 |
Seen and noted
Battery bunnies Duracell has launched a global ad campaign to communicate its most powerful battery ever.The campaign features Duracell's famous brand icon, the bunny, as the metaphor for its message of power showing the Duracell bunny multiplying and fusing into other powerful forms. Anthematic in tone and manner, the campaign was created by Ogilvy & Mather, France and is supported by print, outdoor, instore and digital activity. VIEW THE SPOT VIEW THE SUMO AD VIEW THE TORNADO AD VIEW THE RHINO AD  Findus Fraich Frites is the best way to eat fries as good as Granny's. Without having to visit Granny according to Grey Paris VIEW THE KIDS 1 AD VIEW THE KIDS 2 AD VIEW THE KIDS 3 AD  To show the simplicity of a radio production by showing the difficulty of a movie production. Print from DRAFTFCB Paris VIEW THE CREATIVE AD VIEW THE CLIENT AD  With the launch of the new "Original Creativity"campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade. Spot from BETC Euro RSCG Paris VIEW THE SPOT  A print campaign from Young & Rubicam France VIEW THE CHASE AD VIEW THE PLAYER AD VIEW THE COLOUR AD No summer break for bad guys No respite for gangsters on Canal+ channel.Print campaign from Betc Eurorscg France VIEW THE SUMMER ONE AD VIEW THE SUMMER TWO AD VIEW THE SUMMER THREE AD  PepsiCo International is launching a new advertising campaign for its energy drink brand that turns the spotlight on amateur sports players.Created for Latin America, the "There is No Small Game" camapign for Gatorade celebrates the sporting spirit and passion that drives amateur players. The brand proves that it's not solely reserved for professional athletes, as the game belongs to anyone who plays sport at any level. Designed by CLM BBDO Paris, VIEW THE SPOT  A Capital magazine spot from Young & Rubicam Paris VIEW THE SPOT VIEW THE EMIR AD VIEW THE CHINESE AD VIEW THE PRIEST AD  During Summer, first rescue isn't needed only on the beaches.In france, the number of homeless deaths in summer is the same as in winter. Outdoor from BDDP Unlimited Paris VIEW THE AD Airness attraction Airness, a french brand, just launched by BETC 4D Euro RSCG a new campaign for its fragrance "Attraction". Airness Attraction Day gives to young guys what they love the most : girls, action, gaming, and cool illustrations with an amazing motion design ! VIEW DETAILS  Print campaign from BETC Euro RGCG, Paris VIEW THE GT LINE 1 AD VIEW THE GT LINE 2 AD VIEW THE GT LINE 3 AD  The film from Euro RSCG C&O, Paris called "Transformer" tells how to send an electronic register letter from a computer. The film begins with a simple demonstration of the service on the La Poste website (french postal operator). After the order's finalization, the laptop transformed itself into a flying object, takes off and flies away above Paris. VIEW THE SPOT  DDH, Bordeaux print ad for Vinexpo, an international exhibition for business in wine and spirits. VIEW THE AD  This commercial from McCann Paris points out that condoms can also make you want to share intimate moments. Durex aims at building a positive image for the use of condoms. VIEW THE SPOT  BETC Euro RSCG has revived the Evian babies. Everyone in France remembers the commercial with the babies' underwater ballet, which made a huge impression when released in 1998 and which, 11 years later, still tops the charts as one of the public's favourite ads. 11 years later they have not grown or got older but are still bursting with an infectious energy and love of life. This new campaign employs media on a larger scale. This new campaign is to be rolled out across the globe in a truly integrated fashion: on TV and in print, through promotion and on the internet with an on-line feature to create a buzz in the pre-launch phase. VIEW THE SPOT (HIGH RES) VIEW THE SPOT (LOW RES)  Posters from Marcel Paris were printed on Velcro to emphasize how the new Coca-Cola Grip Bottle has a better grip for holding VIEW THE AD Guest judge, Gilles Fichteberg, CCO, CLM BBDO, Paris This week's guest judge is Gilles Fichteberg, vice president chief creative officer at CLM BBDO Paris.He started his career in advertising as an art director at Saatchi Paris in 1997, where he met and teamed up with Jean-Francois Sacco. They worked on campaigns like Toyota, Rockstar Interactive and Procter & Gamble. He then went to Young & Rubicam from 2002 to 2003, where he mainly worked on the Schweppes, Decathlon and Land Rover accounts. He arrived at CLM BBDO in 2003. After having worked on accounts like Mercedes, Total, Smart and Pepsi, which have won many national and international awards, Gilles and Jean-Francis have just been made vice president CCOs at the agency. Over the last years, they have won many prestigious awards, such as Clios, Eurobests, Andys, YoungGuns, Lions ... the most recent being a Grand Clio for their work on Alka Seltzer. BEST TV Belgacom An everyday individual immersed in a star's world to serve VOD or other content is a relatively common advertising approach but I really like the direction, which breathes new life into this kind of comedy.... BEST TV Belgacom An everyday individual immersed in a star's world to serve VOD or other content is a relatively common advertising approach but I really like the direction, which breathes new life into this kind of comedy. It works, it's believable. The Doritos commercial is really funny and points to a campaign with a lot of potential. The product insight is very relevant. I hope this saga will be as successful as the previous one. BEST OUTDOOR Papakura An impactful campaign with real-time action on drivers' behaviour. It's effective because the medium is located at the hazard spot and dramatically shows the consequences of an accident. The technique used is interesting as it extends the possibilities of the incredible medium of outdoor advertising. Alteco A prime example of live advertising. It's a good idea that relates directly to the product benefits of glue. This kind of setup is increasingly common so we should hurry before it loses its originality. Jimmy In this campaign, the use of the store window as a communication medium is extremely relevant. Ending up in the shoes of a key witness when you were just going to the toilet at the cinema is really funny. It just goes to show that in guerilla marketing we're sometimes in the right place at the right time. BEST PRINT Young Director Award A fresh outdoor ad that gives an offbeat look at a budding director. A family drama is used to create tension in the slightly cruel yet funny ad. It's a good ad on a subject that has been conveyed by several excellent campaigns.  New commercial from Y&R Paris for the sleepin'Bed- A sleeping bag with a built in inflatable mattress and pillow. VIEW THE SPOT  The TV Fiction Festival of La Rochelle comes up this year with this brand new spot created by lestroiscousins, Paris. Showing a stunning choreography of an eye, this spot took more than an entire week to get the right eye movement in the right time. At the end the tagline "beauty is in the eye of the beholder" reminds us that there's nothing more beautiful than the emotion they give to the audience. VIEW THE SPOT  To introduce the TV show"The Practice" to a new audience Marcel Paris produced this outdoor. VIEW THE AD  Objects of a house get bored when the members of a family sleep, they decide then to make noise to wake them.DDB Paris did the ad. VIEW THE SPOT  Philippe is a great colleague, the only thing for which we can blame him is certainly to smoke.DDB Paris creates the protest. VIEW THE SPOT  To support its family car, the Touran, Volkswagen portrayed the life of a father/ driver though 15 years of of his son's screams in this new TVC from Agence.V.Saint Ouen. France VIEW THE SPOT |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
