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Eurobest Young Creatives: Excuses

 TV   PORTUGAL    November 27, 2013 20:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcc4d4_0002.png&width=200The web film called "Excuses" was created by Fuel Lisboa to launch the 2014 EUROBEST Young Creatives Competition.

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CJPD: Judo

 WEB FILM   PORTUGAL    November 26, 2013 20:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc1b4e.png&width=200CPDJ is a non-profit organisation that supports all whose objective is also the development of Judo. Agency: GoldMiner, Portugal

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AMCV:First Time

 TV   PORTUGAL    October 29, 2013 19:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/53557_0000.png&width=200In Portugal 40% of women victims of domestic violence still live
with their aggressors.This film from MSTF Lisbon aims to raise funds to help women victims of domestic violence move on.We see a young couple giving their first kiss. A long lasting and breathtaking kiss seen in slow motion. Simultaneously, through a realistic sound experience we hear sounds of destruction, aggression and fighting between the couple that kisses passionately.

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Saida de Emergencia: Game of Thrones

 PRINT   PORTUGAL    September 25, 2013 23:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Sep/tn_57152_GAME OF THRONES 1.jpg&width=200"Saida de Emergencia" (Emergency Exit) is a very successful Portuguese publishing house, with a taste for fantasy books.To promote "Saida de Emergencia" best selling hit "Game of Thrones" the publishing house was one of the first to invest in the original series of books Fuel Lisboa created a press campaign mashing up Westeros with our mundane social network lifestyle.Be careful with the spoilers. And be sure to accept that Robb Stark friend request.

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Queer Lisboa 17 : Pride Comes into Action

 WEB FILM   PORTUGAL    September 21, 2013 04:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b3e8f_0000.png&width=200To celebrate Queer Lisboa 17 the International Queer Film Festival, Fuel Lisboa created a TV commercial inspired by one of the most famous cliches on film history: the 'Battle Speech'.

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Ford: Looking for Champions

 AMBIENT TV   PORTUGAL    September 04, 2013 22:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F68d82_0001.png&width=200Ford Portugal is looking for the next soccer champion. To comunicate this, Wunderman, Lisbon placed a Cup in the middle of the street and challenge people to try and lift it. But there was a catch.

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Garnier: Visits Day

 AMBIENT TV   PORTUGAL    July 23, 2013 19:23 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa4d14_0002.png&width=200The traditional furniture in Chiado, received a LCD TV in which an actress pretended to be a prisoner and talk through a phone, live, with women who passed down the street, creating a true experience of a day's visit to prison in one of the busiest places in Lisbon.Agency: Publicis Lisboa

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Vicks: Snoring Playback

 RADIO   PORTUGAL    June 08, 2013 22:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Many of us have managed to sleep with someone who snores. But when they have nasal congestion, it's almost unbearable. And because they don't hear themselves, they don ́t care about fixing it. Making them aware of the problem would be an important step towards the solution says Publicis, Lisbon

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Renault: Long Drive

 TV   PORTUGAL    May 28, 2013 19:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F23d8d_0000.png&width=200Quick spots for Renault from Publicis Lisbon

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Louie Louie Record Store: Gelatery

 PRINT   PORTUGAL    May 07, 2013 19:19 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FMay%2Ftn_53168_Louie+Louie+Gelatery.jpg&width=200Leo Burnett, Lisbon print campaign for Louie Louie Record Store

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Musea Benifica Vintage Stars

 TV & PRINT   PORTUGAL    May 02, 2013 22:21 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/May/tn_53088_Vintage Stars- Eusebio.jpg&width=200Benfica challenge for Y&R,Lisbon; Create a series of posters with the greatest Benfica football stars. Posters that could also work as press ads to promote the new Museu from SL Benfica and at the same time be a collectible vintage posters to sell to fans or to use to promote special events connect with the Museum. This the first 4 Posters of a series of 11 Best players.

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Nescafe Galao: App

 INTERACTIVE   PORTUGAL    April 30, 2013 22:44 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffcdc8_0002.png&width=200The first alarm clock that goes off when it's time to go to sleep. Agency: Ogilvy Portugal.

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Sociedade Civil Solidaria: Family

 AMBIENT TV   PORTUGAL    April 25, 2013 00:04 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8e731_0000.png&width=200Portugal has one of the biggest unemployment rates in Europe and it's affecting thousands of families. To raise awareness to the problem Fuel Lisboa and Sociedade Civil Solidaria (a Portuguese NGO) launched a special poster with a family that, literally, looses everything in a blink of an eye.

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Young Lions Portugal 2013: Fabio Paim

 WEB FILM   PORTUGAL    April 23, 2013 00:13 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/637e7_0000.png&width=200To create awareness for the Young Lions 2013 competition, Fuel Lisboa Portugal launched a campaign with Fabio Paim, one of the most famous cases of "wasted talent" in Portuguese football history.

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The 19 Characters Project: Urban Twitter

 AMBIENT TV   PORTUGAL    April 19, 2013 17:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb3c0a_0000.png&width=200TBWA Lisbon transformed the agency 19 windows in the world's first 'Urban Twitter'. The 36m long tweets were about the hot topics of the Portuguese society during its most severe crisis in more than 40 years. Politics, taxes, troika, Europe, Merkel's visit, Obama re-election in giant tweets that impacted directly hundreds of thousands in the street and through social media.

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Publico Newspaper: Angry Outdoors

 AMBIENT TV   PORTUGAL    April 15, 2013 17:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc8285_0002.png&width=200Angry Birds help sell a newspaper in this plan from TBWA Lisbon

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IndieLisboa: Noooo

 INTEGRATED   PORTUGAL    March 20, 2013 22:05 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/32b9d_0000.png&width=200The latest campaign from Leo Burnett & Arc , Lisbon for IndieLisboa the biggest independent film festival in Portugal. Under the claim "Hollywood is running out of ideas",

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B-Bicycle Culture Magazine: Carma Project

 WEB FILM   PORTUGAL    March 07, 2013 18:20 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcde3d_0003.png&width=200Leo Burnett Lisbon released Project Carma, a project created for B-Bicycle Culture Magazine around a bicycle made from the scrap of a car with the mission to make up for the kms it ran in its previous life.The initiative wants to contribute to relaunch the discussion about mobility and ecology in the city. The Project also includes a limited edition of cyclist accessories made from the car's upholstery and inspired a short film produced by Albinana Films.The bicycle will be first displayed in an event to be held on March.

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IKEA: Occupy Ikea

 AMBIENT TV   PORTUGAL    February 01, 2013 18:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe7a06_0004.png&width=200IKEA is not on Madeira Island so if IKEA won't come it's time to occupy IKEA. An ambient promotion from TBWA Lisbon.

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Up Magazine: Niemeyer

 PRINT   PORTUGAL    January 24, 2013 02:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2013%2FJan%2Ftn_49975_NIEMEYER_Up.jpg&width=200Fuel Lisboa created a print ad to pay tribute to the late Oscar Niemeyer, the famous Brazilian architect, who passed away last November. The ad is signed by Up, TAP (the Portuguese airline) inflight magazine.


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Getting off on the right foot

 WEB FILM   PORTUGAL    January 09, 2013 22:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3ef1a_0000.png&width=200As many other enterprises NOSSA likes to offer something to its clients for Christmas.But we weren't satisfied with another common post card. That's when the right foot idea came up.In Portugal there’s the belief that you must start off the New Year with the right foot, so you'll have a lucky Year. And so NOSSA decided to offer a right foot made of plaster to its clients for Christmas and the year to come.As the idea seemed so simply brilliant NOSSA decided to extend it to everyone, specially now, that Portuguese need all the luck they can get. Nossa set off the movie campaign for the right foot 2013 on the Internet and in 2 hours only it had a 20% increase of fans on Facebook, and more than 1000 feet requests were ordered.NOSSA also built up a website pedireito2013.com where you can find all the information you need and be able to order as many feet as you wish.



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Master Trash

 TV   PORTUGAL    December 28, 2012 18:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F519c4_0000.png&width=200Due to the economic crisis in Portugal, the number of families living in poverty is dramatically increasing. To help those families, Sociedade Civil Solidaria, a Portuguese NGO, launched last week the commercial "Unemployed Chef's Kitchen". The ad shows how those families are learning how to cook and it's nothing like the Cooking TV shows we are used to. The agency is Fuel Lisboa, and the director was Luciano Ottani (Show Off Films).

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If you can't win it buy it

 AMBIENT TV   PORTUGAL    December 11, 2012 20:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2996d.png&width=200Eurobest, the most important European advertising festival, is over.
This year's edition took place in Lisbon, and Nossa created this guerilla action outside the festival's door, as a way to generate awareness and promote the website, considered one of the world’s most inspiring agency websites.
Within this context of crisis, of which advertising agencies are also victims, Nossa decided to support those who didn’t submit any work.The poster says:
If you haven't submitted anything to Eurobest, don't let this small detail screw up the festival.
Take advantage of the crisis and buy a statuette.
After all, nobody is gonna know how you got it.
Stick this flyer in your t-shirt and good luck.
Fyers were handled and encouraged people to stick the message to their clothes.

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Gorila gum gets a game

 INTERACTIVE & OUTDOOR   PORTUGAL    November 10, 2012 22:06 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa7f70_0000.png&width=200BAR,Lisbon releases an app game for Gorila gum

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Angry Birds destroy the city

 AMBIENT TV   PORTUGAL    November 09, 2012 19:03 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FNov%2Ftn_48636_Angry+Outdoors+Eurobest+Outdoor+Board.jpg&width=200PUBLICO newspaper decided to offer booklets of Angry Birds stickers in order to increase sales. Their media budget was none, except for their self-promoting print ads. To reach new readers, we had to go to the streets in an unconventional way. So we use Lisbon's plenty of damaged buildings and walls as media, replicating the "destroy-it-all" philosophy of the Angry Birds game. September 2012.

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The benefits of being creative

 WEB FILM   PORTUGAL    November 05, 2012 21:27 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F45760_0003.png&width=200To be a creative and work in advertising is a dream job.
Even though the client sometimes shows up to spoil our wet dream.That's what says the viral Hot Tub created by Portuguese agency Fuel Lisboa to introduce the EUROBEST YOUNG CREATIVE INTEGRATED COMPETITION

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Back to good old days

 OUTDOOR   PORTUGAL    November 01, 2012 10:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FOct%2Ftn_48448_board-40x60.jpg&width=200Gorila is an iconic portuguese brand of bubble gums that has been without advertising for the last 20 years. This brand is part of the emotional heritage of an entire generation. A special edition of its original flavour was created to re-launch the brand: Gorila Vintage. Bar Lisboa looked for something that had an impact on the lives of those who are currently in their 30s and 40s and found Arcade games, the “latest” technology in the 70s and 80s. Based on the concept "Back to good old times”, they recreated these videogames to nowadays platforms: mobile phones and tablets.

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A pre drink life

 TV   PORTUGAL    October 25, 2012 00:18 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb67f8_0000.png&width=200On the 2 of August of 1998, Salvador Mendes de Almeida, after a night out drinking with his friends, had a motorbike accident. Too much alcohol and speed were fatal. Salvador became quadriplegic with only 16 years of age. From that day on everything changed in his life, from the simplest to the most complex thing. Even his dreams changed. This was the starting point for the MSTF , Lisbon challenge: What would today be like for Salvador, a famous and emblematic figure, founder of an association in Portugal with his name that everyday helps improve the life of physically disabled people, if he didn’t have the accident? This was what we wanted to show. Salvador living today, the life he aspired and the dreams he had in 1998.

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Write your own fashion story

 PRINT   PORTUGAL    October 19, 2012 20:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FOct%2Ftn_48206_MODALISBOA1_Ing.jpg&width=200Y&R Lisbon asked the Fashionistas to write about what they saw at the fashion shows and submit their articles to i. The best writer gets a monthly column in the newspaper to write about fashion until the next edition o fashion week.

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Take home a hound

 TV   PORTUGAL    October 05, 2012 21:26 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb3b5d_0003.png&width=200There is always a good reason to adopt a dog says Fuel Lisboa

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Written in stone

 WEB FILM   PORTUGAL    September 28, 2012 19:23 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc8e30_0000.png&width=200The idea from MSTF, Lisbon was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions.From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.

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Art takes to Lisbon streets

 INTERACTIVE   PORTUGAL    September 18, 2012 02:24 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1712b_0000.png&width=200Lisbon's City Hall knows that a rich and cultural city embraces street art as one of its components. Lisbon has one of the major street art collections in the world, alongside a rich and historical heritage. And because its citizens doesn't look at street art as art, several stunts were made to bring urban art closer to everyone, to inform everyone about the importance of graffitis in a modern society.Agency: Torke Lisbon

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The Gay and Lisbon film festival

 TV   PORTUGAL    September 10, 2012 11:01 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ba530_0003.png&width=200For the third year in a row, Fuel Lisbon has created a TV Spot to promote Queer Lisboa, the Gay and Lesbian Film Festival."We've always tried to fight prejudice and bring more people to the Festival, one of the most important in Portugal. So this year we created a film showing all the gay cliches that you wont find at
Queer Lisboa says Marcelo Lourenco, the creative director.The Spot "Death of the Gay Cliches' is a spoof on B movie trailers of the 70's, using the same structure and language. Queer Lisboa Lisbon Gay and Lesbian Film Festival is held at Cinema Sao Jorge, from September 21 to September 29.

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We got the music

 PRINT   PORTUGAL    August 23, 2012 03:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0a322.png&width=200New campaign from Leo Burnett Lisbon for Louie Louie Record Store.


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Legacy of the Condor revealed

 PRINT & POSTER   PORTUGAL    July 23, 2012 17:43 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2012/Jul/tn_46581_CONDOR1UK.jpg&width=200The photographer Joao Pina is at the last phase of "The Shadow of the Condor" Project which took him for nearly seven years to visit several Latin American countries (Bolivia, Brazil, Argentina, Chile, Paraguay and Uruguay) that were ruled by dictatorships military in the 60s and 70s. All those countries, in a joint operation named "Operation Condor", arrested, tortured and murdered more than 60,000 people. To reveal, document and bring all this to the light, Joao Pina started to visit Argentina, Brazil, Bolivia, Chile, Paraguay and Uruguay conducting hundreds of interviews in the making of the biggest photographic archive about this horrible chapter in the history of the mankind.

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Words on famous authors

 PRINT   PORTUGAL    May 22, 2012 01:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fee599.png&width=200Campaign from Nossa, Lisbon for Bertrand, the most historical and the oldest bookstore in Portugal.Bertrand organized two special actions dedicated to two authors: Jorge Luis Borges and Vergílio Ferreira.During these actions, there were Great discounts on all the books of the writers, reading sessions and debates about them.

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Surviving the torture

 TV   PORTUGAL    May 21, 2012 04:03 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5b9ca_0000.png&width=200Amnesty International via Fuel, Lisbon celebrates its 30th anniversary in Portugal, celebrating the life of people that survived prison and the torture such as Carlos, Albertina and Manuel.

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The sound of a house-bound child

 PRINT   PORTUGAL    May 06, 2012 00:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FMay%2Ftn_44708_ZooSounds1_en.jpg&width=200Between elephants, lions, monkeys and hippos, the most terrible roar belongs to your kids, if you keep them stuck home for the weekend. An unavoidable insight brought to life through the visualisation of sound waves.

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James Joyce better than ever

 PRINT   PORTUGAL    May 03, 2012 18:50 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FMay%2Ftn_44630_1+AM_JamesJoyce.jpg&width=200Draftfcb in Portugal has executed three print ads for client antiquarian bookseller Avedar Machado. Featuring some of history's most popular writers like Agatha Christie, Mark Twain and James Joyce, it takes a keen eye to see the excellent detail that show in more ways than one, that these second hand books are 'classics almost as good as new'.

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They may be envious of you

 PRINT   PORTUGAL    May 03, 2012 18:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FMay%2Ftn_44627_3+XL-FIT_footballer.jpg&width=200Who do an Arabian prince, a rock star and a pro footballer envy in a big way? Draftfcb in Portugal has created a series of funny print ads about men for client Harmony XL-Fit condoms that give you plenty of reason to feel envy because they seem to have it all. Except, they just might be lacking in one department. It seems that in this case size does matter.

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