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Seen and noted
 Digital is now a crucial part of our lives. To maintain our relationships with our closed ones, share memories, enjoy some entertainment with the family, get lost in a knowledge rabbithole, doom scroll for hours, study, work remotely, digital is taking an increasingly large part of our lives, at home and everywhere else. To the point where it becomes almost impossible to live without it and where each single connectivity issue turns into a huge drama. Network failure, a laggy WiFi, a broken smartphone, a pirated laptop, are examples of events that could leave users feeling devastated.VIEW THE SPOT  Introducing Silver Pride: LGBTQIA+ Seniors are invited to come back to Paris Pride after years of absence thanks to misterb&b and BETC. Since 1969, Gay Pride has been the annual communion and the most inclusive event that brings the entire LGBTQ+ community together to celebrate their differences. Each year, it brings together millions of people worldwide in a multitude of joyful and festive parades and marches. Taking this information into account, it is worth noting that Desura not only offers an exciting snake game but also a unique opportunity to strengthen bonds and spend time with your loved ones. One of their successes is a snake game that encourages partners to work together to solve challenging puzzles, strategize, and defeat powerful enemies, emphasizing the value of teamwork and group accomplishments.VIEW OUTDOOR  DELSEY PARIS, the European leader in premium luggage and the world's second largest, announces its partnership with creative agency FRED & FARID PARIS for the launch of its new global communication campaign. Since its inception in Paris in 1946, DELSEY PARIS has established itself as one of the most recognized and sought-after luggage and accessories brands. DELSEY PARIS is now the European leader in premium luggage and the second largest in the global market. VIEW OUTDOOR  Sometimes we like to physically pick our groceries in-store. But not every product needs to be cherry-picked, and that's where the Uber Eats app and its grocery-delivering service come in with up to 12,000 products to pick from, all from one tap on the app. We'll let you discover this service in an absurd 360 campaign (TV, social media, online video, DOOH) signed by Buzzman and live from 4 June. VIEW THE SPOT Peugeot 308:Who Knows Where Attraction Will Take You Who knows where attraction will take you? A message that sets the tone for Peugeot's new brand campaign for the launch of the 308 electric model. In this campaign, directed by Mark Jenkinson, a camera falls under the spell of the new Peugeot and decides to follow it around town. Despite the pitfalls, nothing can distract its gaze from the new vehicle. A sympathetic story written by the Open agency, produced by Movie Magic and post-produced by Else, in which the artists of The Mill Paris were able to bring this endearing mascot to life. Not forgetting Philip Louis Hambi's colour grading touch.VIEW THE SPOT  The creative idea was to avoid all conventional media while attracting the maximum attention. When getting off the plane, passengers flock to baggage claim, where what they're focused on the most is getting their suitcases, checking each bag that comes through to see if it's theirs so, why not take advantage of this by using competitors' luggage carousels to get a few messages across? VIEW OUTDOOR  To reveal its new model, Renault, in collaboration with its agency Publicis Conseil, envisions an advertising film that celebrates both the heritage and future of the brand. The story of Renault has primarily been written on the road, but some of its most beautiful lines have been etched in the sky. In 1933, at a time when civil aviation was making great strides, Renault acquired the manufacturer Caudron to create the company Caudron-Renault. From this union emerged, among others, a legendary aircraft: the Caudron-Renault Rafale.VIEW THE SPOT Burger King: Master Michel Sarran The quest for the perfect table is over. From 13 June to 31 July at BURGER KING, taste the Master Burgers imagined by Chef Michel Sarran himself. These exceptional burgers will have people drooling all over, and will find fame via a 360 campaign signed Buzzman. In collaboration with Michelin-starred French chef Michel Sarran, "Les Masters du Chef" will be available from 13 June in all BURGER KING restaurants. VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR Corsair:Luggage Corsair, with agency Australie.GAD, wanted to get the attention of passengers so they went to the one place their ads were guaranteed to be seen baggage claim. They posted their messages directly on to suitcases that ran on competitors' carousels. The agency subsequently made a film that will be featured on social media VIEW THE AD  To celebrate the return of the UEFA Champions League Final to Istanbul, leading global smart technology company OPPO and creative agency Sid Lee have collaborated to deliver a global campaign that argues miracles don't just happen, they're made of years of hard-work, expertise, professionalism and perseverance. As an Official Sponsor of the UEFA Champions League, OPPO has created a film featuring its Global Brand Ambassador, Ricardo Kaka, a player who featured in the 2005 UEFA Champions League Final when Liverpool came back in dramatic fashion to beat AC Milan in a match described as 'The Miracle of Istanbul'.VIEW THE SPOT  Dacia Duster, the brand's iconic SUV and everyday ally, is back with an even more adventurous look! We love the new Extreme finish, with its bold, rugged design and nature-inspired Cedar Green color. To accompany its launch, Dacia and Publicis Conseil have created a moving, offbeat film in which an adventurous but clumsy father takes his daughter on a life-size shopping trip ... in Duster way! VIEW THE SPOT Moet & Chandon: Poppies To raise awareness about biodiversity, Moet & Chandon ran a week-long social campaign, beginning on Biodiversity Day (May 22), featuring CVs of some of the most important contributors to biodiversity and the house's sustainable viticulture projects local plants and animals.VIEW THE POPPIES CONCEPT VIEW THE SHEEP CONCEPT VIEW THE LADYBUG CONCEPT VIEW THE BEE CONCEPT  For 50 years now, Feu Vert has guaranteed motorists quality maintenance and equipment at the best price. The aim? To preserve the purchasing power of its customers. A promise that the brand intends to continue affirming with Ramses, who remains its faithful mascot. VIEW THE SPOT  In 2022 Renault became the new premium partner of Roland-Garros. Renault imposes its style and logo on the tournament, playing with the lines of the court and uniquely installing its emblem, even on the net. This partnership is a perfect opportunity for both brands to promote their common ambition: to make France shine in the world. Agency: Publicis Conseil, ParisVIEW THE SPOT  CER is a French network of driving schools with more than 500 locations across the country. Each year, the company teaches more than 150,000 students how to drive in its fleet of 2,500 cars, which represents more than 4,000,0000 hours spent on the road. But have you noticed that during a driving lesson, a car only has two people inside when it could carry up to 5 people ? That's a lot of wasted space. That's why CER, with the help of advertising agency BETC Paris, came up with a creative solution named "The Lost Ride".VIEW OUTDOOR  As global tensions rise, echoing the onset of the Great War, the Historial de la Grande Guerre in Peronne (France) has teamed up with creative agency FRED â & FARID Paris to launch a poster campaign aimed at engaging Gen Z. This effort showcases the Historial's student-focused offerings, tapping into the visual and linguistic styles that resonate with today's youth. VIEW THE KID AD VIEW THE DATING AD VIEW THE YOUNGSTERS AD VIEW THE 24 HOURS AD VIEW THE NOWADAYS AD  In the run-up to the Paris 2024 Olympic and Paralympic Games, Allianz France launches new campaign by Ogilvy Paris. The campaign, in support of the Allianz Group's partnership with the International Olympic and Paralympic Committees and Allianz France's "Team Allianz", a tightly knit team of 8 athletes, puts the focus on the relationship of trust between the athlete and his or her coach, and, by analogy, between policyholders and their Allianz France insurer. VIEW THE SPOT Burger King : Coronation On May 6th, Charles III and his wife Camilla Parker Bowles were officially crowned. The eyes of the world were on Westminster Abbey in London. While the event was watched by millions of Britons, their neighbors, the BURGER KING 100% French ingredients did not escape this international excitement. True to their reputation as the kings of grumbling, they did not miss to react to the official coronation with their usual sense of humor. VIEW THE SPOT VIEW THE NUGGETS 1 AD VIEW THE FLAME GRILLED AD VIEW THE FRIES AD VIEW THE BUN AD VIEW THE KING NUGGETS AD VIEW THE NUGGETS 2 AD  "Unusual Suspect" the advertising film from PAVILLON FRANCE thought up by LGM&co to give you big thrills while awakening your taste buds! A disturbing film to draw attentionThe French fishing sector has been experiencing a succession of unprecedented crises over the last three years: the consequences of Brexit, the soaring rise in energy costs, increasingly restrictive regulations, consumers distancing themselves from the fish counter, largely due to inflation...VIEW THE SPOT Red Cross France: Not Artificial Intelligence When humanitarian Association, Red Cross, is on the frontline, daily, and, far too often, witnessing disturbing and shocking events of human suffering BUT whose very photographs of these events are being over shadowed by seemingly as shocking and disturbing fake images generated by Artificial Intelligence, it was time to break through the proliferation of propaganda thatâs senselessly monopolizing the public's attention. In recent weeks, we've been caught up in the storm of AI generated fake imagery that's taken to the internet and gone viral in disbelief as it passes the feeds of millions, cementing doubt and discontent. The Red Cross of France decided to act to remind us that while our attention is caught up in fake newsVIEW THE UKRAINE AD VIEW THE SANSABRI AD VIEW THE MEDITERRANEE AD VIEW THE DUNKERQUE AD VIEW THE TURQUIE AD Ciotacom: France Stop Crying After Argentina was crowned as the Qatar 2022 World Cup Champion, arguing that the refereeing had harmed them, a Change petition was launched in France to demand FIFA to replay the World Cup final. The news went around the world and became a source of ridicule for Argentines on social networks. CORTA, a digital news platform, understood that it was a good opportunity to turn that conversation into a pro-Argentina post-World Cup campaign. VIEW THE CONCEPT  With new products and services, technological innovation, and support for the ecological transition, the bank's jobs have changed profoundly. To better express the reality of these changes, BNP Paribas is giving its employees the opportunity to define what they really think their day-to-day job is. Created with Publicis France, this campaign, which aims to reveal the reality of daily life within the BNP Paribas Group, is intended to show the diversity of profiles that make up the Group today.An operation based on the participation of all the BNP Paribas staffVIEW THE MARK SPOT VIEW THE RAFAL SPOT VIEW THE MARIE LINE SPOT VIEW THE HEIKE SPOT  They thought that they were invited for a regular photoshoot for the promotion of BRI, the new original creation of CANAL. The actors were in fact immersed in commando mode for a result that turned out 100% intense. In anticipation of the release date on April 24th, the new original creation by CANAL gets an extreme key art created by the creative team of BETC Paris.VIEW THE CONCEPT Klorane: BotanyQuest To respond to 'Plant blindness" our human inability to see or notice the plants in one's own environment, plant-based dermo-cosmetic brand Klorane has launched a Twitch Live gaming experience. VIEW THE CONCEPT  Let's be real: TV shows and films are captivating the whole world and immerse us into their unique universe and keep building contemporary pop culture. And it is unmissable that foreign content is becoming more and more popular, whether it is American, British, Spanish, Korean or Japanese. To take in all the emotions that this type of entertainment has to offer, watching them in their original language is key. VIEW THE SPOT TAG Heuer Carrera: The Chase For Carrrera CELEBRATING THE FUTURE, NOT THE PAST: In 2023 the most iconic racing chronograph ever celebrates its 60th birthday. The TAG Heuer Carrera has so much history it would have been easy to cling to the past. But the Carrera has a different mindset. A pioneering one. It's always been about breaking new ground and pushing the limits. VIEW THE SPOT  Although the French people are increasingly turning to the used car market, they remain highly demanding when it comes to the quality and expectations of the cars. In this context, Romance has launched a new communication platform for the Audi used car label, "Leave nothing to chance," focusing on its expertise and tangible benefits such as the 110-point check or the 24-month warranty. To mark the launch of this new platform, the agency has developed an unprecedented advertising campaign that breaks away from the conventions of the automobile sector. VIEW THE SPOT  "Too beautiful to be open" :Le Chocolat des Francais's new advertising campaign to promote its chocolate bars unique design. Le Chocolat des Francais is known for its chocolate quality but also for the unique design of its bars. Since the beginning, the brand conceived each packaging as a masterpiece, using artists' talent. So beautiful bars, that some of consumers do not dare to open them and keep them as decoration. Playing with this original and exclusive brand use, TBWAParis agency created "Too beautiful to be open", a new campaign with 4 visuals to prove with humor that packaging is so beautiful VIEW THE ISLAND AD VIEW THE PLANE AD VIEW THE GROCERY AD VIEW THE MARS AD  63% of working French people are looking to reduce or better control their lunch budget. To achieve this, 58% of them have chosen to cook meals at home to take to work. And 16% sometimes skip meals. 71% have brought their home-cooked food to work in the last 12 months. The main reasons are: 74% do it because it costs less, 45% because it tastes better and 42% because it's healthier. This is what this new opus is all about: the lunch box. Intermarche and Romance do not tell us about an economic context but dives us into the life of an often invisible France.VIEW THE SPOT Allcom: Obvious ALL is the booking platform and loyalty program of the Accor Group. Since its launch in 2019, Ogilvy Paris has been working with the brand on its branding and communication initiatives. The collaboration between ALL and the agency is reinforced today with the launch of a global campaign aimed at asserting ALL.com in the highly competitive booking platform sector. VIEW THE SPOT VIEW THE PRICE AD VIEW THE DESTINATION AD VIEW THE SUMMER AD VIEW THE WINTER AD  For March, VW is launching a tactical campaign promoting special offers during dealerships' open-door weekend. Along with DDB Paris, VW made the bold choice of avoiding a campaign focused on a promotional speech, but rather focus on the brand instead through a new creative tagline: 'It's so easy to be proud of a Volkswagen'. Both films perfectly embody the wit and humorous tone of voice that makes great Volkswagen ads. VIEW THE GRANDMOTHER SPOT VIEW THE MOTHER SPOT  It's total hysteria in Betclic Elite this season! The reason? Nando de Colo, Mike James, Ismael Kamagate, Dominic Artis but also and especially... Victor Wembanyama! Too much talent, too much hype. As a result, it has become impossible to find a seat to attend a game. A big frustration for the French basketball fans, who only have a few rare opportunities to see Wemby play in Betclic Elite, before his departure for the United States at the end of the season.Agency: Marcel, Paris VIEW OUTDOOR Klorane: BotanyQuest To respond to 'Plant blindness", our human inability to see or notice the plants in one's own environment, plant-based dermo-cosmetic brand Klorane has launched a Twitch Live gaming experience. The experience offers gamers the chance to complete an interactive quest on Twitch, based on video game Red Dead Redemption 2, with the objective of educating them about the importance of plants, their benefits, and the risk of extinction that so many plant species face every year. The initiative stemmed from the growing problem of 'plant blindness': a lack of knowledge about plants that's caused by increased urbanisation.Agency: We Are Social, France VIEW THE CONCEPT  Volkswagen France brings back its famous ton of voice with 2 new comedies.For march tactical campaign promoting special offers during dealerships' open-door weekend, Volkswagen along with its agency DDB Paris launched a new campaign. They made the bold choice of avoiding a campaign focused on a promotional speech but to focus on the brand instead through a new creative territory: "It's so easy to be proud of a Volkswagen".Both comedies perfectly embody the wit and humoristic tone of voice that makes great Volkswagen ads.VIEW THE MADISON SPOT VIEW THE EVELYNE SPOT  After the success of the first part of the saga, which won a silver award at Effie France, Atlantic, the French leader in thermal comfort solutions, continues its momentum with the film "Bagpipes", A film with the same light and offbeat tone to carry its brand signature 'Atlantic. We feel good in your home' Because thermal discomfort is the number one problem in French housing*, Atlantic is once again taking the floor to remind everyone that a house equipped by Atlantic is the assurance of feeling good at home, no matter what the atmosphere and decoration of the home! In a context of sober energy consumption, VIEW THE SPOT Lacoste Netflix: A Collection For All Netflix and Lacoste are creatively coming together to release a new collection celebrating some of the extraordinary universes of our most beloved shows including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite. Starting 12 April, the iconic Lacoste clothing whether polos, sweatshirts, tracksuits and more has been reimagined from the Upside Down to Las Encinas high school with the Lacoste crocodile dawning the costumes from these fan-favorite Netflix shows. A COLLECTION FOR ALLVIEW THE SPOT VIEW THE FIRST BRIGERTON AD VIEW THE SECOND BRIGERTON AD VIEW THE FIRST STRANGER THINGS AD VIEW THE SECOND STRANGER THINGS AD VIEW THE FIRST SEX EDUCATION AD VIEW THE SECOND SEX EDUCATION AD VIEW THE FIRST LUPIN AD VIEW THE SECOND LUPIN AD  Every grand moment starts with an unexpected encounter, and in its newest campaign, Grand Marnier, the Cognac and bitter Orange liqueur, explores how the meeting of elements from different worlds can signal new beginnings, new perspectives, and new heights. It's the meeting of cognac and bitter orange liqueur the unexpected encounter of Grand Marnier's key ingredients that led to the creative of the new brand campaign. VIEW THE SPOT  SNCF Voyageurs, as a reference and leader in passenger rail transport, is introducing its first brand film. By affirming the new kind of freedom offered by train travel, it invites people to opt for train travel, thanks to the range of offers and destinations it proposes. Agency: Rosa, Paris VIEW THE SPOT  35 years ago, ALDI opened its first store in France and the Albrecht family continued to expand its Discount invention outside Germany (ALbrecht DIscount). Today, with 1,300 stores and more than 16,000 employees in France, ALDI keeps up with the times and its unique distribution model responds more than ever to people's lives today. The new page in ALDI communication turning at the beginning of April aims precisely to reaffirm the brand's discounting DNA with a fresh breath of modernity. The new brand film conceived by TBWAParis projects ALDI into a universe that richly evokes fairy tales and legends that are part of our shared culture. The film draws on the timeless story of Cinderella to better reinterpret it, reinvent it, and make it relevant to today's lives that are all about simplicity, pragmatism and common sense. It is therefore the very image of Discounting as invented by ALDI! This film, which will be broadcast on television and digital, is the first chapter of ALDI's new brand strategy, whose media plan is orchestrated by the Cospirit agency. VIEW THE SPOT Optic 2000/ Valentin Hauÿ: As Far as the Eye Can See A concept conceived and orchestrated by Australie.GAD for Optic 2000, a French network of opticians, offering a new perspective on the visually impaired with the Optic 2000 Group's foundation and the Valentin Hauy Association, named for the founder of the first school for the blind in 1785, where Louis Braille was educated. The concept involves a unique photo exhibition entirely created by artificial intelligence based on memorable mental images described by visually impaired individuals. VIEW OUTDOOR « First « Previous Next » Last » 3 of 56 |
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