 |
Seen and noted
 Associacao Abraco is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal).VIEW THE RITA SPOT VIEW THE MARIO SPOT VIEW THE HUGO SPOT  Kids, adults, chocolate lovers, fruit lovers, athletes, vegans, gourmets... there's always a Pingo Doce ice cream for everyone.Agency: BBDO, Portugal VIEW ATHLETE OUTDOOR VIEW GOLD OUTDOOR VIEW KIDS OUTDOOR VIEW SPOTTED OUTDOOR  Cases of pet abandonment increase every summer. Our new awareness campaign addresses this issue, but from a different point of view. It's the story of a dog walk that didn't turn out as expected. A film that you can't just leave. It's worth watching until the end.Havas Worldwide Portugal VIEW THE SPOT Jardim Sonoro: Blended With Nature Electronic Music Festival ''Jardim Sonoro'' challenges an AI Visual Platform to imagine the unimaginable for this year's launching campaign. In a year that marks the return of the festival in a physical format, Lisb-on flourishes with a new name - Jardim Sonoro - and with a new concept 'Blended with nature'. Even more camouflaged and merged in nature, the festival gains oxygen and a new breath, moving its roots to the Keil do Amaral Garden in Monsanto, the lung of Lisbon and an idyllic natural stage for the emergence of new flora.Agency: MSTF Partners VIEW TODD 1 OUTDOOR VIEW TODD 2 OUTDOOR VIEW WHO 1 OUTDOOR VIEW WHO 2 OUTDOOR VIEW MAYER 1 OUTDOOR VIEW MILLS 1 OUTDOOR VIEW MAYER 2 OUTDOOR VIEW MILLS 2 OUTDOOR VIEW JAN 1 OUTDOOR VIEW JAN 2 OUTDOOR VIEW SAM 1 OUTDOOR VIEW SAM 2 OUTDOOR  Manna is an old Portuguese canned fish brand with a new image and a very inspiring name.Agency: MSTF Partners VIEW THE SPOT  A Heavy Metal Band performed inside a poll to show how death by drowning is incredibly silent. In Portugal, drowning is the second leading cause of accidental death among children and young people, a phenomenon that has already caused 274 deaths in recent years. The question is: if a heavy metal band can't make itself heard inside a swimming pool, can a child do it? This is the idea behind the campaign created by Havas Portugal for APSI (Portuguese Association for Child Safety). This summer, join your voices to warn of this silent enemy.VIEW THE SPOT  Sabado wanted to join the celebrations of the Queen's platinum jubilee. The crown if built from an Infograph of the lives and reigns of all the previous King and Queens of England. It is the past that allows for the present. Agency: MSTF Partners VIEW THE AD Havas Worldwide Portugal: Portugal's Rarest Lion HAVAS LISBON PRESENTS ''PORTUGAL'S RAREST LION'' AT LISBON ZOOThe exhibition highlights the Silver Lion won by Havas Lisbon - the only remaining one - won by a Portuguese agency in the past 4 years. The aim of the project is to inspire Portuguese young creatives, marketeers, students, and agencies to help increase this rare population of lions. The trophy will be exhibited in front of the lion's installation at Lisbon Zoo. This professional campaign titled 'Portugal's Rarest Lion' was published in Portugal in June, 2022. It was created for the brand: Havas Portugal, by ad agency: Havas Worldwide Portugal. VIEW OUTDOOR Alzheimer Portugal: The Unknown Pictures The number of people with dementia in Portugal will double by 2050, and experts say Alzheimer's will be the epidemic of the 21st century. But most people are not expecting this to happen to them. To raise awareness about Alzheimer's, we provoked the same confusion that this disease usually causes, by altering people's personal photographs.Agency: BAR Ogilvy VIEW OUTDOOR Associacao Salvador: The Step Cracker Associacao Salvador presents The Step Cracker, a dance for accessibility. A reinterpretation on Tchaikovsky' s The Nut Cracker, starring Diana Niepce, a portuguese disabled dancer and choreographer. Aiming for universal access in every shop, hotel, restaurant. Step by step.Agency: MSTF Partners VIEW THE SPOT  CNN's raw reporting was coming to Portugal. To announce its unbiased live coverage no text was used. The world is the message. Agency: MSTF Partners VIEW RHINO OUTDOOR VIEW FIRE OUTDOOR VIEW MIGRANTS OUTDOOR Maria Beata: The Cigarette Butt Museum Maria Beata is an innovative portable ashtray brand. A local company that has a great ambition as its purpose: eliminate the ocean's greatest source of pollution. To help them face this challenge, Lola-Normajean, a Portuguese creative agency, created 'The Cigarette Butt Museum', a sarcastic way of recognising the 'creative geniuses' who throw the butts away in the most unusual places. The idea consists in finding cigarette butts that look like famous masterpieces or monuments, identifying them with provocative signs and cleaning them out, as soon as they become a part of a virtual gallery in the brand's Instagram account. A cigarette butt pressed over a shell in the beach becomes 'The Birth of Stupidity', in association to Botticelli's masterpiece 'The Birth of Venus'. Butts disposed in a circle are named after 'Stonehenge', and when put over dog faeces they become an art piece called 'Self-Portrait'.VIEW THE STONEHENGE AD VIEW THE GREAT WALL AD VIEW THE BIRTH AD Raparigas da Bola: Change The News What's the point in celebrating the date if the front covers of sports newspapers are still predominantly covering only male athletes? The Portuguese NGO Raparigas Da Bola Hacked Portugal's Leading Sports Newspaper. By making use of Augmented Reality they put only women athlete's on the front covers of the biggest Portugal's sports newspaper, during one week, proving that there's no lack of female athletes' sports stories.Agency: Studio Akt Creative VIEW THE CONCEPT  There are fresh news for Summer at IKEA.Agency: Uzina VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Amorim Cork Flooring: Walk On Amazing As a way of showing the benefits associated with cork flooring, Amorim Cork Flooring recreated an area of the surface of Mars, on Earth, and invited Scott Kelly, a former NASA astronaut with the record for the most days in space, to be the first to step on it. Amorim Cork Flooring is the world leader in the cork flooring market and a benchmark in terms of sustainability and innovation in the sector. Agency: Stream and Tough Guy VIEW THE TV SPOT VIEW OUTDOOR Ikea: Valentine's Day 2022 It's uncommon for a brand to ask you not to buy their products... but when it comes to Valentine's Day gifts, there's some IKEA products that are not advised. If you're not looking for trouble, don't go for any of these.Agency: Uzina VIEW THE CONCEPT  This Christmas, Vofdafone launches its usual campaign focused on a theme that has long been within the Company's scope of action: combating domestic violence.It is through the testimony of Cristina, a woman who has just made one of the most difficult decisions in her life, that we intend to represent all those who live in an endless cycle of pain, anguish, and lack of solutions. Women, men, children, and the elderly. Help exists, and we all have a duty to mobilize to denounce these types of situations and to support people who are victims and cannot be ignored. Agency: Wunderman Thompson VIEW THE SPOT Ownever : The 136 years Warranty Handbag To bring awareness to the equal pay cause, we created Ownever 2157, the first handbag with a 136 years warranty - the time necessary (according to the World Economic Forum) to achieve gender equality.Agency: Coming Soon VIEW OUTDOOR Domino's: Spooky Streets If by day Portugal is famous for being beautiful and charming, by night there are many streets that look straight out of a real horror movie. This Halloween, Dominos's Pizza is unveiling some of these spooky streets with a twist. We chose the historically most "terrifying" streets in Portugal to test the bravery of our Halloween lovers and see if they have what it takes to order a pizza in one of these places. Agency: Leo Burnett, Lisboa VIEW THE CONCEPT VIEW THE LISBON AD VIEW THE OPORTO AD VIEW THE BRAGA AD VIEW THE COIMBRA AD VIEW THE LEIRIA AD Ministry Of Maritime Economy: This App Doesn't Exist September 18th marks World Coastal Cleanup Day. Another date that Cape Verde's Ministry of the Sea took advantage of to reinforce the need to preserve the oceans. The idea is inspired by videos promoting photo editing apps to say that, unfortunately, no technology has yet emerged that will instantly make garbage disappear from our beaches. Therefore, each of us has a great responsibility in our hands: to prevent garbage from making life in the oceans unsustainable.VIEW THE SPOT  A film that talks about the beauty of becoming who you truly are and how good you can feel in that moment.VIEW THE SPOT Azgard9: CO2AT This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the "garment of the future". Leading denim manufacturer, Azgard9, creative agency Stream and Tough Guy, and branding & design agency This is Pacifica, converged to create the concept behind a pioneer sustainable project. The garment called "CO2AT", was produced as part of Azgard9âs recent repositioning "Future Before Fashion", focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms - a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. A leading Pakistani denim producer, Azgard9 has put in place a highly innovative and challenging fashion project that aspires to realize what the future of fashion might actually look like; with a piece of clothing that is capable of having the same impact on the environment as a plant.VIEW THE CONCEPT  launching film for the first organic Milk from Terra Nostra Azores. Shot in the island with real workers and there kids, this film is a tribute to a unique nature VIEW THE SPOT  The tale of John, who, as his wife explains, is square in his personal taste and also in his vision: he has a cubic square made of co2 smoke around his head.Ultimately, John proves to her being a visionary as he sloughs off his old cuboid ways to embrace solar energy, saving money on his household bills while helping to save the deliciously circular planet.VIEW THE SPOT  Ding Dong is a bold interior design studio and store operating out of Portugal, with clients all over the World.They wanted their new online store to showcase their love of objects and to be as unconventional as they are. So https://dingdong.exposed was born. An interior design online store for you, an adult website for those who literally love objects. Objectophiles or objectum sexuals are people who find real connections with objects, something Ding Dong can very well understand. VIEW THE SPOT  It's been more than a year since we're all working from home. CIN, the largest iberian coatings company, wants you to stop hiding your walls with those ridiculous backgrounds.VIEW THE SPOT Dia Minpreco;Hang Your Rent Lisbon was trending, but with the tourists also came gentrification:in just 3 years, the number of Airbnbs skyrocketed by 400% and put pressure on the rent prices that rose by 40%,kicking the locals out of the centre of Lisbon. VIEW OUTDOOR  "Reimagine Everything" created by Wunderman Thompson Lisboa, shows that the time for true collaboration is upon us. With the contribution of one of our most prestigious conductors, Joana Carneiro (and a little help of Beethoven!), this is Vodafoneâs 5G campaign for Portugal With images ranging from Sintra to the very top of Portugal, the concept comes from a deep reflection. It is true that competition makes us stronger, but collaboration makes us better. The world will change, if we work together, we can reimagine how.VIEW THE SPOT Raparigas da Bola : The Day After Women's Day We turned the news of the day, published by Portugal's three most popular sports verticals, into an infographic highlighting the imbalance of media exposure between men and women in sport, just one day after International Women's Day. We replaced the text and photos with two-tone infographics to illustrate just how different the coverage of male and female athletes was. VIEW THE RECORD AD VIEW THE O JOKO AD VIEW THE A BOLA AD Portuguese Red Cross: Paris In 2020 the world hit the pause button. Dreams, projects, schools, jobs were put on hold by the pandemic. In a situation like this few people dare to stand up and do something to make a difference. Volunteers are the cornerstone of Red Crossâ efforts across the Globe. Normal people from all walks of life that are willing to help Red Cross to fulfill its mission: make the world a fairer and safer place for those who need it most. VIEW THE PARIS AD VIEW THE NYC AD VIEW THE LONDON AD VIEW THE LISBON AD VIEW THE PORTO AD Amnesty International : Sport For Human Rights Havas Lisbon has released this film for Amnesty International Portugal, in partnership with Federacao Portuguesa de Futebol and Garage Films, which marks the School Day of Non-violence and Peace, on 30th February 2021. The initiative aims to raise awareness for human rights, having the national football coach, Eng. Fernando Santos, as protagonist. Amnesty International Portugal believe that football, athletes and sports agents can be an example for society. An example of education and respect for freedom, equality and inclusion. An example of education for human rights, which repudiates any type of violence or hate speech.VIEW THE SPOT Show Off Films Mola: Hang In There In January 2021, due to the Covid 19 pandemic, the Portuguese government imposed a new mandatory lockdown. To help and inspire the creative community in confinement, Show off Films/Mola, a large production company in Portugal, launched the "Hang in There" collection, a set of humorous door hangers specially designed to help the creative community support home office. VIEW THE CONCEPT  With a bit of imagination, you can always make a magic Christmas happen for the ones you love. And McDonald's is there to help.Enjoy the latest TBWA Lisbon holiday ad for McDonald's Portugal. VIEW THE SPOT FOX: The Walker Social Media Hi5 was a famous Portuguese social network in the 2000s. Today, it's like a graveyard full of forgotten profiles.VIEW THE CONCEPT  Awareness campaign for dog waste collection. Oblivious to the seriousness of the problem, many dog owners continue to let animals defecate in public space, without subsequently collecting the waste. A problem affecting the whole community.Our challenge was to show, in a visually strong and impactful way, the problem magnified: when our children encounter dog waste. Exploring the childrenâs view of the world and the way the experience new things VIEW THE CUPCAKE AD VIEW THE ICE CREAM AD VIEW THE PUDDING AD Portuguese Assoc.Pf Cerebral Palsy: Filled By Palsy Every year, Portuguese People can donate 0,5% of their tax return to an NGO without any cost to them. But even so, NGO's like APCL struggle to find donations because the Portuguese don't know how to do their taxes on their own.In order to change that, we created a team of palsy accountants, trained by certified CPAs, that helped people fill their taxes in exchange for the assignment of their zero point five percent donation to APCL.VIEW OUTDOOR Speedy Handy: Always Be Ready Queer Lisboa is one of the most important queer film festivals in Europe. In this yearâs edition, the first to happen during the Covid 19 pandemic, the campaign brings a love story adapt to the days of social distancing days which we live.VIEW THE SPOT « First « Previous Next » Last » 2 of 11 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
The new IKEA Spring Collection arrived earlier. 
New posters from TBWA Lisbon for McDonald's
Looks like a Western shootout in this print ad from Adsoul, Portugal