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Seen and noted
 Martin Jalfen directed a visually off-beat comedy spot for Wallbox, a leading provider of electric vehicle charging and energy management solutions worldwide. The ad, via agency &Rosas, focuses on a woman who is blissfully impervious to a romantic dinner gone awry because with Wallbox, 'she's in charge.' Martin directed the spot, aptly titled 'Get in Charge,' through Madrid and Barcelona-based production company Roma. VIEW THE SPOT  Cossette teams up with Les Enfants' own Ivan Grbovic to deliver a slow paced, high impact film about workplace mental health. Centering around teams of sexual harassment, bullying and intimidation, Ivan stages everyday relatable situations all sprinkled with a defining nuance. VIEW THE SPOT  Peugeot presents the 208 Turbo model, in a campaign that aims to reflect on the contrast between the expectations that people have for themselves and what they really want. With the concept 'Unleash your power', the commercial, created by BETC Havas, shows a woman meditating. When asked to "imagine herself in her place of peace", she finds herself behind the wheel of a turbocharged car. VIEW THE SPOT  This Holiday season, Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us to rediscover the magic of the season through a poetic 360 degrees communication campaign. This is a new opportunity for Sephora, a name synonymous with beauty leadership, to remind the world of the unlimited power of beauty. It's the power of bringing people together, beauty as the starting point for unforgettable experiences that celebrate the uniqueness that lies within each of us. The campaign features an enchanting film and print series, both directed by Jonas Lindstroem (ICONOCLAST), and an inspiring musical edit of "Your Own Hands" by Joe Bel. VIEW THE SPOT  Socially-led creative agency, We Are Social France, has launched 'A Job for Me' campaign for the Valentin Hauy Association to expose the challenges faced in the workplace by blind or visually impaired individuals. The film is aired during European Disability Employment Week (November 20-26, 2023) which takes place this week. The 'A Job for Me' film created by We Are Social France uses humour to highlight the difficulties faced by visually impaired individuals when searching for work covering everything from non-adapted job advertisements to companies' reluctance to hire them. VIEW THE SPOT Celio: Seen On The Street Celio, the leading men's ready-to-wear brand in France, has once again decided to celebrate normal men with a brand new campaign. And this time, the brand didnât even have to travel far to find where they really are: on the streets of France. A poster campaign by Buzzman, visible from November 15. In its new campaign, Celio has once again chosen to celebrate all those anonymous, regular everyday people. Because the images of these normal men on the streets wearing Celio already existed. In medium-sized cities like Melun or Roye, in the center of Paris, in a business district in Lille, on a village square in the south of France or at a bus stop in the countryside. The campaign can be seen on 8,000 billboard faces nationwide from November 15, as well as on social networks.VIEW THE CONCEPT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD  Deezer has unveiled its new brand campaign in France, created with ad agency BETC Paris. The campaign brings Deezer's new brand signature to life: Live the Music - both the embodiment of Deezer's vision of music and a call to people to let go and experience music to the fullest. In the film, directed by Brazilian director Nogari from Iconoclast, we follow a group of amateur ballet dancers during their weekly class when a sudden and unexpected change of music shifts the vibe. VIEW THE SPOT Moroccan National Tourism: Forever Marrakech As long as the sun rises, Marrakech will shine. For BETC Paris, as for the Moroccan people, there has never been any doubt. But while on the evening of September 8, an earthquake of a rare intensity struck the Al Haouz region, the heart of the country's tourism, Marrakech, also suffered an unprecedented shock. To reassure the international scene, BETC Paris and the Moroccan National Tourist Office (ONMT) unveiled in record time an ode to this city which has in no way lost its shine. VIEW THE SPOT  After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, BURGER KING has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman. In France, 1 in 10 children are a victim of bullying. That's a huge number; one that everyone should be aware of to grasp just how bad the situation is. To make sure the largest audience gets the message, BURGER KING has decided to use its brand, its restaurants and its social networks to launch an awareness-raising campaign. And it all began on 8 November, the day before anti-bullying day,VIEW THE SPOT Heetch: Greetings From la Banlieue In its new ad campaign, "Greetings From La Banlieue", Heetch calls upon the 12.5 million inhabitants of the "banlieue" - the Paris suburbs - to reach out to the 11 Midjourney employees in an effort to rectify the worst prompt ever found on this generative AI: the "banlieue". In the short period since its inception in 2022, Midjourney's AI has transformed our relationship with images. With a simple combination of "prompts" (descriptive text commands that the tool uses to generate its visuals), this AI is able to generate any image in a matter of seconds. Agency: BETC, Paris VIEW THE CONCEPT Delsey Paris: Eternal Sunrise DELSEY PARIS, Europe's leading premium luggage brand and the world's third-largest premium luggage brand, introduces "Eternal Sunrise", an unprecedented Instagram activation: a 24-hour story tracking sunrises around the world! DELSEY PARIS connects and unites influencers and audiences globally with this fresh and unique social media concept. On 5 November 2023, 24 influencers, each located in different time zones, sequentially shared a sunrise accompanied by an iconic piece of the brand's luggage.Agency: Fred & Farid VIEW THE CONCEPT  FDJ is releasing a new lottery game, 20 years after the launch of Euromillions in 2004. The latest addition to the illustrious FDJ portfolio is called Eurodreams and it will face the challenge of carving out its own face alongside firmly entrenched games and iconic brands like Loto. VIEW THE SPOT  KFC France is launching a spectacular new brand film called 'Forever Crispy'. An ode to the authenticity of KFC secret recipe, signed Havas Paris. It's 2052. Two youngsters cruise around a retro-futuristic Paris in a flying car. In a world full of holograms and virtual reality, only one thing has stayed the same the Colonel's secret recipe. VIEW THE SPOT Burger King: Happy Ailloween In 2023, there are scarier things than monsters and ghosts during Halloween. Artificial intelligence is taking more and more space in our world. This technology offers infinite possibilities in a wide range of fields, but also raises numerous concerns about its potential misuses (manipulation of public opinion, invasion of privacy, cyber-attacks, threat to employmentâ¦) This Halloween, BURGER KING transforms the fear of AI into an asset in its latest campaign from Buzzman. In AI-generated film and posters, we see BURGER KING customers lose their human form from the first bite they take off a burger. VIEW THE SPOT VIEW THE 4 ADS  In 2022, Lacoste released, with its creative agency BETC Paris, the first collection in the world designed in the name of a para-athlete: VIEW THE SPOT Charles Heidsieck: Exploring Depth Advertising agency Herezie and Champagne House Charles Heidsieck are beginning their collaboration with the "Exploring Depth" campaign, recently unveiled on Instagram (#ExploringDepth) and to be launched internationally in print and OOH on October 20. Shot 30 meters underground in the 2000-year-old crayères in Reims, France, the striking campaign organized by Herezie and photographer Ljubodrag Andric celebrates the UNESCO World Heritage Site, owned by the Maison. The campaign reveals the uniqueness of the chalk cellars, and the unique character they give Maison Charles Heidsieck champagnes, internationally renowned for their texture and the depth of their aroma.VIEW THE SPOT VIEW THE 5 ADS  In this new film for its flagship model DS 4, DS Automobiles reveals a new dimension of the French art of travel: the absolute comfort. A multisensory comfort that combines DS' legendary suspension, noble materials, refined and magnetic style, exceptional acoustics, and cutting-edge onboard technology, including DS Night Vision and now, as a world exclusive, ChatGPT. DS 4 represents a genuine invitation to immerse into a world of superior comfort, by proposing a new level of travel with a French touch, summed up in one claim: "Upgrade to French Class."VIEW THE SPOT  Yes. And that's very good news because with new solutions come new possibilities. Digital technology allows people with a disability to communicate, move, adapt to new tools and new work environments, accelerate accessibility within businesses and organizations and bring new breakthroughs every single day. However, there still exists one major obstacle to the employment of disabled people: mentalities. That's the sad answer that LADAPT is telling in its new ad created by BETC Paris.VIEW THE SPOT  Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. VIEW THE SPOT  Would you be able to beat one of the best sprinters of the world to get your favorite article? With the Rob It To Get It operation, Distance invites its customers to a very special challenge: if you can steal one item from their Parisian running store and avoid getting caught by elite sprinter Mickael Zeze, working the door for one day, you can keep it! Flashback to this unexpected day: Long waiting lines, fights between customers, items that sell out only to resurface on reselling platforms ... These last years, sportswear has turned into a fashion craze that almost overshadowed its original destination: sports. That's the reason why running store Distance and ad agency BETC Paris worked together to put back sports into sportswear and came up with the "Rob It To Get It" operation that took place on the 13th of September in Paris (France).VIEW THE SPOT  As a kid, everyone dreaded getting their report card. You had to hide it, or yourself, face your dad's glare, dumbfounded that you only got 6 out of 20 in maths... Yes, marks are undoubtedly THE topic of contention between children and parents. But not for Acadomia families, almost 90% of whom report that tensions about school have eased as a result of tutoring. In a new set of 3 films, Acadomia takes a tongue-in-cheek approach to the arguments we've all gone through, showing that, thanks to the average 4 points (out of 20) rise in marks, parents will have to find a new reason to reprimand their kids. Agency: ROSA, Paris VIEW THE SPOTS  The new Eurostar, bringing together Eurostar and Thalys, has launched to customers on 1 October 2023. A new brand, a new website, a new app and a new loyalty programme are the first steps in the creation of the new company, whose ambition is to carry 30 million passengers a year by 2030. VIEW THE SPOT  An action-packed thrill ride from Rodrigo Valdes to promote Sky's offer of 2 free cinema ticketsVIEW THE SPOT Morning: Alternative Stock Images Sad offices, fake smiles, lack of diversity... It was time to challenge visual representations of corporate offices on stock images websites. Morning and its ad agency BETC Paris unveil the "Alternative Stock Images" campaign. Since its launch, Morning reinvents corporate offices with beautiful office settings designed with collaborators in mind. But there was still a place where change about office design was long overdue: stock images. BETC Paris and Morning worked together to identify and select the most searched office life images on popular image stock websites. Result: pictures that are too often very stereotypical in the employee representation (often through old white males at the foreground and women in the background) as in the office design (dull carpets, drop ceilings, soulless open spaces). All these pictures were reshot identically - same framing, same situation, but inside Morning locations. For this occasion, Morning's own employees became models and stepped in front of the camera to reproduce hundreds of pictures and show their vision of office life: more inclusive, less formal, more fun. VIEW THE CONCEPT  Triumph, one of the worldâs leading brands in women's lingerie, recently launched a range of sports bras, the "Triaction Sports Bra" so, to draw viewer's attention to the new line, the brand turned to Parisian agency Herezie to create an eye-catching campaign that visually expressed the bra's design for support and comfortVIEW THE 3 ADS  Iconic since 1923, CUTTY SARK Blended Scotch Whisky has crossed the ages always remaining true to its spirit of adventure. Welcome on board, enjoy a 100 years journey!VIEW THE SPOT Morning: Alternative Stock Images Sad offices, fake smiles, lack of diversity... It was time to challenge visual representations of corporate offices on stock images websites. Morning and its ad agency BETC Paris unveil the "Alternative Stock Images" campaign. Since its launch, Morning reinvents corporate offices with beautiful office settings designed with collaborators in mind. But there was still a place where change about office design was long overdue: stock images. BETC Paris and Morning worked together to identify and select the most searched office life images on popular image stock websites. Result: pictures that are too often very stereotypical in the employee representation (often through old white males at the foreground and women in the background) as in the office design (dull carpets, drop ceilings, soulless open spaces). All these pictures were reshot identically - same framing, same situation.- but inside Morning locations. For this occasion, Morning's own employees became models and stepped in front of the camera to reproduce hundreds of pictures and show their vision of office life: more inclusive, less formal, more fun.VIEW THE CONCEPT  After showing the world why the use of VAR had been heavily criticized during soccer games, BURGER KING is now making new revelations about hidden conversations on the pitch.Through a series of 4 comedies, BURGER KING stages players and staff members all holding their hands in front of their mouths to communicate so that their lips cannot be read.But what can they possibly be saying to each other? VIEW THE SPOT  "the first scream" is dedicated to Mahsa Amini and to all Iranian women defending their fundamental freedom. Created by a committed collective, This film is above all a hymn to life that transcends borders, cultures and languages, with the same voice, the same cry. It's an ode to Iranian women, to all those who refuse to remain silent in the face of injustice and who courageously fight back. VIEW THE SPOT  To boost the launch of Ubisoft's Motorfest: The Crew, Sid Lee created a film that inspires from the cars' perspective. "Life is Better at Motorfest" shows that it's not just gamers looking to revive the thrill of driving, cars are itching to hit the open road as well, and what better setting than the colorful paradise found in the latest installment, O'ahu. Opening onto a traffic jam, 3 of the game's powerful, turbo-powered cars sit, frustrated by the gridlock, until they spot a billboard for Motorfest and are soon dreaming of the possibilities that await... VIEW THE SPOT  YSL Beauty announced Austin Butler as global Ambassador of its new fragrance MYSLF, a contemporary vision of masculinity. One of the most acclaimed actors of his generation, the American rising star has already collaborated with some of the most prestigious directors - Quentin Tarantino, Baz Luhrmann, Jim Jarmusch, and now Jeff Nichols and Denis Villeneuve for the upcoming Bikeriders and Dune: Part Two respectively. His outstanding performance in the Academy Award nominated film Elvis has shown his unique capacity to portray a complex, compelling character - both as a man and as a legend. His three years of hard work were recognized with an Academy Award nomination, in addition to a Golden Globe and a BAFTA win for Best Actor.Agency: BETC Etoile Rouge VIEW THE SPOT  The global fossil fuel industry extracts enough oil to fill a rugby stadium every 3 hours and 37 minutes, according to a powerful new animated video released today by Greenpeace France. Together with production company Studio Birthplace, represented by Park Village in the UK, Greenpeace France created the video to campaign against fossil fuel sponsorship of major sporting events like the Rugby World Cup 2023, which this year is sponsored by French fossil fuel giant TotalEnergies. But the Rugby World Cup Limited tried to block the release of the video with a cease and desist letter sent to Greenpeace International on Tuesday 29 August the day before the video was due to go public. VIEW THE SPOT Lancome: Beauty Is A Living Art When two iconic French institutions, the Louvre and Lancome come together, a unique collaboration unfolds, bridging history and future. This extraordinary partnership delves into centuries of art history at the Louvre to explore the essence of Beauty. As a true universal museum, the Louvre is a meeting place of cultures that inspires us to envision the diverse forms Beauty can take and how it shapes our identities. Lancôme believes that Beauty is a Living Art, constantly evolving, with no fixed rules nor boundaries. VIEW THE SPOT Handicap International: After News Les Enfants' global director Olivier Staub and Jerome Gonfond (Strike Agency) reunite to illuminate the path of Humanity and Inclusion by once again harnessing their creative forces to craft an awe-inspiring advertising film, 'AfterNews'. The epic production serves as a powerful instrument to ensure that the world's most vulnerable individuals are not forgotten as the news cycle evolves. For over four decades, Humanity and Inclusion (HI) has remained an unwavering force for good, taking decisive action in numerous countries and crises.VIEW THE SPOT  Hennessy has announced the global launch of Life is the Greatest Odyssey, a poignant visual experience directed by Academy Award-winning filmmaker Damien Chazelle. This marks the third instalment of the Maison's Odyssey opus following successful collaborations with iconic directors Sir Ridley Scott (2019) and Nicolas Winding Refn (2016). VIEW THE SPOT AXA: Being A Woman Shouldn't Be A Risk Our world is confronted with new interconnected and often unpredictable risks creating an uncertain future for everyone. As new vulnerabilities emerge, the need for protection becomes even more urgent. Now is the time for AXA to infuse its iconic brand signature with an even greater sense of inclusion and ability to reinforce our collective destiny, to further express a shared optimism in the futureVIEW THE SPOT VIEW THE 2 ADS L'Enfant Bleu Association: Sharenting More and more parents are sharing photos of their children on social media. This trend even has a name: sharenting. This practice now has terrible consequences: 50% of photos published on paedophilic forums are pictures taken by parents and innocently shared publicly on their social networks. Unfortunately, few parents are aware of this risk. After successfully alerting the world to child abuse via its multi-award-winning Undercover Avatar campaign, L'Enfant Bleu Association has decided to raise awareness among parents about a new topic by publishing a special children's book. This book, intended to be read to young children by their parents, tells the story of Emma's favourite cuddly toy. VIEW THE CONCEPT « First « Previous Next » Last » 2 of 56 |
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Lets make train travel more considerate. Print from Rosa, Paris 
TBWAParis creates latest Air France campaign, titled '90 Years of Elegance'.