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Seen and noted

Renault: Divorce

 PRINT   FRANCE    June 26, 2019 22:39
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJun%2Ftn_105797_1561516994_FITS+EVERY+STORY++DIVORCE.jpg&width=200Publicis Worldwide Paris has released this print campaign for the new Renault service named "Renault Mobility".

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Colgate: Sign Language Tales

 INTERACTIVE   FRANCE    June 12, 2019 16:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2e5a6_0002.png&width=200Colgate Sign Language Tales is an inclusive platform that helps hearing-impaired children build the habit of brushing their teeth every day. In this platform parents and children relate to the brand in a positive way, because the brand makes brushing more fun for children (including deaf children) and helps parents in the daily battle to brush their teeth.

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Veet Men: Fishermen

 TV   FRANCE    June 12, 2019 09:30 (Edited: June 12, 2019 19:30)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d6279_0000.png&width=200Yes, men manscape. On a regular basis. Almost everywhere. But why take the risk of a razor cut, making a mess or even burning pain when you can choose the effortless option for perfectly smooth skin? With Veet Men, manscaping is a no-pain proposition, a better option for boosting confidence. To promote the pain free, effortless Veet way, BETC brings out a new film for the brand.


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Citroën: #BornAndré

 EXPERIENTAL   FRANCE    June 10, 2019 17:28 (Edited: June 11, 2019 03:28)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ed699_0001.png&width=200Citroen, and their agency Traction (BETC), launches #BornAndre today, on the official 100th birthday of the Citroen brand, paying homage to founder Andre Citroen. 


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Honda: i-MMD Hybrid Technology Explained

 TV   FRANCE    June 05, 2019 23:25 (Edited: June 06, 2019 09:25)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/94670_0003.png&width=200Sid Lee, Paris present these spots for Honda Hybrid Technology

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Protex: Protex To Go

 AMBIENT   FRANCE    June 04, 2019 21:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3edb4_0003.png&width=200Protex To Go encourages young children good hand washing habits early, and avoid preventable diseases. To achieve this, we have partnered with schools, teachers, local community leaders, and mothers making it easier for South African kids to have soap at every tap. Agency: Red Fuse

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Perrier: Mona Lisa

 TV   FRANCE    June 01, 2019 20:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F49e9c.png&width=200Mona Lisa leaves her frame to embark on an extraordinary adventure
Agency: Rosapark

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Volkswagen: Others

 TV   FRANCE    May 30, 2019 21:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F98eb2_0000.png&width=200Here's something everybody can agree on: the main problem on the road is other people. Not you. The others. Obviously. When there is a traffic jam, the others caused it. When there is one only one parking space left, the others take it. Those who drive too fast or too slow, those who park badly and talk even worse are always the same ones: the others. This shared belief inspired Volkswagen's latest film by DDB Paris.



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National Institute of Young Deaf People: The D.E.A.F. Album

 EXPERIENTAL   FRANCE    May 30, 2019 20:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c6bd_0000.png&width=200In France, 9 out of 10 deaf children are equipped with hearing aids to improve communication. However, these devices only allow them to hear voices... not music. What a pity, in a digital world where music has never been so accessible. Damien Quintard, 27 years old, is a sound engineer and founder of The Mono Company and Sound X. Passionate about sound science and physics, he obtained an EMMY AWARD in 2015, at only 23, for the opening ceremony of the Baku Olympic Games. For a long time, he has been aware of disabilities and has always wanted to be able to put his skills at the service of people with disabilities.
Agency: Marcel, Paris


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Peugeot 508SW: The Snake

 TV   FRANCE    May 29, 2019 22:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4f8de_0000.png&width=200During an entire night, the abandoned airport in Athens trembled to the sound of a challenge that was at the time technical, human and artistic. All to show that precision is like a second nature to the brand. A world first performance that put the precision of PEUGEOT latest creation, the new break 508 SW, to the test. And nothing is snakier than an actual snake. That's why BETC decided to create the world's 'snakiest road' using an actual snake.


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Crédit Agricole: Sport as a School of Life

 TV   FRANCE    May 29, 2019 22:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94c76_0004.png&width=200As an historic partner of football and 25 other sporting disciplines in France, Credit Agricole, through its "Sport as a School of Life" program, share this conviction. They are a National Supporter of the 8th FIFA Women's World Cup, and to bring attention to the topic they’re bringing out a film, launching today and created by BETC Paris. The film which features 6 little girls, shows just how practicing sports can give a taste for challenges and the confidence to take them on.



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LACOSTE: Save Our Species

 TV   FRANCE    May 23, 2019 20:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9aa25_0000.png&width=200In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to help raise awareness about the extinction of threatened species and support conservation action on the ground. This collaboration led to the creation of 10 limited-edition polo shirts, with the iconic crocodile leaving its usual spot to 10 threatened species. For each one of them, the number of polo shirts produced matched the number of animals known to remain in the wild. Agency: BETC, Paris


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Monoprix: Humanity's First Queue

 TV   FRANCE    May 21, 2019 23:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F81825_0000.png&width=200The film takes us back thousands of years, to the dawn of civilization: the prehistoric era. Here, in the first line ever formed by mankind, the first line-cutter is born. A Sapiens more cunning, more creative than all the other Sapiens, ready to try thousands of clever tactics to nudge ahead of his fellow Sapiens. Even if it means taking them out. Thankfully, today, we're evolved. We can still cut in line, but with Monoprix's new fast pass application, no one's life is at risk. The film, directed by multi-award winning advertising and feature films director, Antoine Bardou-Jacquet, launches on TV May 18th and will be online and on Twitter with the hashtag #GrillezLaFile (#JumpTheQueue). Agency: Rosapark

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Diesel Fragrances: Spirit of The Brave

 TV   FRANCE    May 21, 2019 22:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d88f_0000.png&width=200Within just 10 years, football player Neymar Jr. has become a star. Exposed to millions of fans, journalists and opponents, each of his gestures is photographed, shared and scrutinized, every word he utters gets analyzed and tweeted. So what exactly is being brave when you are Neymar Jr, one of the biggest stars in the world? By relying on the codes of entertainment, the film intends to define what sticks most to Neymar Jr.'s skin: his tattoos. Agency: Buzzman, Paris



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Lacoste: Crocodile Inside

 TV   FRANCE    May 21, 2019 17:00 (Edited: May 22, 2019 03:00)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a3e4f_0002.png&width=200Like in the two previous Lacoste productions, the film features a couple. However this time the love story is less idealized and romanticised. On the contrary, the film takes its departure in a fight and we see a couple on the verge of tearing itself apart. Words that can’t be taken back are said and a metaphoric gap is created between the man and the woman. As their home and the entire building collapses and crumbles into pieces around them, they suddenly realize that they have gone too far, and they take a brave leap back towards each other. The scene is intensified by the spectacular stunts and décor, in a powerful illustration of their desperate fight to not give up on one another and their values.

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Colgate: Gummy Bear

 PRINT   FRANCE    May 20, 2019 21:20
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104828_1558354011_YCP2157_ColgateSmilesJunior_Trophees_420X594_CANNES-3.jpg&width=200Red Fuse Communications / Paris and Not Perfect have created these ads for Colgate

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CANAL+: Mission Really Impossible

 TV   FRANCE    May 17, 2019 23:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdd8cd_0000.png&width=200Following the reinterpretation of Spitfire last year, CANAL+ and BETC Paris have once again made their own version of a celebrated Hollywood movie. This thrilling spy film gets an edge and is even more nerve wrecking thanks to its senior cast. The slightly grey but very feisty heroes are faced with unexpected challenges like how eye recognition software is a little incompatible with cataracts, or the importance of a steady hand.


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Honda Moto: Midlife Crisis

 PRINT   FRANCE    May 17, 2019 23:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104766_1558086611_1.jpg&width=200For fifty years, Monkey forged its reputation, finding a place in the hearts of millions of people worldwide. It even became one of the most emblematic two-wheelers and a symbol of popular culture (John Lennon's recently fetched over 30,000 pound sterling in an auction!). So when Honda officially announced it would be launching a new Monkey to celebrate fifty years of the icon, it was vital to get back to basics: why it was first created, what it was designed for and such fundamentals. Agency: DDB, Paris


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Ouigo: 20 Years

 TV   FRANCE    May 17, 2019 23:16 (Edited: May 18, 2019 09:16)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/70072.png&width=200To promote Ouigo, the low-cost offer from France's rail network, SNCF, Rosapark created a film that reminds us of what kind of cost-cutting measures we undertake when we're 20 years-old.

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Schweppes Agrumes: Heist In The Tropics

 TV   FRANCE    May 15, 2019 22:35 (Edited: May 16, 2019 08:35)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b8ae8_0000.png&width=200It all starts like a classic heist film. The robbers are on alert, ready to make their move...They're trying to steal the loot, in any way possible... But we're not in the ultra-protected HQ of a Swiss bank, or in a Las Vegas casino: we're in a beach bar in the tropics. The coveted treasure is a citrus flavor Schweppes Agrumes and the fruit that comes with it and the robbers are... 3 cheeky, yet adorable monkeys. And that's how Schweppes, via BETC, Paris, introduces the irresistible new Schweppes Agrumes, with no artificial colors or flavors.


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DS Automobiles: DS 3 Crossback

 TV   FRANCE    May 15, 2019 22:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F817d6.png&width=200A series of films to promote the new DS 3 Crossback that inspire, encourage and push the limits, and break the codes of automobile storytelling
Agency: Publicis La Maison x Marcel

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Paco Rabanne: The Race

 TV & INTERACTIVE   FRANCE    May 15, 2019 22:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd83cd_0002.png&width=200After the success of the international in-store campaign for Pure XS for Her last year, Paco Rabanne is again teaming up with agency Biborg to help them with the launch of their new TV spot, which reunites Invictus and Olympea for the first time, in a "Mad Max" style desert race. To further promote the fragrances, and the film itself, the agency created an interactive in-store and online campaign where users can themselves take part in the film's Mad Max style race, and discover exclusive content from the TV spot on the brand's website.


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Ikea: Subway Showroom

 OUTDOOR   FRANCE    May 15, 2019 21:41
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104645_1557893963_Subway+Showroom.jpg&width=200IKEA has created this outdoor showroom in a French subway station in Paris to promote their new concept store.

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Krys Optical Center: The Dancer

 TV   FRANCE    May 14, 2019 22:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Facb5b_0000.png&width=200Havas Paris Seven has launched this spot for Krys, directed by Jean-Baptiste Saurel who shows us the embarrassing sensation felt when we wear a cheap pair of glasses. He shows us this feeling via an incredible dance to David's Hasselhoff song's "True Survivor" performed by a naked man.

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Brit Care: Hamster

 PRINT   FRANCE    May 14, 2019 22:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104588_1557824894_YCP2157_BritCare_FatCat_594X420_CANNES-2.jpg&width=200Print campaign for Brit Care Weight Control Pet Food
Agency: VMLY&R

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KFC / Spotify: Bucket Bangers

 INTEGRATED   FRANCE    May 14, 2019 21:23 (Edited: May 15, 2019 07:23)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104526_1557797900_Screen Shot 2019-05-14 at 9.png&width=200For 30 years, hip hop has paid tribute to KFC. Now, it's KFC's turn. What do the songs "Touch the Sky" by Kanye West, "Ode to" by the Beastie Boys and "You Be Illin'" by RUN DMC all have in common? They all mention KFC in their lyrics...The brand has been a staple in pop culture for decades, referenced by countless artists, from Masta Ace, to Diplo, M.I.A. or Kendrick Lamar today. Even its enigmatic founder, Colonel Sanders, was portrayed by the 90s French rap duet X-Men. The chain is especially rooted in the hip-hop community, and that's why KFC, with the help of agency of record Sid Lee Paris, is releasing BUCKET BANGERS on Spotify, a repertoire of songs that cite KFC.

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Jennyfer: Don't Call Me Jennyfer

 TV & PRINT   FRANCE    May 10, 2019 21:07 (Edited: May 11, 2019 07:07)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/65e3f_0000.png&width=200Absent from the advertising world for 20 years, Jennyfer, french fashion brand, is making a come-back with an integrated campaign as cheeky as it is daring : #DontCallMeJennyfer, launched nationally from May 8. Assisted by Buzzman, the brand unveils its new positioning of inclusion, affirming its promise to be a brand for everyone, throwing stereotypes out of the window.


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ING Direct: Tom

 TV   FRANCE    May 09, 2019 20:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2c5bc.png&width=200ING Direct and Rosapark introduce Tom, the latest, and perhaps biggest ever, innovation in customer relations.

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CANAL+: Closing Credits

 EXPERIENTAL   FRANCE    May 09, 2019 19:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F535f9_0001.png&width=200Did you ever notice when at the movies, only the real fans stay to watch the closing credits until the end ? CANAL+, the number one channel in France for cinema lovers, decided to surprise committed cinema enthusiasts with a little gift hidden in the closing credits! In collaboration with MK2 cinemas, CANAL+ hid a secret message in the end credits of several films during a week's time. The message consisted of a promo code giving away a three-month subscription to CANAL+ for free. Next time you go to the movies - keep your eyes open until the end. Agency: BETC, Paris

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ŠKODA: Hesitation is No Longer an Option

 TV   FRANCE    May 06, 2019 22:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcf23f_0000.png&width=200SKODA France, along with its agency, Rosapark, is introducing its new brand image through a film for the French market. The campaign will start on Friday, May 3 and will be broadcast simultaneously in TV, cinema and digital. SKODA France's recent creative revival, initiated with the help of Rosapark, hasn't escaped notice. "Mission to Mars" and "Station with a view" both received Cannes Lions, and the more recent "Ugly in the 90's" and "Doug the Dog", are testaments to the new creative conversation sparked by the brand and Rosapark.


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Palmolive Dishwasher: Chicken

 PRINT   FRANCE    May 04, 2019 21:31
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104147_1556904561_GreaseHunter_chiken_420x594RGB.jpg&width=200Print advertisement created by Red Fuse, France for Palmolive, within the category: House, Garden.



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Puy du Fou: Eternels

 WEB FILM   FRANCE    May 02, 2019 15:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F00efe_0002.png&width=200Directed by the multi-award-winning Bruno Aveillan and created by LES GROS MOTS agency.
2 millions organic's views in 24h !!! And Twitter trending topic during its broadcast on television. Entirely shot in the heart of authentic Puy du Fou scenery and performed by stuntmen, horsemen and artists of the park, this epic through the centuries draws an original parallel with the experience lived by the visitors of Puy du Fou, traveling from one time to another.

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Nissan QASHQAI: Zero Gravity

 TV   FRANCE    May 02, 2019 15:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6931b_0002.png&width=200With its new campaign, Nissan is embracing an exciting new vision and repositioning itself from a car company to a tech company. Through the lens of Nissan Intelligent Mobility technologies, Nissan is showing how technology can enhance the experience of Nissan drivers and allow them to become an augmented version of themselves. While some may think that adding technology detracts from the raw experience of driving, Nissan is proving that technology can turn your car into an exciting partner through its creative platform "Tech that moves". This new NIM creative will be introduced through the launch of the new Nissan Qashqai, with a focus on ProPILOT at the heart of this campaign. Agency: TBWAG1

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Licra: Post Racism

 TV   FRANCE    May 02, 2019 13:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5dd32_0001.png&width=2002019 France: racist or anti-Semitic statements appeared more and more on the streets and in social media. But on the internet, these hateful words are shared in virtual impunity, due to an obsolete and inappropriate law. Hosts are not aware of their responsibilities, and the users, on condition of anonymity, feel untouchable when sharing their hateful statements; To change the law and condemn online racism, The Licra decided to demonstrate the real impact of these messages with a campaign: Post Racism. For this campaign, a unique artificial intelligence has been developed: it’s able to detect a racist or anti-Semitic tweet, and to associate it to a propaganda poster from the darkest hours of our history that convey a similar statement. This allows us to demonstrate the real gravity of these messages shared and displayed to everyone.

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PMU: The Calling

 TV   FRANCE    May 01, 2019 14:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8da8c_0004.png&width=200In early 2019, the PMU implemented its new strategy which focuses on horse betting DNA: the pleasure of the game and the expectation of winning. Its new communication campaign highlights the intensity of the show and the excitement of the gamblers.
Agency: Buzzman, Paris


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WWF - Public interest: #NoBuildChallenge

 INTERACTIVE   FRANCE    April 30, 2019 10:22 (Edited: April 30, 2019 20:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/70b76_0002.png&width=200To share its conservation message for Earth Day to the young audience who will inherit the planet, WWF France had to use unorthodox media and platform to catch this target where their conversations about climate change are happening. So not on traditional media, not on social media either... but in video games. Agency: We Are Social, France


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Colgate: 21 Forever

 PRINT   FRANCE    April 27, 2019 10:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103870_1556198476_ColgateMaxWhite_21forever_RedFuseParis-Kike.jpg&width=200We show how ridiculous adults can be when they try too hard to look young.
While growing old is inevitable, now there's something that can and should stay always young: our smile.
This is why Colgate Max White encourages us to keep a young smile, but only that.
Agency: Red Fuse, Paris

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Nestlé Purina Pet Care: Street Vet

 AMBIENT   FRANCE    April 24, 2019 21:45 (Edited: April 25, 2019 07:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f0b65_0004.png&width=200Purina ProPlan - pet food for special health diets - together with McCann Paris, wanted to give a helping hand to dog owners by launching STREET VET, an innovative billboard that analyses dog urine and detects immediately their potential health problems.

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Entourage (NGO for the Homeless): Give a Helping Hand With Our A

 PRINT   FRANCE    April 22, 2019 20:57
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103789_1555910082_Give+a+helping+hand+with+our+app1.jpeg&width=200The number of homeless people in France as dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage via TBWA, Paris, has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing.


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Audi AG: Dr Jekyll & Mr Hyde

 TV   FRANCE    April 17, 2019 14:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe3f9d_0001.png&width=200This week sees the launch of the anticipated new Audi S6 & S7. To announce the models, Romance has created a global campaign that rejuvenates the iconic "Dr Jekyll & Mr Hyde" classic story and highlights the stunning performance that lies behind the magnificent design of the cars. The films, shot by acclaimed director Alex Courtes (Grammy Award & UK MVA winner), open in a foggy atmosphere when we hear a powerful voice reading the exulting moment in the original book when Dr Jekyll turns into Mr Hyde. As the scenes become incredibly intense, we discover the S-badges, revealing the appearance of Mr Hyde and unleashing the cars into the London night.

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