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Seen and noted
 If you want your household moved quickly, efficiently and carefully call Urban Rush Movers. This campaign from DDB Canada Vancouver gives the public a (slightly exaggerated) taste of what Urban Rush Movers can do for them. VIEW THE COFFEE AD VIEW THE FRIDGE AD VIEW THE WARDROBE AD Guest judge: Andrew Simon, SVP, Creative Director, DDB Canada This week's guest judge is Andrew Simon, SVP, Creative Director, DDB Canada.Since the age of three when his first painting 'Yellow' was purchased by a private collector for $1.7 million, Andrew has been marked for greatness. While at school for the emotionally gifted, he gained an appreciation for the art of macrame. Soon, he found himself traveling the globe, hobnobbing with the textile elite until he suffered a career-ending injury attempting an ill-advised double half hitch knot. It was during the long and painful rehabilitation process that he became addicted to barbiturates and developed an affinity for random shiny objects with no intrinsic value whatsoever. This, rather tragically, led to an inevitable career in advertising where he continues to accumulate pencils, lions and weird dudes holding circular thingies. It's time I lay my soul bare. I'm a sucker for an anthem. Whereas others crave heroin or crystal meth, my vice takes the form of a few piano chords, a gruff announcer and a well-constructed tome. So it should come as no surprise that I'm choosing the ESPN spot from Wieden & Kennedy Amsterdam as my fave of the week... BEST TV It's time I lay my soul bare. I'm a sucker for an anthem. Whereas others crave heroin or crystal meth, my vice takes the form of a few piano chords, a gruff announcer and a well-constructed tome. So it should come as no surprise that I'm choosing the ESPN spot from Wieden & Kennedy Amsterdam as my fave of the week. It's well shot, has a beautiful rhythm, and makes me want to pack up and move to the UK just so I can catch the Premier League on the telly. Could it possibly have gone further into the mind of the truly obsessed? Sure. Was I left longing for a bit more poetic genius along the lines of the groaning sofa? Absolutely. But there's certainly enough there to keep me satiated. My runner-up pick is the Quilmes spot from Argentina. BEST PRINT This was a real toughie. But after much internal debate with my other personalities and a tune up from my therapist, Surf rises to the top. It's dead simple and like any good piece of communication, demands the viewer take part and be engaged. I certainly applaud the time and care that went into bringing the bee to life and the subtleties of the angel graphic. And let us not forget that it pays off the product proposition quite nicely. A close second was the TreeHouseautism piece from London. Bending the headline along the wall was an inspired touch. A small nit but I could've done without the dad looking longingly at his affected daughter. BEST OUTDOOR Here's the thing about new technology. Without the right idea behind it, it's like putting on your slinky black party dress to go outside and pick up the morning paper (guys, you know what I'm talking about). So when I see things like the Hallmark Channel's living poster, I'm left shaking my head in that annoying condescending way that drives people crazy. On the brighter side, the idea that got me excited this week was the oversized business cards from PacBlue Printing to promote large format printing services. In this case, size does matter and this execution would certainly get the water cooler conversation started. Giant rolodex, anyone? I don't really have a 2nd fave for this category but if push came to shove I'd select the Funktion Personal Training idea.  Oversize business cards from Hot Tomali Canada were sent to ad agencies and design studios to promote PacBlue's high quality large format printing services. VIEW THE AD VIEW THE HAIR AD VIEW THE PILL AD VIEW THE GERMS AD PLAY THE WILD ONE SPOT PLAY THE WILD TWO SPOT PLAY THE WILD THREE SPOT  Stilettos and street grates rarely get along. in this outdoor from Immersion Creative Vancouver. VIEW THE AD  Agency business cards designed by Hot Tomali Canada were scored so they could be folded as tent cards in business meetings and pitches. VIEW THE AD  Keep Jobs in Canada is a public awareness campaign from Hot Tomali Canada designed to raise awareness about Canadian corporations sending Canadian jobs offshore. The focal point of the campaign was the creation of the National Unemployment Clock, a real-time count of Canadian job losses. The clock, mounted to a truck, departed on a month-long journey across Canada to spread the message about off shoring and to collect signatures for a petition to later be lodged in Canadian Parliament. VIEW THE IDEA  Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Along the bike's side were the words "Escape your boring gym." The bike was created by Rethink Communications for Funktion Personal Training, a company that specializes in outdoor fitness bootcamps. funktiontraining.com VIEW THE IDEA View more on YouTube  Nestle Canada is inviting Canadians to "feel the bubbles" in a new 30 second TV spot for its Aero brand chocolate bar.The ad is from JWT Toronto. VIEW THE SPOT Time fries New York Fries, the ubiquitous Canadian French fry chain, is celebrating its 25th Anniversary this month, and to mark this accomplishment, we enlisted the help of Gary Coleman. Yes, Arnold, from Diff'rent Strokes. Coleman was selected as a fun and iconic image from the era of New York Fries founding. He's featured in special print, OOH and POP advertising celebrating the landmark anniversary with a line that reads, After 25 years, some things are still fresh. The highlight of the campaign is an augmented reality Facebook application that will bring a 3-D Coleman to life on users computer screens, where he will predict their future freshness. The app also provides a coupon for a cup of fries at the original 1984 price of $1.25.Agency: Zig Toronto. VIEW DETAILS Fashion for breast cancer In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport. This insight inspired this yearâs sports themed campaign. We announced the Festival's return with a cinema spot, transit shelter ads, print ads, interactive mirror clings, an extensive in-store promotional component and even branded foam fingers. VIEW THE SPOT VIEW THE ICON 1 AD VIEW THE ICON 2 AD VIEW THE ICON 3 AD VIEW THE ICON 4 AD  Raise Your Hand aims to create a youth movement around workers rights, utilizing themes of '60s and '70s rock and roll, youth empowerment and social activism. The anchors for the campaign are the website RaiseYourHand.com and an original song that serves as the campaign's anthem. Campaign teams have been setting up Raise Your Hand tents at youth-focused events around British Columbia. Brand ambassadors play the anthem, take photos of attendees to create customized buttons, and encourage people to record karaoke versions of the song, which are used as mashup-style videos posted to YouTube. All from Wasserman + Partners, Vancouver. VIEW THE RAISE YOUR HAND ONE AD VIEW THE RAISE YOUR HAND TWO AD VIEW THE RAISE YOUR HAND THREE AD  Saatchi & Saatchi Toronto created a contagious commercial portraying the infectious joy the Toyota Prius brings to the driver and the world at large. Because now more than ever, the world needs more Prius. VIEW THE SPOT Waterlife Jam3 creates http://waterlife.nfb.ca, for the award-winning National Film Board documentary Waterlife. VIEW DETAILS  Rethink Communications Vancouver recently launched an innovative new form of media: backvertising. Waxed out of a man's excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media. VIEW THE AD  Zig Toronto radio campaign that's full of laughs for client - Just for Laughs. PLAY THE COPS SPOT PLAY THE FAMILY SPOT PLAY THE MEDITATION SPOT PLAY THE SHOWER SPOT  A new DDB Vancouver campaign for KidSport BC helps raise awareness of the importance of sport in a child's development and how it can help them achieve success throughout their lives. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Head Gear Animation, Due North Communications, Toronto and Dairy Farmers of Canada, have recently worked together to launch Canada's first 3D advertising campaign for the cinema. They will play with the trailers before the feature 3D movies. The 3D commercials are a continuation of the award-winning five-second "Milk Dots" campaign, for which Head Gear has created over 100 different "dot-spots". VIEW THE JUMP ROPE SPOT VIEW THE KID KONG SPOT VIEW THE STRAW SPOT  The Canadian food system is in trouble. This short film from Ogilvy, Toronto explains what's happening to Canada's local food system and why we should all care. Watch to find out more, and join The Real Food Movement. http://www.eatrealeatlocal.ca.We all found the statistics pretty eye opening. I think everyone involved changed the way we buy our food. All the food in the shoot was Canadian, which is no small challenge in spring. VIEW THE SPOT VIEW INTERACTIVE DETAILS  Cossette Atlantic created a print campaign for Atlantic School of Circus Arts. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Scratch a car safely BMW Financial Services wanted a piece from Cundari SFP, Toronto to communicate their insurance products to potential BMW purchasers at test drive events. The goal was to counter the common perception that the costs of owning a luxury car are unpredictable and excessive. VIEW THE AD  Canada's Biggest Award Show. The USP - judging criteria based on strategy, creativity and results. So both clients and agencies covet it. work from Cundari Group, Toronto VIEW THE SPOT VIEW DETAILS Colour Halifax was tasked with creating a radio campaign to promote the relaunch of Set for Life, Atlantic Canada's scratch lottery game with grand prizes of $1000 a week for 25 years. PLAY THE BURGER SPOT PLAY THE BIKE SPOT PLAY THE CARROTS SPOT  concerto Vancouver promote NWT's commitment to road safety and participation in the Responsible Care program. VIEW THE AD  Spring Advertising + Design, Vancouver outdoor campaign for the John Casablancas Institute VIEW THE AD[  In partnership with Cineplex Odeon theatres, Cossette Vancouver created the following experiential theatre ad was shown during Cervical Cancer Awareness week. VIEW THE SPOT  New Fairy campaign airing in the UK from Leo Burnett, Toronto VIEW THE PEE PEE SPOT VIEW THE RUBBER DUCKY SPOT VIEW THE PEN TOP SPOT A village called purpose 'Purpose' is the theme of Saatchi Canada's website, created to share our beliefs and what we do for our clients based on those beliefs. As we work with our clients, we encourage them to define their purpose and tell their own story so that others want to embrace that story and share it too. The visual approach was to create a fable through an animated short film that launches the site. The end of the film takes you to the homepage that is the animated main street in the village of Purpose, which encourages you to explore what Saatchi Canada is all about. VIEW DETAILS  A campaign from Saatchi & Saatchi Toronto for Gas X VIEW THE MANTLE AD VIEW THE WINDOW AD VIEW THE TABLE AD  Calder Bateman Communications Canada wanted to showcase their commitment to innovative ideas. These ads and posters provided a glimpse into the agency's creative process by featuring members of Calder Bateman's creative team. VIEW THE GLADIATORS AD VIEW THE RUSSIAN AD VIEW THE WRESTLERS AD  TBWA Vancouver use long copy to create awareness and drive traffic to the Vancouver Maritime Museum. VIEW THE LARSON AD VIEW THE NASA AD VIEW THE EXPLOSIVES AD  TBWA Vancouver get people to imagine what winning might mean to them. VIEW THE CAR AD VIEW THE POOL AD VIEW THE BOAT AD  TBWA Vancouver want to get people excited about the possibility of winning Set 4 Life. VIEW THE POOL AD VIEW THE SKI AD VIEW THE BEACH AD « First « Previous Next » Last » 47 of 58 |
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