Seen and notedThe United States of medical expenses
Even a short trip to the United States can become very expensive if you require medical attention and don't have travel insurance coverage. These reflective billboards designed by DDB, Vancouver were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.
VIEW OUTDOOR Cut your mixing time not your drinking time
Bos, Toronto & Vincor Canada have just launched a new Augmented Reality campaign for VEXTINI that shows people what they might be missing if they're spending too much time mixing drinks.
VIEW INTERACTIVE DETAILS A touch of Canada
The storescapes created by DDB, Vancouver harness the power of Twitter and bring to the street what is being said and uploaded about Canada. This conversation is powered by real people and is happening in real time. In appearance, the art direction evokes an online cloud. Images and tweets of Canada appear across the vinyl and this is mimicked on the digital part of the screen, which is interactive. The consumer who engages the screen can touch images and read the associated tweet.
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It is extremely important to obtain health insurance coverage before you get sick or hurt. The goal of this campaign from DDB Canada is to encourage people to consider health insurance coverage from Pacific Blue Cross before a dangerous situation presents itself, because in the seconds before an injury occurs, it is too late to get coverage.
VIEW STAIRS OUTDOOR VIEW BIKE PATH OUTDOOR Join Bud at the Cup
This World Cup 2010 app created out of Grip Limited, Toronto for Budweiser lets users show their true colors and paint their Facebook pics with the flag of the World Cup team they support. Each photo then becomes part of a mosaic of the team's flag. The app was originally created for Budweiser Canada, but has now been adopted by Budweiser globally.
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Shoot and submit your own Slurpee FREEZE THE MOMENT video. To get started, do nothing. Stand there. Sit there. Freeze there. Visit slurpee.ca for contest details.Agency: Hot Tomali, Vancouver.
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The LCBO â a relatively conservative, government agency â wanted to run an ad in Toronto's annual Pride Week guide. When they shared the concepts internally, gay and lesbian staff immediately gravitated to the cheekiest concept.Print from GJP Advertising & Design, Toronto
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A 60 second spot developed by MacLaren McCann,Toronto a figure skater is beautifully deconstructed only to be reborn as a 2010 Buick LaCrosse.
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The out-of-home campaign from MacLaren McCann includes 3D installations, super board, murals, TSA and wild postings. With "Dark is Deadly" as the tag line, the creative illustrates darkness as the enemy, with light as the sole source of hope for survival.
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Right to Play gives needy kids the chance to improve their futures, and to escape the harsh realities of their daily lives in these spots from Mc Laren McCann, Toronto
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Ad Bands is an annual event in Toronto that gives ad people a chance to perform in front of their peers. But what happens the morning after someone rocked out to epic proportions?rn rnAll proceeds from the event go towards the Tennyson Quance Foundation for Autism. Agency: john st,Toronto
VIEW THE SPOT Two footballers walk into a bar....
For all you Star Wars fans. Adidas Originals, via Sid Lee, Canada, has put together an all star cast including David Beckham, Snoop Dogg, Noel Galagher, Franz Beckenbauer and Daft Punk in the Star Wars Cantina.
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Vancouver's Rethink wrapped a billboard in 22 k gold to promote Science World's Treasure! exhibit, and to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.Vancouver's Rethink also glued 9,000 dazzling glass "diamonds" to a billboard to promote Science World's Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren't all that rare.
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The agricultural landscape of Manitoba was going to change. A new law lobbied into existence by a large Co-op was going to force small local farms out of the potato market. These farms have supplied farmers markets and local restaurants for generations.Poster from Cocoon, Manitoba
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JWT Toronto created this new ad for Kit Kat Chunky. It features a Crash Test Dummy as a Big Hit Expert. Naturally he loves the big hit of chocolate he gets from a Kit Kat Chunky.
VIEW THE SPOT Your favourite film is briefFor the launch of the 2010 Audi A3 TDI, Lowe Roche and Audi are re-writing the world's most interesting films to be more efficient at http://www.efficientfilms.ca VIEW INTERACTIVE DETAILS In Canada the laws prevent certain drugs ( such as erectile dysfunction drugs) from explaining what they do and how they work. So Grey Toronto created the Odes campaign with women singing about their fave moment of the day. VIEW THE MORNINGS SPOT VIEW THE AFTERNOON SPOT VIEW THE EVENING SPOT The sun's star shines onlineThe latest from Toronto based Fidamont and digital production boutique Lollipop is jrich23.org for Phoenix Sun's star Jason Richardson.NBA fans are familiar with the explosive style and virtuosity of Phoenix Sun's star Jason Richardson they're the same skills that won him two back to back NBA Slam Dunk championships. But what many don't see is the work Jason does off the court helping young people reach their full potential through his foundation. VIEW INTERACTIVE DETAILS McDonald's is making more and more restaurants 24-hours. 24-hours is a key message they want to convey via Cossette West Vancouver to consumers. PLAY THE TIME TRAVEL SPOT PLAY THE MOON SPOT PLAY THE ALIEN SPOT In 2010, the BC Lions returned outdoors to Empire Field after over 25 years at BC Place. The DDB, Vancouver challenge was to demonstrate the thrill and excitement of watching a game outside.Using television and radio, we answered this challenge by using game clips that would showcase the high action of the CFL. Then at the crest of the drama, we cut off the play abruptly and introduced our message that this moment would be continued at a seat at Empire Field. The continued concept stretched across print as well where it was used to borrow on the Lions fan's nostalgia as we explained how the Lions' great tradition would be continued this year at Empire. VIEW THE PLAY SPOT VIEW THE DEFENCE SPOT Now, no wrestling with your phone billsA miniature Mexican wrestler might not be the obvious choice for a Canadian cell phone company's spokesman. But when Bent Image Lab Director Rob Shaw discovered just such a character in Toronto-based TAXI 2's script for the latest Koodo Mobile campaign, he immediately saw the connection. VIEW THE SPOT VIEW THE COMPACT SPOT VIEW THE COUCH SPOT Jordan scores nine pointsThere are nine defining moments behind the one definitive shoe. Explore and interact all the nine features that lead to one victory. VIEW INTERACTIVE DETAILS This guerrilla stunt protested the impact of single-use plastic on marine and wildlife. The giant plastic six-pack ring got "caught" on iconic Vancouver sculptures, gaining the attention of commuters and tourists. The stunt was an initiative of the Plastic Pollution Coalition and was developed by Vancouver advertising agency Rethink. VIEW PORPOISE OUTDOOR VIEW GIRL OUTDOOR VIEW WILDLIFE OUTDOOR No more grizzly bearsMost people aren't aware that grizzly bears are in danger of being extinct in Alberta, Canada. Most people also think the only threat to grizzlies is hunting, but the reality is that government-caused habitat disturbance is by far the biggest threat to the grizzly population.Calder Bateman created a fictitious anti-grizzly bear extremist group that represents the current actions of the provincial government - destroying the grizzly population through habitat disturbance. VIEW INTERACTIVE DETAILS Hail the villainToronto-based interactive company Grand have launched the gritty and visually stimulating HailTheVillain.com for Canadian metal band Hail the Villain and their upcoming album release, Population: Declining. VIEW INTERACTIVE DETAILS Cossette West Canada tell people about the new McMini sandwich from McDonalds PLAY THE LUNCH SPOT PLAY THE NAME SPOT PLAY THE TWEET SPOT The Canadian government created guidelines prohibiting fast, fun driving in commercials. TBWA Toronto used this opportunity to do something different to launch the Nissan Sentra SE-R. VIEW THE SPOT Online intercourse with cancerOnline campaign from Pacwebco Vancouver for raising the awareness of the newly founded non-profit organization "Fuck Cancer". We're out to change the way cancer is treated and perceived. VIEW INTERACTIVE DETAILS Friendly showersIt's not just environmentally friendly, it's all kinds of friendly in this spot for AXE from zig Canada. VIEW THE SPOT Rethink Communications Vancouver print work for Orkin. Orkin is Canadaâs largest pest-control service provider, offering pest management and prevention in all categories of business: residential, commercial, manufacturing, industrial, shipping, mining, grain and government. VIEW THE LIVING ROOM AD VIEW THE KITCHEN AD VIEW THE BATHROOM AD DDB Canada position Brita as the "green" alternative for water consumption. In this spot, DDB targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, they reminded consumers that there's a much more responsible way to get, filter and drink water. VIEW THE SPOT Create a TV spot to launch the new 2010 Subaru Outback and differentiate it from the myriad of sport utility vehicles that are out there. Ironically, we were tasked to promote a car thatâs designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewersâ TV set becomes a window to the outdoors. VIEW THE SPOT Bell's service gets betterlg2, Montreal created a site to show people Bell's commitment to customer services by taking them behind the scenes. VIEW INTERACTIVE DETAILS The new Yellow Pages Mobile App helps anybody find a local answer for whatever they might be looking for. In these three commercials from TAXI 2, Toronto put the app through a torture test by showing how three very odd characters use it to keep their life running smoothly. VIEW THE OILY SPOT VIEW THE MISINTERPRETED SPOT VIEW THE PHOTOCRASHER SPOT Fee freeWind up truckDelivering happiness one bag at a time. In celebration of National Potato Chip Day last month, Juniper Park Toronto pimped out a Layâs delivery truck with a large 3D rotating wind-up key. VIEW OUTDOOR Taxi 2 Toronto shows all manners and modes of being with the Mini. VIEW THE MOUSTACHE SPOT VIEW THE MAN BOOBS SPOT VIEW THE CAR SEAT SPOT « First « Previous Next » Last » 43 of 57 |
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