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Seen and noted
 Thanks to the expert eye of Camilla Akrans, this campaign via BETC Euro RSCG Paris highlights the well-being experienced by the passenger, the focus of this campaign, through various aspects of service. The visuals, which are both luxurious and human, perfectly illustrate the atmosphere of an Air France flight. In this campaign the aircraft's trajectory, symbolised by a white line, fuses with an aspect of the passenger's appearance such as a stiletto heel (for First class), the lace from a corset or a lock of hair (for l'Espace Affaires - Business Class). VIEW THE 'HEELS' AD VIEW THE 'CORSET' AD VIEW THE 'PARASOL' AD An obsession with sexy socks New campaign for Olympia women's Showsocks via Y&R Paris. Lingerie pour les pieds. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Retouching for perfectionism Peugeot 407 pushes for perfectionism in this campaign via BETC Euro RSCG, Paris. VIEW THE SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD  Paul Gore delivers a sumptuous blow to the senses with the new Diesel for women's fragrance 'Fuel For Life - Unlimited' commercial. Shot on location in Prague, the spot offers us a sensual and illicit glimpse into the world of women high on the thrill of life. Like sharing a secret in a whisper, the 'For Women Only' commercial plays out as a tantalizing series of memories and moments in time that capture the 'Fuel For Life' experience. VIEW THE SPOT  BETC Euro RSCG, Paris has created two spots to promote the experience of driving the Peugeot 207. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  McCann Paris appeal to the straight and gay community to take a HIV test in these two spots directed by Wanda's Jaci Judelson. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  A demonstration of the extraordinary driving pleasure that you can experience at the wheel of a Peugeot 207, taking the viewer on an intriguing journey which ends with a powerful twist: the man loves driving his car much more than meeting with a gorgeous woman. 207 Heartbeats, via BETC Euro RSCG, Paris has been conceived for specific markets as a more premium approach to the car. VIEW THE SPOT The Pepsi commercial created by you Tarsem directs some of the world's most talented footballers in this new Pepsi spot from CLM/BBDO. VIEW THE SPOT  Another Amnesty International 3 minute spot from Erik Vervroegen and the team at TBWA Paris. VIEW THE SPOT VIEW THE SPOT (HIGH RES)  Steve Ayson directs this Pepsi Max campaign for CLM BBDO, Boulogne Billancourt. VIEW THE 'BRAVEHEART' SPOT VIEW THE 'ROCKY' SPOT VIEW THE 'GISELE' SPOT  A print campaign via Agence .V. France promoting the new Volkswagen Beetle cab. VIEW THE 'FIRST' AD VIEW THE 'SECOND' AD VIEW THE 'THIRD' AD  An amusing campaign for Yoba Erotic Toys, from Australie, Levallois Perret. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Fooding, Music, Cinema, Outings, What's on. The urban magazine // Free. It's up to us to tell you what's going on around you. The title plays on the double meaning of "A Nous" which is both the title of the magazine and "Up to you" VIEW THE FIRST AD VIEW THE SECOND AD  Wonderbra has released a range of swimwear and Publicis Conseil, Paris is promoting them via a new print campaign. VIEW THE 'FISH' AD VIEW THE 'TORTOISE' AD VIEW THE 'SEA HORSE' AD  To respond to increasing consumer demand for road security, for several years now Peugeot has provided the Peugeot 'Emergency Call' system for free, in cars equipped with the RT3 or RT4 system of navigation. The mission of this new print campaign created by BETC Euro RSCG aims to promote and explain the function of this service. As the 'Emergency Call' could become a vital function of the vehicle, it was necessary to promote it in a simple and attractive way. This is what lead creatives towards the idea of depicting the release of an air bag: but instead of releasing a classic air bag, this one displays a friendly inflatable fireman, revealed on 3 successive pages. VIEW THE FIRST PAGE VIEW THE SECOND PAGE VIEW THE THIRD PAGE Wake up and make your dreams come true Coca-cola Blak is a soda made of coke and coffee, the benefits of which are explained in this long copy print campaign from Marcel Paris. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD When stains pop up The first thing a restaurant customer does is open the menu. But this menu for Ariel via Saatchi & Saatchi Paris is different from others. When the Ariel Menu is opened, food and wine pops up at the restaurant customer with the line, Ariel removes unexpected stains. Each menu was handmade to create the intricate design. VIEW THE CONCEPT Scribble on stains The Ariel Stain Pen Book via Saatchi & Saatchi Paris - a self-help book' How to help get rid of stains on the go' was placed in cafes and bookshops. Inside was an Ariel Stain Pen die cut into the pages for the reader to use. When found, the reader was encouraged to take the book and leave it anywhere in the world, register it at www.bookcrossing.com, review the book and set it free. The fate of the book was up to the readers. VIEW THE AD  On the first view, looking at this Publicis Conseil, Paris ad you see the impact of the bullet holes on the plaster of a wall but in reality they are a bunch of trees that have been cut down in a rainforest and all that is left is an arid area. VIEW THE AD Seals trapped under the ice The Canadian government authorizes the slaughter of around 270,000 harp seals in their annual commercial hunt. Now that global warming is thinning the ice, hunters canât get close enough to the seals and use rifles from a distance. Itâs hard to achieve a clean kill with a gun, so 50% of seals escape injured only to get trapped under the ice and die. Saatchi & Saatchi Paris embedded images of bloodied seals under the ice in ice rinks. The trapped seals were accompanied by a poster stating the number of mortalities and the IFAW website. VIEW THE AMBIENT  What if we could live the best moments again? Publicis Paris' new spot for Orange. VIEW THE SPOT VIEW THE SPOT (LOW RES)  FFL Paris takes on a new direction for Ricqles which illustrates the emotional benefit of the soft drink VIEW THE SPOT  Children recount what they want to be when they grow up in this spot by DDB Paris for Greenpeace. VIEW THE SPOT VIEW THE SPOT (LOW-RES)  New Surfrider Foundation work from Y&R Paris. VIEW THE 'EEL' AD VIEW THE 'LOBSTER' AD VIEW THE 'OCTOPUS' AD VIEW THE 'SEA HORSE' AD  Surfrider, via Young & Rubicam Paris, use iconic photos from wars to fight the battle to clean up the beaches. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Loving the city is the central part of this RATP (Paris Transportation) spot directed by Dante Ariola for Euro RSCG C&O Paris. VIEW THE SPOT  DDB Paris has created a new campaign for Live Poker Magazine VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  "Flowers would have been a better idea" is the subject of a new print campaign from Callegari Berville Grey, Paris for 123fleurs.com VIEW THE FIRST AD VIEW THE SECOND AD |
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