created by NOW Group Winnipeg tells the emotional story of a single patient going through care...and in so doing showcases some of the many vital and talented Health Professionals represented by the MGEU. VIEW THE SPOT Making you remember the people who cant 30-ft wall of sticky notes that spelled "Remember" was installed via Rethink Vancouver in downtown Vancouver. Each note carried a reminder for the Alzheimer's Society of B.C.'s annual Walk for Memories.VIEW OUTDOOR Take your family to the next crash These safe driving ads from Calder Bateman, Edmonton were specifically directed to commercial vehicle drivers (truckers). Research showed that messages focused on the personal safety of the drivers didn't resonate. So we created ads that focused on what the drivers would be leaving behind, and how their absence would affect their families.VIEW THE TRUCKER ONE AD VIEW THE TRUCKER TWO AD VIEW THE TRUCKER THREE AD What you've heard about salmon farming may not be true Most people have heard something about salmon farming. Unfortunately most of what they've heard is rumour, half-truths or straight up myths. DDB Canada/Vancouver developed BCSalmonFacts.ca to educate British Columbians on the facts about salmon farming and to supply them with a forum where they could ask questions and get answers from experts on the subject. VIEW THE EMAIL SPOT VIEW THE PARTY SPOT  Print ad from Calder Bateman, Edmonton to remind drivers to pay attention around school buses.VIEW THE AD john street's birthday success In 2010 john st. took on its toughest challenge yet. Make Chelsea Bedano's birthday party a success in an already cluttered birthday market. The results were astounding.VIEW THE SPOT Check your cities mood Discover the world's first Global Mood Clocks that reflect the "mood" of a city by showing the dominant colour from the latest GPS tagged photo uploads to Flickr, as well as the top trending Google and Twitter keywords, all in real time.Site created by Grey Canada VIEW INTERACTIVE DETAILS Empty scultures help fill lives Discussions about the homeless tend to dwell on the negative. DDB Canada chose to show how First United has had a positive impact. We placed 'empty' sculptures of homeless people on the streets of Vancouver, accompanied by signs that read: HELP get someone off the streets. Change cups held slips of paper that directed the public to Facebook profiles of people that had gotten off the streets, thanks to First United.VIEW OUTDOOR Follow him to Buenos Aires An interactive travelogue of an artist who's searching for ways to survive the world's economic crisis by going to Buenos Aires. Viewers create their own experience, choosing the order of stories and photographs in this Secret Location Canada created site.VIEW INTERACTIVE DETAILS Twanta makes gift giving easy Don't know what to get that special someone for Christmas this year? Just ask Twanta. Enter your friend's twitter name, and it'll recommend the perfect gift. Site by Lowe Roche, Toronto VIEW INTERACTIVE DETAILS  In advance of their annual Christmas donation drive, The Salvation Army has launched a multi media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life's basic necessities are out of reach Innovative out of home elements of the campaign use bus shelter ads to demonstrate how for many life's basic necessities are out of reach.By putting real objects(blanket,bottle,bread) just out of reach on top of the bus posters.VIEW BLANKET OUTDOOR VIEW BREAD OUTDOOR VIEW BOTTLE OUTDOOR VIEW COAT OUTDOOR VIEW SOUP OUTDOOR Concerto put their stamp on Christmas In the blitzkrieg of digital e-cards and social media mayhem, Concerto Marketing, Vancouver decided to go old school with our agency Christmas card and send everyone a postage stamp.VIEW THE GREETINGS AD VIEW THE COVER AD VIEW THE INSIDE AD  MacLaren McCann Toronto's task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. They called this state Cloud 649.VIEW THE SPOT No one should go hungry at Christmas The Christmas Bureau of Edmonton is a non-profit organization that seeks to provide a warm festive meal to everyone in the city during the holidays.Calder Bateman Communications, Edmonton used radio to get the message across.PLAY THE DRUMSTICK SPOT PLAY THE MUST HAVE SPOT  Warchildgifts.ca allows people to purchase symbolic gifts for loved ones that give people in war-torn countries the necessities to survive and rebuild their life.VIEW THE SPOT  Brief for DDB Canada: To create buzz for the Earth Day Hometown Hero program, which rewards individuals'/groups' environmental achievements with a $10, 000 grand prize. Description: Media placement was the key to the success of these ads. We wanted to engage our target by creating out-of-the-ordinary changes to places where environmentalists are often found. We ultimately decided that bike lanes would be the ideal spot, and so we made the bicycle symbols in bike lanes into mini guerilla advertisements. By using washable, eco-friendly paint to draw a cape onto the bike lane people and attaching a call to action, environmentalists were engaged in an unexpected way. VIEW OUTDOOR  The perils of gambling are highlighted in these ads from LG2 Quebec. Translation: "You have too much to Lose"VIEW THE SNOWMAN AD VIEW THE PARKING AD Distressed phone lover finds new relationship Wirelesswaves "Eyes of the Phone" from Grey Vancouver explores the emotional relationship of falling in and out of love with your phone. The spot showcases a man realizing the love affair with his phone has ended, who then falls 'head-over-heels' for a brand new phoneVIEW THE SPOT Where's Red? Colourful M&M's candies have lost their dear fellow, Red, In Canada and are now asking residents of this country to help spot him in the City of Toronto (its digital version). The character got into the virtual space via Proximity Canada on November 4 (the sad story of how Red jumped into the digital dimension is told in a video), and the volunteers of 13 years of age or older are challenged with a task to drag him back within a month.VIEW INTERACTIVE DETAILS The love and hate of the ad business Leo Burnett Toronto created this viral video for the Advertising & Design Club of Canada.VIEW THE SPOT  This is a wild posting/print ad by The Hive, Toronto for Breast Fest Film Festival - the world's first film festival dedicated to the issues surrounding breast cancer. VIEW THE AD  This final spot in the Nissan Juke trilogy completes the story of the urban legend's sure-footed all-wheel drive system. From its DIG Turbo engine to its unique design cues,everything about the Nissan Juke screams innovation. It is this innovation that TBWAToronto wanted to bring to life through this campaign. So they created a series of short films which tell fantastical story about Juke, each highlighting aspecific innovation in engineering or design. VIEW THE SPOT Tutu much tu resist A team of Vancouver Freelancers devised a media stunt to increase awareness and support for Ballet BC in Vancouver, British Columbia.VIEW THE SPOT The Canada Media Fund makes a connection Shot over several warm summer nights this spot from Helios Design Labs Canada aims to answer the question: "What is the Canada Media Fund and why should we care?"VIEW THE SPOT  See what happens when the pure performance of the 2011 Subaru WRX STI powers this DDB Canada commercialVIEW THE SPOT  When boutique creative agency Red Urban partnered with production company 1stAveMachine and its Director Vinicius Costa, the team was able to turn what was originally a traditional broadcast campaign into a pioneering stereoscopic 3D production. VIEW THE SPOT Sensodyne gets the credit Canada's largest sponsored 3d mapping wall projection. To avoid noise pollution people could dial in on their cell phones and listen to the soundtrack in this Grey Toronto created installation VIEW OUTDOOR  The spot designed by Ogilvy, Toronto promotes Cervarixâthe vaccine designed to protect women against cervical cancer and other HPV-related diseases.VIEW THE SPOT Volkswagen has a special on Volkswagen Original brakes. Of course you can still find cheaper brakes elsewhere but is it really worth it? Radio spot from Palm+Havas, Montreal.PLAY THE SPOT Become an underwear watcher Stanfield's Ltd. via john st. Toronto launched "A Guy at Home in his Underwear" campaign. Mark, a testicular cancer survivor, will live on camera for 25 days in his Stanfield's underwear without leaving home. The social media campaign will help fund important testicular cancer awareness activities to help ensure that all men are aware of the risks, signs and symptoms of this disease.Viewers can tune in everyday to watch Mark in his new pair of underwear at www.guyathome.com. Throughout the campaign Mark will be actively engaging friends and followers on Twitter and Facebook. For every person who likes him on Facebook, Stanfield's will donate $1 to the Canadian Cancer Society, up to $25,000. VIEW INTERACTIVE DETAILS  Bristol-Myers Squibb Canada and Bleublancrouge are pleased to launch the third and most innovative HIV campaign ever in Canada by putting HIV in the faces of at-risk adults, encouraging them to act. Take Action was designed as a high-impact and emotional 'do something' video to put HIV in the faces of at-risk adults in Canada and to encourage them to act. It was important to address and dedicate the end message toward those who feel invincible or believe HIV/AIDS can only happen to others.VIEW THE SPOT You in a test tube The National Film Board of Canada bring you David Suzukiâs interactive parable about our love affair with growth.VIEW INTERACTIVE DETAILS  From its DIG Turbo engine, to its all-wheel drive system, to its uniquedesign cues, everything about the Nissan Juke screams innovation. It is this innovation that we wanted to bring to life through this campaign. So we created a series of short films which tell a fantastical story about Nissan Juke, each highlighting a specific innovation in engineering or design. VIEW THE SPOT  The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags all prove that this philosophy is getting stronger but, for some reason, wasting power isnât seen in the same light. BC Hydro wanted to remind British Columbians that, just like with other resources, wasting power is something to be avoided. Agency: DDB Vancouver.VIEW THE SPOT iso3D projected installation As part of the fifth annual Nuit Blanche, a sunset to sunrise celebration of contemporary art held in Toronto, Grey Canada and The Media Merchants hosted an all-night projected installation at Torontoâs Union Station sponsored by Sensodyne iso-active toothpaste. The project, called iso3D, showcased the product's foaming action and is to date the largest branded, 3-D projection mapping display in Canada.VIEW OUTDOOR Participation in the Festival starts here This is TBWAVancouver's 16th year of creating trailers for the Vancouver International Film Festival. Each year they are tasked with coming up with a fresh new way to promote the festival that entertains and encourages festival attendees to keep coming back. This year they wanted to do something different and rethink the entire approach.VIEW INTERACTIVE DETAILS « First « Previous Next » Last » 42 of 58 |
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Refreshing outdoor from MacLaren McCann, Toronto
Lowe Roche Toronto for the Audi R8 Spyder by Audi Canada